WIN MALDIVES

MALDIVES COUNTRY INFORMATION

The Maldives officially the Republic of Maldives is a South Asian island
country, located in the Indian Ocean, situated in the Arabian Sea. It lies
southwest of India and Sri Lanka. The chain of twenty-six atolls stretches
from Ihavandhippolhu Atoll in the north to the Addu City in the south.
Comprising a territory spanning roughly 298 square kilometers (115 sq mi),
the Maldives is one of the world's most geographically dispersed countries,
as well as the smallest Asian country by both land area and population, with
a little over 393,500 inhabitants. Mal is the capital and most populated city,
traditionally called the "King's Island" for its central location.

The Maldives archipelago is located atop the Chagos-Maldives-Laccadive

Ridge, a vast submarine mountain range in the Indian Ocean, which also
forms a terrestrial eco-region, together with the Chagos and the
Lakshadweep. With an average ground-level elevation of 1.5 metres (4 ft
11 in) above sea level, it is the world's lowest country, with even its highest
natural point being the lowest in the world, at 2.4 meters (7 ft 10 in). Due to
the subsequent risks posed by rising sea-levels, the government pledged in
2009 to make the Maldives a carbon-neutral country by 2019.

The Maldives have been historically and culturally linked to the Indian
subcontinent since the fourth century BCE. The Maldivian archipelago was
Islamized in the 12th century and consolidated as a sultanate, developing
strong commercial and cultural ties with Asia and Africa. From the mid 16th-
century, the region came under the increasing influence of colonial powers,
with the Maldives becoming a British protectorate in 1887. Independence
from the United Kingdom was achieved in 1965 and a presidential republic
was established in 1968 with an elected People's Majlis. The ensuing decades
have been characterized by political instability, efforts at democratic reform,
and environmental challenges posed by climate change.

The Maldives is a founding member of the South Asian Association for

Regional Cooperation (SAARC). It is also a member of the United Nations, the
Organization of Islamic Cooperation and the Non Aligned Movement. The
World Bank classifies the Maldives as having an upper middle income
economy. Fishing has historically been the dominant economic activity, and
remains the largest sector by far, followed by the rapidly growing tourism
industry. Along with Sri Lanka, it is one of only two South Asian countries

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rated "high" on the Human Development Index (HDI), with its per capita
income the highest among SAARC nations.

The Maldives was a Commonwealth republic from July 1982 until its
withdrawal from the Commonwealth in October 2016 in protest at
international criticism of its records in relation to corruption and human
rights.

Geography and climate The Maldives consists of 1,192 coral islands grouped
in a double chain of 26 atolls, along the north-south direction, spread over
roughly 90,000 square kilometres (35,000 sq mi), making this one of the
world's most dispersed countries. It lies between latitudes 1S and 8N, and
longitudes 72 and 74E. The atolls are composed of live coral reefs and
sand bars, situated atop a submarine ridge 960 kilometres (600 mi) long that
rises abruptly from the depths of the Indian Ocean and runs north to south.
he Maldives has a tropical monsoon climate (Am) under the Kppen climate
classification, which is affected by the large landmass of South Asia to the
north. The presence of this landmass causes differential heating of land and
water. These factors set off a rush of moisture-rich air from the Indian Ocean
over South Asia, resulting in the southwest monsoon. Two seasons dominate
Maldives' weather: the dry season associated with the winter northeastern
monsoon and the rainy season which brings strong winds and storms.
Social institution
Male, the traditional seat of the sultans and of the nobility remains an elite
society wielding political and economic power. Members of the several
traditionally privileged ruling families; government, business, and religious
leaders; professionals; and scholars are found there. Male differs from other
island communities also because as many as 40 percent of its residents are
migrants. The island communities outside Male are in most cases self-
contained economic units, drawing meager sustenance from the sea around
them. Islanders are in many instances interrelated by marriage and form a
small, tightly knit group whose main economic pursuit is fishing. The family
is the basic unit of society. Roughly 80 percent of Maldivian households
consist of a single nuclear family composed of a married couple and their
children rather than an extended family. The man is usually the head of the
family household, and descent is patrilineal. Women do not accept their
husbands' names after marriage but maintain their maiden names.
Inheritance of property is through both males and females.

