Professional Documents
Culture Documents
1 INDUSTRY PROFILE
A soft drink also called soda, pop, coke ,soda pop, fizzy drink, tonic,
or carbonated beverage is a non-alcoholic beverage that typically contains water (often,
but not always carbonated water), a sweetener, and a flavoring agent. The sweetener may
be sugar, high-fructose corn syrup, or a sugar substitute (in the case of diet drinks). A soft
drink may also contain caffeine, fruit juice, or both.
The roots of soft drinks extend to ancient times. Two thousand years ago Greeks
and Romans recognized the medicinal value of mineral water and bathed in it for
relaxation, a practice that continues to the present. In the late 1700s Europeans and
Americans began drinking
The sparkling mineral water for its reputed therapeutic benefits. The first
imitation mineral water in the U.S. was patented in 1809. It was called "soda water" and
consisted of water and sodium bicarbonate mixed with acid to add effervescence.
Pharmacists in America and Europe experimented with myriad ingredients in the hope of
finding new remedies for various ailments. Already the flavored soda waters were hailed
as brain tonics for curing headaches, hangovers, and nervous afflictions.
Pharmacies equipped with "soda fountains" featuring the medicinal soda water
soon developed into regular meeting places for local populations. Flavored soda water
gained popularity not only for medicinal benefits but for the refreshing taste as well. The
market expanded in the 1830s when soda water was first sold in glass bottles. Filling and
capping the gaseous liquid in containers was a difficult process until 1850, when a
manual filling and corking machine was successfully designed. The term "soda pop"
originated in the 1860s from the popping sound of escaping gas as a soda bottle was
opened.
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New soda flavors constantly appeared on the market. Some of the more popular
flavors were ginger ale, sarsaparilla, root beer, lemon, and other fruit flavors. In the early
1880s pharmacists experimented with powerful stimulants to add to soda water, including
cola nuts and coca leaves. They were inspired by Bolivian Indian workers who chewed
coca leaves to ward off fatigue and by West African workers who chewed cola nuts as a
stimulant. In 1886 an Atlanta pharmacist, John Pemberton, took the fateful step of
combining coca with cola, thus creating what would become the world's most famous
drink, "Coca-Cola". The beverage was advertised as refreshing as well as therapeutic:
"French Wine ColaIdeal Nerve and Tonic Stimulant." A few years later another
pharmacist, Caleb Bradham, created "Pepsi-Cola" in North Carolina. Although the name
was a derivation of pepsin, an acid that aids digestion, Pepsi did not advertise the
beverage as having therapeutic benefits. By the early 20th century, most cola companies
focused their advertising on the refreshing aspects of their drinks.
Until the 1890s soft drinks were produced manually, from blowing bottles
individually to filling and packaging. During the following two decades automated
machinery greatly increased the productivity of soft drink plants. Probably the most
important development in bottling technology occurred with the invention of the "crown
cap" in 1892, which successfully contained the carbon dioxide gas in glass bottles. The
crown cap design endured for 70 years.
The advent of motor vehicles spawned further growth in the soft drink industry.
Vending machines, serving soft drinks in cups, became regular fixtures at service stations
across the country. In the late 1950s aluminum beverage cans were introduced, equipped
with convenient pull-ring tabs and later with stay-on tabs. Light-weight and break-
resistant plastic bottles came into use in the 1970s, though it was not until 1991 that the
soft drink industry used plastic PET (polyethylene terephthalate) on a wide scale.
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Soft drink manufacturers have been quick to respond to consumer preferences. In
1962 diet colas were introduced in response to the fashion of thinness for women. In the
1980s the growing health consciousness of the country led to the creation of caffeine-free
and low-sodium soft drinks. The 1990s ushered in clear colas that were colorless,
caffeine-free, and preservative-free.
Soft drinks by definition are carbonated drinks that are non-alcoholic. Carbonated
soft drinks are also referred to as soda, soda pop, pop, or tonic.
1798 - The term "soda water" first coined.
1810 - First U.S. patent issued for the manufacture of imitation mineral waters.
1819 - The "soda fountain" patented by Samuel Fahnestock.
1835 - The first bottled soda water in the U.S.
1850 - A manual hand & foot operated filling & corking device, first used for
bottling soda water.
1851 -Ginger ale created in Ireland.
1861 - The term "pop" first coined.
