Sample Report On Manage Communications, Knowledge and Information by Instant Essay Writing

A Sample On
Manage communications, Knowledge

and Information
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TABLE OF CONTENTS
1.1 Different decisions that has to be made .................................................................................4
1.2 Required knowledge to make decisions .................................................................................4
1.3 Different sources of information ............................................................................................5
1.4 Recommendations .................................................................................................................6
2.1 List of stakeholders for decision making process ..................................................................7
2.2 Methodology for development of business relationship ........................................................9
2.3 Planning for identification of people for decision making process ..................................... 11
2.4 Strategy for future improvements in business .....................................................................12
3.1 Process of Communication ................................................................................................13
3.2 Improvements in communication systems ...........................................................................14
3.3 Integrate improvements in the organization ........................................................................15
4.1 Report on existing approaches to the collection, formatting, storage and dissemination of
information and knowledge .......................................................................................................16
4.2 Carry out appropriate changes to improve the collection, formatting, storage and
dissemination of information and knowledge ............................................................................17
4.3 Recommendations for improvement in access to systems of information and knowledge .18
3.4 Personal plan for improvement of communication skills ...................................................19
Merit 1 .......................................................................................................................................21
Merit 2 .......................................................................................................................................21
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Distinction 1 ...............................................................................................................................21
Distinction 2 ...............................................................................................................................22
Distinction 3 ...............................................................................................................................22
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Illustration Index
Illustration 1: Grant Cycle .............................................................................................................10
Index of Tables
Table 1: Internal Sources of information .........................................................................................5
Table 2: External sources of information .........................................................................................5
Table 3: Plan for the stakeholders of different activities ............................................................... 11
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INTRODUCTION
Information, knowledge and communication play an important role in any
organization. Success of the firm depends on effective communication among members, proper
flow of information in the way it is desired and adequate knowledge about the work. Achieving
the set target of the company is also dependent on this only. In this report, there will be a study
on various decisions and knowledge that are required to start a new retail business. There will be
a focus on the information that is needed to make effective decisions. Along with that, various
internal and external sources that can provide reliable data is going to be discussed here. (Cohen
and Karatzimas, 2011).
1.1 Different decisions that has to be made

In accordance with the given case study, many important decisions are there that has to be
made. At the top level of organization, vision and mission of firm is decided here with its main
long term objectives. Different policies will be formulated here regarding medium of starting a
new retail business, that is, through brick and mortar or totally online. In middle level, decisions
based on resources that are required to meet top level judgments are made. These are like
required human resources, capital and raw material through which processes will be performed
(Simpson and Lenoir, 2003). Lower level would include decisions like number of workers and
their shift timing along with their rest hours and wages. The management has to take decision
regarding the following -
Customers - it includes the type of customer sot be offered the products and services of
the organization.
Market research - conduct research to analyze the industry and competitive analysis.
Finance - determine the funding requirement and suitable sources.
Human resources - determine the quantity and quality of manpower requires to conduct
the businesses operations.
1.2 Required knowledge to make decisions

For making any decision, various kinds of information and knowledge is required. The
most important thing in this is to know about competitors strategy. In order to start a new retail
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business through way of brick and mortar, appropriate location has to be decided. Competitors
place plays an important role in it. To establish a retail business on online basis, attractive
websites with some differentiation than that of competitor firms has to be made. Information
regarding this will be taken from the existing online business of other players of the market
(upan, 2012). By the help of all these data, decisions can be effectively made.
It is not important that whether the business entity is new or old, it does require valuable
information from relevant sources to take effective decisions. The success and failure of
businesses many a times depends on the types and source of information. The brand has to
carefully conduct the market research to analyse the current business environment and take
strategic decisions accordingly.
1.3 Different sources of information

