April 22

Cry Charity Shop

2017
CRY stand for Cardiac Risk in the Young, the main aim of cry is to
prevent young sudden cardiac deaths through awareness, Shaping your future
screening and research, and supporting affected families.
Shaping Your Future
The Background Information

Whose plan is this?

This plan is designed by <Student Name> for a charity shop business located in
London.

Business and owner details:

The business in consideration is a charity shop. Basically a charity shop is a retail
setup that intends to raise funds for a charity concern run under its name or
managed by it. Ted Antony has a rich and varied experience in running charity
organizations and leading fund-raising events for many aided establishments in
London. Currently this is the only store that Ted Antony runs and is linked with the
CRY Foundation for Child Welfare that is devoted to the primary rights of children
and teenagers up to the age of 18.

Business name:
Cry Charity Shop
Owner(s) name:
ABC
Business address and postcode:

XYZ
Business telephone number:
99999999
Business email address:
XYZ@gmail.com

Section one
Executive summary
Business summary:
The Cry Charity Shop mainly sells toys and other items that a child requires during

their years of nurturing and maturity. These include ranges of all items from

educational stuff to games and other products. The business intends to follow a

Copyright by www.hndassignments.co.uk
distributor model and the format of business in this store would be a retail one

which implies that it consists of goods from a variety of manufacturers.

Business aims: Maximise the revenue of the business by serving a larger and
premier customer base Increase the profits and thereby raise funds for the Cry
Foundation Expand the number of stores in the next five years
Additional Information: Provide quality products for children of London and
earn a strong reputation. Eventually setup a brand name and sell products under its
umbrella
Details of future training courses you or your team want to complete:
Essentially the team and the owner would need to undergo extensive training on
business development and sales, business planning and retail marketing and
operations

Section two
Products and services
2.1 What is the nature of your business?

a product
b service
c both

2.2 Describe the different types of product/service you are going to be selling:
Toys for infants and kids
Games for children

Copyright by www.hndassignments.co.uk
 Books and comics for all ages
Educational stuff

2.3 Additional information:

The products under the educational stuff category are encyclopaedias, CD ROMS
and related electronic gadgets meant to impart scholastic awareness to the children.
The books and comics would be for those between the age of 8 and 18 and certain
ones meant for kids beginning to read.
Section three
The business environment

3.1 Who are your customers?

Individuals
businesses
both

3.2 Describe your typical customer:

The typical customer for this business would belong to the second category.

Business would purchase the goods at bulk quantities and resell the same under

through different formats while institutional buyers shall include ones that may

purchase in wholesale for the use of their own organizations, like charity homes,

orphanages and others of the kind. Individuals, even though a part of the customer

base, form a very low proportion.

3.3 Where are your customers based?

London

3.4 What factors help your customers choose which business to buy from?
Location of the store

Price of the products

Copyright by www.hndassignments.co.uk
 Store format and layout

Ease of buying

Payment and Delivery options (in case of bulk purchases)

3.5 Have you sold products/services to customers already?

Yes
No
If you answered yes, give details:

Section four
Market research
4.1 What market information have you obtained so far?
With the growing recession a larger number of customers have become
increasingly interested in charity shops. As a result they have posed as serious
competitors to many leading retailers and high street merchants. The charity stores
have thereby changed their game plan accordingly.

4.2 Do you intend to conduct further market research? If so, discuss briefly:

Further market research would have to be conducted to know the exact number of
competitors and their names, what they sell and the market share they hold and
most importantly the target audience of their products.

4.2 Key findings from research:

The charity shops in U.K earn revenue of around 670 million pounds per annum
and their profits increase on an average of 12% annually. The causes that these
shops support are cancer treatment and research, child hospitals and issues and
animal charity. These businesses are mainly clustered in the suburban areas of
London, mostly in the shopping districts while there is a substantial spread all over
London also.

4.3 Additional information:

The physical setup of charity shops and the layouts have changed to become more
appeasing to the eye, thereby changing the image of the conventional charity
shops.

Copyright by www.hndassignments.co.uk
Section five
Marketing and Business Strategy
What are you going to do/ how are you going to market your products?

