RESEARCH REPORT

On

AN ANALYSIS OF MARKETING STRATEGY ADOPTED BY

MC DONALD TO CAPTURE THE INDIAN MARKET

SUBMITTED IN THE PARTIAL FULFILLMENT OF THE

REQUIREMENT FOR THE AWARD OF THE DEGREEMASTER OF
BUSINESS ADMINISTRATION

(2011-2012)

FACULTY GUIDE:- SUBMITTED BY:-

Dr. C.P. Gupta AMAN MISHRA
Associated MBA IVth Sem
Roll No. 1000570003

F.M.C.A., R.B.S. COLLEGE AGRA

 PREFACE

In the broad sense marketing analysis necessary to make the customer Mac

Donalds familiar with market this has not only the company to increase in market

but also to have better usage of their product to be dynamic strategic and worked

agresabily they need to know their product customer tast promotion and trends

going in the present industrial environment.

The marketing research fulfill all their need weather it is the question of

analyzing the Indian market step by step to and old production had or guiding in

new division head through intricacies of preparing a own budget the responsible

employee or manager must take the market analysis done and survive.

Purpose and objective the study to AN ANALYSIS OF MARKETING

STRATEGY ADOPTED BY MC DONALD TO CAPTURE THE INDIAN
MARKET and list out the suggestion and recommendation based on the study.

The main source of study is the primary data collected from the company
and other information received from Mac-Donalds the analysis of data is carried
out by the various model and standard tools to achieved the objective of the study.
 ACKNOWLEDGEMENT

I am deeply indebted to Dr. C.P. Gupta (Associate) who has

been permits me for the Training & to gather data of this

organization which is necessary for my report.

I would like to express my gratitude towards Mr.

.. for sparing his precious time for matter collection during

the training period; his detailed and valuable information molded

the study in the present format.

I will take the opportunity to thanks to project

supervisor Mr. B.B.S. Parihaar (Professor In charge) of F.M.C.A. for

his valuable guidelines given in college lectures related to

training, which becomes very helpful in the preparation of this

report.

AMAN MISHRA

M.B.A IV SEMESTER
 ROLL NO.1000570003

I, Aman Mishra, student of MBA III semester, F.M.C.A., R.B.S. College Agra
(Batch 2011-12) and Roll No: 1000570003 here by declare that report entitle AN
ANALYSIS OF MARKETING STRATEGY ADOPTED BY
MC DONALD TO CAPTURE THE INDIAN MARKET is the outcome of my
own work and the same has not been submitted to any University/ Institute for the
award of any degree or professional diploma.

Aman Mishra

Date:

Place: