SOCIAL NETWORKS, GEOGRAPHY, AND

NEIGHBOURHOOD EFFECTS

Ron Johnston and Charles Pattie

THIS ARTICLE IS TO APPEAR IN THE

ENCYCLOPEDIA OF SOCIAL NETWORKS

Not to be cited without

the authors consent

It is through personal networks that society is structured and the individuals

integrated into society. daily life proceeds through personal ties: workers
recruit in-laws and cousins for jobs on a new construction site; parents choose
their childrens pediatricians on the basis of personal recommendation; and
investors get tips from their tennis partners. The interactions among the
abstract parts of society the family, the economy, and so on usually
turn out to be personal dealings between real individuals who know one
another, turn out to be operations of personal networks. All through life, the
facts, fictions, and arguments we hear from kin and friends are the ones that
influence our actions most. Reciprocally, most people affect their society only
through personal influences on those around them. Those personal ties are also
our greatest motives for action: to protect relatives, impress friends, gain the
respect of colleagues, and simply enjoy companionship.
(Tilly, 1982: 3)

In one of social sciences classics, Festinger et al. (1950) showed a strong relationship
between distance and social interaction. Social networks are spatially structured, as
both cause and effect. In towns and cities, people congregate into residential areas to
live among those they want to have social contact with, and to avoid others as
demonstrated by the increasing popularity of gated communities around the world
(Atkinson and Blandy, 2006). Their social interactions are then structured within this
patterning of residential choices, creating a geography of social networks. The
existence of such a geography underpins much work across the social sciences: people
create urban environments which structure their social lives (Michelson, 1970). But
that geography is more often assumed than demonstrated, at least explicitly. Few
geographers have explored the network geographies (early exemplars rarely followed
up include Stutz, 1971; Wheeler and Stutz, 1971; Johnston, 1974), even though one of
their disciplines most innovative concepts time geography (Hgerstrand, 1976,
1982, 1984) provided an analytical framework. Instead they, like many other social
scientists, have built models and analytical schemas on the assumption that social
interaction is spatially structured, and interpreted observed behavioural patterns as
evidence that this is so. Similarly, many studies that focus on social networks focus on
the interactions among members and their impacts, without paying great attention to
their geography.

One area of research founded on the key assumptions that social interaction has a
spatial architecture and that information flows through those geographically-
structured spaces strongly influence attitudes and behaviour concerns neighbourhood
effects. People talk to their neighbours and the outcome of their conversations may be
changes in what they know and think about a subject such as the candidates
standing at a forthcoming election. The result may be a behavioural change they
vote for another candidate than the person initially preferred. A single conversation
may be enough to change ones mind in some cases; many may be needed in others.
But the result is likely to be the same a spatial polarisation of opinions as more
people respond to the information reaching them through their neighbours and thus, in
this case, a polarisation of voting patterns.

Knowing the geography of social networks who talks to whom, and where is thus
key to appreciating how opinions are shaped and behavioural patterns formed.
Building that knowledge base involves drawing together information from a range of
studies of network structures and geographies, information flows, attitude change
and behavioural consequences. The following sections follow that sequence, focusing
on neighbourhood effects in the geography of voting.

RESIDENTIAL CHOICE AND NEIGHBOURHOOD EFFECTS

The United States, according to Bishop (2008: 5), has recently developed a stark
geographical pattern of political belief, one that has grown more distinct in
presidential elections since 1976. [It] has been sorting itself, sifting at the most
microscopic levels of society, as people have packed children, CDs, and the family
hound and moved. The criteria people deploy in selecting new homes at the
neighbourhood scale include making choices about who their neighbors will be and
who will share their new lives which, he contends, have political impacts. Thus at the
county scale, whereas in 1976 less than one-quarter of all Americans lived in places
where one candidate for the presidency won by a landslide, by 2004 the proportion
was more than one-half. The country became spatially more polarized politically
because in their migration patterns people were creating new, more homogeneous
relations (p. 6: though see Cain, 2009, on the scales of sorting and representation).

Those homogeneous neighbourhoods become self-perpetuating societal divisions:

The like-minded neighborhood supported the like-minded church, and both
confirmed the image and beliefs of the tribe that lived and worshipped there (Bishop,
2008, 6). Other local institutions schools, formal clubs and associations etc.
sustain and enhance these processes, as do informal interactions with neighbours. A
greater homogeneity of ways of living shapes greater spatial polarization of political
beliefs and voting patterns (Gimpel and Lay, 2005).

In the United Kingdom, too, Curtice and Steed (1982) noted growing spatial
polarization of the electorate later confirmed at a variety of scales (Johnston and
Pattie, 2006). This was also at least in part associated with selective migration
(although see Denver and Halfacree, 1992; McMahon et al., 1992). To others, a much
more important influence has been the operation of contextual or neighbourhood

2
effects. The seminal work of Butler and Stokes (1969: 182) concluded that once a
partisan tendency becomes dominant in a local area processes of opinion formation
will draw additional support to the party that is dominant, and Miller (1977: 48)
argued that:
contact is a condition for consensus social contacts are structured by
family, choice of friends, social characteristics and locality. If party appeals to
group interest or group attitudes evoke any differential political responses, the
patterns of contact between individuals will tend to increase the political
consensus within high-contact groups.
Indeed, locality proved a better predictor of how people voted than their social
characteristics because people who talk together vote together (Miller, 1977: 65).
Others argued similarly, Andersen and Heath (2002: 126) contending that:
we would expect to find tendencies towards class voting to be reinforced
among voters who regularly associate with others from the same social class.
On the other hand, we would expect to find the tendency towards class voting
to be undermined among voters who frequently interact with people from
other social classes since the interaction will tend to move them toward
agreement with members of other social classes. Simply put, the more that
people interact with members of other social classes, the weaker we expect
class voting to be.
Many studies using aggregate (ecological) data have generated findings consistent
with this hypothesis that there is a greater spatial polarization of voting for a given
party than there is of the social groups who tend to support that party. But almost all
provide circumstantial evidence only; the patterns are consistent with the
neighbourhood effect, but the processes are unobserved (Doreian, 2001).