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As Muslims, men may have as many as four wives, but there is little
evidence to suggest that many have more than one. Islamic law, as practiced
in Maldives, makes divorce easy for men and women. Divorce rates are
among the highest in the world. According to the 1977 census, nearly half
the women over the age of thirty had been married four times or more. Half
of all women marry by the age of fifteen. About 60 percent of men marry at
age twenty or later. The status of women has traditionally been fairly high, as
attested to in part by the existence of four sultanas. Women do not veil, nor
are they strictly secluded, but special sections are reserved for women in
public places, such as stadiums and mosques.

Education system
Maldives has a literacy rate of 99.3 percent. Maldives has a 7-3-2 formal
education structure. Primary school has an official entry age of six and a
duration of seven grades. Secondary school is divided into two cycles: lower
secondary consists of grades 8 - 10, and upper secondary consists of grades
11 - 12. Basic education is equivalent to primary education in Maldives.
Upper secondary education is commonly referred to as higher secondary
education. In principle, primary and secondary school are free and primary is
compulsory. Students sit for certification exams at the end of grades 10 and
12. The Maldivian government maintains a condensed education program
known as second chance. This is aimed at youth and adults who were unable
to complete their formal schooling. The Maldives National University depicted
here grew out of the Maldives College of Higher Education and was
inaugurated in February 2011. It is situated on the main island of Mal, and
has departments of arts, education, engineering technology, health sciences,
hospitality & tourism sciences, Islamic studies, management & computing,
and Shariah & law, as well centers for Mari time studies, and open learning.
Political system The 2008 constitution provides for an executive President
and a legislature, the Peoples Majlis, both elected directly every five years
by universal suffrage. A President can serve for a maximum of two terms of
office. The Majlis comprises two elected members from each of the 20
administrative atolls and Mal. Where the residents registered in an
administrative atoll exceed 5,000, one additional member is provided for
each group of 5,000 in excess of the first 5,000. In April 2014 the Majlis had
85 members. All elections are run on a multiparty platform. The constitution
provides for an independent judiciary where judicial power is vested in the
courts with the Supreme Court as the court of last resort. Basic rights and

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freedoms, including freedom of the media, of assembly and of association,
are guaranteed as fundamental rights. Freedom of expression is guaranteed
so long as such expression is not contrary to any tenet of Islam. Separate
independent commissions and offices are mandated to defend judicial
independence; conduct elections; prevent and combat corruption; promote
human rights; and ensure an effective and efficient civil service. There are 7
Provinces that are divided into 21 administrative divisions. The capital city of
Male has its own administrative division and the other 20 divisions
encompass the remaining atolls that make up the entire nation. The judicial
branch of the government rules on all legal issues in the Maldives. Judges are
appointed by the president. A Chief Justice and 4 judges, in the highest court
of the Maldives, all report directly to the President. Political parties in the
Maldives were legalized when the Maldivian parliament voted unanimously
for the creation of a multi-party system on June 2, 2005. This came after
decades of authoritarian rule. Prior to this ruling, political parties had not
been not allowed under the Maldivian legal system.

Maldives: Political stability index (-2.5 weak; 2.5 strong) The World Bank
(govindicators.org) provides data for the Maldives from 1996 to 2015. The
average value for the Maldives during that period was 0.45 points with a
minimum of -0.31 points in 2012 and a maximum of 1.11 points in 2000.