The Internet Referral Networks Flyers and Posters

Why have you chosen this marketing method?

The Internet is the most effective and latest medium to promote ones products.
Customer referrals, be it individuals or businesses, are an inseparable aspect of
marketing and found to be the most successful till date.
The cheapest and cost-effective medium of marketing to reach out to a larger
audience.
Section six
Competitor and market analysis

SWOT analysis:

Strengths Weaknesses
Can sell products at lower prices because High costs of operation/overhead
of tax exemption costs
No investors or ROI to consider Small budgets
Goodwill
Donations and fundraising
Volunteering staff

Opportunities Threats
Skilled staff working for non-monetary Susceptible to economic crisis
benefits like job satisfaction Competition
Ample grants offered even during
recessions
Shifting customers from high street stores

PEST analysis
PEST analysis (political, economical, social, technological) assesses a market,
including competitors, from the standpoint of a particular proposition or a business.

Copyright by www.hndassignments.co.uk
Political
Requirement to record the value of unsold goods as per new practices
threat
New government proposals on the cap of number of shops - threat

Economical
Recession favourable as the cost-conscious consumer shall move to charity
shops

Economic climate bound to affect demand however

Social
Need to establish a good brand image
Focussed marketing activities

Technological
Leverage on technology to aid different forms of selling and advertising

Could bring in new products like gift cards and e-payment

6.4 Unique Selling Point (USP):

Unique Selling Point (USP)

Big brands at a small price for the tiny consumer

Copyright by www.hndassignments.co.uk
Section seven
Operations and logistics
7.1 Production:
Since the shop is selling readymade goods, so no production facilities are there.
The need is to only procure from suppliers on a credit basis and sell to customers.

7.2 Delivery to customers:

Physical purchase at the stores, Online purchase, Phone orders

7.3 Payment methods and terms:

Cash Unless a registered or known customer, the cash is to received immediately.
For known customers, a credit period of 15 days shall be given. For institutional
buyers, the same shall be 30 days.
Credit Cards VISA, MASTER, AMEX shall be accepted
Cheques No post-dated cheques. In case of return cheques, applicable fees shall
be levied. Product shall be delivered only after complete payment received.
Net Banking Payment from all leading banks
In no case shall part payment be accepted.

7.4 Suppliers:

Name and Items required Payment Reasons for

location of and prices arrangements choosing supplier
supplier

NDA Toys Disney Frozen Payment after sale UKs largest

Toys (Bubble
of products wholesale toy
Tubs, Small Foil,
Party Pack, Credit period of 30 supplier
Coloring Set) 4.1
days
pounds 250
pieces
Disney Doc
McStuffins
Wholesale 5.23

Copyright by www.hndassignments.co.uk
 pounds - 250

The Toy Hex bug Warrior Payment on No.1 wholesaler in

30.46 pounds - 50
Wholesaler delivery after branded toys
packs
Hex bug Warrior testing
Battle Arena
quality/defects
54.15 pounds 50
packs
Hot wheels Stunt
Chargers 30.46
pounds 22 packs

Lakeland Activity Books Payment after sale Wide variety of

and Packs;
Childrens Books within 30 days children books
Nursery Rhyme
Books; Picture
Books 250 each
Price (2 5
pounds)

7.6 Equipment:

If being bought

Item required Already New or Purchased Price

owned? second hand? from

Display Racks N New Local vendor 25 pounds per

(3 nos.) rack

Storage N Secondhand Secondhand 10 pounds per

shelves (5 dealers shelf

Copyright by www.hndassignments.co.uk
nos.)

Computer, Y - - -
Printer and
Stationery

7.7 Transport:
One two wheeler; One truck for delivery purposes and small quantity procurement
7.8 Legal requirements:
Registration with HM Revenue and Customs
VAT Registration

7.9 Insurance requirements:

Stock and equipment to be insured

7.10 Management and staff:

Proprietor (Owner) 1
Manager 1
Storekeeper/Assistant 2
Delivery Boys 3
Security 1
TOTAL - 8

Copyright by www.hndassignments.co.uk