Business Plan: Hopevale Arts & Cultural Centre

Hopevale Arts & Cultural Centre
1 Flierl St Hopevale Qld 4895

Ph: (07) 40609 111
Fax: (07) 40609 221
hopevaleartscentre@bigpond.com
ABN: 440 027 390 05

ICN: 3864
HopeVale Arts & Cultural Centre
Business Plan
Prepared: 2012-15
Proudly Supported by -
HopeVale Arts & Cultural Centre Business Plan 2011-12
Table of Contents
BUSINESS PLAN SUMMERY ............................................................................................................ 3

THE BUSINESS................................................................................................................................................... 3
THE MARKET .................................................................................................................................................... 3
THE FUTURE ..................................................................................................................................................... 3
THE FINANCES .................................................................................................................................................. 4
THE BUSINESS .................................................................................................................................... 5
BUSINESS DETAILS ........................................................................................................................................... 5
BUSINESS PREMISES ......................................................................................................................................... 5
MANAGEMENT .................................................................................................................................................. 6
KEY PERSONNEL ............................................................................................................................................... 7
PRODUCTS/SERVICES ...................................................................................................................................... 9
OPERATIONS ...................................................................................................................................................11
SUSTAINABILITY PLAN...................................................................................................................................12
THE MARKET .................................................................................................................................... 14
MARKET TARGETS ..........................................................................................................................................14
S.W.O.T. ANALYSIS ........................................................................................................................................15
ADVERTISING & SALES ..................................................................................................................................16
THE FUTURE ..................................................................................................................................... 17
VISION STATEMENT .......................................................................................................................................17
MISSION STATEMENT ....................................................................................................................................17
GOALS/OBJECTIVES .......................................................................................................................................17
ACTION PLANS ................................................................................................................................................18
THE FINANCES ................................................................................................................................. 26

KEY OBJECTIVES AND FINANCIAL VIEW ......................................................................................................26
SUPPORTING DOCUMENTS.......................................................................................................... 27
Page 2
Business Plan Summary
The Business
Business name: HopeVale Aboriginal Corporation for Arts & Culture
Business structure: Aboriginal Corporation
ABN: 440 027 390 05
Business location: 1 Flierl St Hopevale QLD 4895
Products/services: Aboriginal fine art, paintings, etchings, lino prints,

artefacts, woven baskets, cultural performances and dancing.
The Market
Target market:
National and International art collectors, tourists, general public.
Marketing strategy:
From 2011-12 Hopevale Arts & Cultural Centre plans to remarket the business
through various mediums that include
New street signage in appropriate areas to attract the tourist flow in

the local region.
New updated website with an online gallery to allow buyers to

purchase art online.
New flyers and business cards distributed to all relevant tourist

businesses in the region.
The Future
Vision statement:
We are empowering our people to develop and share their culture, knowledge
and skills. Our vision is to keep and hold our culture safe and sacred. Keeping
our community strong in mind and spirit. To promote a flourishing and
economically sustainable cultural Centre.
We see our Centre having two main functions:
1. To develop income earning opportunities for our community through art,

dance and culture (our products), and
2. To promote Guugu Yimithirr culture focusing on our local community, but

also to the wider Australian and international community (our services).
Page 3
Goals/objectives:
Our Corporation aims to -
1. Promote the arts, dance and culture of HopeVale on a national and international
scale.
2. Create a gallery and shop to exhibit and sell community arts and crafts.
3. Facilitate training and professional development in the Indigenous arts industry.
4. Provide the facilities and activities that encourage the teaching, learning and
sharing of community historical and cultural knowledge.
5. Provide a workplace with meaningful activities that cultivate interest and pride
in our traditional cultural heritage, our community history, family history and
environment.
6. Provide facilities and activities that encourage opportunities to learn new and
different skills that embrace cultural maintenance.
7. Operate and maintain a gift fund to be known as the HopeVale Arts and
Cultural Centre gift fund in accordance with the requirements of the Income Tax
Assessment Act, 1997.
The Finances
The Finances
Current Financial Position
At present Hopevale Arts and Cultural Centre has not reached its full potential due
to the lack of funding available. As a result of new management and a large back
log of administrative work the centre urgently requires extra funding to engage a
project coordinator to ensure programs are delivered to the community in a timely
and high quality manner. It is the vision of the centre to deliver high quality
artistic and cultural development opportunities to the community of Hopevale
however the centre requires urgent funding in order to initiate the planned
programs for 2012-15.
The centre also requires additional funds to allow the trainee administrative officer
to work on a full time basis and therefore enabling her the opportunity to build her
professional capacity to her full potential.
Overall in order for Hopevale Arts and Cultural Centre to operate to its full
potential and deliver sustainable economic and cultural development to the
community we require an urgent increase in funding. Without this additional
support we will be unable to reach our goals and visions for the future.
Page 4
The Business
Business details
Products/services: Aboriginal fine art including paintings, lino prints,
etchings, artefacts, woven grass baskets, traditional bead jewellery, cultural
performances including traditional cooking, storytelling, demonstrations and
dancing.
Business premises
Business location: Hopevale Arts and Cultural Centre is located at the end of
the airstrip in the Aboriginal community of Hopevale at 1 Flierl St. Although the
centre can be seen from the main road entering into the community, there is no
direct road or footpath. At present you must travel through the community and
turn into several streets before locating the centre.
During 2012 Hopevale Arts and Cultural Centre will begin negotiations with the
Hopevale Shire Council to have either a direct road or footpath from the main
roundabout leading to the centre. In the mean time Hopevale Arts and Cultural
Centre will create makeshift signs to direct tourist flow and encourage
community members to visit the centre.
Hopevale Arts & Cultural Centre exterior.
Hopevale Arts & Cultural Centre gallery.
Page 5
Management
Names of Management:
Chairperson Russell Gibson
Director - Shane Gibson
Director - Derek Rosendale
Director- Harold Bowen
Director- Trevor Bambi
Director- Shirley Costello
Hopevale Arts & Cultural Centre Manager - Tara Zaicz
Finance - Chris Grosskreutz Australian Bookkeping Company Pty LTD
Details of management & ownership: Hopevale Arts & Cultural Centre is

governed by the elected Board who manage issues and business through regular
board meetings and their general involvement with the centre. The newly
appointed manager Tara Zaicz is responsible for managing staff, business,
funding, artistic direction and the general running of the centre.
Experience: The elected board members were voted in by community members

and report the Hopevale community at the Annual General Meetings. Harold
Bowen, Shane Gibson, Derek Rosendale and Evelyn McGreen are all established
artists who have sold work to national and international buyers and collectors.
Tara Zaicz (Ba Anthro, Hns Visual Anthro) was appointed as the new manager in
June 2011 by the board members and previous manager. Taras academic
experience specializes visual anthropology and contemporary Indigenous art.
Throughout her whole professional life Tara has lived and worked remotely in
Cape York working in the community development field that involved monitoring
and applying for grants and funding for specific Aboriginal Corporations. In 2008
Tara was awarded a Queensland Smart Women of the Year Award for the
category of Women Empowering Indigenous Communities for her work with the
women of Lockhart River from 2006 - 2009.
Harold Bowen 2011 Sea
Page 6
Key personnel
Current staff
Job Title Name Expected staff Skills or strengths

turnover
Manager Tara 2 year Contract Bachelor of Anthropology,
Zaicz Fulltime Honours in Visual Anthropology.
Over 6 years experience of
working and living in remote Cape
York Aboriginal Communities and
working in a
mentoring/management role.
Veronica 3 Year Trainee
Contract Administration, Art Cataloguing,
Administration OSulliva
Project Coordination.
n Part time
Artist Long term Artistic direction and support to
Madge employee
Support/Retail HVACCs artists. Project
Bowen
Assistant Casual Coordination.
Local employee, hard working and
currently learning a range of skills
Gardener/Labou Fred
Casual including constructing frames and
rer Deeral
stretching canvases. Also
practicing artist.
From left Director Harold Bowen, Director Shane Gibson, Staff Madge Bowen,
Veronica OSullivan, Jaivan Bowen & Tara Zaicz.
Photo courtesy of CIAF 2011. Art work - Harold Bowens 2011 Initiation.
Page 7
Required staff
Job Quantity Expecte Skills necessary Date

Title d staff required
turnover
Cultural 1 full time 3 Year Local Indigenous identity. Immediately
Events Contract Desire and ability to gain
Officer Casual skills in project
For cultural
management and project
reasons this
planning. In depth
position would
knowledge of cultural
be filled by a
protocols in Indigenous
local person.
communities. Ability to use
initiative and work
productively; work as part
of a dynamic team and in
some cases individually and
unsupervised. Experience in
engaging community
members and leading
cultural projects.
Knowledge of the
Indigenous art scene and
practical demonstrated
knowledge in painting, lino
cutting and printing,
etching, photography etc.
Or desire to gain these
skills by undertaking
specific TAFE courses.
Possession of or ability to
obtain First Aide Certificate,
Blue Card, Drivers License.
This person would be

responsible for ensuring
cultural programs of high
standard take place at
HVACC. Working with
community members to
reengage the Hopevale
Community into programs
such as traditional dance,
artefact making, traditional
weaving and jewellery
making for economic gain
of the community members.
Recruitment options
To source suitable local Indigenous eople already based in the region that
possesses these skills and qualifications. Most importantly to secure the funding
to make this a permanent position at the centre due to its high demand.
Page 8
Skill retention strategies
All staff employed by HVACC possesses a position description that clearly

identifies their roles and responsibilities. HVACC is provides necessary mentoring,
support and training opportunities to staff to ensure their capacities are built and
maintained to their full potential.
Products/services
Product/Service Description Price
Acrylic on Contemporary Indigenous art by $200 - $10,000
Canvases various emerging and established
Hopevale Indigenous artists.
Contemporary Indigenous etchings and
Lino and Etching lino prints by various emerging and
$100 - $1000
Prints established Hopevale Indigenous
artists.
Locally produced authentic Indigenous
Traditional artefacts including traditional woven
$15 - $500
Artefacts grass baskets, jewellery, spears,
woomeras, boomerangs.
Locally produced authentic Indigenous
Carvings and
carvings and sculptures made from $100 - $2000
Sculptures
local timber and recycled materials.
Madge Bowen 2011 Good Winds of Change.
Page 9
Market position: The products and services of Hopevale Arts and Cultural Centre
cater to meet all markets. Fine Indigenous artwork meets the demand from art
collectors and the high-end market. Whereas etching, lino prints, sculptures and
artefacts cater for the general tourists and art enthusiasts. Jewellery, books, and
clothing range meet the demand for the majority of tourists and locals.
Unique selling position: Hopevale is home to a large number of talented artists

with uniquely diverse techniques and styles. The style and technique of Hopevale
artists differs greatly to other Indigenous art styles in Cape York and Australia
wide. This unique style conveys the very tradition to the Guugu Yimithirr culture
through contemporary art forms.
Anticipated demand and Growth Potential: Hopevale Arts and Cultural Centre
consigns their work through various galleries including Fire Works Gallery, Umi
Arts as well our local gallery. From 2012-15 we anticipate a significant increase in
demand for our products due to new marketing strategies and exposure through
exhibitions. Hopevale Arts and Cultural Centre have set a lofty goal of selling up
to $100,000 worth of products in the next financial year. This is a significant rise
in sales compared to previous years where art sales have been approximately
$35,000/year.
Pricing strategy: All products are processed through Hopevale Arts and Cultural
Centre cataloguing system that determines suitable prices depending on the
establishment of the artist, size, medium, and hours taken to compile the work.
Prices are negotiated with the artists and set by the Manager to ensure
competitive pricing in the Indigenous art market. The Centre takes 50%
commission of sales this was a recent decision of the newly elected Board and is
part of their strategy to sustaining long-term business.
Harold Bowen 2011 Patriotism
Page 10
Operations
Production process
In the past artists utilised the resources of the Hopevale Arts and Cultural to
produce their work but seldom utilised the workshop space. This is due to various
reasons that include previous production processes, operational hours and the
lack of workshop space. Since new management commenced in July 2011
community services and individuals have dramatically increased their use of the
centre due to our reengagement strategy. At present HVACC works with CDEP,
the Mens and Womens Groups, PCYC, Aged Care, Disability Services and
Kindergarten on cultural economic development projects that benefit community
services and individuals. Due to the sudden increase in production of the centre
and community involvement we anticipate the 2012-15 tourism season to be
extremely successful, especially because of the 2012 Solar Eclipse line of totality
in the area. It is therefore urgent that HVACC gains financial support to remove
and rebuild or renovate the site of the existing shed. This will allow production of
the centre to dramatically escalate; ensuring cultural retention, community
ownership and economic development is achieved.
Hopevale Arts and Cultural Centre are currently seeking funding and sponsorship
to either remove and rebuild or renovate the existing damaged shed into a large
workshop area. The location of the shed is in the front corner of the centre and
would not only offer much needed workshop space for the community but would
also be an area where visitors could view the production of the art and artefacts.
The new workshop area will also allow artistic and cultural production to take
place all year round by providing much needed shelter during the tropical wet
season. Revised operational hours will allow community members and artists to
work from the centre on a regular basis and after hours. Having a larger number
of community members and artists present at the centre will allow for more
artistic direction, professional development, mentoring and capacity building to
take place.
At present the shed is in extremely poor condition and provides a haven for
dangerous animals. If funding and support are not granted to renovate the
premises than it will be declared unsafe and will have to be sadly removed.
View of the shed from the entrance of the property.
Page 11
Suppliers
Hopevale Arts and Cultural Centre source their supplies from Australias leading,
quality and cost efficient art supply business. Our artists work with premium
quality paints, canvases, linen and tools to produce high standard products.
Plant and equipment
Equipment Purchase Purchase Running

date price cost
Toyota Prado August 2011 $32,000 $10,000/y
ear
Lino press 2002 - $5000
Up to
Art Supplies & Tools Ongoing - $2000
half yearly
Administrate equipment (phone, $5000/ye
- $4000
fax, computer, internet) ar
$1000/ye
Gallery maintenance 2005 $10,000
ar
Yard and building maintenance
Ongoing - $500/year
equipment
Technology (Software):
Hopevale Arts and Cultural Centre urgently does not use a professional art
cataloguing software. We are currently on a waiting list to obtain the online
updated art cataloguing software SAM.
Hopevale Arts and Cultural Centre is in the process of working with a professional
webpage designer to upgrade and update our current website. While this project
is costly, it is a necessary marketing strategy and promotional tool in todays
society. Upgrades to our existing website are expected to be completed in
February 2012 but will continue to happen on a regular basis as new artists and
work join the Centre. It is expected to cost an initial $2000 + ongoing costs.
Trading hours:
Hopevale Arts and Cultural Centre trading hours are as follows
Monday Thursday 9am-5pm
Fridays 9am 2pm
Saturdays 9am 2pm
It is expected that the peak trading hours will occur on the Saturdays. The centre
makes the most profit over the school holiday periods and dry season when there
is a high influx of tourists. During the wet season the centre is open with the
same trading hours however focuses on art production instead of sales.
Communication channels:
Customers can contact the centre by visiting the centre, email, phone or via our
website. Hopevale Arts and Cultural Centre is in the process of promoting our
business via social networking websites.
Page 12
Payment types accepted:
At present Hopevale Arts and Cultural Centre only accepts cash or direct bank
deposit. We are currently in the process of applying for an EFTPOS machine that
will dramatically improve sale rates and will allow for purchase via the website.
Sustainability plan
Community engagement
The Hopevale Arts and Cultural Centre is at the heart of the Guugu Yimithirr
culture and provides the resources, opportunities and space for community
members to practice, showcase and maintain their unique culture.
Hopevale Arts and Cultural Centre provides a unique avenue for creative and
cultural economic development to all community members in Hopevale. The
center aims to install a sense of pride and empowerment among the Hopevale
community.
From 2012-15 a main project for the Hopevale Arts and Cultural Centre will be to
reengage the boarder community back into regular cultural practice through the
centre. Offering a wide range of support and opportunities for visual artists,
weavers, carvers, artifact makers, musicians and dancers the centre will be
coordinating weekly programs to suit the wide range of community talents.
Remarketing the centre will also be the focus for 2012-15 via appropriate road
signage, an updated webpage, flyers, advertisement and word of mouth. With
strategic marketing Hopevale Arts and Cultural Centre will benefit greatly for a
greater influx of tourists and visitors to the centre and allow the community of
Hopevale to share their culture on a national and international scale.
Risks/constraints
The main constraint on the reengagement strategy will be the centres

operational hours and the lack of funding to employ appropriate project
coordinators. At present the centre only has one full time position for the Manger,
often the Manager is occupied with administration duties and unable to run
cultural and artistic programs to their full capacity due to a high workload.
At present the centre is running on an extremely tight budget and will therefore
be unable to employ cultural coordinators until further funding is obtained for
these specific positions. Due to budget restraints the centre will need to opt for
the most cost effective options (self-promotion and marketing) when planning our
marketing strategy.
Madge Bowen working on her Hunting Party 2011 artwork.
Page 13
Action plan
Sustainability milestone Target Target date

Community Reengagement 15 regularly
practicing
Regular community cultural workshops artists
Documentation of cultural processes (spear 200+

making, weaving, painting, dancing) community
members
Working with specific community groups regular Initial
Mens Group, Womens Group, Youth Group involvement stages
and Elders. Wellbeing Centre, CDEP, Justice (cultural days completed -
Group, Hopevale Shire Council, Welfare and activities) 2012
Reform, Cape York Partnerships.
Double the
Professional development opportunities on production rate
ground for the boarder community Artists in of art, artefacts, Ongoing
Residence. products. stages
2013-15
Back to country regular workshops and On ground
expeditions back to traditional land to inspire Artist
motivate and engage people with cultural Residencies that
empowerment and maintenance. engage up to
100+
community
members in
cultural and
artistic
development
opportunities.
Triple the
amount of
tourists through
the centre.
Marketing (local and national)

Triple the
Signs (community directions, road signs) amount of
Flyers (distributed to relevant businesses) sales.
Initial stages
Advertisement (art collector, galleries, tourist 2012
information) National and
Website (national and international) International
Ongoing
Exhibitions (national and international) exhibitions
2013-15
Networking with tour companies (Outback
Spirit, Outback Safari, Bama Way etc) to To establish a
include the centre in their tours. billy tea and
guided
talk/tour/demon
stration for
regular tour
companies
Page 14
The Market
Market targets
Hopevale Arts and Cultural Centre aims to dramatically increase sale targets over
2012-15. The community reengagement strategy and marketing strategy will help
improve sales throughout this period and on a long-term basis.
Hopevale Arts and Cultural Centre aims to sell over $100,000 worth of products
on an annual basis with a 25% increase each year after. The centre trades at its
peak over the dry season from May October and therefore aims to sell at least
100 products over that 6 month period. Sales are expected to generate from
tourist flow, visitors, exhibitions, and consignment arrangements.
Since new management commenced in June 2011, sales have already increased
dramatically over a small timeframe. Scheduled for 2012-15 are regular large-
scale tour companies who have hired the Centre out for 1 day visits with
approximately 50-100 visitors/clients. HVACC is charging a per/head fee to
provide visitors with an authentic Indigenous Art/Cultural experience. HVACC
provides a traditional billy tea and damper morning tea, painting and weaving
demonstrations by the artists, Yimbaala Dance performance, Kup Murri (ground
oven) lunch of freshly caught local seafood, and the opportunity to purchase art
directly from the artists. We have confirmed bookings from 2012-15 with a
French Cruise Liner who will be docking in Cooktown, as well as several New
Zealand tour companies who tour Cape York.
Our customers
Customer demographics
Customers to the Hopevale Arts and Cultural Centre vary in demographics and
include an even spread between tourists and visitors to the centre as well as art
collectors. Majority of the customers to the centre are aged from 40-60 years and
are middle to upper class with a genuine interest and passion for Indigenous art
and culture. Passing tourists and visitors are more likely to purchase an unframed
etching or lino print where as art collectors are likely to purchase an original
painting or artefact.
Key customers
Hopevale Arts and Cultural Centre aim to escalate sales specifically to art
collectors on a national and international scale. The centre will strive to meet this
goal by undertaking relevant marketing strategies and producing more specific
work that is of high quality and in demand.
Customer management
Hopevale Arts and Cultural Centre maintains a professional relationship with our
customers. Our staff provides comprehensive information on the community, its
culture, and our products to all of our customers.
Staffs at the centre are mentored in customer service and sales to ensure our
customers are 100% satisfied with their visit to the centre or enquiry about our
products.
Hopevale Arts and Cultural Centre are in the process of compiling a monthly
newsletter that will be emailed to our client and service provider database. This
newsletter will enable the relevant market to be informed of upcoming events,
recently produced work and outcomes of the centre.
Page 15
S.W.O.T. analysis
Strengths Weaknesses
- Unique style of products: Continue to provide professional - Lack of funding: Preventing the business from growth. May be
development for artists. unable to achieve planned community reengagement, marketing
- Appealing premises: To attract and maintain tourist flow and and workspace expansion strategies.
provide visitors with scheduled guided talks, demonstrations - Market is subject to community access, weather and global
and performances. economics: The centre will need to strategically allocate business
- Established and emerging talent: To engage more community priorities to suit the season (dry season sales, wet season
members to be mentored by established artists and production).
contribute to the economic development of their community.
- Strong team of staff and board members: To ensure staff and
board members receive relevant capacity building and
professional development opportunities.
Opportunities Threats
- To expand on the existing tourist market. - Lack of funding to maintain or accomplish our strategies.
- To meet the demand from the art collectors market.
- To reengage a large percentage of the community into the
centre and therefore provide economic opportunities to the
broader community.
- To maintain and preserve culture.
- To empower and install a greater sense of pride among the
Hopevale community, its Elders, artists and young people.
Page 16
Advertising & sales

Advertising and promotional strategy
Planned promotion /advertising type Expected business improvement Cost ($) Target date
Road Signage. Divert the tourist flow into Hopevale and specifically to the $5000 March 2012
centre. Invite and welcome tourists to the centre and and
advertise the products and services that the centre has to continuing
offer (dance performances, demonstrations, workshops, through to
artefacts, artwork). 2015
To distribute among relevant businesses throughout the Far
Flyers, business cards and relevant printed
North Queensland region to promote the centre, its services, $1000 Completed
advertising.
the community and culture.
National and international purchases of products as well as Currently
Website and online gallery. $2000
advertising, networking and cultural promotion. undertaking
To keep customers, visitors, networks, supporters updated Currently
Monthly Newsletter $1000
with visions and outcomes of the centre. undertaking
Sales and distribution channels
Channel type Products/services Percentage of Advantages Disadvantages

sales (%)
Shopfront/Gallery All products including 80% Witnessing where the products Subject to tourist flow,
artwork, carvings, are made and meeting the seasons, weather, current
woven baskets, artists satisfy customers. marketing and signage, global
artefacts, etchings, lino Customers are exposed to an economics.
prints. authentic Indigenous art
experience.
A variety of Exhibitions meet the art Due to funding Hopevale Arts
artworks/mediums collectors market and expose and Cultural Centre have taken
Exhibitions 20%
however a smaller our business on a national and part in a minimal amount of
range due to transport. international scale. exhibitions.
Page 17
The Future
Vision statement
We are empowering our people to develop and share their culture, knowledge and skills. Our vision is to keep and hold our
culture safe and sacred. Keeping our community strong in mind and spirit. To promote a flourishing and economically
sustainable cultural Centre.
Mission statement
We see our Centre having two main functions:
1. To develop income earning opportunities for our community through art, dance and culture (our products), and
2. To promote Guugu Yimithirr culture focusing on our local community, but also to the wider Australian and international community (our services).
Goals/objectives
Our Corporation aims to -
1. Promote the arts, dance and culture of HopeVale on a national and international scale.
2. Create a gallery and shop to exhibit and sell community arts and crafts.
3. Facilitate training and professional development in the Indigenous arts industry.
4. Provide the facilities and activities that encourage the teaching, learning and sharing of community historical and cultural knowledge.
5. Provide a workplace with meaningful activities that cultivate interest and pride in our traditional cultural heritage, our community history,
family history and environment.
Page 18
6. Provide facilities and activities that encourage opportunities to learn new and different skills that embrace cultural maintenance.
7. Operate and maintain a gift fund to be known as the HopeVale Arts and Cultural Centre gift fund in accordance with the requirements of the
Income Tax Assessment Act, 1997
Action plan
Please note: This table does not include sustainability milestones as they are listed in the sustainability section above.
Milestone Date of expected Person responsible