Underpinning the argument for the neighbourhood effect is a series of propositions.

1. Locational decisions involve a considerable degree of social selection; people
choose to live in residential neighbourhoods where people like themselves
dominate.
2. The neighbourhood social networks that people join are thus dominated by
people like themselves, not only in their individual characteristics but also
their ideologies, attitudes and behaviour. Interaction with them sustains and
may even strengthen their own positions; living among people who think and
act like you can make it even more likely to that you will think and act
accordingly.
3. Nevertheless, for a variety of reasons few local areas are entirely
homogeneous. Some social contacts within the neighbourhood are thus likely
to expose people to attitudes and behaviours different from their own. The
majority locally will have less exposure to such deviant tendencies than
those in the minority will have to the majoritys norms, so it is more likely that
the minority will be converted to the majority view conversion by
conversation than vice versa. The result will be the observed polarization.

These propositions in turn rest on a series of assumptions, the most important of

which is that much social interaction takes place in localized social networks. Such
networks are extremely unlikely to be isolated many members will have links to
either or both of other, non-local networks (based on workplaces or family/kin, for
example) and separate networks in adjacent neighbourhoods. Such external links
(which may be weaker in intensity than the strong links within their core, localized

3
networks: Granovetter, 1973) are continual sources of new information, providing
stimuli that in some cases generate altered attitudes and behaviour. The local social
network is thus a structure not only within but also to and from which information
(almost invariably interpreted information) flows. But relatively little is known about
such flows: they are assumed to exist because observed patterns of behaviour are
consistent with models and hypotheses predicated on their existence.

Such arguments apply to a much wider set of attitudes and behaviours than those
associated with electoral decision-making. Just as political information flows through
such networks so too does material linked to other types of behaviour such as the
adoption of innovations (see Mark, 1998, on musical preferences). Furthermore, such
networks are also major conduits for other flows infectious diseases, for example.
Again, aggregate patterns are consistent with such models but the underlying
processes the actual flows along the network links are often not revealed, with
some exceptions (such as Rothenberg et al., 2005; Rothenberg, 2007).

In reviewing literature on the links between local social networks, information spread
and attitudes/behaviour, therefore, we have to combine works directly addressing the
hypotheses that social networks are geographically concentrated and that flows
through those networks influence attitudes and behaviour with a wider set which
identifies patterns consistent with those hypotheses but does not reveal the ongoing
processes. Much of our attention focuses on political attitudes and voting behaviour as
one example of such processes and patterns.

ON THE SPATIALITY OF SOCIAL NETWORKS

A core social science argument has identified a major difference between rural and
urban areas in the nature of social interaction there; the former were characterized by
gemeinschaft or community whereas the latter were characterized by gesellschaft
or association (Tnnies, 1887). Rural areas and relatively small settlements were
assumed to display intense patterns of social contact in small, tightly-knit social
networks, whereas urban areas were characterized by more diverse and transient
contact patterns, with relatively few intense relationships, reflecting the fragmentation
of such places (as with the spatial separation of home and workplace). Empirical
research challenged this, however, identifying both communities exemplifying
gemeinschaft within urban areas (especially working-class residential areas and
minority immigrant enclaves) and also many urban patterns of living spreading into
rural areas, leading to the breaking down of well-established local communities. (The
classic studies of the former include Gans, 1962, and of the latter Pahl, 1965; see also
Dunbar, 2008.)

If we want, in Tillys words, to protect relatives, impress friends, gain the respect of
colleagues, and simply enjoy companionship then we must interact with them
usually, though not necessarily, through face-to-face contact. As geographers have
stressed since a pioneer established that theirs is a discipline in distance (Watson,
1955; Johnston, 2003), most encounters, especially frequent encounters with kin,
colleagues and friends, are spatially constrained, not least because of the time, cost
and effort involved in overcoming the friction of distance: social worlds are
geographically structured.

4
These contentions were substantially exemplified by research in a variety of
Californian places (Tilly, 1982). Most respondents had social networks comprising
15-19 identified individuals; the largest group within those networks comprised kin
(over 40 per cent of all those named), with work colleagues and neighbours each
comprising a further 10 per cent. Non-kin, non-work associated neighbours did not
dominate, therefore, but were a significant component of peoples contact circles.
Nevertheless, local people who could be in two or even all three of those categories
were a major component of the average social network: this comprised some 16
persons, of whom 5 lived within five minutes drive of the respondents home and a
further 6 between 5-60 minutes drive away. And while there were differences
between type of settlement (semi-rural, town, metropolitan, regional core) in the
number of local (within a five-minute drive) kin named, there were few differences in
the number of non-kin; respondents in each type of place had the same number
(averaging c.3.6) living within 5 minutes drive of their home (i.e. neighbours, though
not necessarily individuals commonly involved in chance meetings), although those
living in the metropolitan area and its core named more people living further away
(i.e. they had both larger and spatially more dispersed social networks than their rural
counterparts). Overall, people from small towns were more involved with their fellow
residents than those living in larger settlements and urbanites [especially high income
urbanites] substitute more distant relations for the foregone local ones (Tilly, 1982:
167): Tonnies binary split had not entirely dissipated.

