MARKETING POTENTIAL OF MAGGI

Table No.1

AGE
BELOW 20 32
20-30 39
30-40 15
ABOVE 40 14
TOTAL 100

Figure No.1

AGE

14% BELOW 20
32% 20-30
15% 30-40
ABOVE 40

39%

Interpretation:
From the Figure No.1 shows that 20-30 age category people buy MAGGI more, but above 40
category people does not buy more maggi so the company has to induce them to buy the product.
 Table No. 2
GENDER
MALE 50
FEMALE 50
TOTAL 100

Figure No.2

Gender

MALE
FEMALE
50% 50%

Interpretation:
From the Figure No.2, it shows about the Gender who buys maggi product. Both male and
female both maggi equally.
Table No .3

MONTHLY INCOME
20K-25K 52
25K-30K 18
30K-35K 11
35K-40K 10
ABOVE 40K 9
TOTAL 100
Figure No.3

Monthly Income

9%
20K-25K
10% 25K-30K
30K-35K
11% 35K-40K
52%
ABOVE 40K

18%

Interpretation:
From the Figure No.3, it shows the chart of total income of households. This chart tells us the
categories between 20000-25000 are those who mostly buy maggi. This product is mostly not
preferred by elite people.
Table No. 4
 FAMILY SIZE
2 14
4 73
ABOVE 4 13
TOTAL 100

Figure No.4

Family Size

13% 14%

2
4
ABOVE 4

73%

Interpretation:
From the Figure No 4 ; the graph describes that the people whose family members who consume
Maggi , there are more consumption of Maggi , when they having a family strength of four members
prefer Maggi

Table No.5
 CONSUPTION OF
NOODLES

DAILY 12
WEEKLY TWICE 35
MONTHLY ONCE 33
RARELY 20
TOTAL 100
Figure No.5

Consumption of noodles

12%
20%

DAILY WEEKLY TWICE MONTHLY ONCE RARELY

35%

33%

Interpretation:
From the Figure No 5; the chart denotes that the peoples consume noodles. They prefer noodles
weekly twice and the consumer intake for monthly once.

Table No. 6
FAVOURITE NOODLES VARIETY
TOMATO 19
MASALA 58
CURRY 9
NORMAL 14
TOTAL 100
 Figure No.6

TOMATO
MASALA
CURRY
NORMAL

Interpretation:
From the Figure No 6 , the chart describes that the consumer of Maggi, who prefer
variety . The consumer mostly prefer Masala product in Maggi. So they want to make the other variety to
make the consumer attractive.

Table No.7
 FACTOR INDUCE YOU TO BUY
NOODLES
QUANTITY 8
TASTE 61
PREPRATION TIME 26
PRICE 5
TOTAL 100

Figure No.3

QUANTITY
TASTE
PREPRATION TIME
PRICE

Interpretation:
From the Figure No 7 the chart describes that the reason for consuming noodles. They
mostly prefer noodles for their taste preference then the preparation time is less than the other dish.

Table No.8
 YEARS OF CONSUMPTION
1 YEAR 10
2 YEARS 22
3 YEARS 15
MORE THAN 3 YEARS 53
TOTAL 100
Figure No.8

YEARS OF CONSUMPTION

10%
1 YEAR
2 YEARS
22% 3 YEARS

53% MORE THAN 3 YEARS

15%

Interpretation:
From the Figure No 8, the chart describes the number of years of consumption of
noodles. Most of the people consumes more than three years .

Table No.9

FAVOURITE BRAND NAME

TOP RAMEN 14
 YIPPEE 29
MAGGI 36
CHING'S SECRET 19
OTHERS 2
TOTAL 100
Figure No.9

FAVOURITE BRAND NAME

2%
14%
19%
TOP RAMEN
YIPPEE
MAGGI
CHING'S SECRET
OTHERS
29%

36%

Interpretation:
From the Figure No 9 the chart describes that the costumer preference about the variety
of noodles. Most of them are using Maggi and the next user is Yippee.

Table No.10

REASON FOR CHOOSING MAGGI

TASTE 38
 PRICE 13
EASY TO COOK 36
EASE OF AVAILABILITY 13
TOTAL 100

Figure No.10

REASON FOR CHOOSING MAGGI

13%

TASTE PRICE EASY TO COOK 38% EASE OF AVAILABILITY

36%

13%

Interpretation:
From the Figure No 10 the chart describes the reason for choosing Maggi. Most of them
prefer it is tasty and easy to cook which gives more comfort to the working women to prepare the dish at
any time.

Table No.11
 IS MAGGI YOUR FAVOURITE BRAND

YES 76

NO 24

TOTAL 100

Table No.11

IS MAGGI YOUR FAVOURITE BRAND

YES 24% NO

76%

Interpretation:
From the Figure no 11 . the chart describe the Maggi is favorite food or not.. Most of the
peoples prefers Maggi, which gives more improvement to the product.

Table No.12

I WILL TRY OTHER BRANDS IF TASTE IS SIMILAR

YES 71
 NO 29
TOTAL 100

Figure No.12

PREFER OTHER BRANDS IF TASTE IS SIMILAR

29%
YES NO

71%

Interpretation:
From the Figure no 12 ,the chart describe in future costumer will buy other brand when
the taste is similar to Maggi , most of them prefer the other brand if the taste is similar to Maggi. So if a
new brand is similar to Maggi taste costumer can prefer that product too.

