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PROJECT REPORT ON THE COMPANY PROFILE OF

SIYARAMS PVT LTD

FOR THE PARTIAL FULLEMENT OF THE DEGREE OF BECHLOR OF

BUSINESS ADMINISTRATION

FOR THE YEAR: 2014-15

SUBMITTED TO: SUBMITTED BY:

Mrs.SHIKHA URMIL KHAN Miss. DEEKSHA SINGH

LECTURER (GUIDE) BBA Ist SEM


Preface
I am Pleased to present the project Report on Company
Profile of Siyarams before my respected readers. It is a
humble attempt from my part to judge the Profile of
Siyarams.
This study deals with a number of topics that will help the
reader understand and learn about company.
The research starts with a short introduction, history of
Siyaram, followed by the line of objectives and research
methodology.
Next chapter deals with assigned company profile
followed by the data analysis and interpretation that is
based on the questionnaire.
Then comes the conclusions, suggestions and limitations
of the research reports.
Language of reports is simple lucid. Attempts have been
made to arrange the subject matter in a systematic and
well-knite style. Efforts have also been made to deal with
all topics precisely and gently.

Deeksha singh

BBA Ist Sem


Acknowledgement
Preparing a project of this nature is an arduous task and l
was fortunate enough to get support from large number
of person. I wish to express my deep sense of gratitude
to all who generously helped in successful completion of
this project by sharing their invaluable time and
knowledge.
It is my proud and privileged to express my deep regard
to respected, DR.ANAND TIWARI, DR.NAVEEN GEDION,
H.O.D. ,Department of Business Management,
Government Autonomous Girls P.G. College of Excellence,
for allowing me to undertake the project.
I feel extremely exhilarated to have completed this
project under the able and inspiring guidance of Mrs.
SHIKHA URMIL KHAN. She rendered me all possible help
and guidance while reviewing the manuscript finalizing
this report. I also extend my deep regard to my teacher,
family members, friends and all those whose
encouragement has infused courage in me to complete
the work successfully.
Deeksha singh

BBA Ist sem

Certificate
The project reports titled Siyarams Pvt Ltd is prepared
by Miss. Deeksha singh under the guidance and
supervision Mrs. Shikha Urmil Khan, for partial
fulfillment of the Degree B.B.A.

Signature of Supervisor Signature of


Examiner
..
.

Signature of H.O.D.

DECLARATION
I declare that Project report titled Company Profile of
Siyaramis my own work conducted under the supervision
of Mrs. Shikha Urmil Khan, Facility Govt. Autonomous
Girls PG College of Excellence, Sagar (M.P.) to the best of
my knowledge the report does not contain any work,
which has been submitted for the award of any Degree
anywhere.

Deeksha Singh

BBA Ist sem


OBJECTIVES
Primary objective :-

The primary objective of this project report is to prepare the company


profile of SIYARAMS Pvt. Ltd.

Following are the secondary objective of the study:

To obtain a true insight into financial position of the company.

To make comparative study of financial statements of different


years.

To draw the correct picture of the financial operations of the


company interms of liquidity, solvency, turnover, profitability etc.

To find out the reasons for unsatisfactory results.

To study the Tata motors cost reduction programme.


Introduction of siyarams

Siyaram Electricals is the authorized distributor & stockiest of all products of


'Kheraj' in North India region.
Siyaram Electricals is also the leading authorized dealer & stockiest of products
from 'Jainson' & 'Essen'.

Siyaram Electricals was instituted by Shri S.D. Mittal in the year 1989. In two
decades, the firm has achieved tremendous height in the name & fame. Today
the firm is premier trading company of Electrical Goods in Delhi & North India.
The firm is registered member of DETA (Delhi Electrical Trader Association)
since its inception, and is situated in the heart of the Asia's biggest electrical
market 'Bhagirath Palace' in Delhi.

With more than 22 years of hard work & focused vision, the firm now has huge
dealer base of more than 400 dealers across North India, out of which over 200
dealers belong to India's biggest Electrical market, Bhagirath Palace in Delhi.

Siyaram Electricals is the authorized distributor & stockiest of all the products
of Kheraj, such as Sirens, Hooters, Buzzers, Gong bells, Alarms, Emergency
Lights, Blowers, Revolving & Flasher lights, Aviation Obstruction lights, Stack
Lights etc.