At the time of start new business or run the business in the competitive market, there are
two source of information: internal and external sources of information. Internal source of
information is gather from internal department of the company (Standop and Grunwald, 2009).
The information which is produced by the each department is contain the value for the other
department. This can be understanding by the examples of internal source of information in any
company.
Table 1: Internal Sources of information
Department Type of information
Finance The information contain about the revenue, assets, expenditure, liabilities ,
forecasting of future costs and expenditures etc.
Production The information may be related to the type of the resources used in the
manufacturing, steps for performing the operations, timescale on which input is
converted into output etc.
HR Information about the number of employees working in the organization,

personal and contact details of the employees etc.
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External information are gather by the organization from outside the company which will
help in decision making process in near future (Tseng, 2010). The below table explain the source
of information.
Table 2: External sources of information
External source of information Type of information
Government The information may be related to the population who are

currently working in MNC company and this data will be used
to set the target group by the company.
Research By doing the research, company get the information about the
customers needs, wants and market trend and demand. It will
help in making the new products for the target group and meet
the demand in the market.
To start the new business, the sources of internal and external information may help in
making the reliable strategies and also help in taking the decision. These information sources
may or may no be reliable and suitable for the new business. The decision of the company
depends on the reliable source of data (Varey, 2000). The internal source of data is always
reliable because it is creating by the company itself but on the other side, external information
are not always reliable. The government data are not always trustworthy because some time the
research done by the government is false. So before using the external source of information,
company should identify the reliability and suitability of the information. Internal source of
information help in evaluating the strength and weakness of the company and identify those
areas which requires the more focus (Vazquez and Bruce, 2002). External source of information
are used to identify those areas where needs and demands on the customers increase which is not
meeting by the competitors.
In order to start a new commerce, various sources are there which provides appropriate
information for making any judgment. In order to start a new retail business, in form of internal
source, information taken through family, friends and relatives play a crucial role. They are the
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one who can provide suggestions more wisely than any other source. In terms of external
sources, the online material, print data, radio and television can be used to make effective
judgments (Mutch, 2008). Internet is the most common and easiest source through which plenty
of information can be gained and used for the newly trade as well as about competitors policies.
There are internal and external sources of information related to the business needs. The
internal sources are financial statements and record books while external sources are internet and
business journals.
1.4 Recommendations
When a owner start the new retail business, he has to properly identified the information
which will be used in the further decision. The company should use the proper selection and
analysis method for gather the information (upan, 2012). Suppose the company produce the
products according to daily demand in limited amount which is less than the current demand in
the market. The reason of making the limited amount products is the company is not using the
forecasting method to know the future demand. So they can us the forecasting method by which
they can easily find out the future demand of the products from the past data. This method will
give the benefits in the future such as low inventory level, inventory turn over ration increase,
turn over ration of working capital is also increase etc (More, 2000). The other recommendations
for the selection and analysis of information for the new business are as follows.
Outsource the activities related to collect the information
Define the process of selection and analysis of information
Use the new technology for check the reliability and suitability of the information.
Conduct the secondary research for the information
establish the research and development department form analysis of information.
As the business that is going to be start belongs to retail sector, the main thing which
needs to keep in mind is location. It has an impact on the firms success to a high extent. Along
with brick and mortar and online way to sell products, mail order, specialty retailing, non stores
and vending machines can also be used. The regulatory should be kept in mind before starting
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the trade as policies and rules has to be framed out accordingly. Proper location and merchandise
should also be given high importance in order to earn huge profits and revenues.
The organization must move beyond the traditional research criteria to indentify the
consumer needs and develop goods accordingly. In traditional systems the businesses develop
the products, create awareness, advertise the products and sell it. This could be applied but the
need is to have a unique product idea. In present case, the entity can identify the customer needs
and preferences and then develops goods so that customers feel satisfied to purchase for what
they are looking for.
2.1 List of stakeholders for decision making process

Stakeholders are those persons who are taking interest in the new business and invest
their money for the better return on investment on new projects. They are equal partner in profit
and lose of the business. The company decision making process, planning and other activities
directly or indirectly affect the stakeholders (Vazquez, and Bruce, 2002). Whenever the company
plan to change the business or introduce new products in market or taking decision regarding the
new opportunities, they also involve the stakeholders in the meeting because the stakeholders are
the investors in the company. There are three type of the stakeholders that are involve in decision
making process of the company: primary and secondary, internal and external, direct and indirect
stakeholders.
Primary and secondary stakeholders: Primary stakeholders are those who invest the money in
the company to gain some benefits such as services, goods, money etc. The example of the
primary stakeholders are end users, customers, project manager, team members etc. (Standop,
and Grunwald, 2009). Secondary stakeholders are those who are directly affected by the
company decisions and these are legal consultants, administrative staff of the company etc.
Internal and external stakeholders: Internal stakeholders are those who are directly involved
in the activities of the business such as project manager, teams etc. External stakeholders are
those who are work as supportive elements in the business activities (Fernie, 2009). They are
work as milestone for the company. External stakeholders are such as government, customers
etc.
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Direct and indirect stakeholders: Direct stakeholders are the part of the day to day activities of
the business task. Example of the direct stakeholders are team members (Garg, 2010). Indirect
stakeholders are those who are not directly impact by the business activities such as customers
and end users.
For the selected organization stakeholders can be divided into two parts which are as
follow-
For the retail organization stakeholders can be divided into two parts that are internal
stakeholders and external stakeholders. Internal stakeholders are such as owner, management and
employees. The business can contact with them through meetings, telephonic and mailing
conversation for conducting operational activities in effective manner. External stakeholders are
suppliers, investors, lenders, customers and government. They are eligible to influence
operations of business. Contact can be done with them for credit policy, supply rates etc by using
mail or telephonic communications (More, 2000). Technique of public announces is also
appropriate method for contact with stakeholders.
Figure 1: List of stakeholders for decision making process