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Legal system of Maldives
The Maldivian legal system is derived mainly from traditional Islamic law.
There is a Supreme Court with 5 judges including the Chief Justice. The Chief
Justice is appointed by the President, with the recommendation of the Judicial
Service Commission. Parliament is required to approve the appointment
before he assumes office. There is a Supreme Court, High Court (Two
branches), a Criminal Court, Civil Court, Family Court, Juvenile Court, Drug
Court and many Lower Courts in each Atoll/Island. An Attorney General is
part of the Cabinet and also needs the approval of Parliament before taking
office. The legislative branch of the Maldives is the Peoples Majlis, composed
of members representing parliamentary constituencies that currently number
at 85. The members are directly elected in a vote taken among their
respective constituents and serve for a term of 5 years. The Judicial power
rests with the Supreme Court, the High Court and Lower Courts. The
Supreme Court is the highest authority for the administration of justice in the
Maldives. The Chief Justice is the head of the Supreme Court.

According to the Constitution of Maldives, "the judges are independent, and

subject only to the Constitution and the law. When deciding matters on which
the Constitution or the law is silent, judges must consider Islamic
Shari'ah".Human rights in the Maldives is a contentious issue. In its 2011
Freedom in the World report, Freedom House declared the Maldives "Partly
Free", claiming a reform process which had made headway in 2009 and 2010
had stalled. Since 1996, the Maldives has been the official progress monitor

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of the Indian Ocean Commission. In 2002, the Maldives began to express
interest in the commission but as of 2008 had not applied for membership.
Maldive's interest relates to its identity as a small island state, especially
economic development and environmental preservation, and its desire for
closer relations with France, a main actor in the IOC region.

The Maldives is a founding member of the South Asian Association for

Regional Cooperation, SAARC

Government system
Executive power is vested in the President, who is the Head of State, the
Head of Government and the Commander in Chief of the Armed Forces. The
Cabinet of Ministers are appointed by the President, and discharges the
responsibilities and functions assigned to them by the President.The current
President His Excellency Abdulla Yameen Abdul Gayoom, was elected in
November 2013 to serve a term of 5 years between 2013-2018.

Economy
Maldives has had a nimble ascent to an upper middle-income country with
the highest GDP per capita in South Asia. The Gross Domestic Product per
capita in Maldives was last recorded at 7221.60 US dollars in 2015. The GDP
per Capita in Maldives is equivalent to 57 percent of the world's average. The
GDP per capita is obtained by dividing the countrys gross domestic product,
adjusted by inflation, by the total population. This page provides - Maldives
GDP per capita - actual values, historical data, forecast, chart, statistics,
economic calendar and news. Maldives GDP per capita - actual data,
historical chart and calendar of releases - was last updated on March of
2017.

Major taxes imposed in the Maldives

One of the more remarkable developments of the Maldivian economy in
recent times is the introduction of a broad-based tax system following the
establishment of MIRA on 2 August 2010.
Business Profit Tax is a tax charged on profits derived by businesses in the
Maldives. BPT is levied on the taxable profits of businesses that exceed MVR
500,000 (approx. USD 32,425) in a tax year. The taxation of business profits
is governed by the Business Profit Tax Act and its subordinate regulation, the
Business Profit Tax Regulation. In general, non-resident companies and
partnerships, and other persons carrying on business in the Maldives, are
subject to BPT at the rate of 15%

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The following payments made by a person carrying on business in the
Maldives to a nonresident are subject to a final withholding tax at source at
the rate of 10% of the gross amount of the payment:

Rent, royalties and any other such consideration for the use of plant,
machinery, equipment or other property for the purposes of a business;
Payments made for carrying out research and development;
Payments made for the use of computer software

Business culture and custom

Maldives is a tiny island country in the Indian Ocean. It is the smallest Asian
country both in terms of population and in terms of land area. With an
average ground level of 1.5 metres above sea level, it is the country at the
lowest level from the sea. It is also the country with the lowest 'natural
highest point' in the world, at 2.4 metres.

The Maldives thrives on tourism and fishing. Construction,

telecommunications, shipping, aviation, and banking, support these two
prominent sectors.

Industry in the Maldives is spanned mainly across garment production, boat-

building, and handicrafts. It accounts for around 18 percent of the country's
GDP.

Work culture

Standard workday in manufacturing sector is 8 hours. The working week in

the Maldives runs from Sunday to Thursday. In the capital Male', the working
hours will be little more flexible. Friday is a rest day. Saturday is also treated
like a holiday to a lesser extent.