Tilly (1982: 174-175) also found variations in the spatial boundedness of contacts
according to their nature: the percentage that were with near-neighbours varied
considerably depending on whether they were sociable (e.g. visiting and having
dinner together) through discussing a hobby or personal issues, obtaining advice on
important matters, and lending money and:
As one moves from exchanges for which distance is crucial to ones for which
it is a marginal cost, from contacts requiring frequent physical presence to
ones calling for occasional interactions possibly by telephone or mail, and
from casual matters to critical matters, the advantage of close associates
declines. For sociable interactions, distant associates were much less often
cited than nearby ones. For discussion of hobbies, which often involves
engaging in the hobby together, nearby associates were again more commonly
cited, though not as much more. Physical presence promotes discussing
personal matters, but it is not essential and the advantage of local associates is
marginal. Giving advice on important decisions and lending money in an
emergency can easily be done occasionally and at a distance, and there is no
advantage to proximity.
If, therefore, much of the politically-relevant information flowing through social
networks much of which may be unstructured and unplanned involves face-to-face
interaction, neighbourhood circles are likely to be important.

This conclusion is sustained by Huckfeldts (1983) Detriot study. His respondents

networks were very much structured by social class, and across all classes around 40
per cent had a majority of their friends drawn from within a 10-minute drive, with less
than one-third having no friends within that radius. Local social context was an
important influence on friendship choice, however; people living in areas where class
x dominated were more likely to have one or more friends drawn from that class,
whatever their own class. Thus people in a minority in an area were likely to be

5
exposed to the majority view, which was likely to have the hypothesized effects on
political attitudes. Huckfeldt (1986: 50) found in Buffalo that working class
respondents were much more likely to identify with the Democratic party if they lived
in strong rather than weak working class neighbourhoods (0.60 as against 0.48: for
non-working-class individuals the proportions were 0.49 and 0.37); non-working class
individuals were less likely to identify as Democrats but both classes were more likely
to do so if they lived in working class neighbourhoods. Furthermore, members of the
middle class (according to their occupation etc.) who identified with the working class
were much more likely to identify as Democrats the more working-class friends they
had and the more working-class the neighbourhood in which they lived. These
differences according to context extended well beyond political affiliation: friendship
selection, ethnic loyalties, and residential satisfaction were also linked to
neighbourhood social characteristics and were influenced by both structured, primary-
group, and unstructured (casual) interactions within the local milieu.

A study of contextual effects on voting in South Bend, Indiana at the 1984

Presidential election found that most discussion partners lived in the same
neighbourhoods (Eagles et al., 2004: the original study by Huckfeldt and Sprague,
1995, is discussed in more detail below). The survey interviewed not just the sampled
respondents (clustered within neighbourhoods) but also their main discussion
partners. Most conversation partnerships were quite local: on average, discussants
lived 2.76 miles apart. Conversations with neighbours tended to be over very short
distances on average they lived half a mile apart. Conversations between family
members, work colleagues or fellow church members spanned larger distances 3.8,
3.6 and 3.1 miles respectively on average. That said, how far apart discussion partners
lived had no independent impact on the transfer of political influence within the
conversation partnership (Eagles et al., 2004: 215). Other factors were much more
important in this regard: the more alike discussion partners were the closer their
friendship, sharing the same religious affiliation, sharing the same partisanship, and so
on the more likely they were to agree.

These survey data pre-date widespread use of the internet and mobile phones, which
many argue have changed the nature of conversation networks; proximity is no longer
as important for sustaining contacts and delivering information, it is claimed.
Wellman and Potter (1999) identified three types of community lost, saved and
liberated which differ, among other characteristics, on the importance of face-to-
face and phone contact. Surveys of Toronto residents in the 1960s showed that
although people who live near each other continue [as in traditional gemeinschaft
communities] to have more frequent contact (p. 64) nevertheless proximity in this
case is a relative concept. Most of the networks involving non-kin friends were
metropolitan-wide in their spatial range rather just the respondents immediate
neighbourhoods; only 13 per cent of their most intimate relationships were with
people living in the same neighbourhood (Wellman, 1979, 1996).

Wellmans data allow exploration of whether distance was an important constraint on

social interaction prior to the internets creation, and provided a baseline against
which later studies could be assessed. A 1978 survey showed not only the expected
distance-decay pattern in the intensity of social interaction with both kin and non-kin
intimates, but also a marked decrease in the frequency of face-to-face contacts if the
distance between their addresses exceeded five miles (Mok et al., 2007) although no

6
respondents had most of their active social ties with individuals living within one
miles walking distance of their homes (Wellman et al., 1988); telephone contact only
starts to decline beyond a distance of 100 miles. A 2005 survey of residents in the
same area showed that, as in 1978, face-to-face contact declined above an inter-home
distance of five miles, and phone contact at about 100 miles, but email contact was
only slightly sensitive to distance. There is thus a continuing pattern of face-to-face
contact being locally-, and phone contact regionally-structured, but internet-enabled
communication is largely unconstrained by distance (Mok et al, 2009). Social
networks have not been transformed but rather extended, therefore, and the relative
importance of local as against regional and distant contacts depends on whether they
are kin or non-kin, intimates or not, since the intensity of contact varies by group, as
well as by income (Carrasco et al., 2008).

A parallel study of movers to a wired suburb (Hampton and Wellman, 2001) found
that those who did not realize the internets potential experienced a decline in their
social contacts after moving, whereas those who did experienced no change but this
included contacts with their neighbours as well as with more distant others. Hampton
and Wellman thus concluded p. 491 that although for some the move reduced both
contact with and support from friends and relatives, for internet users being wired
fostered contact and support both near and far, in what Wellman (1999) describes as a
more loosely-coupled world.

