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INSTITUTE OF HOTEL MANAGEMENT

PUSA,
NEW DELHI

FACILITY PLANNING
FEASABILITY REPORT

Group 7
Name of Establishment: Mayhem
Type: Bar and Lounge
Location: Punjabi Bagh
Clientele: Adults (non-alcoholic options for 18-25)
Operating Hours: 5 pm till 1 am
Menu: Global
Service: American Style.
Parking: Guest parking available in the basement.
Theme: HEAVY METAL
Capital Budget: Rs.24,00,000
Break Even Points: 7 months

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Introduction
Heavy Metal is form of music which is well known in the
world, however, in India it is still an obscure genre of music
which only a small group of people know about.

The Bars, pubs and lounges of India, especially New Delhi


are visited by those people who prefer to listen to electronic
dance & bollywood hip-hop music. Therefore, the Metal-
heads, as fans of heavy metal music are known, do not
have many options where they can meet and enjoy their
favourite songs in company of other fellow metal-heads and
a few drinks.

In order to allow the metal-heads to mingle about with their


fellow brethren, enjoy their music & drinks, in a place where
they can head-bang like there is no tomorrow, we are
launching MAYHEM - The heavy metal themed bar and
pub.

Mayhem, with its speakers blasting metal music throughout


the night, with its select menu of global cuisine and the
signature cocktails in tribute of metal bands, is the place to
be for metal-heads of Delhi and beyond.

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Theme
Mayhem is a bar and lounge focused on the musical style of
Heavy Metal. This genre of music is defined by fast and
shrieking guitar solos, double bass drums, blasting bass
lines and scintillating vocals.
Mayhem is to celebrate this way of life called Heavy Metal,
aiming to bring together the metal-heads and head-bangers
under a common roof to drink and relish under a single roof.

Location & Clientele


Mayhem is located on Club Road, Punjabi Bagh-west. This
place comes under one of the most posh areas of New Delhi
where a lot of rich and glamorous people thrive and come to
have a good time, by indulging in food and drinks from all
over the world.

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Decor
The favourite colour of Metal-heads is Black, so is it
anyones guess which colour will be most prominent in the
decor of Mayhem.
Styled in different shades of Black, the exterior walls of the
bar will surely be outstanding in the glitzy lighting of Club
Road.
Similarly, Interiors of Mayhem will feature black walls with
bright red and yellow lightning.

Menu
At Mayhem, the food menu is based on a select specialty
dishes from different cuisines of the world. There is no
specific main cuisine theme followed.

The Beverage menu of Mayhem comprises of a wide range


of alcoholic drinks, both Indian and imported. A wide
selection of mainstream cocktails and many signature
Mayhem only cocktails are available as well.

Service
Service will be done in pre-plated style, also known as
American Service. This is in order to save guests time as
other forms of service can be a hindrance in enjoying the
music and ambience.

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Management
Mayhem will be run by a restaurant/ bar manager, who is
also the owner.
His sub-ordinates include 2 bartenders, 2 bar-men and 8
semi-skilled servers.
The Kitchen brigade includes 1 executive chef, and multiple
line cooks, handling a particular station.

For security, 3 bouncers are also available.

Competition
Although there are a lot of different restaurants and bars in
the locality of Punjabi Bagh, Mayhem faces no competition
in the segment which it is targeting. i.e. Young and Old
adults who have a taste for heavy metal music, off-beat
cocktails and global cuisine.

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LEGAL REQUIREMENTS

Licences Required
Trade/Business License-
This would be the primary pre-requisite license
required.
Environmental Clearance

REQUIREMENTS
Size of the Eating House.
Proof of ownership/tenancy of place of Eating House
Two photographs of the space showing its use as an
eating house.
Photocopy of MCD current trade license.
Photocopy of fee receipt of MCD
Proof of residence of the applicant.

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Generic Structure Of Environmental Impact
Assessent Document

1. Introduction - Purpose of the report

Identification of project & project proponent

Brief description of nature, size, location of the


project and its importance to the country,
region

Scope of the study details of regulatory scoping


carried out (As per Terms of Reference)

2. Project Description

Condensed description of those aspects of the


project (based on project feasibility study), likely to
cause environmental effects. Details should be
provided to give clear picture of the following:

Type of project

Need for the project

Location (maps showing general location,


specific location, project boundary & project site
layout)

Size or magnitude of operation (incl.

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Associated activities required by or for the
project
Proposed schedule for approval and
implementation Technology and process description

Project description. Including drawings showing


project layout, components of project etc.
Schematic representations of the feasibility
drawings which give information important for EIA
purpose

Description of mitigation measures incorporated


into the project to meet environmental standards,
environmental operating conditions, or other EIA
requirements (as required by the scope)

Assessment of New & untested technology


for the risk of technological failure.

