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2010

Omega Project

Submitted to Hugh Samson

BUSINESS PLAN

Members of the team:

Luis Briceno
Aseem Sachdev
Ashfaque Sharif
Rahul Aggarwal
Dilip Kumar
Vikas Dhawan

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Table of Content
Title Page No
Executive Summary 3
Our Mission 3
Our Values 4
Objective 4
Product 5
Features 5
Grade 4 Mathematics 5
Additional Applications 7
Positioning & Competition 8
Marketing Plan 9
Marketing Segmentation 9
PEST Analysis 10
SWOT Analysis 11
Activity Chart 12
Target Market 13
Sponsors 13
Parents & Students 15
Flyers for Parents & Students 16
Organization Structure & Staff Planning 17
Organization Strategy 19
Business Model 19
Future Plan 20
Financial Statements 21
12 Month Expenditure 22
Income Statement 24
Balance Sheet 25
Initial IT Cost 26
Appendix 29
Organization Structure 29
Temporary Location 30
Permanent Location 32
How would our system look like 33
Mock up IT Infrastructure 34
Estimated Market Penetration 35
Estimated total & Repeat Customer 35
Immigrant Population 36
Sponsors Draft 38
Bibliography 42
Resume 43

Executive Summary

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Omega project is a Non- Profit organization that offers web based Interactive system
that complements classes taken at Elementary schools. The system will have content of
all the subjects related to every single chapter elementary grades. Students will be able
to access such material in a friendly an interactive fashion from their homes. The
students who use this tool will complete content with, interactive sections, games as well
as text material. They will have to complete assignments and content.

This is not intended to be a replacement of the regular class but a way to gain better
understanding and / or review of covered subjects. It is primarily intended for students
that need additional help or could not complete the chapters successfully due: lack of
understanding, language barriers, missed classes, fortuity events and others

From the universe of 238000 students in both the TDSB and TCDSB, we are expecting to
have approximate 1200 enrollments.

Our Mission

Our mission is to provide Provincial Elementary Public School’s students from grades 4
to 8 with a comprehensive e-Learning tool that will serve as an additional help for them
to upgrade their understanding of what has been covered in the regular class. The
system will have the content of all the subjects related to every single chapter for the
chosen grades. Students will be able to access such material in a friendly an interactive
fashion either from home or anywhere that they have access to the Internet.

Our Value

 We believe students will have better opportunities if they have comprehensive tools
that are being designed with their educational needs in mind.
 Family wellness starts by providing them with access to quality education.
 Kids with access to supplemental education can have a rewarding learning process.
 Education is a major factor when it comes to improve household standard of life

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 Low income families’ kids should have equal opportunities than those whose
families financially healthier.
 It is a social responsibility to have innovative avenues to provide regular students
and special those who are still adapting to out society with accessible and affordable
source of information.

Our Objectives

 To develop an interactive e-Learning web based tool than can be used by Ontario
public elementary school’s students from grades 4 to 8 to improve their skills and
knowledge
 To design a non-profit model that can be rewarding for both: stakeholders and
sponsors.
 To develop a long lasting relationship with sponsors and customers
 To increase awareness about the impact that education has in household members’
life style.
 To provide a framework that can be extended to other grades and provinces
 To contribute in the improvement of life quality of Ontarians

Product

Features
Omega – Education First Aid for kids @ Home is an Internet based system that can be
reached from home or any other place with access to the Internet. The system will allow
students that are currently enrolled in grades 4 to 8 of the TDSB or TCDSB to gain access
to all the topics of all the chapters of the selected grades. Students will have access to the
specific grade. This information will be presented in a very interactive and friendly
manner. The content will be specially designed for the age of the intended audience and
it will include, exercises, games, riddles among other sections to serve not as a student
tool but as a rewarding and interesting experience.

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The system is not intended to be a replacement of regular classes; the student will be
able to access the system from home en different occasions: When the student could not
attend to class; when the student did not understand a subject; or even when the student
feels that additional guide is required.

The following is an example of the detail that will be part of the content:

Grade 4
Subject Mathematics
Chapter Sense and Numeration / Data Management and Probability
Expectations This task gave students the opportunity to demonstrate their
achievement of all or part of each of the following selected
expectations from two strands – Number Sense and Numeration,
and Data Management and Probability. Note that the codes that
follow the expectations are from the Ministry of Education’s
The task requires • use price lists to determine the cost of pizzas from two
students: different
parlours, and then determine which parlour provides the
best value;
• use collected and given data to make decisions about class
pizza orders;
• solve problems related to fractional parts of pizzas;
• show possible combinations of pizza toppings.
Presented with flyers from two pizza parlours, students
determined
and recorded all the possible prices of large pizzas from
the two parlours, and determined which of the two parlours had
the cheaper pizza. Students then conducted a survey of the pizza
needs of their class, collected and graphed the data, and used the
information to decide what type of pizza should be bought for
the class.
Next, students used given data from a tally sheet and a bar graph
to decide how much pizza a class should order. They also solved
problems about fractional parts of pizzas, and they showed the
possible combinations of given pizza toppings.

Number Sense and 1. represent, and explore the relationships between, decimals,
Numeration content mixed numbers, and fractions using concrete materials and
drawings;
2. compare and order whole numbers and decimals using
concrete
materials and drawings;
3. understand and explain basic operations (addition and
subtraction)

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of decimals by modeling and discussing a variety
of problem situations;
4. solve problems involving whole numbers and decimals, and
describe and explain the variety of strategies used;
5. compare and order whole numbers and decimals from 0.01
to 10 000 using concrete materials, drawings, and symbols;
6. represent and explain number concepts and procedures;
7. represent, compare, and order mixed numbers and proper
and improper fractions with like denominators (e.g., 1⁄ 5 and
3⁄ 5 or 1⁄ 8 and 4⁄ 8) using concrete materials and drawings;
8. select the appropriate operation and solve one-step problems
involving whole numbers and decimals with and without a
calculator (e.g., how much change will you receive when
you purchase an $8.95 item with $10?).
Data Management 9. collect and organize data and identify their use;
and Probability 10. interpret displays of data and present the information using
content mathematical terms;
11. conduct surveys and record data on tally charts;
12. explain how data were collected and describe the results of a
survey;
13. use conventional symbols, titles, and labels when displaying
data;
14. construct labelled graphs both by hand and by using
computer
applications, and create intervals suited to the range
and distribution of the data gathered;
15. read and interpret data presented on tables, charts, and
graphs, and discuss the important features.

Additional applications

Teachers should be able to monitor or provide specific on certain cases depending on the
situation but this is not mandatory

Teachers will have to accept the results from the system unless the chapter has been
assessed already.
Every teacher will be able to give a weigh to the content achieved depending on their
specific plans

Special subjects included such as:

What to expect from the system


What to expect in secondary and how to get ready for it
How to get the most advantage from the system

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Skills awareness (This can be accessed at any time by any student of the subject schools)
Career patterns (initiation)

Students being aware of possible options and how to manage such options in time
College vs. University
Finance management for Kids (First approach)
Time Management
Leadership

Positioning and Competitors

There are many registered and unregistered tutors in Toronto. Approximately 30% of
the students in grades 4 to 8 require tutoring in different subjects. There are many
different segments in the tutoring business

 Organized tutoring business


These are the organized and well established companies that provide different ways of
tutoring the children. They may use personalized tutoring (at centers or at home), online
tutoring. These companies are already well established in the market and charge a
reasonably more than the market rates. They have many centers at different locations
and market themselves as the leaders in the business. They charge CAD 45- 55 / hr

 Government entities
The government also has many support functions in terms of tutoring. They provide
online tutoring in form of Virtual school. These services are only available for a short
period and only for limited subjects. They have a policy that they accept students from

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TDSB day schooling only. They offer e-learning only to students in 10th, 11th and 12th
grades.