completion
Reengagement Strategy To reengage the community back into the centre Commencing Manger
through regular community open days and working with specific groups such as September 2011 Staff
Mens Group, Womens Group, Elders Group, Youth Group. Ongoing till 2015 Project Coordinator
To create a sense of community ownership and regular involvement by the wider

community. For the first time the HVACC will open fortnightly on Saturdays (then
weekly Saturdays if demand is high) in attempt to reengage community
members.
Community Culture Days will allow families, children, youth and Elders to share
culture and improve their artistic techniques by taking part in workshops with
established local artists, carvers, weavers, dancers and musicians. All products
that are produced on the Community Culture Days will have the chance to be sold
through the gallery and therefore provide the wider community members with
economic development opportunities.
This strategy aims to

Engage up to 200 community members in regular cultural and artistic events.
Over an ongoing basis from 2011-15.
On-ground at the Hopevale Arts and Cultural Centre and on Traditional Land.
This project is partly funded by the Office for the Arts.
Coleridge Bowen with children from
Hopevale Community.
Page 19

completion
Commencing Manager
Elders on Country To reengage the Elders of the community by taking them September 2011 - Staff
out on country to collect specific materials used for the traditional production of Ongoing
Project Coordinator
artefacts and art. To document these collecting techniques for future generations
and wider community use. Documentation will also be used to promote the
production of art and artefacts to visitors, tourists and at exhibitions.
Elders will be assisted by staff in the regular collection and preparation of - beads
for jewellery making, bark for painting, traditional dyes and materials for basket
making, timbers for carvings, materials for artefact making.
This project aims to reengage the Elders of the community and to provide them
with the opportunity to share their cultural knowledge with the younger
generations, wider community, visitors, art collectors and international audience.
This project aims to

Engage up to 20 Hopevale community Elders and Traditional Owners.
Commencing in September 2011 on an ongoing basis. To create a sustainable
ongoing program that assists in the intergenerational sharing of culture between
Elders and Youth in Hopevale.
On-ground at the Hopevale Arts and Cultural Centre and on Traditional Land.
Traditional baskets woven by the

This project is currently partly funded by the Office for the Arts however needs elders of Hopevale Community
ongoing funding to ensure project sustainability.
Page 20

completion
Establishment of Hopevale Art and Cultural Centre Print Shop May 2012 completed Manager
The passion and talent for lino printing and etchings are predominant in set up. Staff
Hopevale. Evelyn McGreens folio of Spirit Basket lino prints are displayed in Artist Support Staff (Madge
Parliament Houses art collection, and Qld Art Gallery (Fibre Collection) and have Ongoing printing, Bowen)
been purchased by art collectors world-wide. This project will engage professional professional Trainee Artist (Jaivan Bowen)
arts workers such as Elizabeth Hunter and Theo Thremblay in the establishment development, artists in
of a print shop. Hopevale Arts and Cultural Centre has a good quality press which Project Coordinator
residency.
has never been utilized to its full potential.
Artists in Residence
The centre will initially engage professionals for the establishment period and
then plans to have a fully functioning print shop. Tourists, tour groups, visitors
and community members will be able to witness the production of etchings and
lino prints and will therefore heighten community engagement and sales in
general.
Lino prints and etchings are the biggest selling products at the centre and in the
past professional printers have been paid to produce the work. Having a print
shop established at the centre will not only provide capacity building for local
people but will also attract a larger number of visitors and tourists to the centre
and in the long run save on costs for outsourcing printing.
This project aims to (is currently not funded.)

Engage up to 20 local Hopevale Artists including trainee staff and board
members. It is open to all community members (800+) to enhance economic
development and provide artistic opportunity.
Complete establishment completed in May 2012 however ongoing training and
running costs up until 2015+. Elizabeth Hunter & Co. Theo Tremblay have
confirmed their participation in this project however dates are not confirmed. Evelyn McGreen in front of her etching
This project will take place on-ground at Hopevale Arts and Cultural Centre. series, 2010.
Page 21

completion
Cape York Cultural Exchange As each Cape York community is remote and July 2012 15 Manager
often distant from the next, it is often difficult to share valuable culture, Staff
experiences and knowledge with each other.
Art Consultants
Hopevale Arts and Cultural Centre are working closely with Lockhart River Art
Centre, Wujal Wujal Art Centre and Mossman Gorge Art Centre in attempt to
arrange an opportunity to expose the Hopevale artists and staff to a variety of
established Cape York Art Centres. A series of cultural exchanges will offer a
unique chance for the Hopevale artists to share, learn, and gain capacity and
support from a well-established art centres.
Throughout the week of the exchange Hopevale artists will work with other artists
and receive professional artistic tuition from a variety of industry professionals.
This will allow artists from Hopevale the experience to inspire towards the full
potential of their centre, share their culture with other established Aboriginal
artists, receive high quality tuition on their technique and style, and gain general
knowledge and exposure to art pricing, cataloguing and Art Centre management
processes. Hopevale Arts and Cultural Centre have never in the past received the
opportunity to take place in such a significant cultural exchange with another
Cape York Art Centre. This exchange will provide a valuable opportunity for our
artists to visit other Cape York Art Centres on an annual basis to exchange
culture and share artistic techniques.
This project aims (is currently not funded)