1874 - The first ice-cream soda sold.
1876 - Root beer mass produced for public sale.
1881 - The first cola-flavored beverage introduced.
1885 - Charles Aderton invented "Dr Pepper" in Waco, Texas.
1886 - Dr. John S. Pemberton invented "Coca-Cola" in Atlanta, Georgia.
1892 - William Painter invented the crown bottle cap.
1898 - "Pepsi-Cola" is invented by Caleb Bradham.
1899 - The first patent issued for a glass blowing machine, used to produce glass
bottles.
1913 - Motored gas trucks replaced horse drawn carriages as delivery vehicles.
1919 - The American Bottlers of Carbonated Beverages formed.
1920 - The U.S. Census reported that more than 5,000 bottlers now exist.
1921 - The first automatic vending machines dispensed sodas into cups.
1923 - Six-pack soft drink cartons called "Hom-Paks" created.
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1929 - The Howdy Company debuted its new drink "Bib-Label Lithiated Lemon-
Lime Sodas" later called "7 Up". Invented by Charles Leiper Grigg.
1934 - Applied color labels first used on soft drink bottles, the coloring was baked
on the face of the bottle.
1952 - The first diet soft drink sold called the "No-Cal Beverage" a gingerale sold
by Kirsch.
1957 - The first aluminum cans used.
1959 - The first diet cola sold.
1962 - The pull-ring tab first marketed by the Pittsburgh Brewing Company of
Pittsburgh, PA. The pull-ring tab was invented by Alcoa.
1963 - The Schlitz Brewing Company introduced the "Pop Top" beer can to the
nation in March, invented by Ermal Fraze of Kettering, Ohio.
1965 - Soft drinks in cans dispensed from vending machines.
1965 - The reseal-able top invented.
1966 - The American Bottlers of Carbonated Beverages renamed The National
Soft Drink Association.
1970 - Plastic bottles are used for soft drinks.
1973 - The PET (Polyethylene Terephthalate) bottle created.
1974 - The stay-on tab invented. Introduced by the Falls City Brewing Company
of Louisville, KY.
1979 - Mello Yello soft drink is introduced by the Coca Cola Company as
competition against Mountain Dew.
1981 - The "talking" vending machine invented.
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1.2 COMPANY PROFILE
HINDUSTAN COCA COLA BEVERAGES PVT.LTD
HISTORY OF HCCBPL, NEMAM
The Coca Cola Company is the worlds largest beverages company. The
companys best known product Coca Cola was invented by John Stith Pemberton in
1886. The Coca Cola formula and brand was brought in 1889 by Asa Candler who
incorporated the Coca Cola Company in 1892.
Coca Cola currently offers nearly 400 brands in over 200 countries or territories
and serves 1.5 billion servings each day. The Coca Cola Company is head quartered in
Atlanta, Georgia. Its current president and CEO is Muhtar Kent.
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Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and
satisfy peoples desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create
mutual, enduring value.
Profit: Maximize long-term return to share owners while being mindful of our overall
responsibilities.
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Employs approximately 8000 local people.
Indirectly creates employment for more than 1,50,000 people in India.
Branches of the Company
The country wide marketing office is located at Gurgaon Haryana. 4 Regional
offices in Haryana, Mumbai, Hyderabad, Kolkata. Over 50 manufacturing locations in
India. One manufacturing locations each in Maldives, Bhutan and Nepal.
Quality and Standards
Consumers across the globe choose Coca Cola more than a billion times every
day because it is:
The Symbol of Quality
Customer and Consumer Satisfaction
Leadership Team
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CEO India CBO & Region Director T. Krishnakumar
Executive Director (Legal & Company Secretary) Shukla Wassan
Chief Financial Officer (HCCB & Finance Head Region South Asia)
Harsh Kumar Bhutani
Executive Director (Market Operations) Rohit Gothi
Executive Director (Supply Chain) Sanjay Sharma
Executive Director (Human Resources) Gaurav Chaturvedi
PLANT PROFILE
Objectives
Establish, maintain and operate facilities to comply with all applicable
Environmental Safety and Health Laws Statutes and consents.
Formulating sound environmental objectives and targets and integrate a
continuous process review in all essential elements of corporate management.
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Conservation of natural resources specifically in water, energy and fuel by
continually improving its usage and wastage.