As cyberspace becomes more important and localized, intense communities

apparently decline in their significance we move towards what Wellman (2001, 3; see
also Zelinsky and Lee, 1998) terms glocalization:
Except in situations of ethnic or racial segregation, contemporary Western
communities are usually loosely-bound, sparsely-knit, ramifying networks of
specialized ties. Rather than being full members of one solidary
neighbourhood or kinship group, community has become glocalized.
Contemporary urbanites juggle limited memberships in multiple, specialized,
far-flung, interest-based network communities as they deal with shifting
amorphous networks of kin, neighbours, friends, workmates, and
organizational ties. Only a minority of network members are directly
connected with each other. Most friends and relatives live in different
neighbourhoods; many live in different metropolitan areas. At work, people
often work with distant others and not those sitting near them. People usually
obtain support, sociability, information and a sense of belonging from those
who do not live in the same neighbourhood.
Piselli (2007: 872), on the other hand, asks have places or local areas comprising
the values, knowledge, institutions, productive skills, and feelings of belonging on
which the recognition and self-recognition of local identity are grounded lost their
importance? and answers It appears that they have not. New types of community
may be emerging based largely on interactions devoid of physical contact and
reciprocal recognition of identities (p. 875) but this is just one of the many ways in
which people interact: it enriches and expands, rather than replaces the social
networks that define and redefine places, which change their functions, features, and
symbolic meanings (p. 875).

INFORMATION FLOW THROUGH NETWORKS AND NEIGHBOURHOOD

EFFECTS

7
Whatever their spatial dimensions, social networks are communication conduits
through which people exchange information (which may be either factual only or
involve value judgements). Those flows can influence beliefs, attitudes and
behaviour, so knowing who speaks to whom, about what, can be crucial in exploring
who thinks and does what. In political contexts, for example, this can include
discussions about a variety of matters parties policies, governments performance
and individual politicians leadership credentials. In turn, such material may influence
how people vote. Study of social networks in operation can thus enable investigations
of political action and advance understanding of election outcomes. Further if many
social networks, especially those based on face-to-face interaction, are spatially
configured, then information flowing through locally-focused networks should
generate clear patterns of political behaviour.

Following this argument, research should focus on the flow of electorally-relevant

information through local networks but few have adopted this format, for a variety of
reasons many associated with the cost of such intensive research strategies. Thus, as
exemplified here, most research outcomes have either: identified voting patterns
consistent with the neighbourhood effect concept, inferring that these have been
generated by local residents conversations; or studied decision-making in the context
of peoples conversations, which if they show that these lead to some changing their
minds can imply an outcome consistent with neighbourhood effects. The two should
be integrated, but few studies have done so, hence the organization of the following
sections.

Local social context and neighbourhood effects

During conversations within a social network a majority of whose members support

one view/candidate/party, the weight of opinion encountered is more likely to lead to
adherents of a minority view switching to the majority than vice versa. The outcome
would be the majority view dominating the network to a greater degree than could be
predicted from knowledge of individual members personal characteristics alone. And
if those conversation networks are spatially constrained, the political complexion of
areas should be more polarized than their social composition implies as suggested
by Cox (1969) in a seminal paper.

This argument has underpinned a large number of ecological studies using aggregate
areal data at a variety of scales: the independent variables, representing the local
context, are usually census socio-economic and demographic data and the dependent
variables are election results. In many the areal units deployed are at much larger
spatial scales than the local neighbourhoods within which much social interaction is
assumed to occur. Nevertheless, if they identify polarized patterns associated with the
neighbourhood effect this offers circumstantial evidence sustaining that argument. If,
say, the Labour party in a dominantly working-class British Parliamentary
constituency (with c.70,000 voters) has a greater share of the votes cast than predicted
from its class composition (Johnston et al., 1988), this could indicate that: (a) more
neighbourhoods in the constituency have predominantly working-class than non-
working-class populations; and (b) that therefore a pro-Labour neighbourhood effect
dominates across the constituency. There may also be differences between types of
neighbourhood within urban areas: Cox (1968), for example, found strong evidence of

8
neighbourhood effects in Londons suburbia where local social networks might be
more developed than in inner city areas characterized by much greater population
mobility (suburban gemeinschaft but inner-city gesellschaft) and Walks (2004,
2005) has identified growing inner city-suburban polarization in both British and
Canadian cities more recently, with surveys suggesting that much of this in the
Canadian context is a consequence of households selecting to live in areas among
others with whom they (assume that they) share basic, including political, values
(Walks, 2006).

Such circumstantial evidence (reviewed in Johnston and Pattie, 2006; see also Cho
and Rudolph, 2008, and, more generally, Blasius et al., 2007) has increasingly been
sustained by studies which merged survey data on individuals voting behaviour with
census data on their local contexts. (Early examples were Wright, 1977, and Harrop et
al., 1992.) Such work has been extended recently with studies using contextual data
for what are termed bespoke neighbourhoods in which very small area census data
are used to identify the characteristics of the immediate area around each separate
respondents home. These too have found patterns entirely consistent with the
neighbourhood effect; voters from any class background were more likely to vote for
a party the larger the proportion of the local population drawn from that partys
natural class supporters (McAllister et al., 2001). Furthermore, this relationship was
found for bespoke neighbourhoods defined at a variety of spatial scales: the greater
the intensity of local support for a particular party, the greater the polarization of
voting towards it (Johnston et al., 2001, 2005a, 2007); such polarization was also
much stronger among respondents, the higher their levels of local social capital and
interaction with their neighbours (Johnston et al., 2005b; see also Fone et al., 2006:
Walks, forthcoming, looks at political behaviour within Canadian gated communities,
locales where households have clearly selected to distance themselves from other
groups within society).

