April, 2017
Volume 2, Issue 6
SWA Named a top 10 most
admired company by fortune
We are an admired Company because of our People, whose pas-
sion and love for the cause that is Southwest are the reasons we
have appeared on this prestigious list for 23 consecutive years,
-Gary Kelly
Feb 16, 2017
Southwest Airlines Co. (NYSE: LUV) today was named to FOR-
TUNEs 2017 list of Worlds Most Admired Companies. Southwest
ranks #8, and is the only commercial airline among the Top 10.
This is Southwests 23rd consecutive year on the list.
We are an admired Company because of our People, whose
passion and love for the cause that is Southwest are the reasons
we have appeared on this prestigious list for 23 consecutive years,
said Gary Kelly, Chairman and Chief Executive Officer of South-
west Airlines. This particular recognition is especially rewarding
because its driven by input from leaders at other companies, and
our folks take great pride in this achievement.
FORTUNE partners with Korn Ferry Hay Group, a global man-
Read after the jump
Southwest.com
By:stockphoto
agement consulting firm, and asked executives, directors, and
security analysts from around the world to rate which companies
they admired most. Voters were able to select any company in any
industry that ranked in the top 25 percent of last years survey,
along with those that finished in the top 20 percent of their indus-
try.
In its 46th year of service, Dallas-based Southwest Airlines (NYSE:
LUV) continues to differentiate itself from other air carriers with
exemplary Customer Service delivered by more than 53,000
Employees to more than 100 million Customers annually. South-
west proudly operates a network of 101 destinations in the United
States and eight additional countries with more than 3,900 depar-
tures a day during peak travel season. Subject to requisite govern-
mental approvals, service to Grand Cayman begins June 4, 2017,
the same date service is scheduled to begin from Cincinnati.
Based on the U.S. Department of Transportations most recent
data, Southwest Airlines is the nations largest carrier in terms of
originating domestic passengers boarded. The Company operates
the largest fleet of Boeing aircraft in the world, the majority of
which are equipped with satellite-based WiFi providing gate-to-
gate connectivity. That connectivity enables Customers to use their
personal devices to view video on-demand movies and television
shows, as well as nearly 20 channels of free, live TV compliments
of our valued Partners.
Southwest created Transfarency, a philosophy which treats Cus-
tomers honestly and fairly, and in which low fares actually stay
low. Southwest is the only major U.S. airline to offer bags fly free
to everyone (first and second checked pieces of luggage, size and
weight limits apply, some airlines may allow free checked bags
on select routes or for qualified circumstances), and there are
no change fees, though fare differences might apply. The airline
proudly unveiled a bold new look: Heart. A new logo, aircraft
livery, interior design featuring a new seat and Flight Attendant
galley, Employee-designed uniforms, and an updated airport
experience all showcase the dedication of Southwest Employees
who connect Customers with whats important in their lives.
From its first flights on June 18, 1971, Southwest Airlines launched an
era of unprecedented affordability in air travel described by the U.S.
Department of Transportation as The Southwest Effect, a lowering
of fares and increase in passenger traffic whenever the carrier enters
new markets. With 44 consecutive years of profitability, Southwest
is one of the most honored airlines in the world, known for a triple
bottom line approach that contributes to the carriers performance and
protivity,the importance of its People and the communities they serve.
Cheers To This! Southwest
Airlines Toasts Customers
With Sparkling Wine
Southwest Airlines will now be serving wine on their
flights.
Southwest Airlines Co. (NYSE: LUV) today announced the ad-
dition of sparkling wine to the carriers onboard offerings, just in
time for Valentines Day. In line with pricing for its current pre-
mium beverage assortment (spirits, beer, and wine), Customers
21 years or older may purchase sparkling wine for $5 with a credit
card or valid Southwest drink coupon.
Weve heard from many Customers who desire sparkling wine as
a complement to our world famous Customer Service, said Sonya
Lacore, Southwest Airlines Vice President Inflight Operations.
We are pleased to add St Roc sparkling wine to the variety of
options our Customers may now enjoy onboard.
From our vineyards in France and Spain, Grands Chais de France
is deeply rooted in crafting quality European wines, said Grands
Chais de France CEO Joseph Helfrich. We are honored that
Southwest is offering our St Roc sparkling wine to their valued
By Shutterstocl
READ AFTER JUMMP
passengers. Sant!
In addition to beer, wine, and liquor, Southwest Airlines offers
complimentary non-alcoholic refreshments such as soft drinks,
juices, water, and coffee onboard all flights, along with peanuts
and pretzels. Additionally, complimentary snack assortments
are offered on longer-haul flights. Click here to view the current
Southwest Airlines inflight menu.
In its 46th year of service, Dallas-based Southwest Airlines (NYSE:
LUV) continues to differentiate itself from other air carriers with
exemplary Customer Service delivered by more than 53,000
Employees to more than 100 million Customers annually. South-
west proudly operates a network of 101 destinations in the United
States and eight additional countries with more than 3,900 depar-
tures a day during peak travel season. Subject to requisite govern-
mental approvals, service to Grand Cayman begins June 4, 2017,
the same date service is scheduled to begin from Cincinnati.