On work days, businesses operate from 8:00 am or 9:00 am until 5:00 pm or

6:00 pm. This varies from business to business.

Most banks in Male' are open from about 8:00 am to 1:30pm, Sunday to
Thursday, or 9:30 am to 12:30 pm during the month of Ramazan.

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Shops in the capital Male' will often stay open until around 10:00 pm or
11:00 pm, and some will shut in the heat of the afternoonfrom midday until
3:00 pm or thereabouts.

Nearly all Male' businesses stop several times a day for prayers, which can
sometimes be frustrating for shoppers, as businesses suddenly close up for
about half an hour.

Government offices are open Sunday to Thursday from 7:30 am to 2:00 pm.
During Ramadan, hours are from 9:00 am to 1:30 pm.

BUSINESS BARRIERS

About 44 per cent of the work force in the Maldives is expatriate, due to the
shortage of relevant skills among Maldivians and other major labor market
rigidities related to cultural and traditional norms, especially concerning
women.

Wage rates for Maldivian workers are also about 40 per cent higher on
average than for expatriate workers and in neighboring countries. Attention
needs to be given to productivity issues as well as to the incentives that are
required to overcome labor market rigidities due to culture and tradition

Therefore, Maldives government has imposed 21.1% import tariff on foreign

products.

Business Trends

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 Maldives now allows registered companies to own land as long as all
company shares are owned by Maldivians.

Foreign investors are offered a transparent policy environment. The law

on foreign investments guarantees investment protection.

The country is an income tax and corporate tax haven.

The economic reform programme by the government in 1989 lifted

import quotas and opened some exports to the private sector.
Subsequently, it has liberalized regulations to allow more foreign
investment.

The government has the policy goal of moving away from being a
service-provider to a regulator and enhance the role of private sector.

The government of Maldives has privatized the International Airport in

Male', but legislations that has been passed by the Parliament
afterwards, places significant barriers to further privatizations.

Maldives graduated from Least Developed Country (LDC) status in

January 2011. The United Nations Development Program (UNDP), the
World Bank and other multilateral and bilateral donors are active in
Maldives.

Individual donor countries including Japan, India, Australia and

European and Arab countries (such as Islamic Development Bank and
the Kuwaiti Fund) have also played a role in its economic well-being.

ENERGY SECTOR SENERIO

Maldives have no conventional energy resources (e.g., oil and gas) that it can
utilize to meet its energy needs. Basically, the country utilizes imported
petroleum fuels to meet all of its energy needs. Bulk of these fuel imports is
diesel fuel oil (DFO), which is mainly used for power generation both by the
state power utility (STELCO) and close to 1,000 other electricity generators in
the outer islands. DFO is also used in seawater desalination (for potable
water production) and in steam generation. Petroleum products are also used
in land transport (e.g., gasoline, high-speed diesel), including aviation (jet
fuel), industries, and households (e.g., kerosene, LPG). Firewood (e.g., dried
branches) is also a main cooking fuel in most of the outer islands. Most urban
households use LPG and kerosene for cooking. In the outer islands, the main
source of energy for domestic purposes has been biomass. Nowadays, more

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outer island households are now using kerosene and LPG for cooking instead
of biomass materials (shrubs and coconut husks). The energy supply mix in
the country (excluding biomass, which is not quantified) in 2000 is as follows:

The total commercial energy supply in 2000 was 138,030 million tons of oil
equivalents (Mtoe). Diesel fuel oil accounts for bulk of the energy supply in
the country (about 85.5%). Gasoline accounts for 6.5%; aviation fuel, 3.9%;
kerosene, 3.7%; and LPG, 0.5%.

Since Maldives is a small nation consisting of 1,190 tiny islands lying at the
equator. The number of islands inhabited remains at 200, while another 87
islands are specially developed as tourist resorts. Hence, each island has to
have its own electric power generation system and other basic
infrastructure. However, regular and continuous electric power supply is

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available in only 24 of the 200 inhabited islands. These 24 islands have
power generation provided by the Government-owned company, The State
Electric Company Ltd (STELCO).

