Creating student: _________________________ How We Express Ourselves Summative Assessment Rubric Grade 4

Central idea: Media consumption requires critical analysis.

Responding student: ______________________ Key concepts: function, perspective, responsibility

Related concepts: communication, consumption, interpretation, aesthetics, space, shape

Criteria Not Yet Within Developing Towards Meeting Expectations Exploring Beyond
Expectations Expectations Expectations

Language used
demonstrates
understanding of:
The role of media
Minimal or no persuasive General vocabulary with no
advertising language used. specific function in the
advertisement.
Persuasive advertising
language discussed in class
that supports the purpose of
the advertisement.
Unique persuasive advertising
language not discussed in
class, but based on knowledge
and understanding of the
concept of function.

Word Choice
Strong, imperative verbs
Strong adjectives
Concise
Voice (literary devices)
Exclamatory phrases

Technique used Attempt or no technique Technique is present, but may Technique is easy to identify Unique and effective
demonstrates present. need student explanation. and supports the purpose of combination of techniques
understanding of: the advertisement: used.
Wows the audience.
The creative process of
media

Bandwagon
Emotional appeal (pathos)
Facts and figures (logos)
Endorsement/testimonial
(ethos)
Plain folks
The final product Random use of colour; no Attempt at matching colour to Evidence of colour has an Subtle use of colour has an
demonstrates evidence of thought put the product (i.e. thought given affective element mood, affective element mood,
understanding of: towards harmonious/contrast to only one aspect; only contrast, symbolic (i.e. contrast, symbolic
of colors (e.g. mixed-up font object not background) understanding of primary and (i.e. evidence of
The impact of media on colors; similar colors against secondary colors e.g. understanding of tertiary
our perceptions similar background) green) colors e.g. shades and tints
of green; lime green, blue-
(Visual Arts) green, yellow-green)
Evidence of colour as
an affective element
mood, contrast,
symbolic
Position of any images
Clarity in any
writing/information
(contrast of lettering
and background)

Communication skills Presentation is incomplete. Presentation is unorganized, Overall presentation is Presentation clearly shows
Presenting unedited, and difficult to polished (practiced, edited, extra effort and time-
Nonverbal Clearly not student work. understand without student audience awareness). management.
communication explanation.
Learner Profile trait: Clearly student work. Clearly student work.
communicator Clearly student work.

Communication skills Critique of peer Critique of peer Critique of peer Critique of peer
Viewing advertisement does not use advertisement uses basic advertisement reflects ladder advertisement elaborates on
Learner Profile trait: ladder of feedback. language basic responses to of feedback. all elements of ladder of
communicator ladder of feedback. feedback.

Ladder of feedback:
Clarification, Value,
Concern, Suggestion