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CHAPTER I

1.0 Introduction

In business industry, most common product is more on food industry. In the

Philippines, we are able to have our own combination group of species which is fit to our

dishes. As what we propose dish, we use an original lumpiang shanghai flavors. A

lumpiang shanghai which filled with different classic Filipino native dishes. A lot of

Filipino dishes which love by all Filipino, but we choose top five dishes as follows. A

lumpiang Sinigang, a sour flavor of meat with vegetable that came from kamias,

sampalok, santol and any other sour fruit. Next one is the lumpiang Sisig a delicious

and cholesterol-laden Pampanga dish. The third flavor is lumpiang Dinuguan made from

internal part of pork such as blood, lever and intestine. Second to the last is the

lumpiang Seafood which made from any seafoods such as fish, crab and other

seafoods. The last one lumpiang Laing which filled with Gabe with coconut milk. All

mention was Ulam that is related to the come up name.

The proponent want to conceptualize a native dish and made an innovation for

all-time favorite Filipino Ulam by giving a new twist, taste and flavor of lumpia namely

UlaShanghai. The ULA came from the word ULAM means the delicious main dish

that goes with the rice can be a meat dish, fried dish or vegetable stew. While the word

shanghai came from the word itself shanghai pastries of Chinese origin similar to fresh

or fried spring rolls popular in Asia, when combine together can be called

UlamShanghai or UlaShanghai for much easy to remember.

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Background of the Study

The proponent of the proposed business are consist of 6 college students with

3 (three) different fields. The Business Management, Hotel and Restaurant

Management and Tourism Management. They conduct a business plan and come up to

enter into food industry. Cooking is one of their inborn talents even though they were in

different field. They choose to set a standard form to build and interfere the wide range

of cooking different kinds of food and by exploring, they introduce the innovative form of

shanghai and give a unique idea of the lumpiang shanghai.

Summary of the Proposed Business

1.1 Name of Proposed Business: ULASHANGHAI

1.2 Proponents

The proponents had made an all-out effort to present a comprehensive business

study. The student enrolled in Entrepreneurship Management namely: Kenneth S.

Deuda, Frances F. Falcotelo, Lea Kriszel G. Rocha, Frecelle C. Cabigayan, Stephen

James O. Valenciano and Justine M. Medina. They all worked hard to conceptualize the

product and its named. Mr. Deuda, He is the one who gave the idea of Shanghai

products with a twist for the propose business, as part of this study. Mr. Valenciano and

Mr. Medina, they are the researcher who gather some data that are needed, prepare a

survey, questionnaire that a can be used in this study. On the other hand, Ms.

Cabigayan and Ms. Falcotelo, they are the editor who is responsible in checking the

details of the gathered data and Lastly, Ms. Rocha, who research for the supplier of the

material, canvass all necessary materials needed in our business study.

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1.3 Proposed Location

The propose business will be located at Barangay Sto. Nino. A. Mabini Street. City

of Binan Laguna in front of Perpetual University Help System Binan Campus. The site

was chosen of its strategic location. Where the supplies of public and private services

are adequate, labor supply and raw materials are readily available. The proposed

location is near the Supermarket, Plaza, Church, School/University and Hospitals

wherein there are a mass of people even weekdays or weekends.

1.4 Description of UlaShanghai

The proponents named the business UlaShanghai, UlaShanghai came from its

own name, as a combination of Ulam a Filipino term for authentic dishes and

Shanghai for lumpiang shanghai or a spring roll food, UlaShanghai is a Twist of

Filipino well known dishes wrapped with the lumpia wrapper, rather than grind meat or

vegetables. Ulashanghai is fulfill with the uniqueness of its filling, we also emphasize

lumpia as the main dish containing different flavor and also it is easy to remember.

1.5 Objectives of the Study

General Objectives

To create a business model that is feasible and viable in all business aspects such as

Marketing, Technical, Organization and Management, Financial and Socio-Economic.

