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4.

0 Lean Canvas

PROBLEM SOLUTION UNIQUE UNFAIR CUSTOMER


1. Design of 1. Research VALUE ADVANTAGE SEGMENTS
Packaging and PROPOSITIO S 1. Governme
2. Promotion Developme NS 1. Reputation nt
3. Unskilled nt on 1. Local 2. Developme departmen
workers packaging bakery nt of t
2. Improve product product 2. Retail shop
company 2. Secret 3. No Adwords 3. School
marketing recipe from Canteen
3. Training Roti Abduls 4. Supplier
and courses family
3. Certify
Halal by
KEY JAKIM CHANNELS
METRICS 4. Sdn.Bhd 1. Web site
1. Number of Company 2. Social
prospect/cu Media
stomer (Facebook,
2. Integrate Twitter &
with 3rd etc)
party 3. Corporate
related Social
halal issue Responsibili
3. Halal ty (CSR)
bakery
products

COST STRUCTURE REVENUE STREAMS


1. Cost of new design on Plastic 1. Cost of bread before new
Packaging: packaging:
a. RM 5.00 x 140 Packet bundle (100 RM 1.70 (White bread)
pcs plastic= RM 700.00 2. Cost of bread after new packaging:
b. Plastic used per day: RM 1.70 (White bread)
140 Packet bundle (14,000 bakery
production per day) x RM 5.00 = Company still generate same
RM 700.00 revenue even need to do new
c. Plastic used per month: design on packaging of bakery
140 Packet bundle x 24 days products.
operation day= 3,360 Packet Roti Abduls can predict
bundle improvement of sales after new
d. Cost per month for plastic packaging bakery products, due to
packaging: attraction of design on plastic
RM 700.00 x 24 days operation= packaging.
RM 16,800.00
Total=RM16,800.00
2. Cost of Promotion:
a. Package create and design
new web site:
RM 1500.00
b. Others cost of promotion:
RM 1000.00
Total=RM2500.00

4.1 Lean Canvas Analysis

Lean Canvas is introduced by Ash Maurya in the book Running Lean: Iterate from
Plan A to a Plan That Works. It is a single page business model, derived from Alex
Osterwalders Business Model Canvas, and incorporating Lean Startup principles.
Main objective with Lean Canvas is to make it as actionable as possible while
staying entrepreneur-focused. The canvas contains sections for the key
information required to make a go/no-go decision on starting up a new venture.
Lean canvas target is for Start-up businesses purely bucan be used for NPD
assessment. The focus lean canvas is for entrepreneurs primarily and also for
stakeholders and investors secondary. For lean canvas customer element they
does not lay much emphasis on customer segments because startups have no
known or tested products to sell. The approach of lean canvas is it begins with
the problem, a proposed solution, the channels to achieving the solution, costs
involved and the anticipated revenue streams. Lean canvas element of
competition it assesses whether the business has an unfair advantage over the
rest and how to capitalize on it for better grounding. The lean canvas application
element is on a simple problem-solution oriented approach which enables the
entrepreneur to develop step-by-step.

4.1.1 Problem

For Roti Abduls, this company have faced 3 problem or issue related to their
business performance. The problem that Roti Abduls has facing which is related
with their internal organization, the first problem is Roti Abduls bakery design on
product packaging?, secondly is problem with marketing part whereas the
promotion of the company has do before this is not unpractically with the
environment. And thirdly is lacking on skilled of workers related with production
of bakery. Roti Abduls workers not have any qualification related with bakery
processing and production, beside that the workers dont have any additional
skill on behaviour intention to perform their duties.

4.1.2 Customer Segements

4.1.3 Unique Value Propositions


In unique value propositions, Roti Abduls have vary successful on their
background of business. Roti Abduls has a unique value propositions such as,
Roti Abduls is a local company that produce bakery product. This is what makes
Roti Abdul is unique that others bakery product company. Besides that, Roti
Abduls recipe on bakery product is totally made by Mr Abdul Wahid family. This
secret recipe of bakery product made is a generation to generation that been
continue by Mr Abdul Wahid. This is what makes Roti Abduls company have a
unique value propositions on bakery product. Other than that, Roti Abduls
company bakery product is certified halal by Department of Islamic Development
Malaysia (JAKIM) to produce at market. This what makes Roti Abduls Company
have additional value from their competitors. Because, to get Halal certificate
from JAKIM is not easy. Roti Abduls Company need to comply from various aspect
to fulfil the guidelines that set up by authorities such JAKIM and Ministry of Health
(MOH).

4.1.4 Solutions

The analysis have been due on Roti Abduls company, there is related on surplus
of their revenue. Based on analysis has been doing at the problem, effectively
solutions has found and to see relation of the problem with the solution. On the
solution, that has three key for solution of the problem which is Roti Abduls need
to do is research and development on designing bakery product packaging.
Besides that, Mr Abdul Wahid also needs to do the improvement on company
marketing management. With the improvement on marketing part, roti Abduls
can increase the revenue sales in the next following month. Mr Abdul Wahid as
an owner and managing director at roti Abduls company necessary to recharge
back on company marketing plan, especially on promotion part.