3. Description of the Environment

Study area, period, components & methodology

Establishment of baseline for valued


environmental components, as identified in the
scope

Base maps of all environmental components

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4. Anticipated Environmental Impacts & Mitigation
Measures

Details of Investigated Environmental impacts


due to project location, possible accidents, project
design, project construction, regular operations,
final decommissioning or rehabilitation of a
completed project.

Measures for minimizing and / or offsetting


adverse impacts identified

Irreversible and Irretrievable commitments of


environmental components

Assessment of significance of impacts (Criteria for


determining significance, Assigning significance)

Mitigation measures

5. Analysis of Alternatives (Technology & Site)

In case, the scoping exercise results in need for


alternatives:
Description of each alternative
Summary of adverse impacts of each alternative
Mitigation measures proposed for each alternative.
Selection of alternative

6. Environmental Monitoring Program

Technical aspects of monitoring the effectiveness


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of mitigation measures (incl. Measurement
methodologies, frequency, location, data analysis,
reporting schedules, emergency procedures,
detailed budget & procurement schedules)

7. Additional Studies
Public Consultation

Risk assessment
Social Impact Assessment. R&R Action Plans

8. Project Benefits

Improvements in the physical infrastructure

Improvements in the social infrastructure

Employment potential skilled; semi-skilled and


unskilled

Other tangible benefits

9. Environmental Cost

Benefit Analysis If recommended at the Scoping


stage

10. EMP

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Description of the administrative aspects of
ensuring that mitigative measures are
implemented and their effectiveness monitored,
after approval of the EIA

11. Summary & Conclusion

(This will constitute the summary of the EIA Report )

Overall justification for implementation of the


project
Explanation of how, adverse effects have been
mitigated

12. Disclosure of Consultants engaged The


names of the Consultants engaged with their
brief resume and nature of Consultancy
rendered.

License for Playing of music in restaurants


For playing Pre-recorded music in the form
of Gramophone Records, Music, cassettes
or CDs in public places.
Issuing authority- Phonographic Performance
Limited

Eating House License


Licensing Authority Police Commissioner
Following details are needed for this license:
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Size of the Eating House
Proof of ownership/tenancy
of place of Eating House
Two photographs of the space showing its use as
an eating
house.
Photocopy of MCD current trade license.
Photocopy of fee receipt of MCD
Proof of residence of the applicant

NOC from Fire Department

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Issuing authority Delhi Fire Services

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Contract Labour Act, 1970
Enacted to regulate employment of contract labour with
regard to the working conditions and certain other
benefits.

Insurance
Public Liability- Covers the amount which the
restaurant becomes legally liable to pay for damages to
third parties as a result of:
Accidental death
Bodily injury
Loss or damage to the property belonging to a
third party, etc.

Product Liability- Protects the business from claims


related to the manufacture or sale of products to the
public and covers the seller's liability for losses or injuries
to a buyer, user or bystander. Loss or Injuries could be
caused by:
Defect or malfunction of the product
Defective design
Failure to warn.
Fire Policy & Building & Asset Insurance- For
the financial safeguarding of business.

VAT & Sales Tax registration

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Concerned authority Directorate of Commercial
Taxes, Govt. of India

License under Prevention of Food Adulteration Act

PFA certificate grants permission to carry on the


business that deals with human consumption of food
articles.
Issuing Authority Director Prevention of Food
Adulteration of
the State
Shops and Establishments Act, 1953
Enacted to provide statutory obligation and rights to
employees and employers.
Applicable to all persons employed in an
establishment with or
without wages.
It is a State legislation and each State has framed its
own rules for the Act.
Lays down the guidelines for:
Hours of work per day and week
Spread-over
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Rest interval
Opening and closing hours
Closed days
National and religious holidays
Overtime work etc.

Financial Requirements
Expected Sales per month : Rs. 12,00,000
Operational Budget : Rs. 8,40,000 (70% of estimated sales)
Capital Budget : Rs. 24,00,000, which is as follows :

License and Approvals Rs. 80,000 (approx)

Bank Balance Rs. 11,00,0000

Furniture and Fixtures Rs. 4,00,000

Land and Building Rs. 70,000 (rent)

Bar Equipment Rs. 1,50,000

Kitchen Equipment Rs. 5,00,000

Music and Lighting Rs. 1,00,000


System

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Break Even Analysis

Capital Budget: Rs. 24,00,000


Total Estimated Sales: Rs. 12,00,000 per month
Estimated Profit: Rs. 3,60,000
Break Even Point = Total Capital Budget / Estimated Profit
= 24,00,000/3,60,000
= 6.66
Thus, It is expected that the establishment will reach the break-
even point in about - 7 months.

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