DESIGN WORK

Jonas Kristiansson

1
 Design work is a portfolio book presenting
a sample of the design projects that I have
carried out during my years of study*. If
you want to now more about any projects,
or me as a designer, please contact me
in person.

+46 (0)709 919132

@ jonas_kristiansson@msn.com
Anders Mattssonsgatan 37,
415 06 Gteborg, SWEDEN

*Some projects are carried out individually as well as in

group. However everything I have chosen to present is made
fully by me including all sketches, prototypes and render-
ings with exception for:
Photographs on page: 12, 16 & 38
Renderings in the Refresh project which were made in
group

2
Jonas Kristiansson
27 years old and full of energy and curiosity. Study experiences from three
different continents and many working hours as a design consultant.
Thats me, Jonas Kristiansson. Please enjoy.

3
 MY PROJECTS
9 projects with different charachter mostly carried out in collaboration with companies.

8-11 pages

Automotive design
Automotive design, Workshop class, Art Center, Pasadena, USA
All different phases of the car design process get more and more digitalised. The scoop
of this project was therefore to elaborate in clay and create a final model to visualise the
design.

Beosoul
Brand identity, Visual brand identity & Product design, Chalmers, Sweden
12-15

Bang & Olufsen was chosen for a brand analysis. The goal was to get a deep understanding for the
brand and its perception on the market. Later a product was designed with a strong brand
identity to strengthen Bang & Olufsen as a brand.

Three Position Device

Bachelor Thesis Work with ABB, Chalmers, Sweden
16-19

This Bachelor Thesis Work was carried out in collaboration with ABB. The company needed a
concept of a new Three Position Device to stay competitive on the global market. The scoop was
to design a new concept with increased ergonomics and functionality.

Taco packaging
Packaging design, IDE project with Santa Maria, Chalmers, Gteborg, Sweden
20-23

Santa Maria needed a new packaging solution for their Taco shells. The aim was to come up
with different concepts that would protect the shells better and give a stronger visual appear-
ance in the grocery store.
 Roadlight
Toy design, Studio class with American Red Cross, Art Center, Pasadena, USA

24-27
This project was a collaboration with the American Red Cross which is working on preparing the
society for natural disasters. The scoop was to design a light source that would work for three
weeks in case of power loss due to natural disasters.

Pelle
Soft goods design, Studio class with Belkin, Art Center, Pasadena, USA
28-37

The scoop of this project was to repositioning the brand Belkin on the market and make the
life easier for young professionals living a mobile life. A new sub brand with unique core values
was created.

Refresh
Sustainable design, Design Open competition, SVID, Sweden
38-43

This project was part of the biggest design competition in Sweden, Design Open arranged by SVID.
The scoop was to minimise the energy consumption in any part of the home without decreasing the
living standard. The final concept became a finalist in the competition and got remarkable publicity.

Misto
Experience design, Master Thesis Work with Electrolux, Singapore
44-59

The aim of this Master Thesis Work was to design a concept which facilitates for new experiences
in the future kitchen environment. The project was carried out in close collaboration with
Electrolux and their design department in Singapore.

Yachtsafe
R

wireless alarm and control solutions

Branding and Product Design, Consultant business, Sweden

60-63

The scoop of this consultant job was to take design and marketing responsibility for an alarm
solution brand with the name YachtSafe. This included working with new products and app
design as well as producing advertisement, marketing material and packaging design.
 M
aking models is essential in
car design to actually see how
the surfaces meet each other

6
automotive design
All different phases of the car design process get more and
more digitalised. The scoop of this project was therefore to
elaborate in clay and create a final model to visualise the design.

7
 SKETCHING
Sketches were done both digitally and with markers in the early stages to create
inspiration for the final clay model. A lot of freedom and creativity was however
left to the modelling phase.

8
MODELlING
The modelling phase meant a lot of experimenting and
exploration with the shape. Basic measurements were
however defined from the start to get a realistic base
to work from.