Customers - the customer will be the end users of the product, so any product or services
must be developed keeping in the mind the choice and requirement of consumers.
Suppliers - the raw material for the production will be provided by the suppliers. It
requires determination of the quality and cost of the suppliers.
Creditors - the business operations will be funded by the creditors.
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Government - the entity must ensure that it fulfils all government requirements and
comply with the policies for the production and selling of goods.
Society - the business activities must not harm to the nearby environment.
2.2 Methodology for development of business relationship

Suppose the new retail business is related to the selling of products in the rural area. For
this project, the new business required to more funds for the project. The main work of the new
business in find the suitable stakeholders and influence them for the funding of the project. For
funding, company have to create the contact with the funders and stakeholders (Simpson and
Lenoir, 2003). They have to prepare the application which will send to the various identified
funders and stakeholders. The various stages are should be followed by the company for the
funds of new project.
Preparation:
Identify the needs and the requirements which will tell to funders.
Doing the research about the funders.
Contact to the potential funders.
Application:
Prepare the correct application which clearly describe the need of the projects and the
idea of the projects.
Receipt:
Receiving the offer letter from the funder.
Terms and condition define by the funder in the offer letter.
Delivery on funded activity:
Use the fund in optimum way.
Monitoring and reporting of every stage to the funder.
Promote the success of the project.
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The Grant cycle is also used for develop the business relationship with individual. The
Grant Cycle is having the four stages: prepare, apply, receive and deliver. The process is explain
in below figure.
Illustration 1: Grant Cycle
(Source: NVCO Funding Central, 2007)
For running a new retail business successfully it is required by business to develop

relationships with their stakeholders for creation of image in industry. Objective behind such
relationships are to provide assurance of benefits for their association with business Goods
relationship can be maintained by them by meeting or mailing conversations. By the attractive
marketing for goods and services business can get direct linked to the customers. Ethical conduct
and fair policies for operations are effective way to built relations with government and society. .
Relations with investors and lender are essential to get funded according to the requirement. This
can be done by giving financial security so they can get secured for their returns (Vazquez, and
Bruce, 2002). Suppliers are parties that can provide materials for business at reasonable rate with
beneficial credit policy.
The business entity has to contact and develop healthy business relationship with many
people who can help the management to establish and sell the goods and services. It has to
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contact with legal business advisors who will guide in every decisions, experts and government
agencies to know about the essential requirement needed to be fulfilled before the commence the
business operation. Stakeholder must also be regularly communicated and informed and asked
for their opinion wherever necessary.
2.3 Planning for identification of people for decision making process