To engage up to 5 established and emerging local Hopevale artists per year over
a 3 year period and to visit at least 1 other Cape York Art Centre/year.
Dates are not yet confirmed but are scheduled for early 2012, logistics are
currently being negotiated with Wujal Wujal, Mossman Gorge and Lockhart River. Madge Bowen 2011
Bed of Roses
Page 22

completion
Yimbaala Dance Troupe To establish and maintain a professional dance March 2012 with Manager
troupe who will represent Hopevale community and culture through their dance significant progress Staff
performances. through to 2015.
Project Coordinator
There is a high demand for established Aboriginal dance troupes in the area
surrounding Cooktown and Hopevale due to the high tourist flow. Once
established the Yimbaala Dance Troupe will perform at various local events in
Cooktown and Hopevale to tourists, special functions and festivals. It is a long
term goal to perform to a national and international audience.
Hopevale Arts and Cultural Centre receives on average 10 requests per year to
for dancers to perform for various audiences and at various events. Establishing a
professional dance group will allow Hopevale to master their dance skills and
share their culture on a national and international scale.
This project will require a project coordinator to engage the community, arrange
rehearsals, manage events and performance requests, and collect traditional
resources for the creation of costumes and props.
This project aims (Currently funded by Office for the Arts Indigenous Cultural
Support program)
To engage up to 20 local professional dancers of varying age groups and genders.
This project will commence in September 2011 and be ongoing to 2015 subject to
funding.
This project will take place at Hopevale Arts and Cultural Centre and on Yimbala Dance Troupe
Traditional Land.
Page 23

completion
Artists in Residence Established artist Ricky John Beresford worked in Wet Season 2012 Manager
Lockhart River for 2 years teaching art to disengaged Indigenous youth. Ricky Staff
will visit Hopevale over the 2011-12 wet season to work with disengaged youth,
Art Consultant
emerging artists and established artists on a never before done recycle and
reconnect program.
Collecting plastics and recyclable rubbish from around the community the artists
will work with Ricky to collage and create traditional story lines from rock art and
body paintings. Working with new media including collage, photography,
photoshop artists will visit rock art sites and replicate them through
contemporary art. Hopevale is the first community to receive this workshop and it
is rumoured to be the next big thing to the ghost net project.
This is a sustainable workshop which artists will be mentored to a degree that

they can continue on creating work even after the workshop has completed.
This project aims to (to be funded by Arts Qld BIA Grants)

Engage up to 50 community members, including youth, adults, Elders,
established and emerging artists.
Dates have not yet been confirmed but are scheduled for during the 2011-12 wet
season. The visiting artist Ricky Beresford has committed to this project.
This project will take place in the Hopevale community and at the Hopevale Arts
and Cultural Centre.
Shane Gibson
2011 Yimbala
Page 24

completion
McGregor Summer School Jaivan Bowen is a 17-year-old Hopevale artist who 5th 15th January 2012 Manger
is developing his reputation in leaps and bounds. Jaivan prefers to work with ink Jaivan Bowen
and oils on canvas and has featured in three exhibitions, all of which his work has
been completely sold out two at Natures Powerhouse Cooktown and his debut
at Cairns Indigenous Art Fair 2011. Since CIAF Jaivan has received orders to
create pieces for art collectors and enthusiasts.
Taking part in the McGregor Summer School will allow Jaivan a rare opportunity
to develop himself holistically as a professional artist. In the past established
artist and Hopevale Elder Roy McIvor took part in the McGregor Summer School
and has often retold of its benefits.
Obtaining funding for Jaivan to take part in this professional development

opportunity will not only build the capacity of Hopevales most predominant
emerging artist but will also create more economic opportunities for the centre.
This project aims to (to be funded by Arts Qld BIA Grants)

Provide intensive professional development for emerging Hopevale artist Jaivan
Bowen.
This project is scheduled to take place from the 5th 15th of January 2012
This project will take place at the University of Southern Queensland in
Toowoomba.
Javan Bowen
2011
Rain
Page 25

completion
Throughout 2012 Manager
Exhibition Program After the Cairns Indigenous Art Fair 2011 Hopevale Arts and 2015 Artists
Cultural Centre received an influx of interest from art collectors and interstate
galleries.
Through our marketing strategy we are currently working to secure 1-2 major
southern and interstate exhibitions for 2012. Hopevale Arts and Cultural Centre
will require funding to support the marketing process, negotiations, travel and
expenses of taking part in an exhibition.
As a result of Hopevales remote location it is critical to the establishment of the

artists and the centre that funding is allocated to this exhibition program to
ensure Hopevale has the opportunity to exhibit their work to an interstate
audience. Currently the Manager is securing exhibition arrangements with several
galleries in Victoria as well as taking part in the Darwin & Sydney Art Fair on an
annual basis in addition to CIAF.
These interstate Art Fairs and exhibitions will provide an opportunity for
Hopevale to further expose their work to a large range of industry professionals
and therefore lead to an International exhibition before 2015.
This project aims to (Exhibition expenses are currently not funded)