Siyaram Electricals is the authorized dealer & stockiest of products from


Jainson, such as Cable Glands, Cable Terminal Ends (Lugs), Crimping Tools,
Terminal Blocks, Air Cooling Fan, Panel Accessories, Air Vent Filters, Plugs &
Sockets etc.

Siyaram Electricals is the authorized dealer & stockiest of products from


Essen, for high-precision, high-performance electrical & electronic connectors
& micro switches, electronic connectors, IDC Headers / Box Headers, Low
Profile Box Headers, Flat Cable Sockets, Transition Connectors, DIP
Connectors, Strip Headers, Shunts, Limit Switches, Miniature Limit Switch,
Loom Switches, Relay Sockets, Terminal Strips/ Terminal Blocks etc.

Shri. S.D. Mittal, MBA & Electrical Engineer by qualification, has been
associated with the market for more than 40 years and thrives to take his firm
to next level. He holds a very respectable position in the market association
and with clients

Siyarams, India's largest manufactures of suiting and shirting and the


undisputed leader in the fashion fabric industry, has stayed ahead of times with
its robust vision and focus on the future. A part of the Siyaram Poddar Group
(SPG), it is one of the largest producers of exquisite blended Suiting & Shirting in
India, producing thirty million meters of fabric annually.

Siyarams is one of the very few fabric companies in the world today thats
available in over 50000 retail outlets across the country.

The companys acclaimed brands such as Siyarams, Oxemberg, J. Hampstead,


MSD and Mistair consistently come out with innovative promotional campaigns,
which has taken these quality products to every nook and corner of the nation.

With the changing market scenario worldwide and in India, the business
dynamics has also been changing and every business activity has to accept and
incorporate these changes.

To adapt to the sea of change that the retail industry of India has
undergone, Siyarams has already entered the Retail Industry with close to 100
exclusive outlets country wide at present. Siyaram Silk Mills Ltd. is a publicly
quoted company involved in the production and distribution of textile products in
India. The company conducts its business from its registered office located in
Maharashtra, India. Siyaram Silk Mills was founded in 1978. Its
common shares are publicly listed on the Bombay Stock Exchange under the
ticker symbol SIYR.
Siyaram Silk Mills manufactures a wide range of woven fabrics, dyed yarn, bed
linen products and readymade garments. The company also processes various
blends, including polyester/viscose, polyester/cotton, poly wool, and polyester
with a range of finishes such as mechanical stretch, teflon coated, stone wash,
water and oil repellent, peach skin, and specialized fabrics. The company
markets its products under the brand names Siyarams, Mist Air, J. Hampstead,
Overberg, Miniature, and Feathers. Siyaram Silk Mills exports its products to
Europe, the Middle East, Far East, South America and Africa. The company aims
to be a global leader in fashion fabrics industry.

The Siyarams Franchisee Advantage

The product range offers a complete wardrobe solution. We have acclaimed


fabric brands such as Siyarams suiting & shirting, Mistair, J. Hampstead and
Miniature.
The garment brands include: Shirts | Trousers | Suits | Blazers | T-shirts |
Jeans | Accessories from Oxemberg (Formal wear), MSD (Casual wear) and J.
Hampstead Apparel (Premium range). These ready-to-wear garments are
available in the entire range in formal wear, casual wear, club wear and a
premium range. Siyaram Silk Mills Limited is an India-based company engaged
in textiles business. The Companys products include yarns, home furnishing,
ready to wear and fabrics. The Company offers blended fashion shirting and
suiting fabrics. The Companys brand includes Siyaram, J Hampstead, MiStair,
Siyarams MSD, Oxemberg, Zenesis, Moretti and Casa Moda. The Companys
fabric products include polyester viscose fabric, polyester viscous linen fabric,
polyester cotton fabric, polyester wool fabric and polyester wool Lycia fabric.
The Companys Manufacturing plants are located at Tarapur, Daman and at
Silvassa.

