PharmExec... Purdue: A Model for Security Pardes Pharma is che Homela; d Security Depart- ment. From chemical finger- print analysis to GPS moni toring of its cargo trucks, the company takes it product security initiatives beyond © norm. “We must ensure ly is the stuff we nour plant efficacious and sate. bur we also have a responsib ty to the patient to ensure thar it g0es from here to there with- our problems,” Graham), Py says Aaron rdue’s vice- Jent of cor de corp rked for both” FDA and the Drug who has w Awe cy. Graham believes that companies that want to puarantee the safery y of their prod. ucts must work with law enforcement agencies. ~The trend has shifted away from the traditional IPR [incellectual property forcement, meaning ¢ focused on is more efficient anda much Purdue's focus on security has developed in response to the growing abuse, thefr, and Oxye he company’s counterfeiting In 2001, Purdue snici- ated a 10-part program to reduce drug abuse and diver- sion. (See chart below Within cach objective, the company has © ed and funded many programs. For example, in June 2003, it launched RxPATROL to collect, collate, and analyze information about pharm thefts across the country Purdue also holds seminars in which it educates pl macy owners about what they can do to prevent rob- beries—from installing closed-circuit televisions to backup cell phone alarms. Purdue a stab lished a che lib iso has nical fi ry where He Ww enforce 2 send sam ples of confiscated products that may he Purdue's or counterfeit look-alike nalyze the sample to deter- mine if the compound is They m dif Purdue al does ever thing it can to. products mov distribution system sa “We track our product satellite, 24 hours, w alarms tied to the ¥ and with lance. h the says Graham, w I'share that inforr my peers, they say, "We de ig like that in Latin America where cargo h flash. If you read cal papers in the Northe threar in the United S doing chis. Fver company has the same mitment to the patie the public.” —L.J. S