Specific Objectives

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The proponents would seek to the consumers for these following question:

1.5.1 Market Aspects

Who is the target market?


Where the proposed business will be located?
What kind of advertisement will be use?
How much cost will be given in the proposed products?

1.5.2 Technical Aspects


What are the equipment will be needed?
What are the process flow of the product?
What are the ingredients / raw materials needed?
What will be the layout design of the proposed business?
Is infrastructure are available and affordable?

1.5.3 Organizational Aspects

What kind of business is the proposed business?


What is the Organizational Chart of the proposed business?
What position included in the proposed business?
What are the positioning they have?

1.5.4 Financial Aspects

The income Statement


The Cash Flow
The Balance Sheet

1.5.5 Socio Economics

Business Tax
Employment Opportunities
Waste Management
Consumer

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CHAPTER II

2.0 Marketing Aspects

To offer competitive and innovative product to the customers and should identify

the primary and secondary target market. Improve the distinctive marketing strategies

that will be a gate way to profitability.

2.1 Marketing Mix

2.1.1 UlaShanghai Product

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LAING DINUGUAN SINIGANG SEAFOOD SISIG

Ulashanghai Laing, Ulashanghai Dinuguan, Ulashanghai Sinigang, Ulashanghai

Seafood, and Ulashanghai Sisig

Many Filipino love to eat and try something new that is why the proponent come

up to a very different dishes that everyone can enjoy. The proponent want to break the

ordinary shanghai and give something healthy and recognized by many Filipino, it has

different variety of native dishes, if you are concern to your health nutrition you can try

the Ulashanghai Laing, if you want something fishy you can try the Ulashanghai

Seafood, and for famous dishes you may choose from the Ulashanghai Sinigang,

Ulashanghai Dinuguan, and Ulashanghai Sisig.

2.1.2 Place

Ulashanghai will be located at Binan Laguna in front of Perpetual University Help

System Binan Campus. Attractive place for the residents of Binan since the school was

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a good publicity. The reason why the proponents choose this location is that different

kinds of customers can be found like students, worker, and client or even passengers

that will serves as our Target Market. In addition, Binan was the richest municipality in

Laguna with an annual gross income of P677 million and net income of P250 million, as

of 2007 by the commission on audit.

2.1.3 Promotional Activities

Promotion is the function of informing, persuading and influencing the consumers

purchase decision. Sales promotion are tools of making rise to increase product usage

as well as expansion of market for the introduction of the new product.

2.1.3.1 Advertisement

Ulashanghai will have a printed advertisement, displaying of tarpaulins and distributing

of flyers including the basic information of business such as name, address, Facebook

Page and contact number to make it accessible for them easy to find the establishment

location. For those customers who would like to know about Ulashanghai products just

visit @www.ulashanghai.com.ph

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2.1.3.2 Sales Promotion

On the first day, Ulashanghai proponent will be having balloons and sound system that

will serve as an attraction to the potential customers .

Budget for making and promotion tool

Marketing Tools Quantity Price

Tarpaulin (3 length x 4width) 1 200


Flyers ( 6pcs./papers) (5/print)
Total

2.1.3.3TARPAULIN AND FLYER

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2.1.3.4 Packaging

Good packaging design is regarded as a sensual part of successful business practice.

Since many potential customers first notice a new product after it has arrived on the

shelves of a stall, it is vital that the packaging provide consumer with information they

need to know and to make them have a purchase. Ulashanghai packaging is also an

eco-friendly material.

These are the eco bags that Ulashanghai will use for to-go or eat-in orders.

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Ulashanghais packaging of the product, with rice box and healthtea Juice.

2.1.4 Pricing

The price of the particular product is one of the factors that influence the consumer to

buy products or not. But then, the target price would still be subject to change

depending on the cost of the materials, labor and overhead to be incurred in order to

manufacture the product.

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2.2 Market Environment

Target Market

The target market of the proposed business is the residents of Sto. Antonio Binan

Laguna which has approximately 283, 396 population. Students of Perpetual University

Help System can also be the target market.