How Siyarams promotes the brands under its banner:

1) Visual Merchandising inputs such as in store visual and branding, periodic


window displays, outside signage etc
2) Architectural support, design and layout for the stores.
3) Promotion and advertising plans exclusively for the store. Also promotional
support at national and local levels by multimedia campaigns on TV.
4) Commercials, print, outdoor, events, etc featuring our brand ambassador
Mahendra Singh Dhoni., Neil Nitin Mukesh & Vijender Singh
5) Strong supply chain management and logistics support.
6) Sales incentives 7) Software and technical support by the company.
Siyarams Franchisee requirements:

1. Retail space of minimum 700 sq.ft. in popular and existing markets


2. Investment in merchandise and interiors.
SHORT NOTE ON SIYARAMS
Date of Establishment 29-06 1978
Revenue 268.52 ( USD in Millions )
Market Cap 6774.6013632 ( Rs. in Millions )
Corporate Address H-3/2, M I D C,A-road,Tarapur, BoisarThane
Dist-401506, Maharashtra
http://www.siyaram.com
Management Details
Chairperson - Ramesh D Poddar
MD - Ramesh D Poddar
Directors - Arvind M Poddar, Arvind M Poddar,
Ashadevi R Poddar, Ashok M Jalan, Ashok M
Jalan, Ashok N Garodia, Ashok N Garodia,
Brijmohan L Sarda, Brijmohan L Sarda,
Dharaprasad R Poddar, Dharaprasad R Poddar,
Dileep H Shinde, Gaurav P Poddar, Harish N
Motiwalla, Ketan P Gupte, Ketan P Gupte,
Mangesh D Teli, Mangesh D Teli, Pawan D
Poddar, Pramod Jalan, Pramod S Jalan, Ramesh
D Poddar, Ramesh D Poddar, Shailesh S Vaedya,
Shailesh S Vaidya, Shrikishan D Poddar, Tarun
Kumar Govil, Vijaylaxmi A Poddar, Vijaylaxmi A
Poddar, William V Fernandes, William V
Fernandes

Business Operation Textile


Background
Siyaram Silk Mills, incorporated in 1978, is a
leading producer of blended fabrics in India. The
company is one of the most renowned vertically
integrated textile companies in the country. It
operates the widest range of latest machinery in
its eco-friendly plant at Tarapur, Daman and
Mumbai.

With over 4 million metres of fabric produced per


month, Siyaram has achieved the status of the
leading textile m
Financials Total Income - Rs. 13199.622 Million ( year
ending Mar 2014)
Net Profit - Rs. 635.678 Million ( year ending
Mar 2014)
Company Secretary William V Fernandes
Bankers State Bank of India
Auditors Jayantilal Thakkar & Co

HISTORY
The Company manufactures synthetic fibers. The Company was incorporated
on 29th June,1978 as a Private Limited Company and was converted into a
Public Limited Company on 16th April 1980. It was promoted by Mahabir
Prasad Poddar, Dhara Prasad Poddar and Purushottamdas S.Mahasaria. The
Company commenced manufacturing activities in November, 1978. Siyaram
Finance Limited is a subsidiary of the company.

2000 Oxemberg, the readymade garment division of Siyaram Silk Mills Ltd,
the flagship company, Siyaram Poddar group, has set up a research and
development laboratory equipped with state-of-art technology and imported
machinery.
The Board has approved the issue of 11,20,368 No. of equity shares at Rs 49
per share aggregating Rs 5.48 crore on preferential allotment basis to the
promoters, their relatives, friends and their group as per the SEBI guidelines
and subject to the approval of members.
2001 The Company has opened 216 fashion galleries in the Telangana region
of Andhra Pradesh.
2006-Siyaram Silk Mills has given the Bonus in the Ratio of 1:2
2009- Siyaram Silk Mills Ltd has informed BSE that the Board of Directors of
the Company at its meeting held on January 30, 2009, inter alia, has
appointed Shri. Dileep H Shinde and Shri. Pramod Jalan as Additional
Directors of the Company in the capacity of Non Executive and Independent
Directors.
2010-The Company has declared Interim Dividend of Rs. 6/- per share on the
Equity shares of Rs. 10/- each (face value ) for the financial year 2009-10.
2011-Company has achieved Rs.100 crore turnover in FY 2010-11.
2012- Remuneration Committee have re-appointed Shri Ashok Jalan as Senior
President cum Director. The company is one of the most renowned vertically
integrated textile companies in the country. It operates the widest range of
latest machinery in its ecofriendly plant at Tarapur, Daman and Mumbai.
With over 4 million meters of fabric produced per month, Siyaram has
achieved the status of the leading textile manufacturer in the country. Its in
house production facility consisting of spinning, dyeing, weaving and finishing
plus garmenting enables it to present a wide offering of yarns, fabric, home
textiles and apparels.
The Siyaram brand retails in over 40,000 outlets across the country. Its
exclusive retail outlets offer the entire range of Siyaram brand
The company has the largest weaving infrastructure with over 500 looms of
both dobby and Jacquard. It has the capacity to process 48 million meters of
suiting, shirting and home textiles fabrics each year. The Company is engaged
in textiles business. The Companys products include woven fabrics, dyed yarn
and readymade garments. During the fiscal year ended March 31, 2010 (fiscal
2010), the Company had installed 71 looms and plants at Tarapur and
Silvassa; and production of 531.26 meters cloth, 25.13 kilograms yarn and
17.46 numbers of readymade garments. As of March 31, 2010, the Company
had installed capacity of 479 looms, 645 stitching machines and 6000 yarn
dyeing capacity. The Company had 40,000 outlets in India. The Companys
yarn products include space dyed yarns, heavy denier multi colour fancy
yarns, embroidery and selvedge yarns, fancy dyed knitting yarns and
microfilament dyed yarn. The Company operates in brands such as Siyaram, J
Hampstead, Mistair, Siyarams MSD, Oxemberg, Feaatherz and Little Champ.
The Company was incorporated on June 29, 1978 as a private limited
company and was converted into a public limited company on April 16, 1980.
It was promoted by Mahabir Prasad Poddar, Dhara Prasad Poddar and
Purushottamdas S.Mahasaria.