Generators operated by Island Development Committees (IDCs), with the

financial assistance of the Ministry of Atolls Administration (MAA), serve an
additional 50 islands and private providers serve 6 islands with 24 hours of
electricity a day. The remaining islands have at least 5 to 12 hours electricity
service. The Asian Development Bank (ADB) presently supports an Outer
Islands Electrification (OIE) project, which focuses on electrification with 24-
hours service community generators (facilitated by an US$ 8 million loan to
the Government of Maldives), on 40 islands. Electricity is typically generated
using DFO or Fuel No. 2. STELCO, a wholly state owned company, is regarded
as the national power utility. The Maldives Electricity Bureau (MEB), chaired
by the Ministry of Trade and Industries (MTI), regulates STELCO and the
private power providers.

Data on electricity generation and consumption in the Maldives are limited to

that of STELCO power plants, which collectively account for about a little
more than a third (34.9%) of the total installed power generation capacity of
the country. The total installed power generation capacity in the country is
106.2 MW, bulk of which, are in the resort islands (48.3%). Those in the outer
islands operated by the IDCs and some private generators account for 13.2%
of the total power generation capacity. The rest are those installed in airports
(3.5%).

Maldives imports all its fuels in refined form and in very small quantities,
which makes this form of fuel even more expensive. The yearly consumption
of fuel is growing rapidly, thus the proportion of hard earned foreign
exchange spent on fossil fuels is increasing. Renewable energy is used to
power navigational lights (marking the reefs), communication transceivers
on fishing boats and for power supply at the remote installations on the
national telecommunication network. These installations are not connected
to the grid and are privately owned and operated. Solar energy is also used
on a small scale for producing hot water for homes and in the tourism
industry.

The telecommunication company of Maldives is the single biggest user of

renewable electrical energy, which is produced using solar energy. There are
177 sites, mainly using solar power or solar-diesel hybrid systems, in
operation. The largest site has a capacity of 3.5 kW while the total capacity
approximates 130 kW.

The Government of Maldives is very much aware and concerned about

environmental degradation and global warming. These are real threats to
small island nations, especially for low-lying islands like those of the

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Maldives. The Government is very actively taking steps to reduce the
emission of greenhouse gases and other environmental pollutants in the
Maldives, while concurrent efforts are made to make Maldives greener.
Towards this end, the Ministry of Communication, Science and Technology is
mandated to explore the feasibility of using renewable energy capable of
providing reliable electricity supply to the islands.

The State Electric Company Ltd (STELCO)

The State Electric Company Ltd (STELCO) is, entirely, a state-owned

organization responsible for the generation, distribution and supply of
electricity to customers throughout the Maldives. Around the nation, it
operates in 27 islands, employing approximately 650 employees. Operating
from a Head Office in Male', the Company provides electricity and other
related services to its customers for the safe and efficient use of electrical
energy and to support the economic development of the Republic. STELCO
has a proud history of over 50 years of delivering exceptional service to the
general public.

Founded in 1949 as the Electricity Department and later known as the

Maldives Electricity Board, STELCO has expanded the public electricity
supply from modest beginnings to today when it serves a total of around
40,000 customers on Male' and the Outer Islands. However, the company's
balance sheet and profits have been adversely affected by rising fuel costs,
since 2003.

Power Generation of STELCO

STELCO has a modern and efficient diesel power generating plant in Male. In
1949, STELCO started providing electricity with just one generator set with a
capacity of 14 kW. Since then the generation capacity has been increased
according to the demands of consumers, through various expansion projects.
In the outer islands, the company provides electricity using small diesel
generating sets and low and medium voltage distribution networks. The total
generating capacity both in Male and outer islands is approximately
59,134.8kW.

