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LS:N Global Trend Briefing
Wednesday 1 April. 9am 1pm.
Faraday Theatre, Royal Institution of Great Britain,
21 Albemarle Street, London W1S 4BS
www.lsnglobal.com

A Future Laboratory
consumer insight production
LS:N Global Trend Briefing Spring Summer 2009:
Cataclysmic Change

Change is coming. And you cant say it was unexpected. Two years ago
our Trend Briefing looked at austerity and falling consumer confidence
when everybody else was talking bling and ever-buoyant sales. Last year,
we focused on New Sobriety at a time when analysts were still talking
about a slow downturn and a soft landing for the property market.
How wrong they were!
This season our Trend Briefing gets behind the headlines and looks at
how markets will shape up over the coming six to 12 months.

No-Frills Affluents Rough Luxury

As consumers cut back and re-assess their lifestyle priorities,
we look at how our NFAs, as a new and emerging retail tribe,
are set to affect long-term consumer shopping habits and
household priorities.
Dreamtelligence
We coined the term, and now we unpack it so you can
understand and appreciate it during the current downturn
and beyond. Here we look at luxurys new essence, the ideas
driving it, the brands creating it, the consumers buying it,
and above all the brand touchpoints and stages you need
to consider to keep long-term profits on track.

Barack Obama describes it as the audacity of hope;

innovators, planners, academics and authors are referring
to dreamtelligence as a new, vital, and visionary way to
use play, fantasy, dream-thinking and innovation to kickstart
ideas and stimulate consumer engagement.
The Fifth Scenario
A black US president is elected, Dubai turns green, bees
vanish and life is declared on Mars. Add to this the vanishing
of once-revered banking institutions and the successful
landing of a plane on water; we are entering a word of
inexplicable change. Here, then, we look at how and why
preparedness, prequel planning, wild-skies thinking and
envisioneering are being used by brands, businesses
and global corporations to future-proof themselves against
the unthinkable.
New Leisure &
Hospitality Landscapes
Here we preview some of the hippest and most happening
trends in hotels, interiors and hospitality, from our upcoming
Leisure and Hospitality Futures report.
Design Directions
We will also be giving you a taster of our Design Directions
for 2010+, which will be available to download from LS:N
or booked as in-house presentations from mid-April. Here
we visually translate Rough Luxury, Dreamtopias, the Fifth
Scenario and the product, packaging and concept needs
of our No-Frills Affluents, and show how each trend or tribe
will impact on the design and innovation of future products.
Our design and visual teams explore the primary visual
cues of each design direction and promise to deliver an
emotional, strategic and solution-driven response that will
inspire and innovate.

Prices are 400 (excl VAT) per ticket, with a 20% discount
on bookings made before the end of February. All attendees
will also receive temporary access to LSNglobal.com,
where they can download all the supporting material for the
presentations in PDF format.

A Future Laboratory
consumer insight production
LS:N Global Trend Briefing Spring Summer 2009
Please print, fill in your details, sign & fax back to +44 (0) 207 791 2021. For more information, please contact
James Brooke on +44 (0) 207 870 1995 or james@thefuturelaboratory.com.

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A Future Laboratory
consumer insight production