Beverages

Klarg Exports - Pakistan

Stefanie Zikeli

Tate & Lyle 2014 SPLENDA and the SPLENDA logo are trademarks of McNeil Nutritionals, LLC
BEVERAGES
Tate & Lyle leading developments to address

Consumer
Concerns Manufacturer Wellness
Cleaner labels without Quality Less sugar
warning Cost Less calories
Natural origin Speed to market More fibre
Obesity & Diabetes, so Consumer trends
Less calories, less sugars Be different to competition

Tate & Lyle 2014 2

Ingredients that provide..
Sweetness
We are a leading Sweetener Solutions House
We have deep expertise in applications, sensory and formulating capabilities
We are focused on helping our customers meet consumers ever increasing demand
for great tasting and healthier products
PUREFRUIT has regulatory approval for use as a sweetener in USA, China, Japan,
Colombia and limited approval in Australia / New Zealand (nutritional products)

FRUCTOPURE Other Nutritive Sweeteners

Dextrose - Glucose Syrups - Maltodextrins
Crystalline Fructose

Tate & Lyle 2014

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3
Ingredient than can enhance mouthfeel
.and add fibres
PROMITOR Soluble Gluco fibre*
2.6Kcal/g (dry)
70% soluble fibre which can withstand the acid conditions of beverages
10g/100g sugars (dry)
High tolerance
Glucose rheology (similar to 28DE glucose syrup)
Labelling options: Soluble gluco fibre, Maltodextrin, Resistant Maltodextrin.

STA-LITE Polydextrose
1 Kcal/g (dry)
Stable fibre that can withstand the acid conditions of beverages
5g/100g sugars (dry)
High tolerance
Glucose rheology (similar to 42DE glucose syrup)
Has both additive and fibre status in Europe
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Market considerations

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 Obesity in MENA is likely to be a notable health issue(1)

30% of the population in the Arab World is overweight or obese. (1)

Worlds top 10 in number of diabetics

Governments run health campaigns to combat obesity and related health

issues. (2)

Country % obese Male % obese Female

USA 44 48
Mexico 30 41
Kuwait 30 55
UAE 25 42
UK 24 26
Saudi Arabia 23 36
Egypt 22 48
Qatar 19 32

(1) Source: WHO Table: WHO 2010 estimates (2) Source: Euromonitor
14/11/
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6
Low-calorie Juice drinks: An opportunity for the Middle-East region?

Consumers in the Middle East region become concerned by 2007-2012% growth

obesity levels. The growing consumption of diet Cola Regular Cola

3%
carbonates demonstrates the interest of consumers for soft
drinks with a calorie-reduced content. Low Calorie Cola
17,5%

Consumers enjoy nourishing drinks, with a thick texture and a

2007-2012% growth sweet taste. Consumers are used to consuming intensely
Fruit/Vegetable sweet juice drinks.
juice

The consumption of juice drinks is on the rise as these drinks

36,3%
are perceived as healthy.

Juice Drinks formulated with no-calorie sweeteners are not highly present in the
region and may present an opportunity for local producers.

Source: Euromonitor
14/11/2016
Euromonitor Data : Egypt, Iran, Israel, Kuwait, Qatar, Saudi Arabia, United Arab Emirates Off-trade volumes in mln litres 2007-2012 period growth
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Quick reminder on Splenda Sucralose

Tate & Lyle 2014 SPLENDA and the SPLENDA logo are trademarks of McNeil Nutritionals, LLC 8
SPLENDA Sucralose
A reminder
SPLENDA Sucralose
Customer Benefits
Technical Properties

600 times sweeter than sugar on average Can be used at very low dosage

No compromise on taste
Sugar-like sweetness and flavour profile

Allows production of pasteurised and UHT products

Resistant to high temperature processes
without over dosage

Stable in the low pH and neutral pH Consistent sweetness during shelf life at 30C