9
 A
strong visual brand identity
is crucial on an increasingly
competitive global market.

10
BRAND IDENTITY
The aim of this project was to analyse Bang & Olufsen
to get a deeper understanding of the brand and its per-
ception on the market today. The final goal was later
to design an actual product that would strengthen
the brand identity on the market.

11
 BeoSoul
R

take control over your home

Energy usage is increasing all over the planet and
the need for energy saving actions in our environ-
ment is evident. BeoSoul is an energy monitor
with purpose to give the user an overview of the
energy consumption in the household. The user
also has many possibilities to regulate the energy
usage and therefore be able to minimise the total
energy consumption.

12
BRAND ANALysis
BeoSoul is a concept with the aim to give a
strong visual recognition of Bang & Olufsen to
strengthen the brands identity on the market. Bang
& Olufsen was analysed in many different ways to
get knowledge about the brand and the product
perception on the market. Design heritage, core
values and company vision was mapped down.
All together it was possible to see the essence
of Bang & Olufsen to be able to create an actual
product which communicates the brands identity
in a clear way.

The final product has a minimalistic design and

uses pure materials typical for Bang & Olufsens
products. Its designed to communicate the core
values; Excellence, Synthesis, Originality and
Passion. The outer shell opens up when coming
close with the hand. By rotating the inner glass
disc the user is scrolling throw the information to
make settings. The design is intuitive with hidden
technology all in a Bang & Olufsen manner.

13
 I
ndustrial safety products are needed
to increase the safety in industrial
working environments.

14
THREE POSITION DEVICE
In order for ABB to stay competitive on the market a new three position
device was needed. A three position device is a hand held safety product
that is used along with industrial machines and robots as a complement to
other safety equipment. It is used when an operator has to work beyond
the ordinary safety barriers in order to search for errors or do trial runs for a
machine or a robot for example. It has a so called three position push button
that has to be held in a middle position in order for the machine to be run-
ning. If the button is pushed in further or released completely the machine
activity stops in order to protect the user. This makes it possible to work
safe near industrial machines and robots in critical industrial environments.

15
16
 Button
ERGONOMICS
There are high demands on ergonomics when designing a three
position device to avoid work related injuries. The device is being
used during long intervals with a constant force which was very
tiring with the existing solution. This became the main problem
to solve.
Touch points

The excisting three position

device in a typical industrial
environment.

Three position
button
The new concept has an ergonomic grip and gives good access
to the control buttons while holding the three position button in its
middle position. The round shape protects the hand when working
in rough environments. It also allows the user to have the three
position device around the arm to get both hands free in different Emergency
situations if needed. The concept has also room for an emergency stop button
stop button that is easily pushed in which was one of the many
objectives.

A lot of prototypes and testing was

done to design the optimal shape and
minimising the force needed to hold
the three position button in its middle
position. The final prototype was 3D
scanned to create an accurate cad
file for further development.

17
 P
ackaging design is of major importance to protect
the Taco shells as well as creating strong visual

appearance in the store.

18
PACKAGING DESIGN
Packaging design becomes increasingly important in the
store with stronger competition on the market. The
products need to stand out and be visually appealing on
the shelf. Packaging design for groceries needs to create
an appetite for the food but still protect the content on
the way home. This project scoope was to design a new
packaging for Santa Marias Taco shells that would in-
crease the protection and visual appearance in the store.

19
 PROTOTYPING
There are high demands on food packaging in terms of materials, sealing and print. The packaging should be
sustainable, space efficient but still aesthetically appealing. Taco shells are also fragile and therefore need extra
good protection. The old packaging didnt protect the shells in a desired way. It was too easy to crush the shells
while opening the product. Neither was the packaging enough visually appealing to stay competitive in the store.
Many prototypes were created to fulfill all demands from consumers as well as from Santa Maria.