Solar and Wind Energy

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At present, wind and solar data for resource assessment are only partly
available. On solar energy, the only available data from the countrys
Department of Meteorology (DMet) are the number of hours of sunshine per
day. There are no data available on solar energy radiation. DMet also
measures wind speeds at various airports in the country. These wind
measurements are at 10 meters above the ground, and because of the low
altitude, these are not representative of wind speeds at the higher levels at
which turbines are usually positioned. These measurements were taken at 3-
hour intervals, and they show average wind speeds varying between 7.2
knots 11.3 knots. Recent measurements made by the US based National
Renewable Energy Laboratories (NREL) have indicated that the largest wind
potential in the country is in the islands located between 4.5o and 6o N
latitudes.

Households covered by Electricity

At present, there are nearly 68,000 households in Maldives but only 9000
households are covered by electricity provided by STELCO. Rest of them
uses diesel, kerosene and LPG for lighting and cooking. However, the
household's balance sheet and members daily life have been adversely
affected by rising fuel costs, since 2003.
Rahimafrooz Bangladesh Ltd. (RABL)

Rahimafrooz Bangladesh Ltd. (RABL) is the Group Parent Company that

supports and guides the Strategic Business Units (SBU) from the Rahimafrooz
Corporate Office (RACO). It ensures continuous management innovation, best
utilization of technology, new initiatives, corporate governance and adoption
of best global practices. The organization comprises of the Group Board
Office, Group Information Technology Centre (GITC), and the functional teams
of Finance & Accounting, HR & Administration, Corporate Marketing, Group
QMS and Compliance.

Rahimafrooz Renewable Energy Ltd

Rahimafrooz Renewable Energy Ltd. (RREL), is one of the foremost and

pioneering solar companies in Bangladesh, with more than 25 years of
experience of Solarizing Bangladesh. As a company we specialize as a
systems integrator & installer of solar solutions, manufacturer of key solar
components, and one-stop service provider for carbon project development.
RREL has established a fully automated PV module manufacturing plant with
a capacity of 18MW, which caters not only captive requirements, but also
supplies to other similar organizations and exports abroad. As of date RREL
has so far installed more than 25 MWp of solar system in forms of Solar
Home System (SHS), solar pumping solutions, telecom solutions, and on-grid
roof-top solutions and decentralized solar community electrification projects
etc.

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Key areas of our companys operation are:

1. Solar Home System (SHS)

2. Rooftop Solar Power System
3. Solar Telecom Solutions
4. Solar Powered Pumps
5. EPC and Projects

Solar Home System (SHS)

Solar Home Systems or more popularly known as SHS are the means to
ensure light in rural off-grid areas. Solar Home System constitutes of a
package of Solar panel, battery and accessories, providing light and a way of
living in those areas not connected to the grid. For agrarian Bangladesh,
where a huge number of population are outside conventional grid, the
visionary journey of Rahimafrooz Solar with SHS started in the mid 1980s,
with the single installation of a home system at Sylhet.

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It gradually started initiating awareness and emphasizing the necessity of
SHS through its activities and had henceforth been one of the most
prominent and active forbearers of the SHS revolution in Bangladesh.

Our Products

Through Panels manufactured at our own PV plant, and battery supplied from
our Solar battery manufacturing facility, Rahimafrooz Accumulators LTD., the
largest in Bangladesh, our highly efficient systems range from 20Wp to
90Wp. Appliances such as TV, Radio and DC fan can also be used in the
system with appropriate load allocation and adjustment.

Our Product Specifications:

Negozio Maldives Pvt. Ltd

One of the largest importers of Maldives who imports from abroad Auto
Paints, Automobile Accessories, Builders & Contractors, Dried Fish Exporters,
Engine Reconditioning & Accesories, Engineers, Mechanical, Excavating
Equipment, Farm Equipment, Fish Exporters, Fish Processors, Fish
Wholesalers, Importers & Exporters, Motor Vehicle Importers & Dealers,
Motor Vehicle Repairs & Services, Motor Vehicle Spares & Accessories, Motor
Vehicle Spray Painting & Finishing, Paint Dealers, Waste Handling Products.