SWOT ANALYSIS

Strengths

High demand for product since food is considered as basic needs

Low investment

Low operational maintenance

Offer something new and innovated

Accessible location

Weaknesses

Large number of competitors

Since the product is new it is not yet known in the market

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Opportunities

High market potential

Branch expansion

Enlargement population of the target market

Threats

High market competition

Time restrictions of consumers

Competitors serving the same products

Inconsistencies in preferences of the market

2.3 Sources of raw materials

UlaShanghai Business will collect their ground pork, seafood, vegetables and

other raw materials from Rowenas Buhay All Around located at the public market area

in Binan, Laguna that serves as UlaShanghai number one supplier.

Rowenas Buhay All Around has their own stocks of groceries, a mini Rowenas

meat shop inside the Store, while fruits and vegetables can be seen outside before the

entry. Rowenas Buhay All Around can be found beside of wet market area and almost

close to the Tiyos Bakery. The Rowena Buhay All Around such a wide area and open

for anybody to serve. Rowena Buhay All Around is almost tenure in this industry and

that being considered for us to have a long time supplier.

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We choose them as a proponents supplier for they offer all that we needed. The

word All in one is enough for us to stick on their supply.

2.4 Competitors

These are the Ulashanghais great competitors who offer not the same line of

product but in the same location and same ventures which is food. The advantage of

our product is the goodness, uniqueness, nutritious, and has a reasonable price that

can give to the customers. The variety and flavor of our food would be the edge of our

business to our competitors.

CHAPTER III
3.0 Technical Aspects
3.1 Stall location

The propose business will be located at Barangay Sto. Nino A. Mabini Street.

City of Binan Laguna in front of Perpetual University Help System Binan Campus. The

site was chosen of its strategic location. Where the supplies of public and private

services are adequate, labor supply and raw materials are readily available. The

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proposed location is near the Supermarket, Plaza, Church, School/University and

Hospitals wherein there are a mass of people even weekdays and even more on

weekends.

3.1.2 Layout
The stall will scope 2.7 meters (1.5 m X 1.2 m) and will be located at Perpetual Help
System of Binan near by the 7 eleven.

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3.1.3Supplies and Equipment

3.1.3.1 Kitchen Supplies and Equipment

Rice Cooker Weighing Scale Can Opener Casserole Set

Chopping Board

Knife set Freezer Deep Fryer

Gas Stove or Double Frying Pan Pot Holder

Burner Food Container

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Toothpick and
Plastic Cups Toothpick Stand
Napkin Stand Disposable Spoon and

Fork

Chopstick
Service Tray Tong Set Plate

Stainless Water Pitcher Dishwashing Liquid Scrubbing Pad Rag

pron

Cleaning Supplies

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Trash Bag

Dust Pan and Broom

Trash Bim

Office Supplies

Log book ballpen Calculator

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Description of the Product

Ulashanghai offers different Filipino dishes wrapped in lumpia wrapper and them

deep-fried to crisp. Dinugua, Sinigang, Laing, Sisig, and Seafood will be included in the

introductory menu.
UlaShanghai aims to innovate the Filipino dishes and adapt to the fast-paced

lifestyle of modern Filipino. Furthermore, Ulashanghai intend to offer affordable,

delicious and satisfying meals that appeal to all clients, in all social and economic class.

UlaShanghai is a rice meal that specializes in Authentic Filipino cuisine. The main

products are varieties of Filipino dishes and Garlic rice that are prepared fresh in front

of the customer. These are uniquely packed in convenient take-out boxes served hot

and ready for the consumer on the go.

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INGREDIENTS

Procedure

Combine rice and salt then mix well.

Heat the pan and pour the

Butter

When the butter is hot

enough,

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Add the rice

Mix the rice well with the

butter while frying. (This is

applicable for large rice

quantities. If you are frying

less than

Add the toasted garlic

gradually and salt to taste.