Several techniques can be used by retail entity to involve stakeholders in strategy of
decision making. By using government policies business can manage their pricing strategy by
which they can follow all regulations. Location strategy can be used to involve customers and
suppliers. They can be also involved by techniques of feedback on the services of business which
can be incorporated in further operations (Standop, and Grunwald, 2009). Government
professional and experts can be involved for expertise suggestions and they can provide
information regarding law and provisions. Management and employee will be involved in entire
procedure for better achievement of goals and objectives.
The purpose of every business entity is to carry out business operation to fulfill the
objectives. Stakeholders help in informed decision making in availing and utilizing resources for
various business projects. Similarly experts of will help in determining the pricing and marketing
strategy of the business.
To involve the identified stakeholders in the decision making process in the new business
start up , company should prepare a plan for complete involvement of stakeholder. The plan be as
follows.
Table 3: Plan for the stakeholders of different activities
Activities Plan
Price strategy Arrange the meeting and inform the identified various
professional and other stakeholders by sending messages, mail,
newsletters etc with the timing and venue of the meeting.
Start the meeting and tell all the people about the objective of the
meeting.
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Ask them for them for the suggestions on the setting the pricing
strategies.
Discuss with them on each suggestions and take the agreement
from all the stakeholders on particular advice.
Prepare the report after the launching of product into the market
and also include success and failure factor of the product due to
prices in the report.
Location strategy Conduct a meeting and tell them about the possible options of the
location for the plant.
Ask them to give the suggestions and thinking on the new
options.
Select the best possible options of location .
Prepare the report after the establish the plant and send the report
to various stakeholders.
2.4 Strategy for future improvements in business

For the improvements of future operations of retail organizations, previous results and
strategies can be used. By this technique, mistake will not be repeated and key factor to success
will be included in this strategy. By making modifications in existing strategy overall
improvement can be attained by retail organization. Changes are required to be made after
monitoring. Moreover forecasting and budgeting can be used for efficient planning of future to
avoid threats and to attain opportunity (Fernie, 2009). It help in better operations by which costs
can be reduces and profit can be increased. For operational efficiency new techniques can be
used by business such as e-marketing etc.
The management can use holistic approach in decision making that aims to ensure the
awareness of actions. The approach helps in assigning the accountability and responsibility of
decision taken by the employees. This approach is based on risk taking and continuous
improvement of business operations. Another approach may be used by arrange the meetings of
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the various stakeholders time to time and ask them to giver their valuable suggestion for the
improvement in the business (More, 2000). Company also explain their future plan for
expanding the business, new product introduce in the market, diversify the business etc. It
required to take the valuable suggestions from the stakeholders and funders.
The company also take the third party or outsourcing company help in making the
strategies for the future improvement (Mutch, 2008). The management may also us the
benchmarking techniques, business process re engineering techniques, TQM, quality assurance
techniques, different forecasting method for the future demand etc.
3.1 Process of Communication

In order to establish effective communication within political activist organization; the
volunteer supervisor should made certain changes in system prevailing. The business unit
currently has adopted one way communication method that is based on top down approach. This
in turn resulted in creating stress in volunteer supervisor and reducing morale of all employees
and volunteers. The communication system should be modified in the manner that it integrates
transfer of messages at two levels of the business unit. It is the responsibility of volunteer
supervisor and company's management to ensure that its objectives are communicated
effectively. This in turn provides a single direction to efforts of all employees within the business
unit. It is through integration of communication process and generation of employees feedback
that the organization is able to boost up the morale of employees (Garg, 2010). Henceforth, the
business unit should integrate top down approach with two way process so as to establish
effective communication system. It is through following ways that the organization is able to
integrate its communication system.
The communication skills of volunteers and all related parties should be improved so as
to ensure efficient transfer of messages.
It is essential to assess and evaluate efficiency of communication's policies and

approaches that are formulated from time-to-time.
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A formal structure for communicating messages should be established. The clear
organization's hierarchy will help in defining report ability and accountability structure.
It is the responsibility of supervisor to effectively deliver or allocate projects among the

volunteers. The skills of each volunteer should be analyzed and accordingly projects
should be assigned to them.
Another way to integrate communication system is through promotion of written methods

of communicating messages. The organization can employ methods such as e-mails,
memos and so on so as to deliver message on real-time basis.
Finally, it is through two-way communication system and active participation on part of

top officials that integrated system for transfer of messages can be implemented. It should
be ensured that a level of understanding is developed between volunteers and supervisors.
This in turn will help in solving tasks at hand efficiently by satisfying the requirements of
both group of people.
3.2 Improvements in communication systems

