PROJECT EXECUTIVE SUMMARY

Title of the Study Establishment of Dance and Fitness

Studio in Calamba City

Name of the proponents: Isabel F. Marcelo

Alexander Q. Ochinang Jr.

Joseph Salvador G. Rigonan

Trixia Mae O. Umandap

A. Company Name JAST Dance and Fitness Studio
B. Location Brgy. Poblacion,Calamba City
C. Descriptive definition The proposed project will establish a

dance and fitness studio that will

provide rental services and dance

workshops to our target market. The

proposed business will offer high

quality services to our clients.

D. Project long-range The proposed project aims to expand

objectives its capacity to accommodate more

clients; expand the genres offered; and

expand the business to other areas

which is densely populated.

E. Feasibility Criterion Places like dance studio where dancers

can hone their talent are in demand

nowadays which creates potential

demand for studio rental. Also the

growing concern for physical fitness

and health contributes to the

 increasing demand for the service
F. Highlights of the

project The proponents found out that there

1. History
was no existing dance studio rental

and dance workshop in Brgy.

Poblacion.
2. Project time table
The project requires one year for the
3. Nature of the
business preparation.
business
The proposed business will offer

services like studio rental and dance

4. Mode of financing workshops for aspiring dancers.

5. Cost of Investment The source of investment would come

from the financing partners.

The starting cost for establishing the

business is

P760,000.00
G. Major assumptions and

summary of findings

and conclusions
1. Market feasibility
The target market of the proposed

business is Calamba City particularly

2. Technical feasibility Brgy. Poblacion. The business will be

endorse through social media and by

3. Organizational and giving free one zumba dance lesson to

 management a barangay, and a dance contest open

feasibility to all.

The total service cost for studio rental

is P865,236.03; for dance workshop is

P94,189.80; and for zumba is

4. Financial feasibility P32,183.40.

The business is in the form of

partnership. The organizational

5. Socio-economic structure is composed of the partners,

feasibility studio administrator, dance instructors,

front desk officer, utility personnel, and

security personnel.

The initial investment of the proposed

business is P760,000.00 which is

6. Environmental expected to have a return of 1 year and

feasibility 4 months.

The proposed business will help

decrease the unemployment rate

within the area by providing job

opportunities. Also the project will

provide additional revenue to the

government through taxes.

Proper disposal and management of

the waste will be carry out to avoid

further harm to the employees,

customers and the surrounding

businesses.