PepsiCos Change The

Game Challenge 2016

 ABOUT THE CONTEST

PepsiCo Change the Game Challenge gives students and

working professionals with up to 3 years of experience the
chance of a lifetime to win an international experience in an
international location and to travel to NYC and meet with
PepsiCo Chairman & CEO Indra Nooyi

We are looking for fresh and innovative talent from India

And Middle East

NOTE:This document is a Concept Note prepared only for Indian Universities.

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 CONTEST ROUNDS

Round 2: Round 3:
Round 1: Game
Business
UNIFIE Changing
Challenge
Are you Interview
Are you a
Creative? Are you a
visionary?
leader?

Grab a partner and take

Give us a futuristic product
the most creative selfie. Can you manage the stress
or service for PepsiCo.
Post it on our FB page and of this game changing
Convince us why it would
get maximum friends to interview?
work.
share and like it.

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 ELIGIBILITY
1 4
Students pursuing
graduation from all tude ts pursui g asters
campuses/ universities degree from all campuses/
(could be any year) universities.

2 5
Working professionals
with up to 3 years of Fresh graduates from all
experience from the last campuses/ universities.
degree

3
Streams:
Business Studies/ Management,Engineering,Finance,
Human Resources, Legal

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 Funnel of Shortlisting

XXX Registratio s for rou d U ifie

30% of the total entries received from India

Region Participants or 3,000 whichever is
lo er, shortlisted for rou d Busi ess
Challe ge

10 entries shortlisted for the

rou d Ga e Cha gi g
I ter ie

3 Best Teams declared

winners

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 Awards
For Final year students
Best Teams Ranking (*Final Year student is defined as a student who Other Years
has less than 1 year to complete the degree )

1.
1. Job offer in an international location
1st Best Team from each
2.A chance to travel to PepsiCo headquarters in 2.
regio Wi ers
New York City to meet with Chairman & CEO
Indra Nooyi and her leadership team.
International internship in an
international location for 2 months.
A chance to travel to PepsiCo
headquarters in New York City to meet
with Chairman & CEO Indra Nooyi and
her leadership team.

2nd Best Team from each

Internship in home country for a duration of
region Job offer in home country
2-3 months.
(1st Runners Up)
3rd Best Team for each Shadow business leader in the home country Shadow business leader in the home country
region and get a chance to live the possibilities at and get a chance to live the possibilities at
(2nd Runners Up) PepsiCo for a day. PepsiCo for a day.

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 Deep Dive

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 Registration and Unifie
Register in a team of two Take a unifie(unique selfie)
Read Rules and Regulations with maximum number of
people
Accept Terms and Conditions
Upload it on our website*
www.pepsicochangethegame.com
Also,like our FB page, post your
selfie on our FB
Pepsicochangethegame page and
tag as many friends as you can

For India Region:Top 30% or The most creative selfies with

Results to be announced on
3000 teams(whichever is less) maximum FB reach** will be
14th September
to be shortlisted shortlisted for the next round

*Website will go live on 1st September

**Reach is a function of likes/reactions/shares clearly visible on FB

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 Business challenge (Process)

Design a Product or Service around the Nutrition and Health theme which
PepsiCo could launch by 2020

Each team shall create an Elevator Pitch and a PowerPoint presentation

All the Elevator Pitch entries will be hosted on YouTube and the Team leads
should ask maximum friends to vote for their entries on YouTube.
Voting starts from day 1.

All the entries received till the Last Date of round 2 will be evaluated by
the panel of judges

Top 10 teams from each region will be announced on social Media

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 Capability Building by PepsiCo Leaders

The Organizers will organize

capability building sessions on how
Attend Capability to create a product strategy, to
Sessions by our explain PepsiCo nutrition portfolio &
Business leaders Marketing and social media through
as part of the a webcast, which needs to be
Business attended by the Teams as it will
Challenge Round support them in presenting the
elevator pitch and their business
case.

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 Game Changing Interview
The Final Interview is scheduled in the second week of
Oct 2016 for India Region

Team to get interviewed by PepsiCo Leaders &

External Business Leaders

Get interviewed by the world by receiving questions

LIVE through Social Media

Showcase presence of mind and real world

leadership in this unique interview

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 What is in it for the Campus?

Chance to win
Capability
an
building by
international
PepsiCo
role for High enthusiasm and leaders
students good quality talent will
be a natural attraction
point and the campus
would become a Campus winners
destination for campus may be
High visibility hiring this year!
across considered for
PepsiCos Pre-placement
global entity interviews in
select campuses

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 Thank You

August 25, 2016 14