Products
Yarn It has a production capacity of 700 metric tons of yarn per month
in a wide range of compositions ranging from polyester, cotton, viscose, wool
and linen. It produces dyed yarns such as space dyed yarns, heavy denier
multi colour fancy yarns, embroidery and selvedge yarns, fancy dyed knitting
yarns and microfilament dyed yarn.

Fabrics The Company is acknowledged for the production of the largest


variety of fabrics and is recognised as the country? s leading
blended fabric manufacturer. Under this segment, it manufactures premium
suiting, work wear fabrics and shirting fabrics.
Ready to wear garments It owns well established brands such as MSD
(Monday to Sunday Dressing), Oxemberg and J Hampstead Apparels.

COMPETITORS OF THE SIYARAMS COMPANY

Arvind
Welspun India
Raymond
Bombay Rayon Fashion
Bombay Dyeing Mfg.
Kitex Garments
Rupa & Co
Alok Inds
KPR Mill
Effingo
Textile
Zodiac Clothing Co
Siyaram Silk Mills
Lovable Lingerie
Dawn Mills Co
Orbit Exports
COMPTITOR COMPANYS PRODUCTS

Sales
Product Sales
Year Month Value(Rs.Million % of STO
Name Quantity
)
Cloth 2014 03 773.94 10049.26 62.41
Readymad
e 2014 03 33.28 1965.68 12.21
Garments

Others competitor companys products

Yarn

Cloth Traded

Readymade Garments Traded


Others Traded

Readymade Garments

Other Operating Income

Siyaram silk mills ltd


Products
Siyaram Silk Mills Ltd (SIYA:Natl India)

Insiders At Siyaram Silk Mills Ltd (SIYA)

Type of
Name Board Ag
Title Board
(Connections) Relationships e
Member

Ramesh kumar 22 Relationship Chairman, Managing Co-Chief 62


Poddar s Director, Chairman of Executive
Corporate Social Officer
Responsibility
Committee, Member of
Share Transfer
Committee and Member
of Stakeholders
Relationship Committee

Pawan Kumar 14 Relationship Joint Managing Co-Chief 51


Poddar B.Com s Director, Director, Executive
Chairman of Share Officer
Transfer Committee,
Member of Corporate
Social Responsibility
Committee and Member
of Stakeholders
Relationship Committee

Ashok Jalan 14 Relationship Senior President, President --


s Whole-Time Director
and Member of Share
Transfer Committee

Shrikishan 14 Relationship Executive Director and Senior Key 51


Poddar s Member of Share Executive
Type of
Name Board Ag
Title Board
(Connections) Relationships e
Member

Transfer Committee

Gaurav Poddar 14 Relationship Executive Director Senior Key 29


s Executive

Ashadevi 14 Relationship Executive Director Senior Key 63


Poddar s Executive

Other Board Members On Board*

Name Board Type of Board Ag


Primary Company
(Connections) Relationships Member e

Dharaprasad 27 Relationship Chairman Balkrishna 88


Poddar s Emeritus Industries Ltd.