Social interaction is only one of the processes that can generate neighbourhood effect-
consistent patterns, however. Many voting decisions are based on peoples
evaluations of government policy, especially economic policy. They tend to reward
governments that have delivered prosperity by voting for their return to power, but
punish them by voting for an opposition party (especially one that seems likely to
govern well) if they have not. Such calculi operate at a variety of scales: the
individual (Have I prospered over the last year?; Do I think my income/quality of
living will improve over the next year?); the national (Has the national economy
improved recently?; Will it during the immediate future?); and the regional/local
(Have things improved locally recently?; Will they continue to do so?: Pattie and
Johnston, 1995). And they refer to a range of government policies (Johnston and
Pattie, 2001a, 2001b). Context is important in these calculi too: studies using the
bespoke neighbourhood approach found that people economically optimistic about
their own financial situations were less likely to vote for the government if they lived
in relatively deprived areas than if they lived in places where their neighbours were
prospering too (Johnston et al., 2000). Context, it seems, stimulated altruistic
behaviour implying that people were in contact with, and were concerned for, their
neighbours.

Another geographically-variable influence on voting decisions is party campaigning,

much of it spatially focused to ensure that a partys supporters turn out in those

9
constituencies where their participation is most needed marginal seats that could be
won or lost depending on who abstains. Such campaigning has become increasingly
targeted through a range of advertising and other strategies aimed at contacting and
mobilising individual voters (and hoping that they will mobilize others through their
social networks) with clear impacts, especially as a consequence of the intensity of
campaigns mounted by opposition candidates/parties (Pattie and Johnston, 2009). The
outcome is also likely to be a pattern of voting consistent with that generated by the
classic neighbourhood effect: it could mean that social interaction is an irrelevant
influence, although those contacted by a party may well transmit the message to their
neighbours. However, analyses incorporating both economic voting and party
campaign intensity into the bespoke neighbourhood approach have shown that all
three are complementary: parties perform better in areas where they have stimulated
prosperity, where they have campaigned most intensively, and where the local social
networks are favourably inclined towards them (Johnston et al., 2007). In sum,
therefore, a substantial body of research findings is entirely consistent with the
neighbourhood effect hypothesis, strongly implying that information flowing through
local social networks influences voting decisions but that evidence is
overwhelmingly circumstantial only.

Conversion through conversation

Discussion between citizens lies at the heart of most theories of democracy. For
democracy to function there has to be scope for diversity of opinion, free expression
of those opinions, and resolution of differences and conflicts. Political conversations
provide one means for spreading salient information, opinion and argument, and can
enable individuals to determine their positions on the relevant issues and/or
personalities by testing their views against others. A celebrated two-step flow model
of political communication, for instance, argues that local opinion leaders pick up
political information from the media and in turn pass this on, often in an evaluated
form, to others in their communities with whom they are in contact (Katz and
Lazarsfeld, 1955).

Individuals social networks might be dominated by people who largely share their
own views, prejudices and values, but they may encounter others with very different
attitudes. Conversations are likely to reinforce ones own beliefs in the former case,
whereas in the latter they may well cause individuals to question their opinions
especially if they are not strongly committed to any position, candidate or party and
hold minority views within the conversation network. Other things being equal,
therefore, holders of minority views may change their minds and agree with the
networks majority. Evidence supports this argument; the more supporters of a
particular party individuals talk to, the more likely they are to switch their vote to that
party if they previously either voted for an alternative or abstained (Huckfeldt and
Sprague, 1995; Pattie and Johnston, 2000, 2001; Levine, 2005).

Involvement in relevant conversations could also encourage political participation

(Putnam, 2000), providing information on how to take part and indirect confirmation
that ones associates are likely to participate, hence enhancing the impact of social
norms although those already likely to participate may, as a result of their
commitment, be more likely to discuss politics with others than those not intending to
participate. Studies confirm that those with extensive conversation networks

10
participate more than those with limited networks, particularly if conversations are
politically focused (Leighley, 1990; McClurg, 2003, 2006a, 2006b; Kotler-Berkowitz,
2005).

The content of conversations is likely to be at least as important as their prevalence. It

is one thing to be surrounded by individuals who all confirm the correctness of ones
own opinions (which some may seek to achieve by their choice of networks: Finifters
(1974) study of American car plant workers demonstrated that individuals who held a
minority view supporting the Republicans in a predominantly Democrat-voting
environment not only were more likely to form friendships with like-minded people
at work, but were also less likely than their Democrat-supporting workmates to
discuss politics outside the workplace). It is potentially quite another to be faced with
widespread disagreement. Most encounter at least some disagreement within their
discussion networks, however, and few can entirely insulate themselves from
heterogeneous opinions; pressures towards homogeneity within networks
notwithstanding, disagreement is an endemic feature of conversation (Huckfeldt et al.,
2004). And, of course, some disagreement is essential for influence to occur (McPhee,
1963): where people agree entirely, they cannot persuade.

The extent of the impact of intra-network disagreement on participation has proved

controversial. Classic pluralist accounts of democracy suggest that where differences
of opinion exist, people and/or groups will be mobilized to represent the various
views expressed, thereby acting as mobilising forces themselves (Dahl, 1989). But
psychological models suggest that as most individuals are conflict-averse they will try
to avoid it, by either acquiescence or silence (Festinger, 1957; Ulbig and Funk, 1999).
Some have shown that countervailing opinions in discussion networks can discourage
participation, in part by increasing uncertainty (Mutz, 2002a, 2002b, 2006; Mutz and
Mondak, 2006; Pattie and Johnston, 2008; Campus et al., 2008). McClurg (2006a), on
the other hand, reports that disagreements impact is modified by context, in particular
by whether an individual is part of a local political majority or minority. His results
suggest that political participation by individuals sharing their local contexts majority
view is unaffected by exposure to disagreement but those in the local minority
become less likely to participate as their exposure to disagreement increases:
disagreement disincentivizes participation by the latter.