The old
packaging

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THE NEW PACKAGING
This packaging design protects Santa Marias Taco shells in a new way. The lid is easy to open without crushing the shells. The graphical
layout is updated while keeping Santa Marias graphical profile. When many packages are placed side by side (in mirrored order) the
traditional zick zack pattern is created in big scale. This is a way to create a stronger visual appearance in the store.

21
 I butts hard to predict natural disasters
you can always be prepared.

22
This project was a collaboration with the American Red Cross which is working
on preparing the society for natural disasters. The scoop was to design a light
source that would work for three weeks in case of power loss due to natural
disasters.

23
 BEING PREPARED
This toy car is targeting kids, ages 3 to 5 years old. Its
a built in flashlight in case of power loss and one way for
the whole family to be prepared for natural disasters. A
small dynamo charges the battery when playing with the
car. The light is activated when pushing down the roof
which is a switch. With this car children have a toy that
makes them feel secure in case of a long term power-
loss. They can light up their way and have something fa-
miliar to play with in the dark that keeps them occupied.

The soft and friendly

shape was modeled
by hand to a desired
result.

24
Everybody has been young and afraid
of the dark. Kids are the target group which
is most afraid of the unknown and should
also be concerned in the aim of preparing the
society for natural disasters. Kids also usually
follow their parents behaviour in many situations
and get easily restless. Lightroad is one step towards
preparing even the youngest for natural disasters. Its
designed as a symbol for secureness and preparation.

Teaching & Safeness & Engaging &

Symbolism Familarity Functional

25
 W
e are living a mobile life. Urbanisation is
increasing and many people are spending
a lot of time on transportation every day.

26
 Winner of the notable price
in the soft good category of
Core 77 design awards 2012

The scoop of this project was to repositioning the brand Belkin

on the market and make the life easier for young professionals
living a mobile life. A new sub brand with the name Pelle
was created and the final product was later a winner of the
notable price in the soft good category of Core 77 design
awards.

27
 LIVING A MOBILE LIFE
Increasing the mobility
This laptop bag targets young professionals living a mobile life in
cosmopolitan
The scoop ofcities. The bag
this project wasallows access
to find a newtomarket
the laptop
and wherever
design
you are and makes it easy to spend the time efficient
strategy that would benefit Belkins sales rate of laptopbags. on public
transportation andisother
The final result public spaces.
a portable Its athat
laptop bag unique combination
combines high
of functionality
functionalitywith
andaappealing exclusive retro design.
natural and unique retro inspired design. The hard
shell
Theconstruction
target group protects the laptop and
is young professionals the smart compart-
in cosmopolitan cities
ments let you carry the most important
where commuting is part of the weekday. stuff for the day.

28
R

29
 R

30
BRIDGING THE GAP
The urbanisation is increasing globally and people are spending
time commuting to work every day. However, its hard to
work comfortable and privately in public spaces. Few laptop
bags on the market combine the functionality with trendy
design to an affordable price.

This retro designed laptop bag bridges this gap. It gives a

trendy and functional alternative to young professionals who
are living mobile lives. It gives an alternative to people who
care about fashion and quality and need the functionality. The
bag becomes a portable desk which gives a private sphere
in cramped situations. Just put the bag on your knee, open
the lid and you are all set within a couple of seconds. Its now
easy to work wherever you are.

luxurious

natural price

trendy portable

functional protecting

Business opportunity

Luxurious brand bags

Functional laptop bags

31
 SKETCHES
Many sketches and renderings were done to be able to evaluate and
choose concepts for further development. This material was also used
to present ideas and create a discussion about the different ideas and
concepts.

32
33
 PROTOTYPING
I built this prototype by hand using pure materials sush as leather and
metal buckles. The inner plastic shape was covered with leather and
finally the buckles and details were put on place. Later the bag was
tested in real life to see its strength and weaknesses.