Based on the U.S. Department of Transportations most recent
data, Southwest Airlines is the nations largest carrier in terms of
originating domestic passengers boarded. The Company oper-
ates the largest fleet of Boeing aircraft in the world, the majority
of which are equipped with satellite-based WiFi providing gate-
to-gate connectivity. That connectivity enables Customers to
use their personal devices to view video on-demand movies and
television shows, as well as nearly 20 channels of free, live TV
shows, as well as nearly 20 channels of free, live TV compli-
ments of our valued Partners. Southwest created Transfarency,
a philosophy which treats Customers honestly and fairly, and in
which low fares actually stay low. Southwest is the only major
U.S. airline to offer bags fly free to everyone (first and second
checked pieces of luggage, size and weight limits apply, some
airlines may allow free checked bags on select routes or for qual-
ified circumstances), and there are no change fees, though fare
differences might apply. The airline proudly unveiled a bold new
look: Heart. A new logo, aircraft livery, interior design featur-
ing a new seat and Flight Attendant galley, Employee-designed
uniforms, and an updated airport experience all showcase the
dedication of Southwest Employees who connect Customers
with whats important in their lives.
Weve heard from many Cus-
tomers who desire sparkling
wine as a complement to our
world famous Customer Ser-
vice, - Sonya Lacore,
From its first flights on June 18, 1971, Southwest Airlines launched
an era of unprecedented affordability in air travel described by the
U.S. Department of Transportation as The Southwest Effect, a
lowering of fares and increase in passenger traffic whenever the
carrier enters new markets. With 44 consecutive years of profit-
ability, Southwest is one of the most honored airlines in the world,
known for a triple bottom line approach that contributes to the
carriers performance and productivity, the importance of its Peo-
ple and the communities they serve, and an overall commitment
to efficiency and the planet. The 2015 Southwest Airlines One
Report can be found at SouthwestOneReport.com.
Book Southwest Airlines low fares online at Southwest.com or by
phone at 800-I-FLY-SWA.
By Gettyphotos
Hispanic College Students to benefit
from 13-year partnership between South-
west Airlines and The Hispanic
Association of Colleges and Universities
By Shutterstock
Mar 7, 2017
DALLAS Southwest Airlines Co. (NYSE: LUV) and The His-
panic Association of Colleges and Universities (HACU) today
announced their partnership for the 13th annual Lnzate! / Take
Off! Program, which will provide selected Latino college students
with a designated number of trips on Southwest Airlines to travel
home to see family. Applicants must show economic need and be
enrolled in an undergraduate or graduate degree program at least
200 miles from home. Students can submit applications through
April 14, 2017, at www.hacu.net.
Education advocates and HACU leaders from across the country
will form a diverse selection panel this summer to choose the 2017
program recipients. For more information about the program,
please visit the HACU website.
HACU President and CEO Antonio R. Flores praised the
long-running partnership with Southwest Airlines as an import-
ant tool to keep high-achieving Latino students connected to their
families while completing their collegiate or graduate-level stud-
ies.
It is important for every student to be able to count on the emo-
tional support of their family while away at college. This is espe-
cially true for Hispanic students, many of whom are the first in
their family to attend an institution of higher education, Flores
said. The Lnzate! Travel Award Program, a successful partner-
ship between HACU and Southwest Airlines for over a decade,
keeps students close to the people who are their biggest supporters
in their journey to a degree.
Christine Ortega, Southwest Airlines Senior Advisor for Com-
munity Affairs & Grassroots, echoed that sentiment, highlighting
the value a family visit can have on a students decision to stay in
school.
We know that college can be an amazing experience, but it can
also be very difficult, Ortega said. Many of our participants have
told us the travel award helped keep them in school as opposed to
dropping out because they missed their home and family. At South-
west, we are passionate about connecting people to whats import-
ant in their lives and proud that we can play a small role in helping
so many Latino students fulfill their dreams.
More than 1,900 roundtrips have been awarded to students pur-
suing undergraduate and graduate degrees since the programs
inception in 2005.
The Hispanic Association of Colleges and Universities (HACU)
represents more than 470 colleges and universities committed to
Hispanic higher education success in the U.S., Puerto Rico, Latin
America and Spain. The associations headquarters are located in
San Antonio, Texas, with offices in Washington, D.C., and Sacra-
mento, California. HACU is the only national association rep-
resenting existing and emerging Hispanic-Serving Institutions
(HSIs). Information is available at www.hacu.net.
In its 46th year of service, Dallas-based Southwest Airlines
(NYSE: LUV) continues to differentiate itself from other air car-
riers with exemplary Customer Service delivered by more than
53,000 Employees to more than 100 million Customers annu-
ally. Southwest proudly operates a network of 101 destinations
in the United States and eight additional countries with more
than 3,900 departures a day during peak travel season. Subject
to requisite governmental approvals, service to Grand Cayman
begins June 4, 2017, the same date service is scheduled to begin
from Cincinnati.
Based on the U.S. Department of Transportations most recent
data, Southwest Airlines is the nations largest carrier in terms of
originating domestic passengers boarded. The Company oper-
ates the largest fleet of Boeing aircraft in the world, the majority
of which are equipped with satellite-based WiFi providing gate-
It is important for every student to be able
to count on the emotional support of their
family while away at college. This is especial-
ly true for Hispanic students, many of whom
are the first in their family to attend an in-
stitution of higher education, -Antonio R.
Flores
to-gate connectivity. That connectivity enables Customers to
use their personal devices to view video on-demand movies and
television shows, as well as nearly 20 channels of free, live TV
compliments of our valued Partners. Southwest created Trans-
farency, a philosophy which treats Customers honestly and fair-
ly, and in which low fares actually stay low. Southwest is the only
major U.S. airline to offer bags fly free to everyone (first and
second checked pieces of luggage, size and weight limits apply,
some airlines may allow free checked bags on select routes or for
qualified circumstances), and there are no change fees, though
fare differences might apply. The airline proudly unveiled a bold
new look: Heart. A new logo, aircraft livery, interior design
featuring a new seat and Flight Attendant galley, Employee-de-
signed uniforms, and an updated airport experience all showcase
the dedication of Southwest Employees who connect Customers
with whats important in their lives.