The different communication processes are discussed in section mentioned above. The
management is responsible for adopting the most suitable organization's process. It is the culture
prevailing within organization and its structure that helps in determining an appropriate
communication process. One can distinguish different communication process on following
grounds.
Duration involved: The horizontal and vertical process of communication tends to be
comparatively lesser time consuming. This is due to involvement of transfer of messages in one
or single direction. Two ways process on other hand takes longer duration since it facilitates
generation of feedbacks and queries (Gelders, Verckens, Galetzka and Seydel, 2007). Lastly, the
most time consuming process is a circular communication since it leads to development of
continuous arguments between people. Henceforth, one can say an effective method of
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communication is a two way process that takes limited duration and results in proper flow of
messages between two parties.
Degree of proficiency: The extent to which communication process is able to serve the
purpose of organization and its long term objectives is essential to be identified. The horizontal
and vertical processes, being one way methods are unable to serve business objectives. This is
due to its incapability to generate feedbacks and perception of parties on opposite side. Circular
process since is unable to derive valid outcomes and conclusion many-a-times. This indicates
that the organization should establish two way process for serving its long term objectives and
purpose.
Synchronization of business operations: It is necessary that all activities are
coordinated effectively within the organization. The operation among various departments can be
harmonized effectively by way of circular or two way process. It depends in the nature of
business activities and level of coordination required that assists in deciding most appropriate
method of communication (Varey, 2000). The management is responsible for selecting
appropriate means of communication and achieving proper coordination between tasks at various
levels.
In order to establish effective communication within political activist organization; the
volunteer supervisor should made certain changes in system prevailing. The business unit
currently has adopted one way communication method that is based on top down approach. This
in turn resulted in creating stress in volunteer supervisor and reducing morale of all employees
and volunteers. The communication system should be modified in the manner that it integrates
transfer of messages at two levels of the business unit. It is the responsibility of volunteer
supervisor and company's management to ensure that its objectives are communicated
effectively. This in turn provides a single direction to efforts of all employees within the business
unit. It is through integration of communication process and generation of employees feedback
that the organization is able to boost up the morale of employees (Garg, 2010). Henceforth, the
business unit should integrate top down approach with two way process so as to establish
effective communication system.
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3.3 Integrate improvements in the organization
An effective communication starts from top of the organization and flows effectively to
the last level.
The manager must ensure that projects and activities are thoroughly understood by the
team members. The team is clear with the objectives, methods and process of task
completion.
The manager must keep a track of the business operations.
A communication plan must be set up and effectively followed at all levels of the
organization.
There must be formal ways of communication for important tasks and when
communicating with outside parties.
There must regular and formal meetings between the managers. Supervisors and
employees to discuss about the nay issues and resolve it.
4.1 Report on existing approaches to the collection, formatting, storage and dissemination of
information and knowledge
The organization volunteer's supervisor was engaged in many projects so she did not give
the time to communicate projects. The organization is voluntary firm and it does not follow any
approach to collect, format, and store and disseminate information and knowledge in a proper
manner. While most of the volunteers worked on updating database, mailing and solicitations.
The company is dependent on its volunteers and they collect data for the firm. All the data
collected by them are used by firm for their own perception and values. The organization has not
followed any policy regarding data and file storage so when the time comes company fails to
provide data in a significant manner. There is no proper training provides to volunteers and it is a
big issue of knowledge and information with the organization. Interaction between top
management and volunteers is also close to zero. Thus as a result entire volunteers are not aware
about new changes occurs in communication and information technology and there is no
harmony among them.
Organization should follow some approaches to improve in current system that are very
beneficial for them, that are describes as following manner:
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Information collection: Reputed firm should collect information themselves in such a manner to
reduce ambiguity and increase transparency by changing in traditional data collection techniques.
All the volunteers should be given proper training to collect the data. They should check the
correctness of primary data which collect by volunteers in significant manner with great
accuracy (BS stars, nt.d.). It can be use some feasible data collection techniques that would be
helpful in collection of specific secondary data like Big Data, Cloud etc and it should eliminate
the personal preference of people in data collection. In the present context, the information is
collected through many relevant sources in the form of personal interviews and surveys.
Formatting: After the collection of raw data, convert this data into meaning information as per
the specific standards. The analysis part will be effective complete with help of SPSS software.
So we get quality of information at right time. Company should make a standard policy that all
the information should be stored in the standard format (Garg, 2010). The organisation faces
lacks of data segregation. The team members are not trained enough to segregates the data into
relevant categories.
Data storage: The organization can achieve growth by proper managing the information in
proper manner. As the new technology arises in the market, Company should adopt Cloud-ERP
technique and use personal hard drives that ensure security of data stored also. In these kind of
techniques no maintenance is required only internet connection is necessary for execute
application. The team members store the information in appropriate software and hardware
system. In fact the team is engaged only in data storage.
Dissemination of information: The organization should stores information in center database so
all parties including volunteers, supervisor and management access information effectively that
will increase the company efficiency in data handling. So information can be transferred to the
related parties within or outside the organization. This gives the organization a leading edge over
other organization and it also improves its effectiveness. Due to lack of data segregation, even
the valuable information lost in huge databases.
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4.2 Carry out appropriate changes to improve the collection, formatting, storage and
dissemination of information and knowledge
Collection of information Company have to build the standard of the communication
process with connect the people together from internal and external world (Gelders,
Verckens, Galetzka and Seydel, 2007). They have to maintain the formal report format
for all the department and manager should remove the barriers from the department and
involve the employees for collecting the information. In order to collect the information,
the work must be properly divided among the available team members and assigned
duties as per their skill set. They should use the LAN connection for transfer and collect
the data from all the department and interlink them for sharing the information.
Formatting of information - the collected data must be properly segregated as per the
business categories.
Storage of information - data must be stored at the central location to be easily accessed
by the authorized users. Company having the large amount of data to store and it required
to store the data on safe place (Maier, 2007). They should use the warehouse to keep the
information safe at a central place and also issue the ID card to access the information
and data base.
Dissemination of information - all above steps if carried out effectively the data can be
sued for effective decision making. Company should use the Skydrive or Google Drive or
Dropbox for sharing the information using the online system. By using this, the
employees may access the information from any where at any place on their smartphones
and tables (McPhail, 2011). Company may use the digital signature of each employee to
protect the secret information by using email updations.
4.3 Recommendations for improvement in access to systems of information and knowledge