Working as a catalyst to enhance collection of post-consumer PET Bottles
through awareness programs and synergizing relevant agencies for getting better
pricing to the consumers.
Seek co-operation with Public, Private and Governmental Organizations in
identifying solution to relevant environmental issues.
Advertising initiatives are to be critically evaluated while advertising in Eco-
sensitive area. Do not put advertisements on Historical Monuments, Religious,
Political Buildings and Structures and other specially protected and sensitive
areas.
Using cooling equipments with environmental friendly technologies.
Managing felt operations in a manner to minimize environmental impact by
ensuring good maintenance, improving and tracking fuel efficiency and
managing wastes.
Ensuring procurement policies that consider the environmental impact of packing
materials and all direct and indirect process aids used within the operation.
Ensuring all operations implement ECO Management System and requirements
under 14001 before December 2004.
This policy has been communicated to all associates of Coca-Cola India to ensure
compliance and shall be made available to public and interested parties on demand.
Safety and Loss Prevention Policy:
We at Coca-Cola have high regard for all associates and are committed to provide
a Safe and Healthy work environment. We believe that Safety must function as an
integral part of each of our operations throughout the value chain. It is the responsibility
of the management to provide leadership in implementation of Safety standards and
programs. We also believe that it is the responsibility of each associate to ensure the
compliance of these programs.
Principles:
We proactively seek to identify and control potential health, workplace and fleet
safety hazards.
We strive to consistently adhere to standard operating procedures, which are
designed to prevent injury, illness and accidental loss to the person or
property.
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We establish and maintain programs to ensure the compliance with applicable
laws and regulations and wherever laws and regulations may not be adequately
protective or do not exist, we adopt The Coca-Cola Company standards.
We continually train and educate our associates to perform their job without
endangering themselves or others and also preventing vehicle accidents and
minimizing risk to property.
We prepare for potential emergencies to protect associates, prevent property
losses and business interruptions.
The success of this Safety and Loss Prevention Program is the responsibility of
everyone from Chief Executive Officer to the most recently hired associate.
BUSINESS PROFILE
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1.3 NATURE OF BUSINESS
The global nature of our business required that the coco-cola system has the
highest standard and process for ensuring consistent product safety and quality from our
concentrate production to our bottling and product delivery. We measure key product and
package quality attribute to ensure our beverage product in the market place meet
company requirement and consumer expectations. Consistency and reliability are critical
to our product quality and to meeting global regulatory requirement and company
standard.
This study would be useful to the management of the company to know the
satisfaction levels of employees and they can take measures to increase productivity. The
study made on the topic of Job Satisfaction and Organizational commitment will reveal
the factor of feelings of staffs.
This plant started in the year 1996 under a franchise. And coke in the year
2000 acquired Chennai bottling unit owned by POLACHI MAGALINGAM and started
its full fedged operations with 2 lines. In the year 2005 there were three lines and due to
some poor performance they came back again to 2 lines in 2007 and again they had come
to 3 lines.
PRODUCTS:
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Following are the product list of Coca Cola Company and only some of the
products are being manufactured at HCCBPL, Nemam.
Coco cola
Diet coke
Thums up
Fanta
Sprite
Limca
Mazza
Mazza milky delight
Minute maid pulpy orange
Coca-Cola
200 ml
Sprite
Carbonated soft drinks 300 ml
Fanta
400 ml
Limca
600 ml
Thumps Up
750 ml
Kinley Soda
1.25 Lts
2.25 Lts
200 ml
RGB Juice Maaza
250 ml
Minute Maid
Mango 200 ml
Tetra Juice
Mixed Fruit 250 ml
Apple
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1.6 COMPETITORS
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STRUCTURE ORGANIZATIONAL
NUMBER OF EMPLOYEES
1 MANAGERS 012
2 STAFF 040
3 206
WORKMEN
This plant started in the year 1996 under a franchise. And coke in the year 2000
acquired Chennai bottling unit owned by POLACHI MAGALINGAM and started its full
fedged operations with 2 lines. In the year 2005 there were three lines and due to some
poor performance they came back again to 2 lines in 2007 and again they had come to 3
lines.