Individuals are more likely to participate if they feel their discussants are politically
sophisticated and less likely if they feel discussants lack expertise (McClurg, 2006b).
Furthermore, they are more likely to discuss politics with those they perceive to have
some political expertise and knowledge than with those whose knowledge they doubt
irrespective of whether they share the partisan leanings of the person they see as
politically expert (Huckfeldt, 2001). Judgements regarding discussants political
expertise are solidly based, drawing on knowledge of their education, political
understanding and partisanship: people who are likely to know more about politics are
perceived as indeed knowing more, and are hence more likely to be chosen as sources
of politically-relevant information (Huckfeldt, 2001; Huckfeldt et al., 2000).

Work on UK political conversation networks sheds further light on this, much of it

based on data from the 1992 and 2005 British Election Studies (BES), which asked
survey respondents for information on those they discussed politics with. In 1992,
respondents were asked to give information on three such individuals (including their

11
relationship to the respondent, their employment, the extent to which the respondent
generally agreed with them, and the respondents view of their partisanship). In 2005,
respondents were asked the extent to which they discussed politics separately with
their partners, family members, friends, neighbours, and workmates: they were also
asked to assess very roughly the proportion of their political discussants in each
group with whom they shared the same party affiliation. While the earlier survey
gives insights into particular discussion partnerships, therefore, the latter gives a less
detailed but wider idea of the extent of individuals discussion networks, and the
extent of political agreement within these networks.

These respondents were influenced by the views of those they discussed politics with.
Among those who did not vote for the Conservatives at the 1987 general election, for
example, 54 per cent of those who changed their mind and voted for the party in 1992
named a Conservative supporter as their most important discussant, compared to only
12 per cent of those who did not vote Conservative at either election (Pattie and
Johnston, 1999: 882). Similar effects hold for conversations with supporters of the
other major parties individuals who changed their vote in 1992 were much more
likely to have talked to a supporter of that party than were individuals whose vote did
not change. The corollary also held: talking to a partys supporter decreased the
likelihood of switching ones vote to that partys rivals. Thus of those who did not
vote Conservative in 1987, just under 9 per cent of those who did vote for the party in
1992 named a Labour supporter as their main discussant, and 6 per cent named a
Liberal Democrat: the comparative figures for those who did not vote Conservative in
either election were 32 and 12 per cent respectively. (The lower figure for discussions
with Liberal Democrat supporters reflects their third party status there were fewer
Liberal Democrat partisans to encounter than either Conservative or Labour partisans,
and hence fewer opportunities for conversation with them.) Not surprisingly, the more
supporters of a particular party people talked to, the more likely they were to vote for
that party in 1992 if they had not done so at the previous election (Pattie and
Johnston, 1999: 885). Discussions with spouses and family members were particularly
influential (see also Stoker and Jennings, 2005; Zuckerman et al., 2005, 2007; Verba
et al., 2005), but conversations with non-relatives had an impact too, and respondents
were more influenced by the partisan leanings of discussants they generally agreed
with on most matters than by discussions with those they felt they generally disagreed
with: people were more likely to listen to those whose views they felt generally made
sense than with those whose opinions they routinely discounted (Pattie and Johnston,
2002). The influence of conversation remained even after controls were introduced for
factors such as class, age, gender, and economic evaluations (Pattie and Johnston,
2000). And analyses of inter-election change between 1992 and 1997 using panel data
(hence tracking the same individuals over time) yielded similar results (Pattie and
Johnston, 2001).

The impact of political conversations among British voters is not limited to vote
choice but also influences underlying political attitudes. Using BES panel data for the
1992-1997 inter-election period, Pattie and Johnston (2001: 35) show that the more
Conservatives respondents reported talking to, the greater the probability that their
attitudes would become more right-wing over time. Conversely, the more Labour
supporters they discussed politics with, the more left-wing (and the more libertarian
rather than authoritarian) their views became.

12
Recent interest in theories of deliberative democracy is driven in part by notions of
the wider beneficial effects of political discussion (e.g. Fearon, 1998; Fishkin, 1995).
Interest here focuses not only on conversion by conversation effects but also on the
putative impact of discussion on individuals abilities to accept opponents views as
legitimate and reasoned even if not ultimately convincing. To the extent that
discussion exposes individuals to opposing views, and forces both discussants to
explain the reasons for their opinions, then it should (according to the theory) make
them more understanding of views they do not hold. Deliberative democracy theorists
therefore see political discussion as central to the development of habits of tolerance.
While the theory itself is notoriously difficult to pin down empirically, some progress
can be made via middle-level theories and analyses (Mutz, 2006, 2008).

Much of the empirical research on the topic reinforces this claim (Conover et al.,
2002; Mutz, 2006; Mutz & Mondak, 2006; Pattie and Johnston, 2008; Searing et al.,
2007). The more people discuss politics, and the more political disagreement
individuals encounter in their discussion networks, the more readily are they able to
understand why others hold views which diverge from their own (Mutz, 2006; Mutz
and Mondak, 2006). The more they discuss, and the more they encounter divergent
views in those discussions, the more tolerant they become, both of others political
opinions (and their right to hold those views) and of different lifestyle choices (Mutz,
2006; Pattie and Johnston, 2008). Discussion in general and encountering opposing
views in particular also encourages individuals to clarify their own views
presumably the better to defend them in discussion. Responses to attitude questions in
the 1992 and 2005 BES show that individuals who report relatively high levels of
political discussion and of disagreement in those networks give fewer dont know
responses to opinion questions, and more clear opinions, than those who report little
or no disagreement or little political discussion of any sort (Pattie and Johnston,
2008). Furthermore, those who talk politics extensively and those who encounter
much disagreement also report higher levels of perceived political efficacy than those
whose discussion networks are limited, consensual or apolitical: those encountering
disagreement are more confident of their political abilities than are those who do not.