 Unorganized sector (independent tutors)


This is one of the major groups in the tutoring business. They are the set of individuals
who provide in home tuitions. They work in an unorganized manner and may not
necessarily be qualified enough to provide such services. They operate upon references
and use their experience as a method of tutoring. Many of the school professors also
work as part time tutors. They charge from CAD $ 15- 35 / hr

 Online Tutors
These are companies that provide online support to children in specific subjects. They
may use e-mail, phone or one on one tutoring. They don’t share the entire course content
with the children but work only on the specific subjects. They charge approximately
CAD $ 25-45 /hr.

Direct competition

 Blackboard
 Individual website from teachers
 Specialized companies

Marketing Plan

Market Segmentation

The target market:-

 Increasing number of single parents.


We are seeing the trend of more single parents. Single parents have more limited
budgets than parent that live in couple.

 Working parents.
In the middle income family both mom and dad have to work. The time they can take to
dedicate to their kids is short. These families can see value in saving time from
commuting

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 Increased post-secondary entrance competitions.
As population increases, there is more competition to get post-secondary education.

 Increased test stress.


Stress increase as student feel less prepared for tests

 Conventional education system.


There are gaps in the conventional education system, including but not limited to
teachers needing to deal with multiple level in one classroom, as well as lack of time to
assist students on a one to one basis

 Affordability
With all the costs lately conveyed to households, middle-low and low class are
struggling with their budgets. The kid’s education is impacted negatively

 New immigrants
For new immigrant children there are additional challenges such: Language barriers,
education style. Even though they overcome these challenges in time, parents are very
concern about their education. With limited income in their first years in Canada,
parents will see value in providing their kids with the opportunity to review the content
seen in regular classes in an user friendly fashion.

 To bridge gap between different education system.


There is big gap, between grade 8 and grade 9, when it comes to what is expected from
the students

Macro Economy – PEST Analysis

PEST analysis is concerned with the environmental influences on a business. The


acronym stands for the Political, Economic, Social and Technological issues that could
affect the strategic development of a business.

Political  A government initiative creates the risk that the school may fail to deliver
the policy or be diverted away from local priorities etc.
 Changes to the skills required to be a teacher/ tutor
 Changes to curriculum with short lead times
 Requirement to be self managing
 Requirement to be self financing
 Long time to take decisions

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Economic  Central or local government funding decisions may affect school/
establishment finances
 Ability of parents to raise funds for optional activities
 Ability to invest ’savings/ surpluses’
 Cost of providing resources:
o Staff – Developers & programmers
o Basics – supplies and utilities
o Technology – High end servers to support online streaming
 The risk of highly valued, key staff moving on to more ‘up and coming’
schools/ academies
Social  Decline in birth rate, reflecting national trends
 Demographic changes may affect likely pupil rolls or the nature of pupils
needs e.g. pupils with English as a second language etc.
 Changes to qualifications expected
 Integration with local community
 Integration of students with special needs
 Information is accessible to students anywhere in the Toronto via the
Internet
 Staff were not given enough training or access to effectively change their
habits and how they expected information to be made available
Technological  Changes to standards/ equipment required
 Risk of selecting the wrong technology at times of change
 (i.e. windows -v- open source)
 New computer viruses may affect operations,
 Move from paper based books to e-book readers
 Computer hardware being out of date
 Computer software being out of date
 Time to manage IT systems

SWOT Analysis

Strength
One of the major strength are the services are offered to families free of cost. Being the
first non for profit organization in the business to offer such kind of extensive services to
families who can’t afford.

The product is the first of its kind to incorporate the selected elementary grades
complete curricula in an interactive and user-friendly fashion.

As the system intends to keep the same flow on the topics and events related to any
given chapter or subject, kids and parents alike should be able to easily identify and
accomplish any topic without having to get to the previous or to the next ones. Teachers

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will be able to accept such accomplishment as a regular class assignment when needed,
subject only to parents witnessing the achievement made by their kid.

Weakness
The system is only intended for Ontarians public elementary students of the selected
grades. In order for this system to be use in other provinces, the corresponding rules,
regulations and content requirement will have to be addressed. Nonprofit organization
has three fiduciary duties under current law: the duty of care, the duty of loyalty, and
the duty of obedience

Also kids tend to procrastinate when they have to set their own pace to learn. We are
including a set of incentives that will make it more appealing for kids to log on regular
basis to the system. We will also encourage parent’s participation to propitiate their kids
participation and completion of tasks.

Opportunities
Omega-EFAK is intended for Kids enrolled in Grades 4 to 8 in the Toronto Public
Educational system. Once this phase is accomplished, the service can be extended to the
rest of the Elementary Grades.

Omega-EFAK is intended for Kids enrolled in Grades 4 to 8 in the Toronto Public


Educational system. Once this phase is accomplished, the service can be extended to
Other Provinces and / or to the Secondary education

Threats
This is an ambitious system that requires the participation of many sectors. We will have
to provide tangible benefits early after the implementation process so the system become
an integral part of the Public education system.

Strength Weakness
 First in the business & Non-Profit  Fund raising & solicitations
 Complete course content for all  To be informed at all the time.
subjects available at one spot.  Lack of concentration by kids.
 Attractive incentives for extensive
participation
Opportunities Threats
 Growth in other provinces in Ontario  Lack of support from the sponsors
 Providing the course in French could be fateful.
Language  Non availability of internet
 Growth to other grades 

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Activities Chart (Gantt Chart )

Months -> I II III IV V VI VII VIII IX X XI XII


Activities                        
Office & Utilities X           X          
Information
Technology X       X X            
Programming X X X X X X            
Developing X X X X X X X X        
Designing X X X X X X X X X X    
Consulting       X X X X X X X    
Testing X X X X X X X X X      
Enrollments   X         X X X X X X
Quantify Results   X X       X X X X X X
Organized Sponsors     X X X X X X X X X X
Marketing Campaign     X X X X X X X X X X
Advertising         X X X X X X X X
Fund Raising                 X      
Rewards       X X         X X X
Outdoor Activities       X X              

Target Market

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Marketing

To
To Sponsor To Parents
Children

Sponsors
For marketing activities for sponsors start from the 3rd month and they will be
approached with the company’s prospectus and the results of the test. Prospectus
containing the contents of our organization and its goals

The following are potential sponsors that may be interested in either participate in the
the project or just to sponsor it. We believe that certain industries are more likely to
invest in private initiatives. Within those industries we have identified Banking,
Telecommunication, Consumer product manufactures and the specific government
offices. The following is a list of companies that we are expecting will show interest in
out project. This list may change as we meet with them as find out their interest in our
product or service:

Industry Company
Banking Royal Bank
  Bank of Montreal
  National Bank of Canada
  Canadian Imperial Bank
  Scotia Bank
  Toronto-Dominion Bank
Telecommunications Rogers

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  Bell
  Virgin
  Research in Motion
  Gray Island System International Inc
  Guest Logix Inc.
  Nortel Network
  RuggedCom Inc.
  BCE Inc.
Retailing Canadian Tire
  RONA
  Shopper Drug Mart
  Jean Couto Group
Food Metro
Consumers Products Manufacture Nestle Canada
  Procter & Gamble
  Pepsi Canada
  Coca Cola Canada
Government Toronto District School Board

  Toronto Library

Draft for Sponsors

 In the Appendix - 1

Parents & Students

Parents & Children will be approached in the 6th month by means of distributing flyers
during the Parents-teachers meetings in schools. The schools have been identified in the
central zone. With close to 140 elementary schools in the central zone and 24,000
students, we expect to get enrollments close to 1200 (5%).