Remove from the pan and

place in a rice box and

serve with your favorite

Ulashangai. Served with

the choice of Ulashanghai

Ulashanghai Sisig

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Ingredients

pig ears
ground pork
1 onion (minced)
2 gloves garlic (minced)
Siling labuyo
Egg
Salt and pepper
Soy sauce

Mayonnaise

Procedure

Pour the oil in the pan.

Saute the onion and

garlic

Add the siling labuyo and

saute.

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Add the ground pork and

cook until done. Next put

the ear pigs and cook

well.

Add the salt and pepper

to taste

Put-in the soy sauce and

mix well

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Ulashanghai Seafood

Ingredients

1 cloves garlic minced


1 onion
Ginger
ground pork
Salt and pepper

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2tbsp oil
tahong

Procedure

Saut the onion, garlic, and ginger for

about 3 minutes.

Add the ground pork and mix well, add

salt and pepper to taste.

Add the chopped tahong and cook until

well done.

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Drain the seafood

Let it cool for 20 minutes or until ready

to wrap

Follow the step by step procedure of

Wrapping the Ulashanghai Seafood

Ulashanghai Sinigang

Ingredients

2tbsp oil
1 medium sized onion minced
2 cloves of garlic minced
Siling labuyo
Raddish
Seasoning
Salt to taste
Kangkong leaves
Ground pork

Procedures

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Saute the onion and garlic

Add the siling labuyo and mix

well.

Add the ground pork, and cook

until well done.

Put in the radish and make sure

it was cook properly.

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Add salt and pepper to taste

Add the kangkong leaves and

put the seasoning, combine

well. Leave for 2 minutes and

wait until cook.

Let it cool and drain

Follow the step by step

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procedure of wrapping the

Ulashanghai Sinigang.

Ulashanghai Laing

Ingredients

Dried taro leaves


Chopped onion
Chopped garlic
2tbsp oil
ground pork
1 can coconut milk
Salt and pepper

Procedure

Heat the pan add water and let it boil

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Add the dried taro leaves

Add the coconut milk simmer until the

liquid almost dries out. Note: this will take

about 40 to 50 minutes.

Gently stir the ingredients and cook for

another 3 minutes.

Drain the the laing using the strainer. Set

aside.

In the separate pan saut the garlic and

onion.

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Add the ground pork and wait until well

done.

Combine the cooked laing.

Add salt and pepper to taste. Wait until its

well done.

Let it cool for about 20 minutes or until the

laing is ready to wrap.

Follow the step by step procedure of

wrapping the Ulashanghai Laing.

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Ulashanghai Dinuguan

Ingredients

Oil
Chopped onion
Chopped garlic
Salt
Pepper
Vinegar
Ground pork
Pigs blood
Siling labuyo

Procedure

Saut the onion, and garlic

Wait for 2 to 3 minutes.

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Add the ground pork and cook until well

done.

Add the pigs blood, make sure to

combine very well until the pork is coated

of the pigs blood.

Add a little vinegar but do not mix let the

vinegar sink in the ground pork.

Let it cool for about 20 minutes or until

the dinuguan is ready to wrap.

Follow the step by step procedure of

wrapping the Ulashanghai dinuguan.

Customers Order Preparation

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CHAPTER IV

4.0 ORGANIZATIONAL MANAGEMENT ASPECT

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One of the most important human activities is managing. Ever since people

began forming groups to accomplish aims they could not achieve as individuals,

managing has been essential to ensure the coordination of individual efforts. And as

many organized groups have become large, the task of managers has been rising in

importance.

This chapter focuses on the forms of business organization, selection and

placement of employees, job requirements, salary matters, benefits, policy manual,

duties and responsibilities of employees, etc.

The business is said to form under Partnership: The most common form of

business organization, and it is chartered by a two arrangement in which agree to

cooperate to advance their mutual interests by being a business partner.

4.1 Labor Requirements

The store operation open daily from 08:00 am to 09:00 pm. Operating hours may

vary to take advantage of festivities such as holidays, local festivities, etc.