Highly soluble Easy to use on an industrial scale

Synergistic with most of intense and nutritive

Enables the best sweetness profile
sweeteners

Tate & Lyle 2014 SPLENDA and the SPLENDA logo are trademarks of McNeil Nutritionals, LLC 9
Aspartame stability in comparison to Sucralose stability
during storage
Cola CSD
1- Sucralose (167ppm) + Ace-K (125ppm)
2- Aspartame (242ppm) + Ace-K (129ppm)
pH = 3,2

After 26 weeks at 35C,

Sweetener retention :

97% - Sucralose
90% - Ace-K
18% - Aspartame

Loss of sweetness for Aspartame

formula which leads to a high change
in overall taste

A product formulated with Sucralose/Ace-K will have a significantly longer

shelfilfe compared to a product formulated with Aspartame and Ace-K.
Tate & Lyle 2014 10
Why SPLENDA Sucralose from Tate & Lyle?

THE INVENTOR

Best services and support

35 years experience

Dedicated sucralose scientists

Over 5,000 food and beverage products globally are sweetened with
SPLENDA Sucralose .

Tate & Lyle is the only multi-national producing sucralose and the
largest manufacturer in the world.

Tate & Lyle 2014 SPLENDA and the SPLENDA logo are trademarks of McNeil Nutritionals, LLC 11
Tropical Juice Drink REBALANCE
Tropical Juice Drink REBALANCE
Target and challenge

Develop a calorie-reduced juice drink with a great sugar-like taste for Middle East region

with significantly fewer calories and no taste difference

in comparison with a full sugar reference (13,7% total sugars)

with a sweetening system which remains stable during the whole shelf-life at ambiant
temperature (including in countries with a warm climate)

with full mouthfeel and a flavour profile adapted to local taste

with 20% juice content

with a cost reduction on the sweetening system

Thanks to

SPLENDA Sucralose to replace sweetness

11/14/2016

Tate & Lyle 2014 SPLENDA and the SPLENDA logo are trademarks of McNeil Nutritionals, LLC 13
Tropical Juice Drink REBALANCE
Recipes

1 Iprona (20% juice content in RTD)

2 Takasago Mango type natural flavour TEG-10322632

Tate & Lyle 2014 SPLENDA and the SPLENDA logo are trademarks of McNeil Nutritionals, LLC 14
Tropical Juice Drink REBALANCE

TRIANGLE TEST (n=25)

NO significant 25

p = 0.4624
20

overall difference 16

N of indications
15

between : 10 9

Tropical Juice Drink REBALANCE 5

and Full sugar reference 0

Answers right Answers wrong

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Tropical Juice Drink REBALANCE
Nutritional Information
39% calorie reduction
40% total sugars reduction

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COST EVALUATION INTERNAL USE ONLY
Tropical Juice Drink REBALANCE For illustration purpose
20 to 25% sweetener cost reduction
sweetener cost saving of $6000 to $15000 per 1 million litre of drink

Sucrose: $400 $500/ton; SPLENDA Sucralose $156/kg ; Acesulfame K : $15,6/kg

EUR30057 DAP1325

Tate & Lyle 2014 17

SPLENDA is a trademark of McNeil Nutritionals, LLC
Tropical Juice Drink REBALANCE
Benefits summary
A tasty and refreshing Tropical Juice Drink with

40% total sugars reduction

39% calorie reduction

20 to 25% cost reduction on sweetness system

and

No overall significant taste difference with a full sugar reference

BUILT WITH BENEFITS

High quality sweetening
SPLENDA Sucralose Zero calorie
Stable over time (temperature, pH)
On average 600x sweeter than sugar

Tate & Lyle 2014 SPLENDA and the SPLENDA logo are trademarks of McNeil Nutritionals, LLC 18
 Drop by Drop Create
One sweet drop at a time

19
A new beverage category booming in US
An opportunity for the MEA market ?

Dasani drops by Coke - US

an opportunity beyond just flavored waters, said John
Roddey, vice president of Coca-Cola's water, tea and coffee
business in North America.