Based on the observation of design product packaging, the current packaging is


not has any design that can attract consumer. Roti Abduls need to appoint
external party, a special designer of product packaging to help this company to
create a new packaging that can give more power on looking of product. Design
of packaging is a first impression about the product, consumer doesnt know
about the quality product. But, consumer will buy some product if that packaging
looks interesting. Other than, the third issue for Roti Abduls company is based
on their workers doesnt have a good skilled and certificate on making bakery
product. For this part, to train their workers to become skilful on their duties Roti
Abduls company can send their workers to training and courses related with
making bakery product. This will improve the quality of Roti Abduls company
bakery product, because the workers have a skilled to make bakery product.

4.1.5 Channels

Roti Abduls Company has identified several of channel to reach at their


customer segement on promoting Roti Abduls bakery products. The top of
channed that can reach to Roti Abduls Company customer segement is through
developing Roti Abduls web site, currently roti Abduls dont have any web site
which introduce about this company. On this issue has make roti Abduls weak
from their marketing part, because consumer didnt get any information about
roti Abduls bakery product. Through creating the web site will help improving of
roti Abduls bakery product and developed their branding because consumer can
easily to searching roti Abduls bakery procduct through internet. Besides that,
the way to get free marketing strategy promotion is based on social media
networking. With social media such as, facebook, twitter, you tube and etc can
help roti Abduls Company to promote their bakery products on the social media
network. All this kind of social media is totally free, the management of roti
Abduls Company just need to create an account and making update related with
their bakery product. The update related with bakery product is such as, new
promotion on bakery product and introducing of new product with all this can
help roti Abduls Company to improve and introduce their branding. Roti Abduls
Company need to make a bang on industry with corporate social responsibility
(CSR), management of roti Abduls Company should have closed relation with
society. This will make society to known roti Abduls bakery product very well.

4.1.6 Revenue Streams

For this revenue streams analysis, roti Abduls Company has need to do business
process reengineering on their product packaging. New design on plastic
packaging will be created to make roti Abduls bakery product being well-known
and interesting. To designing new bakery plastic packaging is not need for roti
Abduls Company to spend much, because they just ask to supplier of plastic
packaging to change the design. However, the design at bakery plastic
packaging must be create by expert. This is as long term investment that roti
Abduls Company need to make it. From new design on plastic packaging, roti
Abduls Company can predict some improvement on their business.

4.1.7 Cost structure

On the cost structure, roti Abduls Company management had make several
calculation regarding on costing that company need to spend. To ensure the
company going growth, management of company should take additional value
on their product packaging. On the product packaging cost, roti Abduls Company
have been supplier that produce to them a bakery plastic packaging. Total for
monthly expanditure on bakery plastic packaging is around RM16,800.00.
However, to make the design on plastic packaging get interested roti Abduls
management need to come out with a new design and the new design on bakery
plastic packaging need to send to the supplier of plastic packaging. The cost that
need to be covered by company that produce plastic packaging is still same, the
company that supply bakery plastic packaging only need to put a new design on
the plastic for roti Abduls Company. The other cost is related with promotion, roti
Abduls Company need to pay to the creator of web site is around RM1500.00,
the creator of web site will design roti Abduls Company web site with a good
information. With the web site had been create, it will help roti Abduls bakery
product being well-known by consumer. Besides that, other cost will covers on
promotion part which is total around RM1000.00.

4.1.8 Key metrics


Meanwhile, on the key metrics part that will make roti Abduls Company predict
on what they will get on future after do some changing and innovation on their
marketing strategy. Firstly, number of prospect customer will increase based on
innovation at bakery product packaging. Secondly is, after creating a new web
site roti Abduls Company name will being well-known by all parties it will make
integrate with 3rd party related halal issue. This will be an advantage for roti
Abduls Company in improve company brand. And the third which is related with
halal bakery products, roti Abduls Company will ensure their bakery product will
always certified halal.

4.1.9 Unfair advantage

The unfair advantage currently for roti Abduls Company is based on reputation,
development of product, and no adwords. Roti Abduls reputation is not big such
others competitor in produce bakery product, roti Abduls brand only penetrate in
market on several way such as supply bakery to some of government
department and sell bakery product to local retailer. This make roti Abduls didnt
get a big reputation on market. Roti Abdul Company management also didnt
focused on product development, management of company only focus on
produce bakery product such what demand has request and this make roti
Abduls Company never to develop a new product. And currently in roti Abduls
Company they never have adwords related with company name and their bakery
product. This is unfair advantage, because others competitor has doing well on
adwords their bakery product in market. Meanwhile, roti Abduls never use this
channel to promote their bakery product.

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