Ward
No Ward Name No of Schools Zone
1 Etobicoke North 18 NW

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2 Etobicoke Centre 20 SW
3 Etobicoke Lakeshore 18 SW
4 York West 17 NW
5 York Centre 19 NW
6 York South Weston 23 NW
7 Parkdale Highpark 16 SW
8 Eglinton Lawrance 14 C
9 Davenport 16 SW
10 Trinity Spadina 23 SW
11 St. Paul's 18 C
12 Willow Dale 25 NW
13 Don Valley West 21 C
14 Toronto Centre - Rosedale 13 C
15 Toronto Downtown 23 C
16 Toronto East York 23 C
17 Don Valley East 28 C
18 Scarborough Southwest 26 SE
19  Scarborough Centre 31 NE
20 Scarborough Agincourt 24 NE
21 Scarborough Rouge River 31 NE
22 Scarborough East 31 NE

Zone No of Schools
North West Zone 102
North East Zone 117
Centre 140
South West Zone 93
South East Zone 26
Total No of Schools 478

Flyer to Parents & Students

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Organizational Structure and Staff Planning

Omega – Education First Aid for kids @ Home and related products and services is the
reason for Omega EFAK Inc to exist. The company will be structured as an equal
partnership and will require additional staff and outsourcing. In order for the
organization to be able to face the expected extension of its original scope, the
organizational structure will be flat in its initial stages and will move into a hierarchical
functional structure with employees ranked at various levels after the system is
completed. Each partner will be part of the board of Directors and will also be
responsible for a particular functional area of the business. The General Manager it is
appointed by the Board of Director’s members. The business areas will have specific
responsibilities plus customer service and marketing tasks associated to them.

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Managers’ committee: The following are among the responsibilities of the Managers’
committee:
Committee’s administration and support by advising and informing the committee
members and interfacing between committee and staff
Product and Service Delivery by overseeing designing, marketing, promoting,
delivering and quality assuring of programs, products and services,
Financial, Tax, Risk and Facilities Management by recommending yearly budget
according to current laws and regulations,
Human Resource Management by effectively managing the human resources according
to current laws and regulations,
Community and Public Relations by assuring the organization and its mission,
programs, products and services are consistently presented in strong, positive image to
relevant stakeholders,
Sponsorship by overseeing fundraising planning and implementation, including
identifying resource requirements, researching funding sources, establishing strategies
to approach founders, submitting proposals and administrating fundraising records and
documentation

General Manager: The General Manager reports to the Managers’ committee. The main
responsibilities of this person are to align the strategy and vision, to build the culture, to
build teams, and to allocate capital. This person is responsible for creating the culture,
integration of the Managers’ committee, identify the financing roads. The General
Manager ultimately will set the direction. Which markets will the company enter,
against which competitors? With what product lines? How will the company
differentiate itself? The General Manager decides, sets budgets, forms partnerships, and
hires a team to steer the company accordingly. The General Manager also reports to the
Share Holders. The General Manager oversees this responsibility in conjunction with the
Stakeholder Affair Manager Position responsibilities.

Stakeholder Affair Manager: Define strategic plans in order to work together with
different stake holders specially School Boards, and Sponsors to produce synergy
toward the achievement of common goals. Look after School Boards relationship and
sponsor relationship. Oversees the execution of specific actions to accomplish the
company’s objectives by creating Join Ventures, Public Relation affairs, partnerships, etc.

Finance Manager: Oversees the organization's financial goals, objectives, and budgets.
He / she also the investment of funds and manage associated risks, supervise cash
management activities, execute capital-raising strategies to support a firm's expansion.
He / she directs the preparation of financial reports that summarize and forecast the
organization's financial position,

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Marketing, Sales and Promotions: Direct firm’s overall marketing and strategic
planning programs, and corporate communications. Facilitate client development
through marketing and client services programs.
Design, implement, and facilitate annual marketing plan for the firm. Support and
facilitate development and implementation of section business/marketing plans.
Plan and administer the firm’s Marketing Operations budget; support development of
regional marketing budgets.
Organize and implement client relations including: (client satisfaction surveys, client
development activities, client skills training, and special events)
Oversees sponsor programs.
Oversee business development activities including: (efforts through Business
Development Coordinator, assisting attorneys in strategic planning for client
presentations, beauty contests, offer coaching for prospective client meetings,
presentations, etc., work with regional offices on designing and implementing
prospecting and client contact systems.
Customer services related to have customer assisted customers thru pre-sales and post-
sale activities.

Development Management: Oversees the design, development and put in production of


all modules of the system. Work Together with the responsible of the Content
Management and Operation to assure all functionalities within the system. Oversees
design and development contractors.

Content Management: Oversees that all the information posted in the website complies
with the criteria defined. Find better and innovative ways to present information in
various formats. As content is in the heart of the company mission, the Content Manager
works closely with the Stakeholder affair Manager as well as with the Marketing,
Finance and Operation Manager. This is a person with a large experience in Education.

Operations: Oversees and engage everything related to development, delivery and


maintenance of all technological solutions. This functional area defines technology
needs, infrastructure needs, contingency plans, and daily operation tasks. It engages in
new projects as well as in upgrades. It provides technical feasibility criteria to all other
areas. It facilitates all technological and human resources and external contractors
required. It works with the financial area to forecast the capital expenditure forecast

Organization Strategy

As the company is in its beginning stages, all the managers will have both strategic and
tactical responsibilities and will cover the duties indicated below when they take place.
In many occasions they will have to engage some operative. As the company’s solution
is implemented these managers will delegate part or full tactical and operative tasks to
the new staff coming on-board. They will also have important role in the development
of the system and will interact regularly with the contractor firm or specialist assigned to
the project.

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Business Model

Our business model is valued on the service we provide though our e-learning website.
The site is inteneded for kids so it very user friendly and easy to use. Our website will
aslo feature our sponsors and their product. We accept donations from our website
through paypal and will highly secured. We will not sell any of our donors and sponsors
information.

This business model is designed over highly sohisticated and integrated servers which
will also be used to interact, chat and communicate with kids, parents and sponsors.

We plan to loose money some months but will create and hold surplus for first 2 years.
After 2 years we plan to invest 35% of the surplus into conservative investment.

We also plan to collaborate with other state boards in near future and to get asoociate
with some other organisation with common mission and vision.

Future Plans

Economy down and up turns affect households in the short, medium, and long term.
The most being affected are those who don’t have saving nor investing possibilities.
While the currency gains value, households salaries tend to decrease, especially for those
who are new to their jobs or are still looking to be hired. At Omega – EFAK we believe
that quality education starts at home. Households with small or none capacity to save
tend to reduce the financial allocation toward tutoring and extra curricula help for kids.
By the other hand we have had many samples on how the provincial government finds
its way to restrict and segment public services in all area including education, raising
taxes among other. Omega – EFAK is an expansion of the Public Education for the
selected grades and have a great potential for growing.

 Omega - EFAK for Grades 1, 2 and 3


Maximizing Market Penetration is the main objective of the Omega – EFAK system in
the first stages. As we walk toward the completion of this phase, new approaches will be
made to extend the scope of the system to the rest of the elementary grades. This natural

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market for EFAK as parents will be expecting it. The success in the first phase is critical
for the expansion. We believe additional effort will have to be provided for kids that are
in grades 1 to 3. These are younger kids that may need extra help and complementary
approach.

 Omega - EFAK for other provinces


The initial scope of the system is to serve as an extension of the public education sector
in Ontario. Once the system is in place we will have a specific technological framework
that will allow us to expand to other provinces. Current Sponsors will have the first
opportunity to expand their role but also other sponsors will be very open to the idea
due our previous experience.

 Omega - EFAK in French


One of the biggest challenges to all Ontarians initiatives is to penetrate the Franco-
speaking market. We believe there is always room for good initiatives. The system
should be able to find audience in Quebec as well as in other provinces were there is a
large population of people who is speaks French as a first language. Omega – EFAK will
not only be a bi-lingual system but will have to address the specific Need, Wants,
Interest, and Demands of the market it is intended to serve.

