Introduction

Hot bake 24/7 is a pioneer in food retailing when they introduced their Singapores
first roasted sandwich but also the first fully hot all in one meal vending machine.
the only vending company in Singapore that dispenses HCS toasted sandwiches.
Obtaining HCS involves adhering to a set of strict nutritional guidelines, which are
set and enforced by the Singapore Health Promotion Board.
We combine superior quality with unbeatable convenience
From kitchen to customer, we go to great lengths in ensuring that the highest
standards of quality are met. We maintain impeccable cold-chain conditions from
production to purchase, and our dedicated team of delivery drivers is out on the
road 7 days a week servicing each machine on a daily basis to ensure the freshness
of our sandwiches.
Delicious and healthy sandwiches in over 50 great flavors
Not only are Hotbake sandwiches deliciously fresh and yummy, you can have peace
of mind that our selected menus have a healthy stamp of approval! We have a
range of Healthy Choice sandwiches, other sandwiches that are equally yummy and
even some sweet ones for folks with a sweet tooth.

all in one meal vending machine in singaporeot all-in

one-meal vending machine in Singapore.
DemandofProductinmarket:

TillnowHotbeverageVendingMachineaccountsforlargershareinthemarketandnoonehasthoughtofsandvich
vendingmachinewherewecanseealsohugescopeofgrowth.

AsIndiaaccountsforonesixthofglobalpopulationsoitisanmarketforprofits.

SinceInIndiatillnowsandwichvendingmachineinIndiaisnotthere.

AsthevendingmachinemarketinIndiaisgrowingandisexpectedtogrowinthenearfuture.

AccordingtoResearchMarketJournal

FollowingaretheimportantfactorswhichareresponsibleforthegrowthofvendingmachineinIndia.

Inreaseinconsumerism,
GrowingUrbanisation,
GrowingcorporateCulture.
Changeinlifestyle
GrowthinFMCGsector.

ThemajorcountriesinAsiaPacificregionincludeChina,Japan,India,Australia,Singapore,Taiwanandothers.
Theadoptionrateforvendingmachinesintheregionisnotablyhigh,owingtotechnologicaladvancementsand
emergenceofnewbusinessmodels.ChinaandJapanholdthemaximummarketshareofvendingmachinemarket.
IndiaandAustraliaontheotherhandarethecountriesthatareshowingtremendouspotentialtowardstheadoption
ofselfservicetechnologyduringtheforecastperiod.Theboomintheretailsectorandemerginginfrastructureare
someofthekeyfactorsfacilitatingthegrowthoftheVendingMachinesinthis
region(https://www.marketresearchandstatistics.com/ad/asiapacificvendingmachinemarket20162022/)

TheretailautomationindustryinIndiahasgrownataCAGRof~%fromINR~millioninFY2009toINR~
millioninFY2014.

TheretailautomationdevicesinIndiacompriseofinstrumentssuchascashregisters,POSterminals,barcode
scanners,vendingmachinesandautomatedfueldispensersandhavewitnessedavarietyofplayersineachsegment.

Indiahasbeenanimporterofmajorautomationdevicesduetolackofmanufacturingcapacity.

AutomaticvendingmachinesinIndiahavewitnessedagrowingdemandfromtheFMCGsector.Intheyear
FY2014,foodandbeveragesvendingmachineshaveaccountedforvolumeshareof~%intheoverallvending
machines
IndiaisoneofthecountrywhichhasyoungestpopulationAsInindia65%ofpopulationisbelow35yearstherfore
moreyoungerpeopleareeatingfastfood.(CNBC.com)

AccordingtothefindingsoftherecentonlinesurveyfromACNielson[7,8]Indiabeingattheseventhplace,is
amongthetoptenmarketsforweeklyfastfoodconsumptionamongthecountriesofAsiaPacificregion.Over70
percentofurbanIndiansconsumefoodfromtakeawayrestaurantsonceamonthormorefrequently.