Methods for improving the current system of information and knowledge: For accessing the
information right manner and share knowledge, reputed firm should upgrade their system (BS
stars, nt.d.). That will help the organization to improve in communication processes. Different
techniques are used to transfer the messages which are explained as follow:
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The main aim of this is share information and knowledge with other parties and
collaborators. The company can use websites and Internet because it is easiest and quickest ways
to reach wide volunteers and interesting discussions with them. The firm can also used online
conference tools to promote the instant communication and sharing knowledge between them.
Skype, Flash-meeting, Go to -meeting types of tools used by her to share information with
volunteers. This technology advantage is this member who is absent in meeting, they can re-
listened latter whenever required. Centralize system is set-up to store data so all the parties easily
access information without spending too much time. Intranet is use to share information with in
organization (Fernie, 2009). Company should also create a culture where the information and
knowledge is shared. With help of technology the firm can easily communicate with volunteers
at the same time same time handling queries of other departments. It reduces the burden of
volunteer supervisor by speedy transfer of information also save time. E-mailing list is used for
sending mail to all members at one time so everyone keep in touch with other (BS stars, nt.d.).
Simple information sharing and edit collaboratively content easily. It needs editorial roles and
regulations and it required heavy contributions from a large number of people. Organizations
should provide training to their employees so they can use technology information system
effectively.
The various information systems are as follows -
Transaction processing systems - daily activities can be recorded through this systems by
the respective member of the team.
Management information systems - this system is sued by the middle management for the
analysis of data and decisions making.
Office automation systems - it refers to the communications systems that eases the
transfer of data in and outside the organization.
Recommendations for improvement the current method to access the information and
knowledge: The other recommendations may be used by the company to improve the current
system of information and knowledge are following.
Company should focused on determining the reliability and suitability of the knowledge
and information which was providing by the different resources.
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Company should use the SWOT analysis to find the strength and weakness of the
company with respect to the external environment (Garg, 2010).
They should design their own website where their customers can get the best offers and
deals.
Company may also organize the meeting every week and send the notification of the
meeting by emails and messages (Fernie, 2009).
They should maintain the culture in the organization because it helps and support the
process of gathering the information from different sources.
3.4 Personal plan for improvement of communication skills