Financial Statements

In order to adapt the initial investment, we have identified two start-up moments

The First start-up will provide us with the basic infrastructure to complete a prototype
and continue the search for potential sponsors:

Expenses Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Office 2,000.00 3,640.00 3,140.00 3,140.00 3,140.00 15,140.00

IT 16,150.00 200.00 200.00 24,200.00 200.00 200.00

Resources 9,280.00 8,500.00 8,500.00 27,000.00 27,000.00 27,000.00

Marketing - - 450.00 1,950.00 21,950.00 15,450.00

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Total
Expenditure 27,430.00 12,340.00 12,290.00 56,290.00 52,290.00 57,790.00

 This stage should last 6 moths


 This phase will allow to refine technical and design matters
o First three months will be used to develop and test the prototype.
o The main model and chapters will be addressed at this stage from 4th Month
o
 The space for rent is a temporary location that won’t require any re-modeling.
 Ad-hoc efforts in development, continuing search of sponsors made by Directors
will be part of their initial investment and will not be remunerated
 3 Servers and 4 laptops will be required at this stage
 This phase is to be financed entirely by the Sponsors.

Twelve Months Expense Sheet

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Business Plan Page 22
180,000.00
160,000.00
140,000.00
120,000.00
100,000.00
Total Expenditure
80,000.00 Total Revenues
60,000.00
40,000.00
20,000.00
-
1 2 3 4 5 6 7 8 9 10 11 12

Surplus
120,000.00
100,000.00
80,000.00
60,000.00
Surplus
40,000.00
20,000.00
-
-20,000.00 1 2 3 4 5 6 7 8 9 10 11 12

-40,000.00
-60,000.00

Office
IT
Resources
Marketing

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Income Statement

Income statement for the years ended Dec 31


Revenues      
Corporate Sponsors 594,000.00    
Fund raising 100,000.00    
Other activities 10,000.00    
Total Revenue   704,000.00  
       
Expenses      
Cost of fund raising 25,000.00    
Direct advertising 35,000.00    
Travel cost 4,500.00    
Total Expenses B 64,500.00  
       
Gross Income A-B C   639,500.00
       
Indirect Expenses      
Rent 27,000.00    
Utilities 1,800.00    
Insurance 1,800.00    
Supply 3,000.00    
Phone 1,800.00    
Network 1,800.00    
Liscence 17,000.00    
Salary 278,540.00    
Legal fees 780.00    
Rewards 7,000.00    
Other activity 2,000.00    
Advertising 45,000.00    
Total Indirect Exp D   387,520.00
       
Surplus C-D   251,980.00

Business Plan Page 24


Balance Sheet

Balance Sheet for the year ended


Liabilities Amount   Assets Amount
Capital 30,000.00   Laptop 8,500.00
Surplus 251,980.00   Furniture 4,000.00
      Server 113,550.00
      Printers 4,000.00
      Cash 151,930.00
         
         
  281,980.00     281,980.00

Business Plan Page 25


Initial IT Costs – Components

Internet and special application servers (web server) - this are robust computers, which
are constantly switched on and connected to the Internet so that each Internet user
around the world can access your website at all times. These computers are built up
with selected high quality components, which can endure incessant work and high load.
Depending on the expected load and the type of services, which this computer will
provide, different configurations can be set up. As far as database hosting is concerned,
for example, a multiprocessor solution combined with small-sized but very fast and
stable hard disks would do just great, whereas a single processor configuration with
many large size hard disks would be apt with file/image hosting. To ensure better
Internet connectivity, the given server is stored in a data center, where it is mounted into
a special rack, which offers good ventilation and easy maintenance.

Item qty Price Description & Configuration Total


IBM System 5 $3359 ea. Number of server required (Presentation, $16795
x3650 M2 Database, DNS, Proxy). Stable business
Express critical application server that provides
outstanding performance,
Availability and capacity in a 2U. Quad-core
Intel® Xeon® 5500 Series with QuickPath
Interconnect (QPI) technology, up to 2.93
GHz and up to 1333 MHz front-side bus. 8
GB
Memory 5 $1200 ea. DDR-3 RDIMMs with 16 slots up to 128 GB $6000
upgrade and of maximum memory
hard drive Up to 6.0 TB hot-swap Serial Attached SCSI
upgrades (SAS) or up to 6.0 TB hot-swap Serial ATA
(SATA) or up to 600 GB hot-swap solid state
drive (SSD) storage
Guarantee 5 $671 ea Repair next business day $3355
IBM System 2 $1400 ea. Emails, CRM, and collaboration servers $2800
x3350 Intel® Xeon® (dual-core) (up to 3.0 GHz/6
MB/1333 MHz) or Intel Xeon (quad-core)
(up to 2.83 GHz/12 MB/1333 MHz). 2 GB
standard memory/8GB, PC2-5300 DDR II
667 MHz, via 4 DIMM slots. 600 GB SAS
Laptops with 6 $1850 ea. Multiple purposes. To be used by the team $11100
graphical members
capabilities Dual Core 2.4 GHz, Graphic card, 120GB HD

Printers 2 $850 ea. Network $1700


Multiple purposes.

Business Plan Page 26


W/Cisco: High 1 WAN edge to deliver high performance $2884
Performance Risc Processor. 2600 model provides extra
10/100 Modular power to support the Advanced Quality of
Router Service (QoS), Security, and Network
integration.
Rack 2 $899 Heavy duty cabinets $1798

10% Provision $4643


Total bf/HST $51075
HST $6036
Total af/HST $57715

Putting the machine itself in a data center and connecting it to the Internet do not
automatically make it an "Internet server". For this purpose, specific web server software
has to be installed on it and configured according to the given platform. Among the
most popular web server packages are:

Microsoft IIS, after the installation and configuration of the web server software, FTP, E-
mail, DNS, database, etc. software packages

Licenses Qty Description Price


Window 2008 5 Windows Server 2008 Web Edition, 32-bit $2394
Servers – Web version
Edition

Window 2008 Available in 32-bit and 64-bit version. $1199


Servers – Std Edition
Antivirus – 4 Symantec AntiVirus v.10.2 Business Pack $2468
Enterprise for Server
SQL Server 2005 – Unlimited 1 Processor / Unlimited connections: $4400
Enterprise Complete Data Management and Analysis
Platform Standard Edition is the data
management and analysis platform for small
and medium-sized organizations. It includes
the essential functionality needed for e-
commerce, data warehousing, and line-of-
business solutions

10% Provision $1046


Total before HST $11507
HST 1496
Total after HST $13003

Business Plan Page 27


Backup Servers

Item Qty Description Price


Production Mirror 3 Include all applications and $24837
Servers licenses
Back up Router 1 WAN edge to deliver high $2884
performance
10% provision $2772
Total before HST $30493
HST $3964
Total after HST $34457

Server’s room adaptation:

Description Estimate
Servers Room adaptation: Electrical Panel, False floor and Air $20000
conditioning unit
10% Additional estimation $2200
Total before HST $22000
HST $2860
Total after HST $24860

Infrastructure cost before HST $115075


HST $ 14960
Total cost after HST $130035

Business Plan Page 28


Appendix

Organization Structure

Business Plan Page 29


Temporary Location (Sample):

$1,000 Gross
262 Avenue Rd   List:
Lease
Toronto, Ontario Map: 115-
Lease
M4V2G7      Dist: C02 19-P
Dir/Cross Last
Avenue Rd/Dupont Rd DOM: 64 New
St: Status:
  Taxes: $0/2009/N/A
Lease
Office   12/60
Term:
Office Freestanding: Y Holdover: 90
  Occup: Vacant SPIS: N
Possession: 3/1/10 Franchise:  
Commercial Condo
 
Fees:
Total Area: 800 Sq Ft
Ofc/Apt
800 Sq Ft Survey:  
Area:
Indust Lot/Bldg/ 0X0 Feet Unit  
   
