Professional Documents
Culture Documents
Faculty of Engineering
University of Moratuwa
1.Objectives
To provide learning opportunities for participants to be familiar with strategic management concepts
and frameworks being pervasive in the literature, to be confident in evaluating the existing
frameworks in the light of knowledge about the emerging trends in the business contexts and to be
competent in analyzing business cases related to strategy issues and debates.
Ritson, Neil, Strategic Management Neil Ritson & Ventus Publishing ApS,
2011 (Downloadable at www.bookboon.com)
Fred R. David 2011) Strategic Management, 13/E, Pearson Publication
Hunger, J.D. & Wheelan, T.L (2009). Strategic Management, Addison-Wesley Longman Inc.
Mintzberg, H., Lampel, J., Quinn, J. B. & Ghoshal, S., (2003). The Strategy Process: Concepts,
Contexts, and Cases. Englewood Cliffs: Prentice Hall.
Stacey, R. D. (2003). Strategic Management and Organizational Dynamics, 4th ed. Harlow:
Pearson Education.
There are a number of journals that are very relevant to this Unit, including:
Long Range Planning, published by Strategic Planning Society and of the European Strategic
Planning Federation (www.lrp.ac).
*Please note that there are many other useful journals of strategic Management as well
which can be accessed through web.
A number of magazines and most newspapers publish reports, commentaries and analyses of
local businesses that are useful. Most are available in the Library and electronically.
Examples are:
International- The Economist, Wall Street Journal, Fortune, Financial Times, Business Week.
The library has a number of Texts and access to web based databases can be used to source
information. Search engines such as Google and Yahoo give access to useful sites, but require
discrimination in use. Material downloaded from these sites MUST include information to
demonstrate its credibility, such as author name, affiliation, etc.
3. Assessment
Continuous Assignment
1. Class Participation and Instant Quizzes 10%
2. In-class Case analysis and MCQs 10%
2: Group Presentations 15%
3. Written Analysis of a Case (WAC) 15%
50%
Final Exam (3 hours) 50%
Total 100%
4. Requirements and Regulations
Students are required to attend classes regularly and meet the deadlines on assigned work. For
each day delayed, 10% of marks will be deducted for late assignment/work. Copying another
persons work or giving or receiving aid during any test or examination is cheating. Any student
caught cheating will receive a failing grade regardless of marks earned on other assessed work.
When including others work in your assignment answers and reports, credit should be given and
appropriate citation formats must be used. Plagiarism is absolutely not tolerated. Both intext and
end-text referencing should generally be adopted.
5. Course Contents
Strategy Implementation
Managing Strategic Change
Session 10 : Chapter 10
Strategy Evaluation
Understanding Strategy development
Session 11 : Key Chapter 11
Strategic Management
Topics