Communication

Plan

Dana Alabdullah | Daniel McLaughlin | Gladys Flores

Matt Coulombe | Nick Hernandez | Ron Laosantos
Objective
Expand showrooms

Enhance online sales

Improve customer support

Ron
Agenda
SITUATION BACKGROUND
01 Threat
02 & ANALYSIS
Stakeholders

RECOMMENDATIONS RESPONSE
03 Expanding Showrooms 04 Plan of Action
Projected Budget
Online Platform
ROI
Timeline

Ron
 Situation
State Legislature

Automotive Dealer Associations

Situation - Background - Analysis - Recommendation - Plan of Action - Response Ron

 Background
Court Act of 1956

National Automobile Dealers Association

Situation - Background - Analysis - Recommendation - Plan of Action - Response Gladys

 Analysis
Stakeholders

Unique Manufacturer

Educate Customers

Unprofitable Sales

Situation - Background - Analysis - Recommendation - Plan of Action - Response Gladys

 Recommendation
Improve Online Platform

Informational Video

Situation - Background - Analysis - Recommendation - Plan of Action - Response Nick

 Enhanced Customer Support Channels

24/7 Online Assistance for Customers

Situation - Background - Analysis - Recommendation - Plan of Action - Response Nick

Situation - Background - Analysis - Recommendation - Plan of Action - Response Nick
 Closing Online Sales
Conversion Rate
Bounce Rate

Situation - Background - Analysis - Recommendation - Plan of Action - Response Nick

 Recommendation
Expanding Showrooms

Situation - Background - Analysis - Recommendation - Plan of Action - Response Dana

 Showrooms Dealerships

Situation - Background - Analysis - Recommendation - Plan of Action - Response Dana

 108 Showrooms
27 States

Situation - Background - Analysis - Recommendation - Plan of Action - Response Dana

 Communicating With Stakeholders

Situation - Background - Analysis - Recommendation - Plan of Action - Response Daniel

 Plan of Action
Web Designers

Customer Support

Financials

Marketing

Situation - Background - Analysis - Recommendation - Plan of Action - Response Daniel

 Budget

$276.5
million
Situation - Background - Analysis - Recommendation - Plan of Action - Response Daniel
 Timeline

Situation - Background - Analysis - Recommendation - Plan of Action - Response Matt

 Return On Investment
Brand Loyalty & Recognition
Consumer Confidence

Situation - Background - Analysis - Recommendation - Plan of Action - Response Matt

Index
Objective
Agenda
Situation
Background
Analysis
Recommendation:
Improve Online Platform
Enhance Customer Support
Teslas Online Platform
Closing Sales Online
Expanding Showrooms
Dealerships v. Showrooms
Current Tesla Showrooms
Communicating With Stakeholders
Response:
Plan of Action
Projected Budget
Timeline
ROI
Talking Breakdown:
Intro
Ron: Introduction (30 seconds) (1 Slide) Objective
Ron: Objective (Purpose & Forecast) (1 Slide) Agenda
Ron: Agenda (1 Slide) Situation
Ron: Situation (1 Minute) 1 slide
Gladys: Background (1 Minute) 1 slide
Gladys: Analysis (1 Minute) 1 slide Gladys: ~ 2 Minutes
Background
Nick: Recommendation (Intro Slide) Analysis
Improving Online Platform (4 Minutes)
Nick: Intro to Tesla Website/Online Selling Nick: ~ 4 Minutes
Platform (1 Slide)
Recommendation Intro
Nick: Educating Customers online (1 slide)
Videos on website Improving Online Platform (4 Slides)
Nick: Customer Engagement (1 Slide)
Nick: Using Website to close sales from Dana: ~ 3 Minutes
Showrooms (1 Slide) Expanding showrooms intro
Explaining
Expanding Showrooms (4 Minutes)
Statistics on Current showrooms
Dana: Intro Expanding Showrooms (1 slide)
Dana: Explaining showroom v dealership (1
Slide) Daniel: ~ 3 Minutes
Dana: Information on current Tesla showroom (1 Showrooms create value for customers
Slide) Plan of Action
Daniel: Communicating to stakeholders (1 Slide) Budget
Daniel: Plan of Action (1 minute) (1 Slide)
Response:
Matt: ~ 2 Minutes