Professional Documents
Culture Documents
Jardins District
Foreign residents
International designers
Channels of Distribution
E-Commerce Website
Large Country
Double-Digit Growth
Fashion Communication
Strategies
Brazil has banned billboards in most major
cities
Government has enacted free WIFI
throughout the country
3rd largest internet users in the world
Social Media Platforms
Create Brazil Specific accounts
Twitter, Instagram, & Facebook
Fashion Communication Strategies
OPPORTUNITIES THREATS
Become leading brand for casual wear Brazilian disapproval of Uniqlo style
Become leading co-brander in Brazil Competitors: Gap, Renner
Introduce new fashion tech Local market, political standing