Area: Unit/Dim:  
Retail Lot Irreg:   Soil Test:  
 
Area: Crane:   Outside
 
Apx Age:   Bay Size: Storage:
Volts:   %Bldg:   Rail:  
Amps:   Washrooms:   Basement:  
Zoning: Office Water: Municipal Elevator: None
Truck Water UFFI:  
   
Level: Supply: Assessment:  
Grade Sewers:   Chattels:  
 
Level: A/C: Y LLBO:  
Drive-In:   Utilities: A Days Open:  
Double Garage Hours Open:  
  Outside/Surface
Man: Type: Employees:  
Clear Park Seats:  
Height:    #Trl Spc:   
Spaces:
Sprinklers: Y
Heat: Gas Forced Air Open
For Financial
Bus/Bldg Name:      
Year: Statement:
Actual/Estimated:  
Taxes:   Heat:   Gross Inc/Sales:   Est Value Inv At  

Business Plan Page 30


Cost:
Com Area
Insur:   Hydro:   - Vacancy Allow:  
Upcharge:
Mgmt:   Water:   - Operating Exp:   Percentage Rent:
= Net Income B4
Maint:   Other:    
Debt:
Remarks For Clients: Fully Furnished Lower Level Office Located At Avenue Road And
Macpherson. Space Consists Of 2 Large Offices And Lots Of Storage. 1 Parking Space Included
With Office. Shared Use Of Kitchen Is Available.
Extras: $1,000/Month Is A Gross Lease And Includes Taxes, Maintenance, Insurance, Parking, And
All Utilities.
Mortgage
 
Comments:
TITAN YORK REALTY CORPORATION, BROKERAGE  416-485-0488  Fax: 416-913-1706
2345 Yonge Street, Unit 500, Toronto M4P2E5
OLIVIER RAOULT, Salesperson  416-312-0302
     Appts:  
Contract
2/2/2010 Condition:   Ad: Y
Date:
Expiry Cond
7/2/2010   Escape:  
Date: Expiry:
Last Original
2/3/2010 CB Comm: One Half Month $1,000
Update: $:

Business Plan Page 31


Permanent Location (Sample)

$3,500 Gross
120 Carlton Ave 309 List:
Lease
Toronto, Ontario Map: 120-
Lease
H5A4K2      Dist: C08 20-R
Dir/Cross Last
Jarvis And Carlton DOM: 65 New
St: Status:
Mtcp 676 Level 3 Unit 9 Taxes: $0/2009/N/A
Lease
Office   5/10
Term:
Office Freestanding: N Holdover: 120
Professional Office Occup: Vacant SPIS: N
Possession: Immed Franchise:  
Commercial Condo
$0
Fees:
MLS#: C1779570  Seller: John Keenan   Contact After Exp: N
PIN#:  
Total Area: 1,642 Sq Ft
Ofc/Apt
1,642 Sq Ft Survey:  
Area:
Indust Lot/Bldg/ 0X0 Feet Unit  
   
Area: Unit/Dim:  
Retail Lot Irreg:   Soil Test:  
 
Area: Crane:   Outside
 
Apx Age:   Bay Size: Storage:
Volts:   %Bldg:   Rail:  
Amps:   Washrooms:   Basement:  
Zoning: Office Water: Municipal Elevator: Freight
Truck Water UFFI:  
   
Level: Supply: Assessment:  
Grade Sewers: Sanitary Chattels:  
 
Level: A/C: Y LLBO:  
Drive-In:   Utilities: Y Days Open:  
Double Garage Hours Open:  
  Underground
Man: Type: Employees:  
Clear Park Seats:  
Height: 2  #Trl Spc:   
Spaces:
Sprinklers: N
Heat: Baseboard
For Financial
Bus/Bldg Name:      
Year: Statement:

Business Plan Page 32


Actual/Estimated:  
Est Value Inv At
Taxes:   Heat:   Gross Inc/Sales:    
Cost:
Com Area
Insur:   Hydro:   - Vacancy Allow:  
Upcharge:
Mgmt:   Water:   - Operating Exp:   Percentage Rent:
= Net Income B4
Maint:   Other:    
Debt:
Remarks For Clients: Rare Professional Office Space In Quality Downtown Condo Bldg. Bright
Space Consists Of 4 Spacious Offices, Kitchenette, Storage Room And Spacious Reception Area &
All Amenities. 2 Private Undgrnd Parking Spaces. Ideal For Lawyers & All Other Professionals.
Minutes Walk To Yonge & Subway. Rare Available Office Space. *****All Inclusive *****
Extras: Great Opportunity To Lease This Office Space. Great Condo Bldg Incl 2 Parking Spaces,
Access To All Condo Facilities, Pool, Hot Tub, Suana, Party Rm, Squash, Etc. Great Value - All
Inclusive, Heat, Hydro, Air Conditioning, Work & Relax!
Remarks for Brokerages: Please Allow 48Hr Irrevocable. Easy To Show. Office Is Now Vacant.
Keys On Sight. ****Act Fast - Wont Last****
Mortgage
 
Comments:
RE/MAX ULTIMATE REALTY INC., BROKERAGE  416-487-5131  Fax: 416-487-1750
1739 Bayview Ave., Toronto M4G3C1
GEORGE VRETOS, Salesperson  416-716-3611
     Appts:  
Contract
2/1/2010 Condition:   Ad: N
Date:
Expiry Cond
5/30/2010   Escape:  
Date: Expiry:
Last Original
3/29/2010 CB Comm: One Months Rent $3,500
Update: $:

Business Plan Page 33


How would the system would look like

Business Plan Page 34


Mock up IT Infrastructure

Business Plan Page 35


Estimated Market Penetration
There are close to 184,000 students in the Toronto District School Board (TDSB) and
54,000 in the Toronto Catholic District School Board (TCDSB) for a total of 238,000. Only
an approximate of 50% of those students belongs to the grades 4 to 8 for an approximate
number of 119,000 students in both Toronto School boards.

According to Statistics Canada, 12% of the students have less than 3 years leaving in
Canada for a total of 14,280 students. We are conservatively expecting action from only
15% of this group for a total of 2142 students expected to enroll in the first 3 years. The
number of students with more than 3 years in Canada is 104,280. We are conservatively
expecting action from only 5% of central Zone group, for a total of 1200 students to
enroll from this segment in the first year.

Estimated Total and Repeated Customers

We are expecting 100 new enrolments monthly and a desertion rate of 10% for an
approximate of 120 new enrollments monthly. With the corresponding marketing
actions and promotions, we are expecting to balance out high and low demand month to
a total of 4000 enrollments in 36 months. We are expecting that 90% of our customers
will repeat the experience and continue to use the system for the years to come.

Our forecast has been made based on 3 years but we believe this numbers will growth
systematically after the 4 years for the following reasons:

 As the system is known by more and more people, the work of mouth effect will
dramatically increase the demand.
 Our promotions and successful experience will create interest in the population that
has not enrolled yet.