The table below presents the people that will be working behind Ulashanghai. It

shows the employees respective positions, number of hours in a day and their

respective salarie

4.2 Organizational Chart

General Manger

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Production Staff/
Service Crew Cook

The following are the ROLES AND RESPONSIBILITIES of every Member of the

Organization:

General Manager

These professionals oversee resort staff and operations and are responsible for

managing its annual budget.

They are expected to regularly inspect units and the grounds to make sure the

property's cleanliness and safety standards are maintained.

They also ensure that guests have an excellent customer service experience.

They may be expected to participate in marketing efforts to attract new

customers.

Employers prefer managers who have a bachelor's degree and three to five

years' experience in hotel or resort management. Companies expect managers

to have strong communication and leadership skills, budgeting expertise and an

upbeat attitude.

Production Staff / Cook

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The Production Staff is responsible for preparing food items for the foodservice

areas and ensures food items do not run low. The incumbent prepares high quality food

items, ensuring freshness and customer satisfaction.

Prepare food items for the food service areas and restock buffet as needed.

Organize orders and prepare food items.

Handle food complaints with scope of responsibility.

Complete next day food preparation as assigned.

Receive prep list and review tasks to be completed.

Organize bills that come up for order and prepare food orders as required.

Ensure proper food temperatures, food is fresh and plate presentation is

pleasing.

SERVICE CREW

The Service Crew is responsible for serving. Excellent customer service is required

at all times. To be a Service Crew you have to be able to think fast and have a good

memory and be good at arithmetic. That's because in a lot of places the customers want

their food right away, and you have to be able to remember their orders and write them

down on the check correctly. You have to add up the items on the check without making

a mistake. In fancier places the customers are not in so much of a rush, but that also

means they expect extra courtesy and better service. So, in these places you can relax

a bit more, but you have to pay more attention to the customers. They might want you to

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explain what goes into their meal and how it is cooked. This position directly supervised

by the management, and will assist in a variety of areas, including, but not limited to:

Follow up with customers to ensure food and beverage quality.

Provide billing and accept payment.

Clear and reset tables as required.

4.3 Stores Operation

The store operation open daily from 08:00 am to 09:00 pm; all employees should

arrive before the said time. They are expected to come earlier before the opening of the

stall so that they could have time to clean, check and grooming. They should clean the

shop before they go to home to ensure the cleanliness

CHAPTER V

5.0 FINANCIAL ASPECT


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5.1 INITIAL CAPITAL REQUIREMENT

The proposed business needs an initial capital of Three Hundred Fifty Four

Thousand Five Hundred Eighteen Pesos (Php 354, 518.89) to meet the necessary

expenditures to start up.

5.2 Sources of Financing


Kenneth S. Deuda 60,806.48
Justine M. Medina 60,806.48
Frecelle C. Cabigayan 60,806.48
Lea Kristel G. Rocha 60,806.48
Stephen James O. Valenciano 60,806.48
Frances F. Falcotelo 60,806.48
TOTAL CONTRIBUTION 354,518.89

5.3 MAJOR FINANCIAL ASSUMPTIONS

The Financial Statements are produced based on the assumptions through

market research, information on actual practices, used surveys and experiences.

1. The useful life of Property, Plant and Equipment are as follows:


A. Office Equipment 10 years

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B. Machinery and Equipment 10 years
C. Furniture and Fixtures 5 years
D. Leasehold Improvement 5 years
E. Stall 10 years
2. The demand and supply of Ulashanghai is assumed to increase 5% annually.
3. No salvage value is estimated. Property, Plant and Equipment will be depreciated

using the Straight-line method.


4. Repair and maintenance is 2% of fixed assets Furniture and Fixtures,

Production Equipments and Stall are assumed to increase 2% annually.