One possible objection to such an argument might be that causation runs from
attitudes of tolerance and feelings of efficacy to reports of discussion and
disagreement, not vice-versa. Those who are most confident of their own views and
political efficacy, and most tolerant of others, therefore, would be most likely to seek
out political conversations and least concerned by the risks of encountering
countervailing views and hence most likely to report disagreement. To some extent,
this is undoubtedly the case. However, recourse once again to 1992-97 BES panel
data shows that, even when we take pre-existing levels of tolerance and personal
efficacy into account, the greater the degree of political discussion and general
disagreement in particular individuals report, then over time the more tolerant they
become, and the more politically efficacious they feel (Pattie and Johnston, 2008:
695).

Active political discussion in social networks not only influences vote choice,
therefore, but also has wider beneficial effects on civic attitudes, especially where this
exposes individuals to views counter to their own. But political disagreement in social
networks is not necessarily an unalloyed good; encountering disagreement may
demotivate people from taking part in politics, even as it also increases their levels of

13
tolerance (see especially Mutz, 2002a, 2002b, 2006). Being better able to understand
others views may lead to confusion over, or falling confidence in, ones own
opinions, for instance. Or individuals encountering active disagreement may come to
feel theirs is a minority view, and hence see little incentive for political participation:
if I am consigned to a permanent minority, what point is there in my taking part? To
the extent that this is the case, therefore, political disagreement within social networks
might be counterproductive for democracy: a citizen body of tolerant, understanding
people may be pleasant to live in, but of limited political use if no-one participates as
a result.

Much of the empirical research demonstrating the demotivating effects of

disagreement in discussion networks has focused on the USA, however, and on one
form of political participation there, voting. Looking at different political contexts and
different forms of political activism suggests a more complex, and less bleak, picture.
McLurgs (2006a) work on the importance of political context found that people who
hold the local majority view are just as likely to participate in politics whether or not
they encounter disagreement: it is those who hold a locally minority opinion whose
chances of participation fall if they encounter divergent views. But recent work using
British data suggests that the sort of political activism envisaged may also be
important. Voting is not the only way of getting involved politically and the British
Citizen Audit survey of 2000 reported three quite distinct styles of political
engagement (Pattie et al., 2004): individual activity, such as voting, petition-signing,
and ethical consumption (actions which a citizen can engage in alone and which do
not require the co-operation of others); contact activism (contacting those in power
politicians, the media, etc. to achieve some end); and collective activism (forms of
political engagement which require active co-operation between like-minded people
strikes, various forms of public protest, and so on). The 2005 BES data suggest that it
is important to take into account what form political activism will take (Pattie and
Johnston, forthcoming). Other things being equal, British voters with large political
discussion networks were more likely to turn out at the 2005 general election than
were those with small networks. But the extent of disagreement encountered within
those networks had a negative albeit only weak effect on turnout: once network
size and a wide range of other factors were taken into account, those who reported a
relatively high density of disagreement within their discussion networks were less
likely to vote than those whose networks were more politically homogeneous. That
said, the negative effect was very small (although statistically significant), and was
comfortably overshadowed by the positive impact of larger discussion networks. But
for other forms of political activism, the picture was somewhat different. Individuals
probabilities of volunteering to take part in political or community campaigns actually
increased the greater the level of disagreement they encountered in their discussion
networks (although the effect was again small and swamped by the much larger and
positive impact of larger discussion networks per se). Similar positive effects emerged
for various measures of potential future activism including voting, community
involvement and participation in party politics. It is premature to argue that
encountering conflicting views discourages political involvement, therefore: it may
actually encourage it.

Putting it all together

14
What much of the literature reviewed above lacks is an integration of the two main
approaches to studying neighbourhood effects information flow through social
networks, and spatially-polarized aggregate voting and other behavioural patterns
(reflecting similarly polarized norms). Its conclusions provide strong circumstantial
support for the argument that locally-focused social interaction influences peoples
voting decisions in ways that are very likely to generate polarized patterns, but the
evidence is not conclusive.

A few have sought to remedy this largely through very small-scale studies of
selected locales (e.g. Fitton, 1973) or deploying sample data in which contact with
neighbours was surveyed (Curtice, 1995). By far the most important studies of social
networks in their spatial settings, however, have been the large sample surveys
conducted by Huckfeldt and his collaborators. The original, seminal work (Huckfeldt
and Sprague, 1995) used a survey of the residents of South Bend, IN, who were
interviewed on three occasions before and after the 1984 US presidential election and
provided information about those with whom they discussed political issues
(subdivided into spouses, other kin, and non-kin: these discussion partners were also
interviewed). These and other data on the individual were integrated with data on the
neighbourhoods in which they lived; one-third of the nominated discussants lived in
the respondents home neighbourhoods and 40 per cent worked at the same location.
(Only 6 per cent were both workmates and neighbourhood co-residents.) The impact
of discussants political choices was greatest when the respondents nominated main
discussant was her/his spouse; outwith the immediate household, the main
discussants influence was greatest when the respondent correctly identified that
persons own political preferences (in 1984, whether or not he/she supported Reagan
or Mondale).