Allow the opportunity for at least three established Hopevale Artists to exhibit
their recent work through interstate galleries on an annual basis and to support
at least 2 Hopevale artists to exhibit internationally before 2015. Hopevale Arts and Cultural Centre
exhibition at 2011 CIAF
Page 26
The Finances
Key objectives and financial review

Financial objectives
Hopevale Arts and Cultural Centre aims to increase annual sales up to and over $100,000 by the end of 2012.
Finance required
To achieve these milestones and subsequently our vision and goals, Hopevale Arts and Cultural Centre requires additional funding to previous
years.
Hopevale Arts and Cultural Centre is presently on the verge of great success however it is only with the support of funding that the centre will
be able to reach its fullest potential.
Urgently required is
$30,000 for the renovation and extension of the old existing shed to create additional workspace and cater for a larger number of artists.
$15,000 for the establishment of the print shop and professional development for the local community and artists have access to a sustainable
economic development opportunity.
$5,000 to undertake the outlined marketing strategy to expose Hopevale Arts and Cultural Centre to a national and international audience.
$40,000 for the employment of a fulltime Cultural Project Coordinator and to top up local staffs wages to ensure that our centre has the
capacity to facilitate the community reengagement strategy.
$30,000 to ensure professional development opportunities for emerging and established Hopevale artists. Opportunities such as artist
residencies, cultural exchanges, forums, and exhibitions will enable local artists to not only establish their identity as an industry professional
but to also promote and sustain their unique culture.
Page 27
Supporting Documents
1) Hopevale Arts and Cultural Centre Annual Report 2010 2011

2) Hopevale Arts and Cultural Centre Constitution Rule Book
3) Hopevale Arts and Cultural Centre Artist Membership Form 2011
4) Hopevale Arts and Cultural Centre Financial documents 2010 - 2011
Evelyn McGreen 2010
Page 28

Business Plan: Hopevale Arts & Cultural Centre

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Hopevale Arts & Cultural Centre

1 Flierl St Hopevale Qld 4895

ABN: 440 027 390 05

HopeVale Arts & Cultural Centre

BUSINESS PLAN SUMMERY ............................................................................................................ 3

THE FINANCES ................................................................................................................................. 26

Business Plan Summary

Business structure: Aboriginal Corporation

ABN: 440 027 390 05

Business location: 1 Flierl St Hopevale QLD 4895

Products/services: Aboriginal fine art, paintings, etchings, lino prints,

New street signage in appropriate areas to attract the tourist flow in

New updated website with an online gallery to allow buyers to

New flyers and business cards distributed to all relevant tourist

We see our Centre having two main functions:

1. To develop income earning opportunities for our community through art,

2. To promote Guugu Yimithirr culture focusing on our local community, but

Our Corporation aims to -

3. Facilitate training and professional development in the Indigenous arts industry.

Hopevale Arts & Cultural Centre exterior.

Hopevale Arts & Cultural Centre gallery.

Chairperson Russell Gibson

Director - Shane Gibson

Director - Derek Rosendale

Director- Harold Bowen

Director- Trevor Bambi

Director- Shirley Costello

Hopevale Arts & Cultural Centre Manager - Tara Zaicz

Finance - Chris Grosskreutz Australian Bookkeping Company Pty LTD

Details of management & ownership: Hopevale Arts & Cultural Centre is

Experience: The elected board members were voted in by community members

Harold Bowen 2011 Sea

Job Title Name Expected staff Skills or strengths

Job Quantity Expecte Skills necessary Date

This person would be

Skill retention strategies

All staff employed by HVACC possesses a position description that clearly

Madge Bowen 2011 Good Winds of Change.

Unique selling position: Hopevale is home to a large number of talented artists

Harold Bowen 2011 Patriotism

View of the shed from the entrance of the property.

Plant and equipment

Equipment Purchase Purchase Running

Hopevale Arts and Cultural Centre trading hours are as follows

Monday Thursday 9am-5pm

Fridays 9am 2pm

Saturdays 9am 2pm

Payment types accepted:

The main constraint on the reengagement strategy will be the centres

Madge Bowen working on her Hunting Party 2011 artwork.

Sustainability milestone Target Target date

Documentation of cultural processes (spear 200+

Marketing (local and national)

Advertising & sales

Sales and distribution channels

Channel type Products/services Percentage of Advantages Disadvantages

Our Corporation aims to -

3. Facilitate training and professional development in the Indigenous arts industry.

Milestone Date of expected Person responsible

To create a sense of community ownership and regular involvement by the wider

This strategy aims to

Milestone Date of expected Person responsible