2.2 Duties and Responsibilities of Department Heads
Production Department
Human resource Department
Finance Department
Marketing Department
Information system Department
2.3 ORGANIZATIONAL CHART
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TEAM LEAER
SALES ZONEL
HEAD
EXECUTIVE
TEAM LEADER
OPERTIONAL
ZONEL HEAD
EXECUTIVE
TEAM LEADER
PERSONAL
AFFAIRS ZONEL
HEAD
EXECUTIVE
TEAM LEADER
TAMILNADU ZONEL VICE
ZONE PRESIDENT LEGAL ZONEL
HEAD
EXECUTIVE
TRANPORT
ZONEL HEAD
RTM ZONEL
HEAD
DEPOTS ZONEL
HEAD
EXECUTIVE
HR MANAGER
TEAM LEADER
SUPPLY CHAIN
EXECUTIVE
ZONEL HEAD
PRODUCTION
MANAGER
TEAM LEADER
EXECUTIVE
FINANCE
MANAGER
TEAM LEADER
FACTORY
PLANT ZONEL MANAGER
HEAD
EXECUTIVE
SHIPPING
MANAGER
TEAM LEADER
EXECUTIVE
MAINTANENCE
MANAGER
TEAM LEADER
EXECUTIVE
QUALITY
MANAGER
TEAM LEADER
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3.1 PRODUCTION DEPARTMENT
Production is the process by which goods & services are created. In other words,
it transforms the input into output with the help of certain production process in a
manufacturing organization, man materials & equipments are employed to produce goods
& commodities.
Production department mainly associated with the factory management as the
problems of production receipt the development of factory systems. Before the evolution
of factory system, Manufacturing activities are carried on by single person therefore
question of production management didnt arise but with the inception of factory system,
the situation changed so many problems of production were begun to creep up necessity
arose to taking with the problems of production.
According to A.W field production management is the process of planning
regulating the operations of that part of an enterprise which is responsible for actual
reinsertion of materials into finished products.
Hindustan Coca-Cola Beverages Private Limited is having its production units in
Nemam with a central warehouse. The production of soft drinks like Nimbooz, Minute
Maid in Bangalore units and Kindley water bottle in Kangaikondan plant. Other soft
drinks like Coca-Cola, Fanta, Maaza, Limca, Sprite, Thumps Up are produced in Nemam
plant.
The bottles will be rinsed first with hot water and hot air will be blown to dry the
bottles and it will go to the filling section and from there to the capping section. After
capping and sealing it will be going to the labeling section and from there to the capping
section. After capping and sealing it will be going to the labeling section and from there
to the packing section in all these operations controlled by PLC system, at each point,
there will be a censoring option so as to avoid false filling. This helps in reducing the
wastages. The same system will fill the entire liquid product like Maaza and other soft
drink concentrates.
Raw materials for production:
For production of Maaza
Raw Syrup
Mango pulp
Treated Water.
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For Production of Fanta
o Raw syrup
o Orange pulp
o Treated water
o CO2 gases.
STORAGE
Production Process:
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3.2 HUMAN RESOURCE DEPARTMENT
Human Resource Management in the sense of getting things done through people
is an essential part of every managers responsibility. Today, no member in an
organization would disagree with the statement that people are the most valuable asset
of an organization. Thus it is clear that human resource is the most valuable resource in
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any organization because it can function only through people. L.F Urwick says,
Business houses are made or broken in the long run not by markets or capital, patents or
equipment, but men. In the broad sense human resource can be defined as the
knowledge, skills, creative abilities, talents, aptitude obtained in the population.
Edwin B Flippo defines personal management / human resource management as
the planning, organizing, directing & controlling, of the procurement, development,
compensation, integration, maintenance & reproduction of human resource to the end
that individuals, organizational & social objectives are established.
Human resource is a term used to describe the individual who comprise the work
force of an organization, although it is also applied in labour economics. Human resource
is also the name of the function within an organization charged with overall responsibility
for implementing strategies and policies relating to the management of individual.
Human resource may set strategies and develop policies, standards, systems, and process
that implement these strategies in a whole range of areas.
The origin of the function arose in organization that introduction welfare
management practices and also in those in those that adopted the principles of scientific
management from these terms emerged a largely administrative management activity.
Co-ordination a range of worker related processes and becoming known, in time as the
personnel function. Human resource progressively becomes the more usual name for this
function, in the first instance in the United States as well as multilateral corporation.
Recruitment and selection.
Organization development.
Training and development.
Industrial and employee relations.
Human resource analysis and workforce personnel data management.