Business Plan Page 36


 Canada immigration policy will allow more people to immigrate to the country and
in particular to Ontario

Immigrant Population

Percentage distribution

Category 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Family class 25.5 22.7 23.4 23.1 20.7 21.1 21.5 23.4 20.8 19.6 23.3 23.2 22.5
Economic
immigrants 58.4 62.9 60.5 62.2 64.7 66.8 65.3 60.0 61.4 63.3 58.9 59.5 63.9
Refugees 14.0 12.7 14.5 14.2 14.4 12.1 11.7 12.9 14.9 14.5 13.7 12.5 9.3
Other
immigrants 2.1 1.8 1.6 0.6 0.2 0.1 1.4 3.7 3.0 2.6 4.1 4.7 4.3
Category
not stated 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Males 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Family class 34.8 32.7 34.7 34.9 32.4 32.1 32.7 35.0 31.7 28.5 32.4 32.4 30.2
Economic
immigrants 52.6 56.1 52.1 53.1 55.3 57.6 55.2 49.7 52.3 56.1 51.2 51.6 57.0
Refugees 11.3 9.9 11.8 11.6 12.1 10.2 10.2 10.6 12.9 12.8 12.2 11.1 8.4
Other
immigrants 1.3 1.4 1.3 0.5 0.2 0.1 1.9 4.6 3.1 2.6 4.1 4.8 4.3
Category
not stated 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Females 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Family class 30.2 27.8 29.2 29.1 26.6 26.6 27.2 29.4 26.4 24.2 28.0 28.0 26.5
Economic
immigrants 55.5 59.4 56.2 57.5 59.9 62.1 60.2 54.7 56.7 59.6 54.9 55.4 60.3

Business Plan Page 37


Refugees 12.6 11.3 13.1 12.8 13.2 11.1 11.0 11.7 13.9 13.6 12.9 11.8 8.8
Other
immigrants 1.7 1.6 1.5 0.5 0.2 0.1 1.7 4.2 3.0 2.6 4.1 4.8 4.3
Category
not stated 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

Number

Category 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Family
class 28,119 24,085 19,894 21,460 23,291 26,045 24,297 24,868 23,725 25,045 28,513 26,460 26,706
Economic
immigrant
s 64,497 66,827 51,403 57,836 72,678 82,536 73,666 63,952 70,080 80,905 71,890 67,849 75,752
Refugees 15,449 13,486 12,332 13,200 16,125 14,924 13,234 13,791 16,973 18,565 16,688 14,286 11,009
Other
immigrant
s 2,319 1,900 1,353 539 260 107 1,559 3,888 3,386 3,261 5,036 5,381 5,147
Category
not stated 1 0 0 0 0 1 0 0 0 1 1 1 0
Males 110,385 106,298 84,982 93,035 112,354 123,613 112,756 106,499 114,164 127,777 122,128 113,977 118,614
Family
class 40,200 35,852 30,975 33,802 37,319 40,742 37,989 40,243 38,532 38,316 41,993 39,772 38,861
Economic
immigrant
s 60,872 61,524 46,509 51,410 63,611 73,182 64,197 57,093 63,668 75,407 66,362 63,395 73,320
Refugees 13,025 10,821 10,510 11,197 13,966 12,994 11,882 12,193 15,713 17,210 15,811 13,669 10,851
Other
immigrant
s 1,546 1,500 1,194 492 200 99 2,221 5,317 3,743 3,529 5,346 5,941 5,595
Category
not stated 0 0 0 0 0 0 0 1 0 1 1 0 2
Females 115,643 109,697 89,188 96,901 115,096 127,017 116,289 114,847 121,656 134,463 129,513 122,777 128,629
Family
class 68,359 59,980 50,896 55,276 60,616 66,795 62,290 65,112 62,261 63,361 70,508 66,232 65,567
Economic
immigrant
s 125,370 128,351 97,912 109,250 136,290 155,718 137,863 121,046 133,748 156,312 138,252 131,244 149,072
Refugees 28,478 24,308 22,843 24,397 30,092 27,919 25,116 25,984 32,687 35,776 32,499 27,955 21,860
Other
immigrant
s 3,865 3,400 2,547 1,031 460 206 3,780 9,205 7,129 6,790 10,382 11,322 10,742
Category
not stated 1 0 0 0 0 1 0 1 0 2 2 1 2

Total 226,073 216,039 174,198 189,954 227,458 250,639 229,049 221,348 235,825 262,241 251,643 236,754 247,243

Business Plan Page 38


Sponsors Brochure

2010
Sponsors Brochure

Business Plan Page 39


Hello friends,

Children’s growing in this complex and rapid changing world face challenges in every
step of life. Education and learning methods are also revised and updated every year
and it’s hard for kids to adjust every new changes. With the level of competition and
pressure kids carry is far from imagination and impossible to think looking at their
school bag. Kids in school are busy fulfilling the demand of the world. Questions asked
is, gaining knowledge or just learning to satisfy the objective of education system and
parents-teachers demand.

Omega project EFAK is a non profit organization founded with the intention of
providing interactive online learning programs for a student of grade 4 to 8. Omega
project is committed to provide study materials of Toronto District School Board from
grade 4 to 8 in interactive manner with real life examples in the form of cartoons,
animated graphics and others multimedia sources which is easy to understand and can
leave a long lasting impact on kids life.

Omega project EFAK is an organization which is not just for kids; it will be helpful for
teachers, parents and tutors to get benefit from the interesting and fruitful way of
learning. EFAK will try to collaborate and have partnership with similar organization
around the world to satisfy the diverse population and culture in Toronto.

EFAK is depending on volunteers with the different expertise to contribute in their own
way in delivering, designing, delegating and developing the whole new peer tutoring
program. Volunteers of EFAK will meet with the teachers, parents and tutors in finding
out their demands and obstacles they face when teaching kids. EFAK can make the
technology available to kids at very young age and seeding in their minds the good use
to internet from the beginning.

However, the project is young and needs your support to help us in our mission to reach
as many children as possible with free e-learning to help them build the essential skills
in succeeding in life.

I would like to arrange a time to discuss the possible ways in which you or your
organization could assist the Foundation and in advance thank you for your interest and
support. Visit www.omegaproject.org to see your little contribution can create a world
of opportunities.

Warm Regards,

“Every Student can learn, just not on the same day, or the same way”. - George Evan
For more information, please contact us at www.omegaproject.org
Sponsorship Information

Business Plan Page 40


Omega project EFAK, is a non profit organization committed to provide online
interactive school course from grades 4-8. Our vision is to provide course assistance
through web based interactive media courses to from anywhere and at any time. The
course will be offered with animated graphics, gaming tool and free course exercise in
the form of quiz and home work pattern format. Full content of the Toronto District
School Board will be available for the reference and will match the study schedule with
schools.

Our team volunteers will consist of members from various fields like education,
business, marketing, cartoonist and game developer and bloggers who will contribute in
developing and designing the course content. Omega Project will collaborate with other
school boards and e-learning providers to make it more effective and up-to-date.
Our core competencies will be not only providing the course but also assisting students
in solving their problems and answer their questions in real time via chat room, mobile
messenger and phone assistance.

Everyday between 6pm – 7pm we will hold a chat room on specific subject with the
objective to reviving student thought, answering their queries and implication of the
material in real life.
Omega Project will need support from companies, institution and every responsible
member of the society to contribute to accelerate our vision on providing everywhere
and anywhere format of education thorough well established and integrated technology
and infrastructure.

WHY YOU SHOULD SUPPORT OMEGA PROJECT EFAK?

Help the child to learn, grow and develop the basic knowledge to shape his future and
by supporting the course content.
Improve the corporate image by positioning your company as a social responsible
organisation.
Provide networking and business association platform between sponsors and giving
exposure to companies in the big business world.
Corporations and companies can also be benefitted by getting tax exemptions on the
donations.

For more information, please contact us at www.omegaprojects.org

Business Plan Page 41


Ways to Contribute:
To ensure the learning material targets the objective of course curriculum appropriate
and specific program designing is needed. Omega Project EFAK will name the course
content after the sponsors and the name will appear on the website. Omega Project will
connect the sponsors through various media in improving the corporate image.
Sponsors and donors can use our secured website for donation. We also welcome
private donation and your name and identity to will kept secured with respect to our
privacy policy.

Direct Sponsorship at four levels

RED: donation of above CAD $ 100K

 Logo will be featured on the omega Project website.


 Course will be named after your company’s name.
 Joint press release of sponsorship.
 Sponsors name will be featured on every summers camps and educational
workshops by Omega Project.
 Sponsors will be included in or advisory board.

BLUE : Donation between CAD $ 30-99 K

 Logo will be featured on the omega Project website.


