Application Form

Tips on filling up this form

a. To be filled up by the founder of the firm.

b. Send the completed form to info@venturenursery.com

c. Keep saving the form often, by hitting SAVE button below, so that you do not lose any information.

d. Have fun while filling up this form. We need information, but you can be interesting while giving it to us.

e. Try avoiding usage of management jargon and clichs, you will get many chances of using them later. In the
application, use real English language.

f. Do remember, while we need you to answer each question honestly and clearly, this is not an examination, so there
are no right or wrong answers.

Founding Team Informations

1. Please introduce yourself in 150 words [focus on your achievements, what drives you, your educational
and professional and family background. We do not need your full resume, just what matters most.

Mohammad Aarif

Schooling from Delhi, law graduate from NLU Lucknow. Father runs garment
business.

Debating, Extempores, Theatre, Quizzing, Radio, Food.

Table Tennis, Skating, Swimming

Organised various fests in college.

Work ex: Radio mirchi Lucknow, creative head for NGO (care about people).

2. If you already have a founding team, please introduce each member in 150 words.

o Mohammad Aarif Bilgrami: Poem recitation competition in class 4 th to arguments in

court.completed my graduation in law. Worked in radio and education industry. Ran
my own canteen in law school. Organised various fests in my college which
encouraged me to enter food business.
 o Anu singh: Seen various ups and down since class tenth and started my first B.P.O
venture in class tenth since then i never looked back and focussed on my education
as well as my business. I love table tennis like my co-founder. Having entered the
business line at early age gave me a broader outlook of the world and made me more
self sufficient and confident.

o Asad Ayub - Marketing and Technical Advisor who currently working in R&D
Consultants as BUSINESS ADVISOR in IB GROUP,Greece.

He has earkier worked for SALSOFT TECHNOLOGIES (SOFTWARE HOUSE) as an

research and development consultant/ Business analyst and project manager. He has
earlier worked for R WORLD(TV Channel) business consultant head of pre and post
production department. He has overall 15 year experience in Buisness consulting and
Research Development.

3) Take a minute to tell us about yourselves as a team. How do you know each other? Where and in
what context did you meet? What is keeping you together?

Though we found it later on that we were writing the entrance test CLAT in the same room
which was a big co-incidence .Further moving to the same college and corridor, indeed
something was destined. Hostel neighbours room no 32-34.

Anu was an electronic geek always into his business over his laptop and almost every
possible electronic gadget in his room and I was a bit studious in early days till I found my
interest in co curricular activities. We both were known for our cleanliness and discipline we
maintained in our rooms everything neat and clean, properly managed.

He used to do business over Skype and use to guide me how he manages everything. We
have similar backgrounds; belong to the same city and same college. We have many traits in
common. We wanted to do something big for the society to bring a change. We have similar
roots: working since our school days as we always used to run short of money in our school
days, so always running for work.

4) As individuals, how soon do you need to earn an income?

Being beginners but sound enough to understand practicalities of life and some business
ethics. We believe in Hard work. It may turn out to be late but success will surely come.
Money is not always the answer for business: satisfaction is and. There will be a time
when you will have what you cant count. Business is like marital relationship of
PRODUCT and MARKETING both have to be compatible and good in order to live long.
5) If you have any professional advisors, please introduce them here. Dont forget to mention how you
got to know them and how involved they are with your firm. Do you have a financial arrangement with
them?

MESS CONTRACTOR : as we were a part of our college mess committee we share a unique
bond with our mess contractor who always guided as how to run the college mess collectively
with limited funds and high output delivery. our mess was co-operative in nature which gave
us a better insight of food industry.

DIETICIANS : we are lucky enough to have a family of doctors who are always to assist us
about what is good and bad for healthy body.

ASAD AYUB : Our marketing and technical advisor who is currently working in Greece over
an I.T. project. He has earlier worked with

6) Have you been engaged with any start-up in past either as co-founder or as part of the
senior team? Tell us about your experience there, what you learnt and how you exited.

ANU SINGH:

COZY CALLS - My first job after my 10th boards and worked as an calling executive and
worked for 5 months but due to non payment I have to quit and then I started my own on
the same concept and succeeded by getting direct clients online.