Dileep Shinde 17 Relationship Member of the Siyaram Silk Mills 64


s Board of Ltd.
Directors

Harish 67 Relationship Member of the Ashapura 69


Motiwalla s Board of Minechem Limited
Directors

Pramod Jalan 14 Relationship Member of the Siyaram Silk Mills 60


s Board of Ltd.
Directors

Arvind Poddar 26 Relationship Member of the Balkrishna 57


B.Com s Board of Industries Ltd.
Directors
Name Board Type of Board Ag
Primary Company
(Connections) Relationships Member e

Mangesh Teli 14 Relationship Member of the Siyaram Silk Mills 62


s Board of Ltd.
Directors

Shailesh 42 Relationship Member of the Apcotex Industries 57


Vaidya LLB s Board of Ltd
Directors

Ashok Garodia 14 Relationship Member of the Siyaram Silk Mills 58


s Board of Ltd.
Directors

Tarun Govil 14 Relationship Member of the Siyaram Silk Mills 53


s Board of Ltd.
Directors

Siyaram to set up high-tech garment unit in Daman

Siyaram Silk Mills is coming up with a Rs 20-crore high-tech garment unit for
its new ready-to-wear (RTW) sub-brand called Siyaram's MSD (Monday to
Sunday Dressing) at Union Territory of Daman.
The company, a part of the Rs 1,000-crore Siyaram Poddar group, is likely to
commence manufacturing from January-2007 at Daman. The high-tech unit is
equipped with modern machinery coupled and has a battery of designers as
well as a state-of-the-art research and development centre for designing
readymade garments and accessories for men.

Sources said the garment unit at Daman is exclusively set-up for the Siyaram's
MSD sub-brand. The company has roped in cricketer Mahendra Singh Dhoni to
endorse both Siyaram's and MSD, which would be sold from the strong retail
chain of about 30,000 outlets across the country.
"The Siyaram MSD brand has ambitious plans to become the largest ready-to-
wear men's brand within the next five years and that an aggressive marketing
plan has been put in place to achieve the same," says Ramesh Poddar,
managing director, Siyaram's.
According to Mr Poddar, the company is foraying into overseas retailing of its
brand by April-2007. Middle East would be the first destination in the overseas
market. The company is planning to set up five retail store of garments and
fabrics and then spread its wings in other countries too. The luxury suitings
major is also looking at the technical textiles market.
The company is projecting its net turnover at around Rs 500 crore. This reflects
a growth target of approximately 23.76% in 2007. Some of the popular brands
from the Siyaram Silk Mills stable are J Hampstead, Mistair, Oxemberg, apart
from Siyaram's.

Siyarams garment unit in Mumbai


In a paradigm shift to expand its retail footprint, Siyaram Silk Mills Ltd has
embarked upon an expansion spree by inking 27 franchise agreements in the
first two months of current fiscal out of targeted 90 for 2013-14.

The successful response from the trade fraternity has encouraged the textiles
firm to take its proposed franchise tally to 500 outlets by 2016-17, a Siyaram
Silk release said.

Unlike food or health retail franchise, apparel retailing is not perishable and
the logistics does not hamper the product quality. Hence, apparel or textile
franchise has higher return on investment with low repayment time compared
to other franchise segments, Megha Poddar, Director, Siyaram Silk Mills said
here.

The expansion is expected to drive the companys high margin revenues from
this segment to Rs. 60 crore annually in 2013-14 from the level of Rs. 35 crore
last year, she said.

On an average the franchisee has to invest Rs. 25 lakh for interior works as
well as for inventory with minimum space requirement being 800 sq ft.
Moreover, we see a lot of interest in our franchisee model with budding
entrepreneurs willing to invest Rs. 25-50 lakh in our value enhancing retail
model, Poddar said.

As part of the retail expansion, the company is also in the process of revamping
and redesigning its outlets. While the renewed focus is on franchisee
framework, the company will continue with its conventional model of agent,
distributor down to multi-brand outlet (MBO) model for disseminating its
product portfolio, she said.

There is a general trend in the market towards shifting from multi-brand


outlets to exclusive brand stores, Poddar said.

Currently, Siyaram Silk has 2,00,000 MBOs across the country. They are
serviced through the conventional model of agents,
distributors, wholesaler and retailer MBO and will continue to function in the
same fashion, she said.

Siyaram Silk Mills is Indias largest producer of blended high fashion suiting,
shirting and apparels.
SIYARAM EXPORTS INDIA PVT. LTD.
Its the Textile of the group. Its an ISO 9001:2000 accredited company. Its
primarily engaged in manufacturing & exports of Home Textiles. We have
completed 20 years of our operations.