Tablefrompdf
STEEPLE Analysis:
Sociological:
Hot bake sandwich is from Singapore a In India, there is a huge
demand for the healthy fast foods. Indias Prime minister has been a vocal
advocate of increased
foreign direct investment. Hot bake sandwiches are affordable for all the types of
people in country
. i.e. upper class, middle class, lower class. In India, we have chosen Gurgaon to
start our business, later
we will expand all over India. People in Gurgaon mostly works in IT, this means the
income distribution
is respectable at this place. We mainly target schools, colleges and companies in
and around Gurgaon.
As lifestyle of the people working in IT changes, they wont have time to prepare
their breakfast, so
Usually they will rush to canteens/shops morning and need to stand in queue. Our
Hot bakes
sandwiches will help to reduce the waiting time and it is available at the building
premises itself.
By achieving the quality, efficiency, new technology, Predictability of tastes host
bake can easily satisfy
Their customers. Hot bake will also show its social responsibility by sponsoring the
communities and
The road safety events .Properly trained workers will be hired for our business and
we will achieve the
Work balance life. Convenience image of the Hot Bake can be created as it will be
working for 24 * 7
Technological:
India is the developing country with the strongest IT sector. Efficient machines lead
to good service to
the customers. Those machines can be made by using the latest technology. We
mainly concentrate on
digital money for the payment. i.e. payments using cards.
Marketing can be done by partnering with Media, Magazines and other tele
communications. We will
Have the strong Management Infrastructure to monitor the inventory and the
employee movement,
Wages, raw materials and for all the other activities
Economic:
we targeting India because 65 percent of the total population is of young people.
Even in case of bad
economy our hot bake will survive because young professionals will spend the small
part of the
disposable income for their meal. Inflation, exchange rate, Supply and demand for
the raw
materials, wage rate, cost of living wont affect India as India economy is stable
after devising the
Industrialization policies. With these policies helps to reduce the industry licensing,
foreign capital
Liberalization which leads to the constant improvement of Indian economy
Ethics:
Hot bake should make sure its menu to better suit the taste and religious belief of
Indians. In India Beef
Meat Is banned. It should take care of those belief. labor ethics should be followed
Political:
The political environment of India is influenced by various factors like government
policies, interest of

political parties. India started liberalization with which Hot Bake can get easy entry
in India.

Marketing decisions are strongly affected by the development in the political

environment. The Political
factors include the government agencies, pressure groups, rules and policies like
trade traffic and fiscal
policies which influences the economy of a country and in turn the operations of the
business.
With the rules and regulations, the government intervenes with the functioning or
operations of the
company. The members of board of directors of a company must ensure that in
every business decision
the rules and regulations must be followed. While formulating the various policies
related to recruitments,
monitory, fiscal and environment must be in adherence with the political factors .
Legal:

In the recent years India, has brought various legal changes in the FMCG market
which has brought a

positive impact leading to rapid growth of FMCG industry in India. The

government has also imposed

excise free zones so that companies can start manufacturing instead of

outsourcing. Such Legal

initiatives create favorable conditions to Hot Bake

Environment:

The environmental factors are not in control of humans. The natural calamity can
affect the Hot Bake

operations. The environmental factors which India is concerned is recycling,

depletion of the resources,

avoidance of plastic bags, pollution etc. Already Hot Bake has been taking such
initiatives in other

countries so following these norms will not be difficult task for the company in
India

SWOT Analysis
 Strengths Opportunities

Uniqueness :-Since this is thestart

up business which is not available
Inrease in consumerism,
in Indian market
Since the company Hotbake 24/7 is Growing Urbanisation ,
a first leading sandvich vending Growing corporate Culture.
machine in singapore Change in lifestyle
Availability of sandvich 24/7 Growth in FMCG sector
Follow Blue Ocean strategy for Technology
capturing largest market share
Cheaper Price.
No lines or low waiting time.
Providing different services
Technology based.
Strategic location
Ease of payment
Excellent customer service

Weaknesses Threats

As it is unique business so
attracting people will be difficult.
Threats from other existing
New name in the business
vending machine they can switch
to sandvich vending machine.
Threats from other competitors
such as Mac D
Demands of healthy food.
Trend towards healthy eating.

Indiaisinaphaseofrapideconomicanddemographictransition.Percapitaincomehasbeenrisingsteadilysince
the1980s. AkeyfeatureofthisremarkableperiodofgrowthhasbeenthechangeinthenatureoftheIndiandiet.As
theworldeconomybecomesmoreintegratedandcommunicationfaster,diettransitionwouldhavebeeninevitable.
Butitisclearthatduringthemostrecentdecadeglobalisationhasplayedanenormouslyimportantroleinthe
transformationoffoodconsumptionpatternsofIndianhousehold.
Moreover,workingcoupleswithnochildrenmayenjoyonaveragehigher

disposableincomesandarethuslikelytoconsumefoodoutsidethehomeonaregular

basis.

TheprocessofdiettransformationinIndiacanbeseenasinvolvingtwo

separatestages:

(i)incomeinduceddietdiversification.Atthestartoftheprocessoffaster

economicgrowth,dietsdiversifybutmaintainpredominantlytraditional

features;

(ii)dietglobalisation.Asglobalisationbeginstoexertitsinfluence,weseethe

adoptionofmarkedlydifferentdietsthatnolongerconformtothe

traditionallocalhabits.

Indiaisbeginningtoobserveadramaticchangeinfoodsupplysystemsin

responsetorapidurbanization,dietdiversification,andtheliberalizationofforeign

directinvestmentinthefoodsector.