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(BuzzFeed) Factory Outlets are making their way from the side of
interstate highways into good old-fashioned shopping malls. It is a
good way to drum up business in less desirable and struggling malls.
Express factory outlet chains are able to get more traffic and
business to the stores by converting them to an factory outlet. The
article also says that factory outlets generally trick the customer
into thinking that they're getting last seasons product where in
reality they're getting a cheaper version of the same product. They
also cut down pricing by minor tweaks such as slow shipping and
adjusting the packaging. Broadly,Americans are hungry for labels at
a discounts which is leading to the success of factory outlets and
rapid rise of the off price chains. Turning regular stores into factory
outlets attracts lower-income and discount hunting customers which
helps in generating more revenue to maintain the store for longer
periods and also preserving its overall brand status.
Works Cited
(2015). Retrieved from Live Mint:
http://www.livemint.com/Companies/nCQEpgxJ5LqaQKYr4FRVJM/Factory-
outlets-help-retailers-raise-brand-awareness-sell-m.html
(2015). Retrieved from Retail dive: http://www.retaildive.com/news/report-
outlet-mall-traffic-rises-to-two-year-high/424955/
(2015). Retrieved from Emerald Insight:
http://www.emeraldinsight.com/doi/abs/10.1108/02634500810847165
(2016). Retrieved from Bloomberg:
http://www.bloomberg.com/news/articles/2013-07-16/why-outlet-stores-
are-the-hottest-thing-in-high-end-retail
(2015). Retrieved from Consumer.ftc:
https://www.consumer.ftc.gov/blog/outlet-shopping-getting-your-moneys-
worth
(2015). Retrieved from Economic Times:
http://economictimes.indiatimes.com/industry/services/retail/factory-
outlets-are-finding-the-going-tough-with-shoppers-hooked-to-online-
shopping-due-to-higher-discounts/articleshow/49097409.cms
(2015). Retrieved from Nber: http://www.nber.org/papers/w19176.pdf
GopalKrishnan, R. (2013). Footwear Retailing .
Customer Retention Strategies for Online Retailers. (2015). The ICFAI
University journal of marketing management VOL VII no.2 .
(n.d.). Retrieved from BuzzFeed: https://www.buzzfeed.com/sapna/outlet-
stores-are-making-their-way-into-regular-malls