In Made-ups / Home Textiles, our product lines are as under:-

1. BED LINEN (Duvet, Pillow, Quilt, Sham, Coverlet, Comforter, Bed Skirt,
Flat, Fitted Sheets etc.)

2. TABLE LINEN (Placemat, Napkin, Runner, Table Cover, Pot Holder,


Mitton, Apron & Teacosy)

3. KITCHEN LINEN (Kitchen Towels & Tea Towels)

4. PANELS, PILLOW, CUSHION, MATTRESS

5. BATH LINEN (Towels, Shower Curtains, Bath Mats etc.)

6. FLOOR COVERINGS (Printed Rugs, Mats etc.)

7. BABIES BEDDINGS

8. ECO FRIENDLY TEXTILES (Organic Cotton)

9. ACCESSORIES

R & D and Designing is our major strength. We use an exotic & wide base of
fabrics (cotton, flax, polyester, tissue, viscose, wool, organdy, organza, acrylic &
filaments).

We are quite adept in handling specialty fabrics like Corduroy, Faux Suede,
Felt, Flannel, Shear, Taffeta, Velvet and Voile. We are quite strong in embroidery
(hand, machine & computer), appliqus, embellishments (Appliqu, Beading,
Embossing, and Flocking & Needle point), prints, solids, jacquards and yarn
dyed.

In prints, we do the whole range from exotic blocks to screen to flat belt and
rotary, with facilities for Burn-Out & Discharge / Resist also. We lay strong
emphasis on streamlined operations, an eye for innovation, adoption of latest
systems, strong infrastructural support, pursuit of creative excellence and a
vibrant work culture. This ensures unique and innovative designs and
products, excellent quality, timely deliveries and competitive price prints. We
COMPANY INFORMATION
We are the dedicated to prominently manufacturer and supply a wide range of
dress materials like fashion dress material from last 40 years , rich weaves
fabric , feather touch dress materials, along with ladies short tops & salwar
kameez which include blossom dress materials, polyester fabrics , ripple dress
materials, salwar kameez, feather touch dress materials, and vintage dress
materials and are manufactured using high quality material for color fastness
tear strength. Easy to wash and shrinkage resistant. WE ARE SPECIALIST IN
MANUFACTURING OF UNSTICHED COTTON DRESS SUITS WHICH CONSISTS
OF THREE PIECES i.e. TOP, BOTTOM, DUPPATA (CHUNI) . The cotton material
which we are using to manufacture is of very fine quality as well as we provides
the guarantee of color and cloth in our suit material.

Achievements of Siyaram"s : Since 1971 we have expanded from one factory


in JETPUR TO 7 Unit. The entire SIYARAM team is very much thankful to our
customers who have been with us since inception of our association with them.
The customers have played a major role for our growth by encouraging us in all
regards.
FEATURED PRODUCTS
SIYARAM SILK MILLS LIMITED
Among the creators of fashion and fashion trends in India , one name stands
head and shoulders above the rest.

A Company that has stayed contemporary with a vision well-focused on the


future. Siyaram, a part of the Rs.1250 cr. well diversified Siyaram Poddar
Group, is the one of the largest producer of fancy blended suitings and
shirtings in India producing 3.00 cr. meters annually and is reputed to bring
new designs in to the market faster than any other m anu facturers. The sales
from Rs. 2 cr. in 1978 rose to Rs.350 cr. in 2004-2005.

Siyarams high-tech plants at Tarapur & Silvassa are the most modern plants
where latest shuttleless Dornier Rapier, Sulzer Projectile & Toyoda Air Jet
weaving machines with electronic dobby have been incorporated. The world-
class processing-cum-finishing plant at Tarapur is one of the latest and most
modern plants in the country equipped with machineries imported from
Japan , Italy , U.K. , Germany and Switzerland etc. This is the only plant in
India which can process various blends like polyester-viscose, poly-wool,
polyester-cotton, 100% cotton and 100% polyester, under one roof.

Siyaram is the first company to introduce Relaxed Finishing System RF 2000


in India .

In the year 1995 Siyarams had tied up with J.HAMPSTEAD, England for
marketing of a very fine premium wool suitings in India . These suitings are
woven from the exclusive and rich natural fibres merino wool, cashmere,
kidmohairwool and wool silk. Looking to the increasing demand for the wool
blended suitings, Siyarams has started m anu facturing of finest wool blended
suitings under J.HAMPSTEAD brand using fine micron merino wool imported
from Australia and super fine polyester with technical assistance from
J.Hampstead.

