India News Communications won 360 degree communications

mandate for OLM

Delhi/NCR, 25 April, 2017: India News Communications, an INCL Group Company,

has won the communication and branding mandate for Odisha Livelihoods Mission
(OLM). INCL Group had to succeed in multi-agency EOI cum RFP. The agency,
backed with a fully integrated and packed, strategic and creative presentation, won
the account for both the assignments which can broadly be stated as 360 degree
communications and branding mandate.

OLM was launched in 2011 under the aegis of the National Rural Livelihoods Mission
(NRLM) Aajeevika. The Missions objective is to reduce rural poverty in Odisha by
creating and strengthening community based institutions, which can function as
pathways to sustainable livelihoods. The Mission is currently being implemented
intensively in 107 blocks and the remaining 207 blocks will be brought under the
Mission fold by 2018-19, through a phased approach. The Mission seeks to alleviate
rural poverty by creating and nurturing of the poor which will in turn mediate the
livelihoods of the rural poor masses.

Mr. Prashant Kumar, Director and CEO, INCL Group shared his views about the new
account win and said, We worked really hard for this. To think and plan
communication strategies in order to quench the 360 degree communication thirst
of the client with a different linguistic background is very challenging and
interesting at the same time. While working on the presentations, we were hopeful
and confident about the profound research the team did. We all are excited for the
win and the kind of insight and clear perspective we experienced from the part of
OLM made our determination stronger. We have got a very good chance to show our
strategic and creative mettle in the assignments desired.

Broadly, there are two dimensions for the scope of work. First, designing and
execution of media plan & media relations and second, supporting development of
communication and branding which includes all the communication and branding
services making it a 360 degree mandate. To get a right account with a right
approach at the right time feels amazing and we are looking forward to begin the
brainstorming process for entire planning and packaging of the work.

INCL Group is a bouquet of four entities viz. India News Communications, Macaw
Communication & Advertisements, First Take and Digital War Room for PR
Communications, Branding & Advertising, Film Production & Promotion and Digital
marketing respectively. Their diverse client portfolio include International Tractors
Limited, Kamdhenu Limited, Pawan Hans Limited, Powergrid, MTNL etc.