5. 25% of all purchases are assumed to be on account.
6. Payables on purchases will be 97% paid at the end of the year.
7. Mark-up on cost is 25%
8. 70% of the rented space will be occupied by the production and 30% by the

administration.
9. Salaries and benefits will remain the same for the first five (5) years of operation.
10. 25% of supplies are unused and are assumed to increase 1% annually.
11. Production tools and supplies are assumed to increase 2% annually.
12. 15% of Raw Materials are assumed to be on hand at the end of the period.
13. 2% of Finished Goods Inventory are assumed to be unsold at the end of the

period.
14. Indirect materials are assumed to increase 1% annually.
15. Sales are assumed to increase 5% annually.
16. An account called Advances to partners will be added if there will be a loss in

the operation.

5.4 PROJECT COST

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5.5 SCHEDULES

5.5.1 PRE-OPERATING EXPENSES

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5.5.2 RAW MATERIALS

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5.5.3 INDIRECT MATERIALS

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5.5.4 SALARIES AND EXPENSES

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5.5.5 SSS, HDMF AND PHILHEALTH

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5.5.6 PRODUCTION TOOLS

5.5.7 PRODUCTION SUPPLIES

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5.5.8 PRODUCTION EQUIPMENT

5.5.9 OFFICE EQUIPMENT

5.5.10 FURNITURE AND FIXTURES

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5.5.11 DEPRECIATION EXPENSE

5.5.12 OFFICE SUPPLIES

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5.5.13 UTILITIES EXPENSE

5.5.14 ADVERTISING AND PROMOTION

5.5.15 REPAIRS AND MAINTENANCE

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5.5.16 VARIABLE COST

5.5.17 FIXED COST

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5.5.18 FACTORY OVERHEAD

5.5.19 NET INCOME SHARING

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5.6 FINANCIAL STATEMENTS

5.6.1 STATEMENT OF COMPREHENSIVE INCOME

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5.6.2 STATEMENT OF CHANGES IN EQUITY

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5.6.3 STATEMENT OF FINANCIAL POSITION

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5.6.4 STATEMENT OF CASH FLOWS

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5.7 NOTES

5.7.1 SALES PROJECTION

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5.7.2 COST OF GOODS SOLD

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5.7.3 SELLING AND ADMINISTRATIVE EXPENSE

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5.7.4 INVENTORIES

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5.7.5 PROPERTY, PLANT AND EQUIPMENT

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5.7.6 TRADE AND OTHER PAYABLES

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5.7.7 INCOME TAX PAYABLE

5.8 PROFITABILITY RATIO

5.8.1 GROSS PROFIT MARGIN

5.8.2 NET PROFIT MARGIN

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5.8.3 RETURN ON INVESTMENT

5.8.4 RETURN ON ASSETS

5.8.5 RETURN ON EQUITY

5.9 SOLVENCY RATIO

5.9.1 DEBT RATIO

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5.9.2 DEBT TO EQUITY RATIO

5.10 LIQUIDITY RATIO

5.10.1 CURRENT RATIO

5.10.2 CASH RATIO

5.11 EFFICIENCY RATIO

5.11.1 TOTAL ASSET TURNOVER

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5.11.2 FIXED ASSET TURNOVER

5.12 PROJECT ACCEPTABILITY

5.12.1 CONTRIBUTION MARGIN

5.12.2 BREAK-EVEN POINT

5.12.3 BREAK-EVEN SALES

5.12.4 CAPITAL BUDGETING TECHNIQUE


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5.12.5 NET PRESENT VALUE

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5.12.6 INTERNAL RATE OF RETURN

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Chapter VI

6.0 Socio Economic Aspect

The Proposed Business is primarily aims to generate profit. Henceforth, the social

and economic benefits of the community must not be neglected. In fact, this should be

one of the things taken into consideration. This portion of the study will serve as an aid

in determining its socio economic contribution.

6.1 Consumer

Costumer are the wealth of the organization. The proposed business ensures that

each customer meet their need and wants by providing a good quality and assure

the good relationship between the customer to the staff.

6.2 Business Tax

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TAXES. The proposed business can help add to internal revenue of the government

through taxes of the same and with its employees as well.