34
35
 T
he access to usable and clean water is very unevenly distributed
across the planet. Improving water use efficiency is one of the
most important steps towards a sustainable future.

36
This project was part of the biggest design competition in Sweden, Design
Open, arranged by SVID. The scoop was to minimise the energy consumption
in any part of the home without decreasing the living standard. The final concept
became a finalist in the competition and got remarkable publicity

37
 Enjoy a
lu
experie xurious relax
nc ing spa
while sa e in your own
ving en h
ergy an ome
d mone
y.

Show
ering
REFRE
S with a
simple H is a showe good
heat in
technic r
al solu system that w consc In addition to enhance the shower
t
consum he shower a
p n
tion re
d
cycles ith a
wa
of a Ve tion. This is minimizes t ter and
showe i
r wate
ence experience the user contributes
nturi p h r to the to a more sustainable and more
ipe, wh possible with e energy Thank
s to ar water
ich ret
urns th the help encou omatic pipes a energy efficient future!
e purifi raged capsule gain.
ed consum to recy s, the
p cle us
experie tion in excha and minimiz er will be
nce. nge fo e
r a luxu the water
rious s
pa
38
Saving Energy
The supply of usable and clean water is extremely unevenly distributed
over the world. Many areas have water shortage and other spend a
lot of energy and money for heating it up. Our shower habits make us
spend an enormous amount of clean water every day. A more efficient
way of using the water is one of the most important steps towards a
sustainable future. REFRESH is one step in the right direction with its
new functionality and innovative design.

ENERGI TILL

260 000
HUSHLL

Increased welfare and quality of Decreased energy and water

life consumption

Water consumption: 20% of the worlds

Households 8% population doesnt
Industry 22% have access
Agriculture 69% to clean water

Due to the 52% of the

water shortage households
in Queensland, water is used
people are only in the bathroom
aloud to shower
4 minutes per day

The water stands for 60% of the

20% of the total households
energy usage in warm water is
Sweden. is used in the
shower

39
 ICONIC SHAPE
The shape has been designed around the
recycling spa experience which is centred in
the design. The channel in the middle shows
how to place the capsule and the recycle
button is placed in the centre. The aim was
to create an intuitive and iconic design with
focus on the spa and recycle experience. A
lot of ideation with sketches and prototypes
were done to create desired design.

Normal shower Shower with recycling

10% of the heat

is dissapearing
while show-
ering

90% of
the heat
is flushed
down with The warm
the water water is
recycled

Much Much wa- Less wa- Less water

water in ter out ter in OUT

40
 Shower experience
To enhance the shower experience the product is
based on a concept where the recycle function
connects to something luxury and relaxing. A cap-
sule with different oils and essences is fed into the
thermostat at the same time as the recycling func-
tion is activated. The capsule dissolves and the con-
tent is mixed with the water in the thermostat before
it reaches the shower nozzle and rinses over the
1 2 3 user with softened and salubrious oils. This will add
an extra value to the water recycling with a fresher
and luxury feeling, which increases the possibility to
influence the users behaviour. There are capsules
for all situations and its just to choose which one
that suits you best for the moment.

41
 T
he future means new ways of living and
people are seeking for total experiences

beyond functionality and usability.

44
 express your taste
The aim of this Master Thesis Work was to design a concept which
facilitates for new experiences in the future kitchen environment. The
project was carried out in close collaboration with Electrolux and their
design department in Singapore.

45
 WHAT IS MISTO?
Misto is a modular shelf system that facilitates growing and storing herbs, fruits and
vegetables in the home environment. Express your taste both by personalising the
design and by deciding what you want to grow depending on your needs and passion.

The growing of plants is made possible with aeroponic technology, which gives fast,
good and pest free results. Aeroponics means that a water nutrient solution is sprayed
into an atomised mist, which is absorbed by the plants roots which grow in air. By providing
supporting growing light to the growing areas, plant growth is ensured all year around
independent of climate or season outside.

