Professional Documents
Culture Documents
PROJECT KPTL - 1
Contents
I. Acknowledgment....................................................3
II. Our Mission............................................................4
III. Our Vision...............................................................4
IV. Product Concept.....................................................5
V. Target Market.........................................................6
Why would banks and stores agree to use KPTL?.................................................6
VI. Environmental Analysis.........................................7
Strengths.................................................................................................................7
Weakness................................................................................................................7
Opportunities..........................................................................................................7
Threats....................................................................................................................7
VII. Marketing Mix........................................................8
Marketing Plan.......................................................................................................8
Marketing Mix. 8
Group Members:
MAhnoor,
Umar Hayat,
Syed Farzad Raza
Mazhar Ali
Submitted to:
Ms. Riffah Arshad.
Price:...............................................................................................................
Promotion:.......................................................................................................
PROJECT KPTL - 2
Place:...............................................................................................................
VIII. Customer Feedback................................................8
Acknowledgment
I am highly indebted to Ms. Riffah Arshad for her gratitude and constant
support and supervision regarding the project.
And to all the members in our group, A special thanks to all for keeping up with
me.
PROJECT KPTL - 3
Our Mission
Our mission is to make your life, a little bit more hassle free. We manage your
finances. From every debit or credit card to your bank statements, from grocery
shopping to purchasing electronics we are making all your payments more
secure and easy so you dont need any one to explain it you.
Our Vision
Well branch out other parts of the world. We aim to be the primary source of all
major financial solution in all emerging economies. We Adapt, We change thats
our vision.
PROJECT KPTL - 4
Product Concept
All around the world, all financial institutes have moved from paper currency to
electronic currency. As it is easy to monitor and trace, this concept was started by
Apple, when it launched Apple Pay in 2014. This new concept of carrying a
digital wallet with you and it is in your cell phone, attracted the populace. Same
concept and idea will be tried to implement in Pakistan. This app can strengthen
the financial institutes structure. It can provide the banks the cliental they lack up
till now. This app can attract all ages of users who can operate a smartphone.
Carrying a large amount of cash with you in any city Pakistan can be stressful or
losing a signed cheque, KPTL can handle all this for you. It can also prevent frauds
and bounce cheques.
PROJECT KPTL - 5
using this app. Adding your credit or debit card into the app, makes it more secure,
and can be used at famous retailers and brands.
Target Market
20%
Ordinary Phone
Smartphones
80%
These statistics show that 80% of general populace is using the smartphones, but it
should be kept in mind that not all them will be using the app. But prime target
market for the app are banks and retail store. If they agree then in return, free
marketing can be provided to them. Initially banks with small market share will be
PROJECT KPTL - 6
included in the app and slowly and gradually moving up, banks with sizeable
portion of market share can be added.
Environmental Analysis
Strengths
Application is one of kind in Pakistan, might be successful.
Might attract the target market with the features in it.
Managing finances and accounts will be easy.
Weakness
Can be too overwhelming.
24/7 connectivity with the internet.
Opportunities
Collaboration with major airlines, and transport companies.
can attract major banks that already have a separate app for banking.
PROJECT KPTL - 7
Tapping international market.
Threats
Arrival of a competitor from international markets.
Local banks can produce a better app.
A local competitor provides better service.
Lack of copyrights and law.
Marketing Mix
Marketing Plan
Marketing plan is based on research documents available online. Each bank in
Pakistan has its own share of market. Big names like Standard Chartered, UBL,
Habib Bank are most likely to ignore such ideas. Small banks such as Allied Bank,
Faysal Bank can be easily swayed, these banks dont have any app. Apps structure
can be improved and others banks can be added.
Marketing Mix
Price:
App will be free and will be available on major online app markets. Revenue can
be generated by transactions done by banks clients. On every transaction, a small
amount of 10 RS will be charged, because taxes in Pakistan might change the mind
of customer.
Promotion:
Place:
Its a digital content that does not need any physical store. Digital stores like
Google Play and Apples App Store can be used.
PROJECT KPTL - 8
Customer Feedback
Customer Feedback is the most important part of any business, as customers
expectations and demands tend to change accordingly to time for this purpose and
updates on the app a online portal has been registered under the name of
kptlblog.wordpress.com which will be launched with the application.
PROJECT KPTL - 9