 Course will be named after your company’s name.
 Joint press release of sponsorship.
 Sponsors name will be featured on every summers camps and educational
workshops by Omega Project.

Yellow: Donation of CAD $ 10-29

 Logo will be featured on the omega Project website


 Sponsors name will be featured on 4 events (summers camps and educational
workshops) by Omega Project.

Purple: donation less than CAD$ 10K

 Sponsors name will be featured on 2 events ( summers camps and educational


workshops) by Omega Project

Business Plan Page 42


Bibliography

Students Curricula:
http://www.edu.gov.on.ca/eng/curriculum/elementary/math4ex/number.pdf

SQL Server:
http://www.softwaremedia.com/category/1660.html?
ovchn=GGL&gclid=COrBzPX2yqACFchH5wodEh8CbQ

http://www.evaluesoftware.com/index.php?
m=&c=149&l=product_list&sortby=price:asc&gclid=CNbkpqz7yqACFSZo5Qodr1Wgb
w

Antivirus Servers

http://www.nextag.com/server-antivirus/compare-html

Antivirus clients

http://store.norton.com/v2.0-
img/operations/symantus/site/promo/pd/_10/054422/navnis10_n360v4_CA.html

Windows 2003

http://www.microsoft.com/windowsserver2003/howtobuy/licensing/pricing.mspx

Windows 2008 and IIS

http://blogs.iis.net/bills/archive/2008/10/06/where-to-download-and-buy-iis7-and-
windows-2008.aspx

http://mvolo.com/blogs/serverside/archive/2009/02/01/Analyzing-server-power-
consumption-and-costs.aspx

Business Plan Page 43


Resumes

LUIS BRICENO (416) 804-8602


59 Castlebury Crescent, Toronto, ON M2H 1W7
lbricec600@rogers.com

OBJECTIVE
Seeking a position of Software Pro-Active Sales Representative

HIGHLIGHTS OF QUALIFICATIONS

 Bachelor Degree in Business Administration, Diploma in Computer Sciences and


Certified in Professional Sales
 More than three years of experience qualifying potential clients, building and
maintaining a customer base
 Experienced in using consultative sales techniques
 Provided outstanding customer services at all hierarchy level of the Diageo’s
account, evidenced by receiving six CSAT awards and one special recognition.
 Significantly contributed in meeting the Support Service’s productivity over all goals
including SLAs and SLOs
 Developed an over all view of tech solution applications
 Engaged electronically with clients and support teams, using emails and live chats
such as Same Time, while attending customers over the phone.
 Knowledgeable in system development and relational database access
 Enthusiastic
 Fluent in English and Spanish

RELEVANT SKILLS
Sales
 Identified potential customers from the market place thru cold and warm calling,
networking, referrals, and promotional activities
 Identified business criteria from the global perspective to focus on specific target
market that can benefit from the service offered
 Organizing business creation by building a prospecting pipeline that includes new
and existing leads and clients
 Prioritized potential prospect accounts to direct effort to those who have grater
potential by identifying: current situation, future situation, decision making process,
time and budgets constrain, and competitive exposure
 Studied all information gathered and matched prospect needs and expectation to our
competitive advantages
 Applied ROTI (Return On Time Invested) to identify client’s profitability

Business Plan Page 44


 Empathetic, encouraging and respectful towards clients while building rapport and
reminding customers how our product and service is congruent with their own goals
 Met and assisted clients’ specific needs and expectation assessment as well as
housing affordability
 Managed the pipe by systematically adding new potential prospects, as well as
keeping proportion with several prospects, and hot ones

Transferable skills
 Skilled in incident tracking systems such as Remedy and Tivoli
 Followed up on work in progress and pending incidents
 Involved in severity handling and escalation process worldwide
 Extensively involved in the evaluation and implementation of IS and IT solutions for
the production unit within a manufacturing company
 Assisted Managers and Directors to develop capital expenditure their forecast on
their IT acquisitions.

RELEVANT WORK EXPERIENCE

 Royal LePage Bayview ofic. 2005 – Present


Sales Representative on a  Right At Home Realty Inc.
part time basis

EMPLOYMENT HISTORY

IBM - Toronto / Canada 2007 – Present


Senior Global IT Tech Sup.
Kelly Services – Toronto / 2004 -2007
Global IT Tech Support Canada
Collectcorp / Facility IT 2001- 2003
Programmer / Analyst & Canada
IT Analyst
Business Area and New Bigott – A member of British 1994 – 1999
Technology Co-ordinator American Tobacco – BAT –
Caracas / Venezuela

EDUCATION AND TRAINING

Bachelor in Business Administration – Caracas / Venezuela 2000


Recognized by University of Toronto / Comparative Education Service - 2006

Diploma in Computer Sciences – Caracas / Venezuela


Recognized by University of Toronto / Comparative Education Service – 2006

Business Plan Page 45


Certificate in Professional Sales – Toronto / Canada 2009
Seneca College, Toronto, ON

Courses: Marketing Certificate (In progress), Negotiation Deliver Excellence Awareness,


IT and Business Process Delivery Data Privacy, ASP.NET, System Administration for
MS SQL Server 7.0. Implementing a Database on MS SQL Server 7.0,; AS/400
(programming development tools, SEU, SDA, SQL, DBMS concepts), SAP/R3 (SAP50,
SAP20, LO020, LO050, BC400). BAT - Project management methodology.

REFERENCES AVAILABLE UPON REQUEST

Business Plan Page 46


Ashfaque Sharif arshifirst@gmail.com
647-894-2774

Profile Summary
 Over 5 years of experience in financial industry.

 Enterprising, articulate Financial and Investment Analyst with solid market


knowledge and recent success as a Financial Consultant and stock broker.

 Mutual funds licensed.

 Strong sales orientation, apply financial counselling to provide professional


holistic financial plan for individual and business.

Professional Work Experience


, Toronto   Aug’ 07 – Apr’08
Financial Consultant

 Provided analysis and guidance to the businesses and individuals for


investment.
 Collected financial information, analysed data, and make recommendations.
 Assessed the economic performance of the company seeking investment.
 To look after the financial matters for investment banks, insurance companies,
securities firms and business media.
 To help the individuals in taking investment decisions through
recommendations.
 To peruse the financial statements and analyse prices, sales, costs, expenses and
tax rates.
 Performed the duties for both buying and selling parties. 
 Developed investment strategies for making a portfolio.
 Specialized in business practices, products, and competition.

Business Plan Page 47


S.F. Securities and Investments, Raipur – India May’03 – Dec’ 05
Partner

 Responsible for Portfolio Management, Risk Management and Technical


Analysis.

 Supervised the staff.

 Communicated with the clients to maintain personal relations

 Prepared reports, budget and forecast.

 Analysed and research the data of market and work with the creative team.

Taral Financial Consultants Pvt. Ltd, Nagpur- India Jul’01 – Jan’03


Business Associate

 Handled back office operation.


 Helped in bill distribution, client service and report to director.
 Helped in gathering data and designing of a billing software named ‘SharePro’.

Achievements
 Achieved remarkable success by securing more than ‘300’ clients in just two
years for S.F. Securities and Investments.

 Education/ Certifications
 CSC (Canadian Securities Course).
 Marketing Management Post Graduate, Humber College, Toronto, Canada.
 Advance Diploma in Accounting and Management, Netcom College, Toronto,
Canada.
 Post graduate Diploma in Business Management, Gurukul University, India.
 Bachelor of Commerce, Nagpur University, India.
 Registered member of MFDA (Mutual Fund Dealer Association).

Business Plan Page 48


 NCFM certified by Bombay Stock Exchange, India

Aseem Sachdev
62, Mendota Rd, Toronto, Ontario – M8Y1G2
Tel: (647) 969-4451
Email: aseemsachdev@yahoo.com

PROFILE
I have 7 years experience in sales and marketing in different regions and
companies like Nestle and Schneider Electric and managed different teams in
various parts of Asia.