46
HOW DOES IT WORK?
The central control unit (the black module) pumps out
the water to the system. All shelf modules connect to
each other with a water pipe that distributes the water
out to the spray nozzles where upon the Misto pots are
placed. The water mist is then sprayed into the pots
and absorbed by the seed pods which contain plant
seeds. The plants start growing with help of the water
nutrition solution and the supporting growing light from
the light rails above.

Seed pod

Misto pot

Water nutrition mist

47
48
 A FUTURE SCENARIO
The perception of luxury is changing over the world. People are craving for total
experiences and professional skills. There is also a growing appetite for healthy and
environmental friendly products on the market and people are showing more awareness
now than ever. At the same time one third of the food produced for human consumption
is lost or wasted globally. This is a threat to the global food security and causes also
unnecessary CO2 emissions.
The increasing urbanisation and a growing global population is a threat to our
limited recourses. There is a need for solutions that minimise the environmental impact
and still deliver new satisfying experiences to the consumers. The future means new
living solutions and new ways of living.
An overall focus on Experience Design became the focus of this project and
two main tracks created the base; Preventing food waste and creating a Restaurant
experience at home. The result is Misto which creates a new experience in the home
environment. It brings in the professional into the home in a responsible way. The concept
is engaging and makes you use only what you need.

d waste
foo t home
a
ant experienting

Experience design
ce
Preven

Society

User
Concept
u r

Ideation
a
est

R Analyse

Luxury is changing Increasing urbanisation People are seeking for a

Craving for proffesional skills Limited recources total experience beyond
Health and environmental awareness New ways of living usability and functionality

49
 It aw
to It akes me
rockealy last sm ories fr
han t salad ummer. om her a
enceceed the wshand the She recand David's
nific very ti ole taste tasty bas lls the fr trip
with eant restame the and il wh esh
smile urants.y had dinnaesthetic eich en-
on he She h er on x
r face. ops o the mperi-

i 2020
n the ag-

h a
train

S h a ng
door g a rd ening ins in urban areas
In ut growing
herb
BU
YN
OW

a story abo
!

It's friday afternoon and Mai is sitting on the MRT station after a "That would be something nice to have in our apartment here in
long day of shopping in town. While she is waiting for the train Shanghai", she thinks. She then decides to tap the buy button before
she checks her Facebook and her Green House app on the jumping off the MRT train with strong enthusiasm.
phone. She's browsing the virtual plant and seed shop and stops
in the Italian herb assortment.

she's
ppy face er
r daughters hhaood with hhina
e C
e sees h own child side of nd
When dshed of her the countryvegetables ashe
remin parents on their own appy when own
grand they grews her feel h ence to her smo-
The next day Mai receives a small package at home. She instantly realizes what it is be- where This make same experi a busy co
cause of the distinct visual appearance. She starts to open the parcel at once and she herbs.can offer the h they live in
can already smell all the fresh flavors of Italian herbs. now even thoug
child n city.
polita

Electrolux Grow Home The excitement for the whole family begins and they can now follow the veg-
Without any mess or soil, she starts to plant all the herb pods in etate process of the herbs the next following weeks. It becomes a common and
the green house together with her daughter Molly. engaging conversation topic and the kitchen as the heart of the home becomes
even more inviting with this organic element in the otherwise very minimalistic
kitchen.