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Address
M, Handhuvareege, Fareedhee Magu, K. Male'
(960) 331-8633

Target Market

The Maldives consists of 1,192 coral islands but in only 20 islands of them
are highly populated. To 10 populated islands such as Alif Alif, Alif Dhaalu,
Baa, Laamu, Haa Dhalu, Gaafu Alif, Gaafu Dhalu, Male, Haa Alif, Kaafu are
our target markets. In these 10 populated islands, nearly 170000 people
lives. 43000 households exist in these islands. We want to sell 20000 solar
panel to these households by our local distributor Negozio Maldives Pvt. Ltd.

Entry Strategy

We will enter in Maldives to sell our Solar Home System (SHS) by export to a
local distributor. Negozio Maldives Pvt. Ltd. Is one of the largest importers in
Maldives. We will make a contract with Negozio Maldives Pvt. Ltd who will be
our local business partner. We will directly export to Negozio Maldives Pvt.
Ltd. and Negozio Maldives Pvt. Ltd. will appoint 10 island distributors to sell
and provide post purchase services to households who purchase SHS in
terms of commissions. Initially, our Bangladeshi experts will train up their
dedicated manpower how to set up, maintain, and repair SHS.

SWOT Analysis of SHS in Maldives

Strength
Low priced SHS panel
Skilled manpower who are interested to work in abroad like Maldives
Rahimafrooz Renewable Energy Ltd have different types of SHS products at
different price ranges such 20 WP, 30 WP, 45 WP, 50 WP, 70 WP, 90 WP.

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Weakness
Production capacity: RREL has established a fully automated PV module
manufacturing plant with a capacity of 18MW, which caters not only captive
requirements, but also supplies to other similar organizations and exports
abroad. To produce more 20k SHS panel, we have deploy more investment,
labor and plant capacity.
We need some dedicated employees who will work in Maldives.
High salary for migrated employees.

Opportunity
300000 345000 populations are uncovered of electricity
Low income people who depend on fishing
High price of diesel and kerosene
Available numbers of high school graduated young people who work at
minimum salary.
Available Importer and medium sized local distributor in Maldives

Threats
Foreign companies are now permitted to own land, but ambiguous foreign
investment laws deter investors.
Government corruption remains a serious problem; the Auditor General
discovered during a special audit in February 2016 that $79 million had been
embezzled from the Maldives Marketing and Public Relations Corporation.
Most of the populations are out of social and advertising media
The average applied tariff rate is 21.1 percent.

DISTRIBUTION CHANNEL

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SALES PROJECTION

SHS Price in US Dollar Quantity Amount ($)

20 WP 106 2000 212000
30WP 138 5000 690000
45 WP 175 5000 875000
50 WP 200 5000 1000000
70 WP 225 3000 675000
90 WP 261 200 52200
Total 20200 3504200

IMPORTANT EXPORT DOCUMENTS

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Method of Payment
Importer Bank: Bank of Maldives Plc
Exporter Bank: HSBC Bank
Transaction Currency: US Dollar and payment by L/C

Transportation Details
Importer Port: Port of Male, Maldives
Exporter Port: Chittagong, Bangladesh
Distance: 1927 nautical miles
Days at sea: 8 days

PROMOTION STRATEGY

Negozio Maldives Pvt. Ltd. will rent a van for customer experience for 100
days. That van will work 10 days in each islands . Efficient sales force and
campaigner will arrange small fairs in different areas of the island and show
solar panels and make awareness among visitors about solar panels.
Negozio Maldives Pvt. Ltd. will appoint 10 islands disturbers who will promote
SHS by direct sell by their field forces. Because they will receive commission
by selling every SHS.

In addition to, in Maldives, there are 40% internet users of total population.
So we can promote SHS by social media such as facebook.
CONCLUSION

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Maldives have a very emerging market for our SHS products because nearly
59000 households are uncovered by electricity. People highly depend on
diesel, Kerosene and LPG for their daily household lighting, mobile charging,
watching television, ceiling fans and cooking etc. If we can make export deal
with Negozio Maldives Pvt. Ltd, hopefully we will export nearly 20000 SHS
that will help to generate almost $350000 in one year. Thus, We strongly
believe that we can win Maldives by a year.

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