SUMMARY OF QUALIFICATIONS

 Experience in the sales and marketing operations, providing feedback and


developing new sales strategies for short term and long term goals.
 Handled team from different cultures proving superior team managing skills
 International work experience and knowledge of Middle East and Asian market
resulting in a better understanding of the global market place
 Captain of the Basketball team for 2 years

EDUCATION

Marketing Management -Post Graduate Certificate


Humber Institute of Technology and Higher Learning, The Business School 2010

Business Management - Post Graduate Diploma (PGDBM)


Institute of Management & Technology – India -2009

Bachelors of Commerce
Delhi University -2002

Advanced Diploma in Information Technology

Business Plan Page 49


Aptech Institute for Computer Sciences – 2002, New Delhi

EXPERIENCE
Clipsal India Pvt. Ltd – Schneider Electric India Pvt. Ltd. (June 2002 – February
2006 )
Clipsal was taken over by Schneider Electric in Oct 2003
Business Development and Sales (India)
 Marketing and sales of Schneider Electric Products in Northern India.
 Liaisoning with Architects, Electrical consultants ,contractors, Hotels and
government bodies for the Product stipulation /approvals
 Initiating product launch for E3000 series of Clipsal in Indian Market.
 Provided information regarding market trends and suggested alternative for
promotional activities to boost the sales.
 Training of the new sales team and achieving the sales as a team.
Nestle Oman Trading LLC – (March 2006 to September 2007)
Key Account Executive (Muscat, Oman)
 Handled sales , promotions, displays and Training of Merchandisers for the
different brands with Nestle Oman .
 Involved in the in-store training, special / seasonal promotional displays.
 Analyze the store performance with the Store Managers and making
recommendations as to what actions should be taken to improve the sales.
 Increased the sales of slow moving SKU’s by developing new in-store
positioning plans.
 Solely responsible for the launching and finding prospect stores for the Prina (Pet
Food) range.

OKI General Trading LLC –(September 2007 to October 2008)


Asst: Manager Procurement (Dubai, United Arab Emirates)
*Please note that this was a newly started family business which required support
 Handled tender based selling to United Nations and other peace keeping
missions in Afghanistan, and various African countries.
 Involved in negotiating and procurement of all electrical, electronic, vehicle
spare parts, tools and other equipment.
 Dealing with both local and international suppliers to in order to get the most
economical best sellers to meet the
 Managed the packing and shipping of cargo of various sizes to different
countries in all forms of transport ( Land , water , Sea or mix of all)
 Streamlined the warehousing activities by training and supporting the
warehouse in-charge and ensuring 100% timely deliveries.

Clipsal Middle East – (November 2008 to December 2008)


Sr. Sales Executive (Dubai, United Arab Emirates)

Business Plan Page 50


 Effectively marketed company products by indentifying suspects, assessing their
needs, and quoting them suitable products.
 Liaisoning with MEP contractors and consultants.

Break for PGDBA from Jan 2009 to May 2009

IBM India (May 2009 – August 2009 )


Customer Care Executive
 Handled the clients for UK train bookings.
 Managed the escalated calls and strived to achieve highest customer satisfaction.

Indo Asian Simon Pvt. Ltd – (September 2009 –December-2009)


Business Development Manager This job was part time in order to raise funds for
Marketing Course
 Identified the suspects, explained product features and its benefits and solved
their queries to ensure their approvals.
 Liaisoning with Architects, Electrical consultants, contractors, Hotels and
government bodies for the Product stipulation /approvals

Business Plan Page 51


Vikas Dhawan
4 Hughes Court
Brampton, ON L6S 2C6
charismaticvikas@yahoo.in
647.969.7379
 
Job Objective: Seeking to obtain a part-time/full-time position in Sales/Retail
or Customer Service
 
Highlights of Qualifications 
 
 3 years of customer service experience in a retail and sales.
 Good interpersonal skills, friendly and able to work efficiently in a fast-paced
environment
 Self-motivated, works well in a team or independently with minimal supervision
 Co-operative, enjoys meeting new people, excellent communication skills and
reliable
 
Relevant Skills and Experience
 
Customer Service             
 Handled customer inquiries and complaints to ensure excellent client service
 Greeted customers and discussed type, quality and quantity of merchandise or
products
 Advised customers about use and care of merchandise, as well provided
information concerning specialized items
 
Sales             

Business Plan Page 52


 Effectively met and exceeded sales expectations on a daily basis
 Built up a loyal customer base by utilizing a consultative sales approach when
selling products and services
 Maintained a clean and safe environment for customers and co-workers at all
times
 
Cashier
 Prepared product sales, accepted cash, credit card or automatic debit transactions
 Responsible for all cash in register.
 Willing to expand skills and training on an electronic cash register for retail
environment
 
Work History
 
2005-2009 Krishna Traders Jalandhar,
Punjab, India
 
Education and Training
 
2009   Aay PJ College (Bachelors of Business Administration)                Jalandhar, Punjab,
India
2006  Dayanand Model School (Grade 12)                  Jalandhar,
Punjab, India 
Volunteer 
 
2004-2006 Captain of my school Soccer team; Dayanand Model School
1999.2006 Member of the school Cricket team; Dayanand Model School
 
 
References
 
Will be available upon request

Business Plan Page 53


Rahul Aggarwal
4 Hughes crt ,Brampton
416.400.7651
rahulaggarwal25@gmail.com

JOB OBJECTIVE

Seeking to obtain full time position in your organization

INTERST
 Being in charge
 Leading people
 Organizing events
 Setting goals
 Being competitive
 Promoting ideas or things
 Being responsible
 Having power and authority

EDUCATIONAL QUALIFICATION

 Humber Institute of Technology and Advanced Learning, The Business


School
Currently pursuing Post Graduate Certificate in Marketing Management

Business Plan Page 54


 Institute of Management Studies, Dehradun, India
Bachelor of Business Administration (2009)

COMPUTER PROFICIENCY

 Basic Operation and MS Office


 Internet
 Browsing

WORK EXPERIENCE (01-07-2009-TO 30-1102009)

Grip well Tools Industries


I took experience in three different departments.
Marketing, H.R and Production.

DILIPKUMAR SHARMA SHAMULALATPAM


3199 Lakeshore Blvd. west, Toronto, Ontario M8V 1KB
(416)675-3122 ext.73807 s.dilipksharma@gmail.com

PROFILE

Business Plan Page 55


 Demonstrated experience in qualifying, negotiating, and managing long term
client relationships
 Negotiation and critical thinking skills
 Exception customer service oriented
 Ability to work well within a team environment as well as individually
 Generate, build and maintain working and professional relationships
 Computer literate: Proficient in MS word, power point, use of internet for
research

Administration

 Demonstrated experience in the coordination of administrative duties


 Capable of quickly adapting and performing in new job responsibilities
 Willingness to take on new challenges
 High degree of accuracy and attention to detail

PROFESSIONAL EXPERIENCE

Service staff, 2006-2008


Taj palace, ITC Mauriya Sheraton, Metropolitan Nikkoh, Embassies

 Develop and manage long-term relationships with prospective customers


 Handled customer services.
 Coordinating among the staff and accomplish the required tasks
 Organised conferences, events, party

Industrial Trainee
Vishwaratana Hotel, A.T Road, Guwahati, India, 2006(6 months)

 Handles front office, Food and Beverage service, production, and House
keeping
 Responsible for smooth operation of the departments
 Increased customer satisfaction
 Resolved customer complaints in an effective and timely manner

EDUCATION AND TRAINING


 Graduate certificate in Marketing Management, 2010-Present
Humber Institute of Technology & Advanced learning

 Bachelor Degree in Hotel and Tourism Management, November 2008


I.A.S.E University Rajashthan, India

Business Plan Page 56


References provided upon Request

Business Plan Page 57

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