The whole family enjoys a good start of the day when having breakfast in the After the exciting time when the whole family has been able to follow the
kitchen which is filled with flavors of fresh herbs and the natural light from the vegetate process of their new Italian herbs, it's soon time to use them in
illuminated plants. It's almost like waking up in Toscana sitting outside on a their cooking. In the smart phone app they have been able to share
terrace. photos and videos over the process on Facebook and other social
medias, showing their plants' progress.
ai! y
y, M read
d da l be
Goo silica wil ere are ion
h irat
r ba s
You w day for insp with it:
a fe ipe s oo k
in c c
e re can
som hat you
on w
se e
pre ves
8 * Ca o Geno
s t h e rita
* Pe arg
l i a nM
3 * Ita
nice
day
!

a v ea
H

Some other fruits Mai and Molly planted six weeks ago are now ready to be har-
vested, so the following mornings offer fresh fruits and juices. The juice taste so
good - especially when keeping in mind they know that it is as fresh as it can In the middle of the week Mai receives a notification on the phone saying that the Italian herb as-
possibly be. This evokes memories from their yearly trip to the beaches of Thai- sortment is now ready to use. She also gets information and inspiration about new recipes that will
land where Molly loves to drink the fresh fruit juices in the morning sun. use these fresh herbs to get the perfect taste and look.

On saturday it's time for dinner with friends at Mai's and David's place. It was a
long time ago since the last time at their place, so the new indoor green house
becomes an engaging topic of discussion. Mai now gets her moment to shine
and show off her knowledge about all different kinds of plants and herbs that
she got from the smart phone app.

Creating the Experience

Storytelling was used during the process to map down the
desired experience for the user before designing an actual
product.
The conversation continues around the table when Mai gets a lot of apprecia-
tions for the excellent and tasty dinner. David raises his wineglass and makes a
joke saying: More locally produced than this it will never get! and everybody
breaks out of laughs.
50
51
 PERSONALISATION
The experience starts with designing. With help of
all the different modules the system can be per-
sonalised to fit your specific needs. Design Mis-
to the way you want and express your personal
taste. You can build Misto as small or as big as
you want to.

52
SEED PODS
When it comes to usage everything starts with the
seed pod. The inner part is made out of Coco Coir
and has room in the top for the plant seed. The
plastic cap keeps the temperature and humidity
high in the early phase to let the seed start growing.
There are different seed pod kits depending on
your passion and needs.

53
 PLANTING
When the Misto is installed the planting phase can
begin. Simply put the seed pods into the top hole of
the Misto pots. Docking later the pots onto the spray
nozzles to activate the system. The pots come in
different colours and shapes to be able to express
your own taste in different ways.

54
PLACING THE POT
The water nutrition mist is with regular intervals
sprayed into the pots and absorbed by the
seed or the roots of the plants. The plant is
growing up and the roots are growing out from
the pod into the air.

55
 HARVEST & STORAGE
When the plants are ready they are easily harvested. If
they are not used at ones there are available storage
compartments to keep fruits, vegatables and herbs
fresh as long as possible.

56
CONTROLlING MISTO
The central control unit is the brain of the system.
It contains a water tank, a pump for distributing the
water to the system, and an interface for regulating
the system. Get information about when to add
water and choose between different light settings as
an example.

57
 DIFFERENT NEEDS
Due to the modularity of Misto it fits all different households,
styles and needs. Build a small system or decorate your
whole wall with plants. Your are the designer.

58
59
 T
he market for alarm solutions is becoming
increasingly competetive. A strong brand

identity is crucial for success

60
 R

wireless alarm and control solutions

The scoop of this consultant job was to take design and marketing
responsibility for an alarm solution brand with the name YachtSafe.
This included working with new products and app design as well as
producing advertisement, marketing material and packaging design.
All this to strengthen YatchSafes position on the market.

61
 Strengthen the brand
YachtSafe is offering alarm solutions mainly
for the boat market. With the help of a smart-
phone you will receive alarm and information
wherever you are. To the right you see some
of the new material including the updated
website and a brand new app with high
usability. Everything was done in line with the
new design specifications which were made
in collaboration with the company.

62
 All the products
are out on the
market today.

Marketing material
The central control unit is the brain of the system.
It contains a water tank, a pump for distributing the
water to the system, and an interface for regulating
the system. Get information about when to add
water and choose between different light settings as
an example.

63
64
Thank you

65