To work at the position of the volunteer supervisor in the organization; I would have
developed a personal plan to integrate the communication systems in following manner:
Improvements Tasks to be performed Resources acquired

required
Listening People find it very difficult to listen to When organization conduct
others but people should understand, to workshop and training
become a good communicator listening is sessions to increase the
very important. So company should focus computer literacy and
on it. enhance technology
awareness.
Enhance Motivate people to participate in written Documentation and user
employees written activities and enhance their written skills. manual should be prepare in
communication Images can be is use to delivering the which guidance is provide
skills accurate message to volunteers. Skills are about how to share the
develop content in the form of writings. information effective
manner.
Enhance group To enhance the group communication, To conduct seminars and
Communications provides equal opportunity to everyone and group activities resources
and Eye contract encourage them to communicate with large like financial, technical are
number of audience. While speaking required.
people should try to maintain eye contacts
so they can talk feel good. (Fernie, 2009).
Motivate people to For develop the communication To prepare for public
Participated in skills training will be provided that will seminars require proper
public events help in handling queries of large group of mentoring and training is
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people at one time. (BS stars, nt.d.). required.
Training is providing to the employees so
they can understand the gestures of clients.
Concentration is helps firm or an
individual's to understand person thoughts
very easily and people also pay attention to
your words.
The table described about the personal plan for improvement in communication skills and
explained about the way through which volunteer and supervisor communicate each other.
Personality development helps in maintain effective communication channels at workplace. By
doing this organization can achieve its goal in well planned manner and enhance their
communications skills so firm better compete with other rivals.
The personal plan to create communication skills are as follows -
Attentive listening - the manager must also pay attention to the problems faced by the
team members. The managers must respect the opinions and suggestions of the team
members for any business area.
Involvement - the manager must try to engage the team members with themselves by
developing a group.
Manage stress - the manager must also help the team members to manager their work so
that they do not develop stress with the work load.
Merit 1
The first strategy is making the SMART objectives for effective judgment. In this
strategy, the new business who is set their mind in doing the business in retail sector may set
their SMART objectives. For this, company has to make the specific objectives for the business
which should be related to the organization objectives. The next stage is objective must be
measurable by which they can measure their performance and improvement. These objectives
must be realistic and achievable in a given time.
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The second strategy is using the SWOT analysis by which the company can easily
identified the nature of strategy they have to make for their products. The SWOT analysis help
the company to know their strength and weakness with respect to market opportunities and
treats.
Merit 2
For improve the communication in the company, they must use the ERP and SAP
techniques for store the employees information and their basic details. These software helps in
interconnect the different department and sharing the information. These system will remove
dependency from other department.
Company may use the horizontal and vertical communication for information transfer.
For this process, the company may use the email, notice, sending the letters, notice board etc to
float the information. They may also use the telephones, mobiles, messages or LAN network
connection for sending and sharing the information.
Distinction 1
From this project, I get the knowledge about the different communication style at
different levels,. This report also helps to identified the various method by which a company can
make his communication better in the future time. I also get the knowledge about the various
source of information which helps the company in decision making process and strategies. The
report helps me know about the role of the stakeholders in the decision making process of
company. From the report, I also get the knowledge about how to improve the personal
communication skills.
Distinction 2
Lateral thinking is approach to solve the problems by creative thinking. It is little bit
different from the traditional approach of solving the problems. In the report there are three task
which were unfamiliar contexts for me. These task were required the new ideas and creative
thinking. The first task was develop a plan for stakeholders for different activities in which their
decisions are important. The second task was how to make contact with stakeholders for the
funds. In this task, I prepared a plan from my own idea by which a new business can make the
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contact with his stakeholders for funds. The third task was change the current process of
formatting and storing the information in which the different ideas are develop by me.
Distinction 3
In any company, they have to alert and make the proper arrangements for unforeseen
situations. Suppose if the uncertain fire or natural disasters, data stolen, data lost etc situations
occur, it required to make the proper arrangements and backup of the previous data and
information. For this, its manager responsibility to make the arrangements such as backup of the
data, fire and smoke alert detectors etc can use. He has to organize the activities in a proper
manner so that in an uncertain situation he can able to manage the things effectively and handle
the situations. By systematic arrangements and organize the activities in a proper manner, the
probability of mutual dependency could be minimized.
CONCLUSION
The report brings forth the importance of communication within the business unit. It
suggested that the organization should adopt effective process for transfer of its messages. The
research is supported with the case of political activist organization that is facing an issue with
their current communication system. It is recommended that the company should integrate its
current top down approach with two way process so as to coordinate activities at various
departmental levels.
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REFERENCES
Ahmad, A., 2002. Data communication principles: for fixed and wireless networks. Springer.
Bailey, K. and Leland, K., 2009. E-mail in an instant: 60 ways to communicate with style and
impact. Career Press.
Cohen, S. and Karatzimas, S., 2011. The role of the human resources department in budgeting:
evidence from Greece. Journal of Human Resource Costing & Accounting. 15(2). pp.
147166.
Fernie, J., 2009. Logistics and Retail Management: Emerging Issues and New Challenges in the
Retail Supply Chain. Kogan Page Publishers.
Garg, V., 2010. Wireless Communications & Networking. Morgan Kaufmann.
Gelders, D., Verckens, J., Galetzka, M. and Seydel, E., 2007. "Performance communication of
the Belgian Railway". Journal of Communication Management. Vol. 11 (2). pp.170181.
Maier, R., 2007. Knowledge Management Systems: Information and Communication