Siyarams has just launched worlds all-in-one fabric `FEATHERZ. `Featherz


is created from speciality yarns made of superior micro fine fibres. This suiting
is available in varied premium blends of Cotton, Flex, Poly/Visc, Linen Lycra
etc.

MISTAIR an established brand is also from the house of Siyarams. Mistair is


highly popular today among young generation because it keeps introducing
innovative and fashionable suitings from time to time. The sub brands
introduced by Mistair are Luxuria, M-brace, Envogue, Lords & Kings,
Breathers & Hi-flier.

SSML spends INR 180 Million for the brand building exercise

The advertising campaigns of the company have effectively built a positive


image placing all its brands - SIYARAMS, MISTAIR, J.HAMPSTEAD,
FEATHERZ & OXEMBERG up front in dress circles.
RESEARCH METHODOLOGY
WHAT IS RESEARCH METHODOLOGY?

It is the science that tells the method of doing research. I mainly consists of
following steps:

Development research design


Determining the data collection method
Development sampling plan
Conducting field work

Research in common parlance refers to a search for knowledge one can also
define research as a specific topic.

The word research has been derived from French


word researcher means to search.

DEFINATION OF RESEARCH METHODOLOGY

Research may be defined as a careful investigation of enquiry


specially through search for new fact in any branch of knowledge in a technical
sense research comprise defining problems, formulating hypothesis or suggested
solutions; collecting ,organizing,& evaluation data; making deduction &reaching
conclusion and at last carefully testing the conclusion to determine weather they
fit the formulating hypothesis.

RESEARCH DESIGN:

Research design is the conceptual structure within which research is conducted .


It constitutes the blueprint for collection. Measurements and analysis of data
.The design use for carrying out this research is descriptive.

RESEARCH DESIGN USED IN THE SURVEY:

Considering the objectives of the study and also the importance of the decision it
was to undertake an exploratory survey.

DATA COLLECTION:

Types of Data:
1. Primary Data-Primary data are those are fresh and collected for the first
and thus happen to be original characters.
2. Secondary Data- It is data that is already been collected by someone else.
3. In this survey I used both primary and secondary data. All information
collected through questionnaire

DATA SOURCE:

The sources of collection of secondary data are:

Questionnaire
Books
Websites
Magazine
Brochure
SAMPLING PLAN:
It is very difficult to collect information from every member of a population.
As time and costs are major limitation that the researcher faces.
A sample of 20 was taken the sample size of 20 individuals were
selected in the random manner to from sample and data were collected
from them for the research study.

ANALYSIS AND INTERPRETATION:

Data collection through questionnaire and


personal interview in availability of the desired information but these were
useless until there were analyzed various steps required for this purpose
were edition, coding and tabulating. Tabulating refers to bringing together
similar data and compiling them in an accurate and meaningful manner.
The data collected by questionnaire was analyzed interpreted with help of
bar chart.

.
1.
1. Have you heard about Siyarams Pvt. Ltd.

NUMBER OF RESPONDER Yes No


20 18 2

18

16

14

12

10

0
Yes No
2. Have you ever used the product of siyarams

NUMBER OF RESPONDERS YES NO


20 10 10

10

0
YES NO

3.Does the company have a good reputation.


NUMBER OF RESPONDERS YES NO
20 20 0

20

18

16

14

12

10

0
Yes No

4.Are you satisfied with its customer


services.
NUMBER OF RESPONDERS YES NO
20 18 2

18

16

14

12

10

0
YES NO

5.Are you satisfied with its variety of


products
NUMBER OF YES NO
RESPONDER
20 16 4

16

14

12

10

0
YES NO

6. are you satisfied with the price of


Siyarams
Number of respondence Yes No
20 12 8

12

10

0
YES NO
7. How do you come to know about siyarams.
T.V. NEWS PAPER INTERNET FAMILY/FRIENDS
5 5 8 2

0
T.V. NEWS PAPER INTERNET FAMILY/FRIENDS

8.Product of siyarams are available in every shops.

NUMBER OF RESPONDER YES NO


20 13 7

14

12

10

0
YES NO

9.How you rate the price of siyarams

VERY COSTLY COSTLY AFFORTABLE CHEAP


13 5 2 0
100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
VERY COSTLY COSTLY AFFORTABLE CHEAP