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NUMBERS 2016
INDONESIA
Seno Pramuadji
Digital Creative & Social Media
DIGITAL in INDONESIA
TOTAL BY GENDER TOTAL INTERNET USERS
POPULATION PENETRATION IN JAVA ISLAND
47,5
FEMALE
MALE
Seno Pramuadji
INTERNET USERS BY AGE
25 - 29 Y0 24 MILLION 80
35 - 39 Y0 24 MILLION 63
30 - 34 Y0 23,3 MILLION 72
20 - 24 Y0 22,3 MILLION 82
40 - 44 Y0 16,9 MILLION 46
15 - 19 Y0 12,5 MILLION 64
45 - 49 Y0 7,2 MILLION 24
10 - 14 Y0 768 THOUSANDS
10,8 M HOUSEWIFES
M= million
Source: APJII 2016
8,7 M BLUE COLLAR (MILL HAND)
7,4 M TEACHERS
3M HEALTH WORKERS
Seno Pramuadji
WHERE TO CONNECT
2,1 M 1,2 M
WARNET CAFE Source: APJII 2016
Seno Pramuadji
REASONS TO CONNECT
SOCIAL MEDIA
63,1
M
MOBILE
67,2
M
MOBILE +PC
2,2
M
COMPUTER
Source: APJII 2016
Seno Pramuadji
USE OF DATA/PACKAGE
2 3 15 ,
Source: APJII 2016
GB GB GB
41,2 million 27,9 million 19,9 million
1 4
GB GB
13,8 million 12,4 million
Around 90,2 , Indonesians
like to use monthly package
>> 119,6 M
Seno Pramuadji
Seno Pramuadji
,
Internet at Home Use by All More
407
Family Member Cheaper
million
From Neighbor
248
, M
71
,
More Stable
M
,
31
Connection
million 63
, M
WHAT KIND OF CONTENT
Source: APJII 2016
,
1292 1284
, ,
1279 M M M
, 1235
1242 ,
, 1215
M M M
Seno Pramuadji
WHAT KIND of NEWS
Source: APJII 2016
13,8% 13,4%
20,6%
84,2
48,7 M ATM
million (63,5%)
who said YES, 18,8 M CASH ON DEV. (COD)
they have an
online transactions 9,9 M INTERNET BANKING
FUN FACT: Around 125,5 million, Indonesians use social media for commerce/trade
46,4 M
5M
BROWSING
89,9
M
19,5
M
16,7 M
Seno Pramuadji
Maturnuwun!
Seno Pramuadji
Social Media & Digital Enthusiast
Seno Pramuadji
@seno_pramuadji
Seno Pramuadji
senopramuadji0101@gmail.com