Table No.13

PEOPLE LIKE TASTE OF MAGGI

 STRONGLY AGREE 26
AGREE 47
NEUTRAL 22
DISAGREE 1
STRONGLY DISAGREE 4
TOTAL 100

Figure No.13

PEOPLE LIKE THE TASTE OF MAGGI

1% 4%
STRONGLY AGREE
26% AGREE
22%
NEUTRAL
DISAGREE
STRONGLY DISAGREE

47%

Interpretation:
From the Figure no 13 the chart describes the consumer of maggi how much they prefer
maggi by taste, most of them normally prefer maggi by taste.
Table No.14

MORE VARIETIES IN MAGGI

STRONGLY AGREE 18
 AGREE 53
NEUTRAL 22
DISAGREE 4
STRONGLY DISAGREE 3
TOTAL 100

Figure No 14

MORE VARIETIES IN MAGGI

4% 3% STRONGLY AGREE
18%
AGREE
22% NEUTRAL
DISAGREE
STRONGLY DISAGREE

53%

Interpretation:
From the figure no 14 the chart describes the maggi products have more variety , the
consumer have a knowledge about the variety of maggi products they prefer more variety of maggi
products

Table No.15
 PACKAGE IS ATTRACTIVE
STRONGLY AGREE 19
AGREE 48
NEUTRAL 25
DISAGREE 5
STRONGLY DISAGREE 3
TOTAL 100

Figure No 15

PACKAGE IS ATTRACTIVE

STRONGLY AGREE
5%3%
19% AGREE
NEUTRAL
25% DISAGREE
STRONGLY DISAGREE

48%

Interpretation:
Form the figure no 15 , the chart describes the product of maggi packages is attracted by
the customers . The Maggi product package is attracted by the customers.

Table No.16

ADVERTISMENTS ARE RELAIABLE

 STRONGLY AGREE 28
AGREE 37
NEUTRAL 20
DISAGREE 11
STRONGLY DISAGREE 4
TOTAL 100

Figure No 16

ADVERTISMENTS ARE RELAIABLE

4%
11% STRONGLY AGREE
28% AGREE
NEUTRAL
DISAGREE
20% STRONGLY DISAGREE

37%

Interpretation:
From the figure no 16 , the chart describes the varies verities available in Maggi. The
majority of people agree the Maggi have so many varieties.

Table No.17

STICK TO MAGGI WITHOUT ANY OFFERS

 STRONGLY AGREE 21
AGREE 36
NEUTRAL 22
DISAGREE 13
STRONGLY DISAGREE 8
TOTAL 100

Figure No 17

STICK TO MAGGI WITHOUT ANY OFFERS

8% STRONGLY AGREE
21% AGREE
13%
NEUTRAL
DISAGREE
STRONGLY DISAGREE

22%

36%

Interpretation:
From the fig 17, the chart describes the number of people who will prefer Maggi
even if they dont get any offers. Most of the people are agreeing to prefer maggi without any
offers.
Table No.18
I AM SATISFIED WITH QUANTITY OF MAGGI
STRONGLY AGREE 21
 AGREE 32
NEUTRAL 22
DISAGREE 20
STRONGLY DISAGREE 5
TOTAL 100

Figure No 18

I AM SATISFIED WITH QUANTITY OF MAGGI

5%
21% STRONGLY AGREE
20% AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

22% 32%

Interpretation:
From the figure 18 , the chart describes about the peoples satisfaction with the quantity
of maggi. Majority of the people are satisfied with its quantity.

Table No.19

OPTING FOR NEW BRAND

STRONGLY AGREE 21
 AGREE 35
NEUTRAL 21
DISAGREE 18
STRONGLY DISAGREE 5
TOTAL 100

Figure No 19

OPTING FOR NEW BRAND

5% STRONGLY AGREE
21% AGREE
18%
NEUTRAL
DISAGREE
STRONGLY DISAGREE

21%
35%

Interpretation:
From the figure 19 the chart describes about the preference of maggi even if its price
raises. Majority of the people will rely upon maggi even if the price changes.

Table No.20

MAGGI NOODLES IS HEALTHIER

STRONGLY AGREE 16
 AGREE 23
NEUTRAL 27
DISAGREE 23
STRONGLY DISAGREE 11
TOTAL 100

Figure No 20

MAGGI NOODLES IS HEALTHIER

11% STRONGLY AGREE

16%
AGREE
NEUTRAL
DISAGREE
23%
STRONGLY DISAGREE
23%

27%

Interpretation:
From the figure 20 , the chart describes about the healthyness of consuming maggi.
Majority of them goes for neutral.

Table No.21
 BRAND LOYALITY
STRONGLY AGREE 22
AGREE 19
NEUTRAL 19
DISAGREE 18
STRONGLY DISAGREE 22
TOTAL 100

Figure No 21

BRAND LOYALITY

STRONGLY AGREE
22% 22%
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

18% 19%

19%

Interpretation:
From the above figure 21 the chart describes about the likeness of maggi and majority
of the people strongly agreed that they will not try any other brands.