emalierparsons@gmail.comwww.linkedin.

com/in/emalieparsons
Education
Michigan State University Study Abroad
B.A. in Professional Writing with a minor in Public Relations Mass media program in Ireland and the United
Deans List 8/8 Semesters Kingdom

Professional Experience
Advertising and Marketing Manager August 2016-present
The State News, East Lansing
Hired, trained, and managed an advertising staff of 15-20 students that were responsible for obtaining 90% of
the companys annual million dollar revenue.
Organized and oversaw a marketing staff of 2-5 students that built and executed a full communications
strategy to improve brand recognition on campus, print pick-up rates and social media following.
Maintained and renewed a $50,000 book of business cross-platform advertising.

Public Relations Intern May 2016-August 2016

Greentarget, Chicago
Conducted primary research for Associates writing speeches, conducting event outreach, organizing internal
marketing plans and evaluating trade and national print publications.
Compiled targeted media lists, wrote press releases and collected coverage summaries for legal and
technological clientele.
Drafted and released media pitches that secured interviews for clients with the Wall Street Journal, New
York Times and Crain's New York.
Monitored news articles and social media posts for clientele under crisis management plans.

Assistant Advertising Manager August 2015-May 2016

The State News, East Lansing
Aided in interviewing and training new account executives through PowerPoint presentations, mock sales
and step-by-step software tutorials.
Implemented new project management applications and created 100+ advertising campaigns for the account
executives to pitch to potential clients in order to drive departmental revenue.
Organized and marketed a 5k race that raised more than $7,000 for the MSU Food Bank with 300+ runners
and 10+ sponsors.

Technical Writer March 2015-August 2015

The College of Arts and Letters, East Lansing
Developed a Concrete5 training manual that Michigan State departments use to manage their departmental
websites.

Community Outreach
2016 College Media and Advertising Managers Conference
Led a session on Growing Digital Revenue

Skills
Technical Writing HTML, CSS, PHP and Javascript Adobe Suite
Lexis & Factiva research Project Management Google Analytics