Professional Documents
Culture Documents
Age
Sl. no. No: of dealers percentage
young 7 14
middle 16 32
Old 18 38
All 9 18
Total 50 100
Figure 4.1
middle; 32%
Old; 36%
Gender
Sl. gender No: of percentage
No respondents
.
1 Male 34 68
2 female 16 32
total 50 100
Gender
Male female
Table 4.3
26%
From the above table 4.3, it is inferred that majority of the retailers have
been running the shop for above 10 years .and 16% new retailers have
entered recently.
Table 4.4
High; 12%
Satisfactory; 30%
Low; 58%
Yes No
Table 4.6
10%
90%
Yes No
Table 4.9
4 Push money 6%
5 Trade contests 9%
6 Discounts 17%
7 Free goods 14%
Total 100%
20%
15%
Sales
percentage
10% 20%
18% 17%
16%
14%
5% 9%
6%
0%
Trade allowance Pop displays Trade contests free goods
5 Trade contests 9%
6 Discounts 11%
7 Free goods 17%
Total 100%
From the above table , it is inferred that the effectiveness of various sales
promotion tools are; trade allowances 21%, deal loader 12%, pop displays
17%, push money 13%, trade contests 9%, discounts 11%, free goods
17%,etc. amongst these, trade allowances is most effective (21%) and trade
contests (9%)is least effective.
Effectiveness of various sales promotion tools
25%
20%
15%
21% Sales
10%
percentage
17% 17%
13%
12%
11%
5%
9%
0%
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16%
26%
58%
Bad; 12%
Fair; 20%
Good; 68%
From the above table 4.13, it is inferred that 68% of respondents say that
the credit policy of the company is good , 20% says fair and 12% says bad.
Table 4.14
Yes No
Table 4.15
Chart Title
Yes No
Table 4.16
Yes No
16%
84%
Table 4.17
Effectiveness of advertisement
media
Factors No. of dealers percentage
Television 19 38
Posture 12 24
Radio 8 16
News paper 11 22
Total 50 100
percentage 20
15
10
5
0
Television Posture Radio News paper
From the above table 38% of dealers say that the most effective media is TV
,24% of dealers have the opinion of posture, 16% of dealers say radio and
22% says newspaper is the effective one. Newspaper and posture has wide
range each ability so company use newspaper as well as TV.
Table 4.19
Yes No
Table 4.20
26%
Yes
No
74%
Table 4.21
Bad 12
Percentage
Fair 20
Good 68
0 10 20 30 40 50 60 70 80
From the above table 4.21, it is inferred that 68% of respondents says
nagarjuna product is good, 20% says fair and 12% says bad
Findings
Majority of the respondents consists of male retailers.
Suggestions
The company should exercise more care on its advertising
also.