Technologies for Knowledge Management. Springer.
McPhail, L. T., 2011. Global Communication: Theories, Stakeholders, and Trends. John Wiley &
Sons.
More, E., 2000. The role of communication in current debates on knowledge management.
Journal of Communication Management. 3( 4). pp.353361.
Mutch, A., 2008. Managing Information and Knowledge in Organizations: A Literacy Approach.
Routledge.
Simpson, P. and Lenoir, D., 2003. Win some, lose some: womens status in the field of human
resources in the 1990s. Women In Management Review. 18(4). pp. 191198.
Standop, D. and Grunwald, G., 2009. How to solve product-harm crises in retailing?: Empirical
insights from service recovery and negative publicity research. International Journal of
Retail & Distribution Management. 37(11). pp.915 932.
Tseng, S., 2010. The correlation between organizational culture and knowledge conversion on
corporate performance. Journal of Knowledge Management.14(2). pp.269284.
Varey, R., 2000. A critical review of conceptions of communication evident in contemporary

business and management literature. Journal of Communication Management. 4( 4).
pp.328-340.
Vazquez, D. and Bruce, M., 2002. Design management the unexplored retail marketing
competence. International Journal of Retail & Distribution Management. 30( 4). pp.202
210. Jain, N., 2008. Retail Management: A Realistic Approach. Global India Publications.
26
upan, V., 2012. Focusing on the human resources in academic librarianship:an outlook from
Serbia. Library Management. 33(3). pp. 168173.
Online
BS stars , nt.d. Knowledge sharing tools and practices. [PDF]. Available through <
http://www.bsrstars.se/wp-content/uploads/2012/10/Report-Knoweldge-sharing-
tools.pdf>. [Access on: 30 June 2014].
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Manage communications, Knowledge

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1.2 Required knowledge to make decisions .................................................................................4

1.3 Different sources of information ............................................................................................5

1.4 Recommendations .................................................................................................................6

2.1 List of stakeholders for decision making process ..................................................................7

2.2 Methodology for development of business relationship ........................................................9

2.4 Strategy for future improvements in business .....................................................................12

3.1 Process of Communication ................................................................................................13

3.2 Improvements in communication systems ...........................................................................14

3.3 Integrate improvements in the organization ........................................................................15

3.4 Personal plan for improvement of communication skills ...................................................19

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1.1 Different decisions that has to be made

1.2 Required knowledge to make decisions

1.3 Different sources of information

Table 1: Internal Sources of information

Department Type of information

HR Information about the number of employees working in the organization,

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Table 2: External sources of information

External source of information Type of information

Government The information may be related to the population who are

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2.1 List of stakeholders for decision making process

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Figure 1: List of stakeholders for decision making process

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2.2 Methodology for development of business relationship

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Illustration 1: Grant Cycle

(Source: NVCO Funding Central, 2007)

For running a new retail business successfully it is required by business to develop

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2.3 Planning for identification of people for decision making process

Table 3: Plan for the stakeholders of different activities

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2.4 Strategy for future improvements in business

3.1 Process of Communication

It is essential to assess and evaluate efficiency of communication's policies and

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It is the responsibility of supervisor to effectively deliver or allocate projects among the

Another way to integrate communication system is through promotion of written methods

Finally, it is through two-way communication system and active participation on part of

3.2 Improvements in communication systems

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4.3 Recommendations for improvement in access to systems of information and knowledge

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3.4 Personal plan for improvement of communication skills

Improvements Tasks to be performed Resources acquired

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Garg, V., 2010. Wireless Communications & Networking. Morgan Kaufmann.

Maier, R., 2007. Knowledge Management Systems: Information and Communication

Varey, R., 2000. A critical review of conceptions of communication evident in contemporary

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