Huckfeldt and Spragues (1995: 189) conclusion that vote preferences are socially
structured, not only by the characteristics of the voter, but also by the characteristics
and preferences of others with whom the voter discusses politics was extended by
incorporating further variables to represent not only the political characteristics of
their respondents neighbourhood socio-political milieux but also the apparent
intensity of the election campaign there. They found that partisan contact with voters
in a neighbourhood influenced not only those contacted but also others in the locality,
with the initial contact thus acting as a catalyst that sets into motion a series of
events (p. 255) because people know their neighbours politics, and one reason they
know is party organization aimed at informing them (p. 254). Thus the proportion of
a neighbourhoods respondents who supported a particular party (the sample was
spatially clustered to allow this to be estimated) was strongly related to whether an
individual living there also identified with that party, whatever her/his individual
characteristics. Not everybody is converted to the local majority view, of course,
especially if disagreement is inconsistent with the general tenor of opinion within an
individuals network (Huckfeldt et al., 2002). And reaction to the local milieu
depends upon the nature of that awareness: Baybeck and McClurg (2005) found that a
substantial majority of the South Bend respondents could accurately represent the
characteristics of their home neighbourhood and then, as they put it, When a
neighborhoods majority becomes obvious, even opposing voters seem capable of
figuring that out (p. 509).

15
Although the early Huckfeldt studies integrated social networks and neighbourhood
contexts much more firmly than almost all other analysts had, nevertheless the
network geographies were to a considerable extent inferred. Later work in two cities
took the work further, by using post-coded information on the respondents and their
main discussants homes to establish the degree of network spatial dispersion. As
anticipated from other work on the geography of social interaction reviewed earlier,
the networks were not intensely localized: for kin (excluding spouses) only 23 per
cent lived within 1km. of the respondents home and the average distance between the
two locations was 6.4km.; for non-kin, the percentage was only 15 and the mean
distance 8.4km. nevertheless over half of this group lived within 15 minutes
driving time of the respondents home (Baybeck and Huckfeldt, 2002a). The more
dispersed the network, however, the less intense the discussions taking place within it.
Information is spread more widely through the more dispersed networks, across a
wider range of neighbourhoods contexts so that even though they do not necessarily
connect individuals who are socially and politically more diverse than is the case with
the spatially more clustered networks, they act as the bridges between socially and
politically diverse locales (p.273). This is what Granovetter (1973) terms the weak
ties that introduce (perhaps dissonant) information to otherwise separate networks
and locales, even though two individuals so connected are less likely to converge in
their opinions over an election campaign than are two similar individuals who are
members of spatially higher density networks, among whom contact is also more
frequent (Baybeck and Huckfeldt, 2002b). Spatially dispersed networks, it seems,
create a politically homogeneous overlay on a politically diverse urban area a
conclusion that is now being explored with experimental data (e.g. Ahn, Huckfeldt
and Ryan, 2007).

IN CONCLUSION

Social networks are key to many of the myriad flows within society that diffuse
information and knowledge, processes that in turn influence peoples behaviour and
actions. A great deal of evidence much of it reviewed elsewhere in this volume
has been generated to sustain this argument and show that who you talk to can be very
influential on what you learn and what you do.

One aspect of this argument that has received somewhat less attention than others is
its spatiality, or the geography of social networks. It is generally assumed that
proximity/propinquity are fundamental to network structures and operations we are
more likely to know near than distant neighbours, more likely to interact with those
who live close to our homes and whom we may encounter in a range of structured as
well as unstructured arenas. If this is so, then the spatial concentration of social
networks can have substantial implications for the geography of attitudes and
behaviour; those who live in relative close proximity are more likely to think and act
in similar ways because of the spatial selectivity of information flows a spatial
polarization often referred to as a neighbourhood effect.

This argument as illustrated here is frequently tested with circumstantial evidence

only; if attitude and behavioural patterns are spatially concentrated in the predicted
fashion this can be taken as support for the neighbourhood effect hypothesis. And
many social networks are spatially concentrated, as we have demonstrated using
examples taken from electoral studies. Further circumstantial evidence is provided by

16
studies of the processes rather than the patterns, of the flows of information through
networks and their impacts on behaviour but often without any close attention to the
networks geography: conversation leads to conversion (in the electoral context,
those who talk together vote together, whether within the household or beyond:
Johnston et al., 2005; Pattie and Johnston, 2000) irrespective of the relative locations
of those involved. But few studies link all the parts together the geography of social
networks, the information flowing through them, and the impacts this has on peoples
attitudes and behaviour. Those that do such as those by Huckfeldt and his
collaborators sustain the entire thesis; networks are spatially biased, information
flowing through them influences behaviour especially information favouring the
views of the network majority and as a consequence neighbourhood effects are
generated.

We have largely illustrated this argument using examples taken from one area of
social science inquiry only voting studies. But similar cases have been presented,
evaluated empirically and found valid in a range of other subject areas. In education,
for example, there is substantial evidence to show that parental and student attitudes
to participation and attainment are in part linked to predominant attitudes in their local
communities with consequences for the geography of educational performance (see,
for example, Kohen et al., 2008; McCulloch, 2006; Sampson et al., 2002). The same
applies to a wide range of health-related behaviours smoking, for example, and
eating unhealthy foods with consequences for morbidity and life chances (e.g.
McCulloch, 2003). There are geographies of criminal behaviour too which are
strongly supportive of the neighbourhood effect hypothesis (e.g. Oberwittler, 2007),
as also with geographies of unemployment and job-seeking. Where you are influences
who you interact with; who you interact with influences what you learn and how you
interpret the information and knowledge gained; and such local sources of valued
information influence how you behave all of which takes place in spatially-defined
contexts, in linked geographies of inputs, processes and outputs.

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