13/04/2017 Whatcanyoulearnfromthesefailedstartups?

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Whatcanyoulearnfromthesefailed
startups?
InIndia,failureisn'twornproudlylikeabadgeasitisinamorematurestartupecosystemlikeSiliconValley,finds
TechinAsia

MalavikaVelayanikal/TechinAsia
December14,2015LastUpdatedat18:24IST

Imageviashutterstock.com

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Learnfromyourmistakes.Evenbetter,learnfromothersmistakes.This
ALSOREAD
isanoftrepeatedpieceofadvicetostartups,butitseasiersaidthan
Asianstartupsthatfailedin
2015andthelessonslearned done.
Startups:AsVCsdemand
traction,fundinggetstough 2015isawatershedyearforIndia,withover$8billionofventurecapital
Theelementsoffailureina fundingexpectedbeforetheyearsout50%higherthanlastyear.This
startup
rushtoinvestinthenewestElDoradooftechstartupshascreatedits
Playordie:themusicalchairsof
fairshareofirrationalexuberance,ashalfbakedbusinessmodelsanda
techstartups
plethoraofcopycatshavegotVCbackingwithscantattentiontoground
Regulationsforstartupsneed
tobemorerelaxed realities.

Asthefollowing11examplesillustrate,theresasmuchtobelearned
fromafailureasfromasuccess.

Dazo
Goldeninvestorsandbonafidefoundercertificationstillcouldntsave
thisone.TheGoogleIndiaMD,theAmazonIndiacountrymanager,the
FreeChargeCEO,andthefoundersofCommonFloor,TaxiForSure,and
YoChinawereallinvestorsinthisfoodstartup.Itsfounder,Shashank
KumarSinghal,wasthemobileproductheadforIndiasfirstbusticketing
siteRedBus,whohadqualifiedfromtheprestigiousIndianSchoolof
Business.HiscofounderMonicaRastogiwasequallywellqualified.Andyet,ithadtoshutdowninOctober
withinayearoflaunching.

Thestartupbeganasaninternetkitchenwithitsownchefsand
reliablepartnersservingafewlocalitiesinBengaluru.Butsoonthe
pressuretoscaleupmadeitpivotintoanaggregatorofrestaurantsas
itfocusedonthetechatthecuspoffoodandlogistics.Thismadeitdependent,however,onmanyrestaurant
partnerswhosefoodqualityanddeliveryefficiencywerebeyonditscontrol.

ThisisanexcerptfromTechinAsia.Youcanreadthefullarticlehere.

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