MiO by Kraft- US
More than $200 million sales

Vitamin Squeeze Powder Water

Enhancers by Ecosentials LLC
The company also is working on a line of
functional water enhancers that aid in appetite
suppression, relaxation, joint health, heart
Beer concentrate health, memory improvement and digestive
Pats Backcountry Beer provides consumers with health.
a way to enjoy beer without the need to carry
around bottles or cans when they're out.
14/11/2016
Source:Internet
Tate & Lyle 2014 20
Drop by Drop CREATE
Mixed Berries
Drop by Drop CREATE with mixed berries is a highly concentrated liquid
dilutable that can be used in still or sparkling water. It allows for a fruit
flavoured beverage without any calories.

This concentrate has a balanced sweet fruity flavour profile.

SPLENDA Sucralose is the intense sweetener used in this application.

A well balanced concentrate with a stable shelf life is achieved thanks to Tate
& Lyle technical expertise.

11/14/2016
SPLENDA and the SPLENDA logo are trademarks of McNeil Nutritionals, LLC

Tate & Lyle 2014 21

Drop by Drop CREATE - Mixed Berries
Product specifications

Drop by Drop CREATETM

Mixed berries
Density 1.16g/ml
pH 2.7

Dosage & usage 8-10 drops in a glass of cold water (100ml)

Appearance Dark red liquid
Taste profile Mix of red fruits

This data is provided in good faith for your information. Customers should take their own advice with regard to all legal and regulatory aspects of our food ingredients and their usage
for human consumption. Tate & Lyle accepts no responsibility for the validity of the claims set above.

Tate & Lyle 2014 22

Drop by Drop CREATE Mixed berries
Nutritional information ready to drink beverage
Zero sugar ready-to-drink beverage

per 100ml % of GDA per

conc per 100ml RTD Serving (200ml) Serving
333.9kJ /
ENERGY (kJ/kcal) 79.8kcal (*) 3.3/0.8 6.6/1.6 0.1
Fat (g) 0.0 0.0 0.0 0.0
of wich saturated (g) 0.0 0.0 0.0 0.0
CARBOHYDRATES (g) 0.0 0.0 0.0 0.0
of wich sugars (g) 0.0 0.0 0.0 0.0
PROTEINS (g) 0.0 0.0 0.0 0.0
SALT (g) 1.7 (**) 0.0 0.0 0.0

(*) Energy: from organic acids

(**) Salt: expressed as equiv to sodium content

This data is provided in good faith for your information. Customers should take their own advice with regard to all legal and regulatory aspects of our food ingredients and their usage
for human consumption. Tate & Lyle accepts no responsibility for the validity of the claims set above.

Tate & Lyle 2014

Drop by Drop CREATE
Benefits summary
A flavoursome concentrate
providing a zero calorie and customized refreshing drink

An intensely sweet concentration for on-the-go consumption

A sweet fruity flavour profile

BUILT WITH BENEFITS

SPLENDA Sucralose On average 600x sweeter than sugar

Zero calorie
High quality sweetening
Stable over time (temperature, pH)

This data is provided in good faith for your information. Customers should take their own advice with regard to all legal and regulatory aspects of our food ingredients and their usage
for human consumption. Tate & Lyle accepts no responsibility for the validity of the claims set above.

Tate & Lyle 2014 24

SPLENDA and the SPLENDA logo are trademarks of McNeil Nutritionals, LLC
TASTEVA Stevia Sweetener

Tate & Lyle 2014 25

 There is high consumer sensitivity to the bitter aftertaste
of rebaudioside A

Very Sensitive
Sensory studies show that about 80% of the population Somewhat Sensitive
are at least moderately sensitive to the bitter aftertaste Not Sensitive
of Stevia*

Particularly apparent at high sweetness levels

~17%
Manufacturers are often limited to using
smaller amounts of Stevia or driven to use ~43%
masking flavours and other ingredients
adding to cost
~40%

Consumer study with 104 respondents

* Source: Tate & Lyle Sensory Studies (External respondents)

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Introducing...

Source: Tate & Lyle Sensory Studies

*No significant overall difference between 50% sugars reduced Cola CSD sweetened with TASTEVA
and full sugar reference.