6.3 Employment Opportunities

EMPLOYMENT. Some position in the proposed business, such as service crew and

production staff dont require a higher educational background of the applicant as

long as they can perform their job, in this view, opportunity is open to those people

who dont reach the college degree.

6.4 Waste Management

Recycling is a process to change (waste) materials into new products to prevent

waste of potentially useful materials, reduce the consumption of fresh raw materials,

reduce energy usage, reduce air pollution (from incineration) and water pollution

(from landfilling) by reducing the need for conventional waste disposal and lower

greenhouse gas emissions as compared to plastic production.

Compost is organic matter that has been decomposed and recycled as a fertilizer

and soil amendment. Compost is a key ingredient in organic farming. At the simplest

level, the process of composing simply requires making a heap of wetted organic

matter known as green waste (leaves, food waste) and waiting for the materials to

break down into humus after a period of weeks or months.

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CHAPTER VII

7.0 SUMMARY, CONCLUSION AND RECOMMENDATION

7.1 SUMMARY

The product will be used for the fulfillment of the main objective of the business. The

possible generating of profit and giving the best effort to satisfy the customers needs

and wants in terms of products and services offered to customers. This will be attained

through proper business operation and cooperation among the staff of the stall. All will

be done to satisfy every customer who will patronize the product. The successful

implementation of such activities will help the business to further improve as an entity

and develop its operational functions to attract more customers in the future.

Ulashanghai offers different Filipino dishes wrapped in lumpia wrapper and then deep-

fried to crisp. Dinuguan, Sinigang, Laing, Sisig, and Seafood will be the main flavor.

Ulashanghai aims to innovate the Filipino dishes and adapt to the fast-paced lifestyle of

modern Filipino. Furthermore, Ulashanghai intend to offer affordable, delicious, healthy

and satisfying meals that appeal to all clients, in all social and economic class.

Ulashanghai with rice that specialized Authentic Filipino Cuisine. The main products are

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varieties of Filipino dishes and Garlic rice that are prepared fresh in front of the

customer. These are packed in convenient take-out boxes served hot and ready for the

consumer on the go.

There are many reasons for the popularity of fast food. One of the main reason is the

change of lifestyle. There have been some positive developments for fast food menu

but the nutrition value have not improved overall. Ulashanghai offer more healthy food

inexpensive price.

Ulashanghai will be established in a prime location catering to local commuters,

professionals and students in nearby establishments. Prices are reasonably leveled to

the purchasing power of its target market.

7.2 CONCLUSION

After studying the various aspect of the business, the proponent found out that the

business is feasible due to the following reasons.

The business has great market acceptability and the target population is most

likely to eat and avail of Ulashanghai

The location of the business is accessible enough to meet wide range of market

and potential customers

The products offered gives variety to the market with a contemporary yet

recognizable twist that will be surely enjoyed by the customers

UlaShanghai 81
The business will have competitive advantage in terms of the quality of food and

compliance to food safety standards

Prices of the products are affordable and reasonably priced to meet customers

purchasing power at the same time can cover up proponents expenses that will result

to net profit

Raw materials and operational supplies are readily available in nearby markets

7.3 RECOMMENDATION

Based on this study the proponents recommend in further assessing the market

in terms of their purchasing power. The market may have a higher purchasing power

and are willing to buy higher priced items thus resulting to higher profit. Also, to

propose a daily, monthly and annual target of the business to keep track of the progress

and expenses of Ulashanghai. This will record the timely progress of the business and

will serve as guide for future reference in case changes in the operational level, such as

introduction of new menu, value meal, flash deals, ect., are proposed in the future.

BIBLIOGRAPHY

http://en.wikipedia.org/wiki
http://en.wikipedia.org/wiki/Spring_roll

UlaShanghai 82
"2007 Financial Statements Highlights for Local Government Units".

Commission On Audit Philippines.


"Total Population by Province, City, Municipality and Barangay: as of May 1,

2010". 2010 Census of Population and Housing. National Statistics Office.

Retrieved 2012-10-24.

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