How We Express Ourselves

Global citizens respond critically and responsibility to the media.

Key concepts: function, perspective, responsibility

Insufficient Developing Meeting Exceeding

Language Minimal or no General vocabulary. Includes persuasive Includes unique
persuasive E.g. fun, good, best advertising language persuasive
advertising words discussed in class advertising language
used. that supports the not discussed in class,
purpose of the but based on unit
advertisement. learning.
Technique Attempted or no Technique is present, Technique is easy to Unique and effective
technique present. but may need student identify and supports combination of
explanation. the purpose of the techniques used.
advertisement: Wows the audience.
Bandwagon
Emotional appeal
(pathos)
Facts and figures
(logos)
Endorsement/testimo
nial (ethos)
Plain folks
Tone Difficult to identify or Attempts advertising Uses effective tone Memorable. So
no tone. tone. connected to the effective that
product, the audience will
advertising technique, remember
and the audience. advertisement for a
long time.
Presentation Presentation is Presentation is Overall presentation Presentation clearly
Skill: nonverbal incomplete. Clearly unorganized, is polished (practiced, shows extra effort and
communication; not student work. unedited, difficult to edited, audience time-management.
Presenting and understand without awareness). Clearly student work.
viewing student explanation. Clearly student work.
Learner Profile: Student work.
communicator
Grade 4 Summative Assessment Rubric