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 Award-winning superiority rooted in our sweetener expertise
and sensory know-how

Competitive Years of in-depth research on over 80 competitive

assessment Stevia samples

Analytical Steviol glycoside compositions were analysed to understand

review the components
Separation expertise that contributed to the different taste attributes
to isolate individual
sweet components

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 Award-winning superiority rooted in our sweetener expertise
and sensory know-how

Competitive Years of in-depth research on over 80 competitive

assessment Stevia samples

Analytical Steviol glycoside compositions were analysed to understand

review the components
Separation expertise that contributed to the different taste attributes
to isolate individual
sweet components

Proprietary Putting our expertise in isolations, separations and sensory to

develop a taste-optimised steviol glycoside composition
composition

TASTEVA is the great tasting stevia sweetener that offers a clean

sweet taste without the intense bitter aftertaste, even at higher
usage levels

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TASTEVA Stevia Sweetener is preferred in water
and model soft drink over rebaudioside A

WATER MODEL SOFT DRINK

500 PPM 500 PPM
% %
90 80

80 70
70
60
60
50
50
40
40
30
30

20 20

10 10

0 0
Preference Preference
TASTEVA Reb A TASTEVA Reb A

Source: Tate & Lyle Sensory

TASTEVA Stevia Sweetener in water, 2011 (n=78). TASTEVA Stevia Sweetener in citric acid, 2012 (n=105)

Tate & Lyle 2014 30

 Sweetness Potency

TASTEVA Stevia Sweetener can achieve higher levels of sweetness

than Reb A
The potency of TASTEVA is in the range of 200 300 in both water and citric acid (pH 3).
TASTEVA can replace Reb A on a 1:1 basis at lower sweetness levels.
The sweetness of Reb A plateaus at a lower level due to the bitterness.
Dose Response Curve
In Water
12
Sucrose Equivalence Value

10

6 Indicative Reb A
Dose Response(1)

4 TASTEVA

0
0
TASTEVA ppm

(1) Prakash et al 2008 Development of Rebiana, a natural non-calorie sweetener. Food Chem Toxicol 45c:S75-S82
Tate & Lyle 2014 31
 Excellent Functional Synergy
TASTEVA Stevia Sweetener can be used in combination with other sweeteners and bulking
agents.
Synergistic with both sucrose and fructose.
Works well with Tate & Lyles STA-LITE Polydextrose and PROMITOR Soluble Corn Fibre,
which can help replace the bulk and mouthfeel provided by sugar.

SEV = Sugar Equivalence Value FEV = Fructose Equivalence Value

Tate & Lyle 2014 The figures above are estimates. 32

Actual Sweetness synergies will vary depending on the application
 Excellent Sweetness Stability
Stability is a function of pH, time and Demonstrated stability to high temperature
temperature(1). Most stable in the range processes such as pasteurisation
pH 4-8
Steviol glycosides are slightly less stable Flavored water formulated at pH 3.2
at low pH than sucralose but more stable
Pasteurised at 85o C for 1 minute
than aspartame

Comparison of Stability of TASTEVA and

Aspartame in Carbonated Beverage
100
% Sweetener Remaining

80
60
40
20
0
0 6 12 18 24
Storage Time - weeks

TASTEVA (pH 3.2) Aspartame (pH 3.0)

(1) Prakash et al, 2008. Development of rebiana, a natural non-caloric sweetener. Food Chem Toxicol 46:S75-S82

Tate & Lyle 2014 33

TASTEVA Stevia Sweetener:
Award Winning Innovation

TASTEVA Stevia Sweetener TASTEVA Stevia Sweetener

won the Food and Beverage
Innovation Award in Asia in Aug 2013

Tate & Lyle 2014 34

Summary

Stevia sweetener product launches are

continuing to accelerate, appealing to
consumers who are concerned about their
health

Many stevia sweeteners have their challenges

with a bitter taste experience being delivered
to the consumer

TASTEVA Stevia Sweetener is the

great tasting stevia sweetener that
delivers a clean, sweet taste without
the intense bitter aftertaste, even at
higher usage levels.

