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    Julio Yoshiki
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    caso cerveza

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    caso cerveza

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    3 views1 page

    Caso

    Uploaded by

    Julio Yoshiki
    caso cerveza

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    CASO: MEGAFUSION DE BHRAMA Y ANTARCTICA: NACE AMBEV

    PREGUNTAS:

    1. Brahma y Antarctica siempre fueron competidoras tradicionales. ? Por qu


    cambiaron la competencia agresiva por la asociacin y la cooperacin?
    2. Haga un cotejo entre las posibles ventajas y desventajas de la megafusin para
    cada empresa.
    3. Desde su punto de vista. Qu factores llevaron a esa megafusin?
    4. Cmo ser la administracin de la nueva compaa en manos de enemigos
    tradicionales?

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