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Action oriented - All the activities are undertaken to solve personnel problem to
active both organizational & personal objectives.
Continuous function - This function takes place in the business continuously from
its commencement to closure.
Development of human resource - The knowledge, capability, skill &
potentialities of employees are developed to achieve both individuals &
organizational goals.
Pervasive in nature - HRM found to exist in business as well as non business
organizations such as education, health care, recreation & the like.
Achievement of objectives - Human resource management is an essential element
the helps and organization to achieve its objectives in the future by providing
competent & well motivated employees.
Human Behaviors - It is concerned with employees behavioral emotional & their
social aspects.
New Discipline - As a discipline human resource management is of a recent
origin.
HR manager
Admin HR Sales HR
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Recruitment and selection Process:
Recruitment process is processed by both Internal and External process.
The Internal process is based on senior level
recommendation.
The External process is based on Consultancy based.
This act also is a social security measure of the government. The fund is
managed by board of trustees which is a corporate body. The salary to the workers as
the following form,
Salary =Basic pay + Dearness Allowance
12% of Employee share
8.33% Pension
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1st time 6am - 2 pm
2nd time 2 pm 10 pm
They are providing one hour for lunch interval and when they need relax means
they can take a break.
Leaves
Leaves are provided to the workers according to the government rules. Leaves
include 13 holidays in one year, such as, Republic day, Gandhi Gayanthi, May Day,
Onam etc. Other leaves are casual leaves 12 days in a year and sick leave 15 days in a
year. If any emergency case means they can take leave with their head permission.
Payment of Wages
Wages are paid by the company according to the minimum wages Act. Basic pay
is paid as per govt. rule & is fixed throughout the period. D.A. is variable by the passage
of years. Casual labours are paid on daily basis. Wages are fixed according to their
position and based on their work and skill.
Time Office
Time office consists of manpower planning, leave management, shift
management, overtime management and reporting tools.
The time office can maintain only the labour- records. Such as:
Attendance
Working hours
Absenteeism
Welfare Activities
All welfare schemes can also given in the time office under HR Department
Canteen facility
Rest room facility
Latrine facility
First aid facility
Company provide the products to workers at a wholesale rate
Medical facilities
Provident fund
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Transport facility
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Accounts Receivable means the money is received for the banks and
other sources also. Under this, there are one head and 2 manager and some
executives are there.
Financial Services
Banking
The banking activities are conducted by Citi Bank.
Annual Report
As per the provisions of the companies Act 1956, the company prepares annual
report, which passed in the annual general meeting by the shareholders.
Two types of sales occurs .They are
Distributor
Direct Sales.
Cash received and then they supply of the products for distributors.
Products supplied and then they receives the cash is direct sales.
Profit and Loss
Book keeping
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The finance department is responsible for keeping track of all sales and capital
spending at a business.
Payment Process:
Purchase Requisition (PR)
Stores
Quality Clearance
Tax Clearance
Billing Process
Stores GRN, SRN RM storage Marking GRN, SRN for invoice bill.
Tax Clearance Tax if any means it will be cleared in this place by finance executive.
By this type of process only the finance executives make the payment to their valuable
suppliers.
o Budget
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o Fund management
o Receipt
o Payment
o Bills
o Financial Balance
o Statutory compliments
Budget
Fund Management
The management of the cash flow of a financial institution. The funds manager
ensures that the maturity schedules of the deposits coincide with the demand for
loans. To do this, the manager looks at both the liabilities and the assets which influence
the banks ability to issue credit.
Payment
A payment is the transfer of money from one party (such as a person or company)
to another. A payment is usually made in exchange for the provision of goods, services or
both, or to fulfill a legal obligation. Payment divisions,
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Vendor
Salary
Sales Operation
Sales operations are a set of business activities and processes that help a sales
organization run effectively, efficiently and in support of business strategies and
objectives.
Sales operations help sales leaders make sound and timely business decisions to
drive short term and long term performance, help sales leaders align selling resources
with the greatest opportunities in the most cost effective ways, help ensure all sales
personnel are treated fairly and are paid accurately, help improve sales performance
through better processes, technology and methodologies, help to improve employee
morale. Ultimately sales operations activities significantly contribute to the success of a
sales organization and that organizations ability to meet/exceed business targets.
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- Access to Distribution
Threat of substitutes
- Relative Price
- Performance Relationship of Substitutes
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