Tate & Lyle 2014 35

 Raspberry Lime Tea Drink
CREATETM

36
Tate & Lyle 2012
Raspberry Lime Tea Drink CREATE
Benefits
50% sugar reduction
30% calorie reduction

Balanced sweetness and rounded taste profile

BUILT WITH BENEFITS

TASTEVA TM Provides clean and sweet taste

Stevia Sweetener allows 50% sugar reduction

PROMITOR Provides body mouthfeel

Soluble Gluco Fibre 70 Helps to deliver a more balanced sweetness and
taste profile roundness

This data is provided in good faith for your information. Customers should take their own advice with regard to all legal and regulatory aspects of our food ingredients and their usage
for human consumption. Tate & Lyle accepts no responsibility for the validity of the claims set above.

Tate & Lyle 2014

37
Raspberry Lime Tea Drink CREATETM
Nutritional data

Serving % Of GDA*
Per 100 g
( 200 g ) Per serving

Tea drink, 50% Tea drink, 50% Tea drink, 50%

Tea drink, Tea drink, Tea drink,
sugars sugars sugars
Full sugar Full sugar Full sugar
reduction with reduction with reduction with
reference reference reference
TASTEVATM TASTEVATM TASTEVATM

ENERGY
( kJ/kcal)
106/25 74/18 213/51 149/36 3 2
FAT
(g)
0.0 0.0 0.0 0.0 0.0 0.0
of which saturated (g) 0.0 0.0 0.0 0.0 0.0 0.0
CARBOHYDRATES
(g)
6.1 3.5 12.2 6.9 4.7 2.7
of which sugars (g) 6.0 3.0 12.0 6.0 13.3 6.6
FIBRE
(g)
0.0 1.4 0.0 2.8 0.1 11.3
PROTEINS
(g)
0.0 0.0 0.1 0.1 0.1 0.1
SALT
(g)
0.02 0.02 0.04 0.04 0.6 0.7
* Of an adults guideline daily amount (2000 kcal). The nutritional needs of individuals may be higher or lower, based on gender, age, level of
physical activity and other factors

50% sugars reduction / 30% calories reduction

This data is provided in good faith for your information. Customers should take their own advice with regard to all legal and regulatory aspects of our food ingredients and their usage
for human consumption. Tate & Lyle accepts no responsibility for the validity of the claims set above.

Tate & Lyle 2014

Raspberry Lime Tea drink
Recipes

This data is provided in good faith for your information. Customers should take their own advice with regard to all legal and regulatory aspects of our food ingredients and their usage
for human consumption. Tate & Lyle accepts no responsibility for the validity of the claims set above.

Tate & Lyle 2014

Raspberry Lime Tea Drink CREATE
Products specifications
Tea drink, 50%
Tea drink, Full
sugars reduction
sugar reference
with TASTEVATM
Brix B 6,2 5,2
Acidity g/100g
0.16 0.16
ACA
pH 3.7 3.7

Appearance Brown and clear Brown and clear

Raspberry lime Rapsberry lime

taste profile
tea tea

This data is provided in good faith for your information. Customers should take their own advice with regard to all legal and regulatory aspects of our food ingredients and their usage
for human consumption. Tate & Lyle accepts no responsibility for the validity of the claims set above.

Tate & Lyle 2014

40 Tate & Lyle 2011
We CREATE, OPTIMIZE, REBALANCE, and ENRICH
Beverages
JUICES BASED
Pome-
granate Orange Tropical
Grape Juice Juice
Juice

CSD
Lemon/
Orange Cola Lime
CSD
CSD

STILL
DRINKS Strawberry
Tea
Flavoured
Water Drink

FRUCTOPURE
Tate & Lyle 2014
Crystalline Fructose
Summary

Tate & Lyle is a leading Sweetener Solutions House

We have deep expertise in applications, sensory and formulating capabilities

We can provide the beverage industry with solution to:

Reduce cost by replacing sugar and HFCS with SPLENDA Sucralose with no
loss in quality
Consumer desire for healthier drinks that have lower sugars and calories
Building loss in body of diet drinks and reduced sugar with the use of Soluble fibre
Provide TASTEVA a natural origin high potency sweetener that needs no
masking.

Insert footnotes here

Tate & Lyle 2014 42

THANK YOU

Tate & Lyle 2014