ESTELLE COMMUNICATIONS PVT LTD: I worked with this company for almost two
years 2008 to 2010 and worked on many outbound campains and run many online
payment processing affiliates.

FREELANCER - Started VOIP termination and planned to launch calling card system in
Greece. Since my college days I was not engaged directly with any company but always
remain touched with my clients and used to work as a free lancer.

AARIF MOHD:
 EDUCATION 360* : Co-Founder of education 360* and online teaching portal for civil
services aspirants. Started in Amritsar which is now operational from Bangalore. It was a
failure but later turned out to be moderately successful.

Venture Informations

7) What are you trying to build? Please write in one sentence. Think this through and make this crisp
and compelling.

" NO FORCE ON EARTH CAN STOP AN IDEA WHOSE TIME HAS COME

AFFORDABILITY : From cheapest meal box of the market to the medium & premium boxes.

DIETICIANS : through audio and video calls and dietician recommended meals.

THE EXOTIC TASTES OF THE CITY : Delivering special cuisine of famous food corners throughout the city.

ALL WOMEN KITCHEN: Who better than a MOTHER knows what to cook , how to cook , how to make people
lick their fingers.

DONATIONS : Everlasting food donation campaign.

RESTAURANTS: Our own restaurant chains in various cities over a period of time to capture the market.

ALWAYS SOMETHING MORE : Something more everyday in our box.

GO INTERNATIONAL: Providing budget meals to Indians located in various countries of the world.

SCHOOL CHILDREN : We will also be delivering lunch boxes to school going children and delivering it early
morning, this will be a boon for working mothers.

8). What motivated you to you think of building this business? [A personal experience, a specific event, what?]

Being a law graduate we know and respect that every citizen has a right to food under article
21 of Constitution of India. Government under various programmes tries to implement it, but
unfortunately fails to deliver what it promises.
There are 820 million hungry people in the world and out of which 1/3rd are in India. Nearly
25 lacs Indians die of hunger every year. Apart from hunger there are many who are
malnourished, so the problem lies in both having food and even in not having food.
 With limited satellite towns in India people migrate to big cities in need of education,
employment and resources. There is only one thing which bothers them and their family is
food , the same problem Mahatma Gandhi faced in London during his graduation at Inner
temple . Time has changed but the situation remains the same.

People when move to different cities find difficult to find budget food for themselves so that
they can afford it on everyday basis. One cant have expensive food from restaurants on a
daily basis.

The issue is not only about the affordable food but at the same time it must be nutritious ,
hygienic, healthy, fresh and must be served hot.
Different body types and people performing different tasks need body calories as per that a
student preparing for an entrance exam requires different diet whereas a person pulling a
rickshaw throughout the day needs something MORE to his body AT a price which doesn't
makes a hole in his pocket.

Similar problems are also faced by the Indians when they go abroad.

Past Experience - We have been actively involved in mess committees for the college hostel
and always found out that students are never happy with their mess arrangement, and the
basic problem faced by a student staying away from his home is food. This is the only thing
which keeps even his mother awake kilometres away.

9) Do you already have any intellectual property associated with your idea or your business? If
yes, please elaborate. If you have applied for any rights protection, please attach your
application document below.

Yes we have applied for copyright protection and registered both the ventures under the
name of SAUCER INTERNATIONAL

10) Who will use your product or service? Why do you think so? What do you really know about
them?

SCHOOL AND COLLEGE STUDENTS: Millions of students reside at one prime location
of any city making an easy market for us to cater them. They are the one who actually
require the budget meals as they live on constraint budgets living on foreign land. We
will also be providing lunch boxes to the school going children early morning making it
easy for working women.
BACHELOR YOUTH: Similarly like students there are people who move to satellite
towns in search of employment to further divide it, this is the segment of bachelor youth
living in cities working in various firms and institutions.
 CORPORATE EVENTS AND FUNCTIONS: We will be catering our services to various
corporate events and functions.
FAMILY AND LOCALS : As we will be running live kitchens providing take away service
as well as we can cater local food market where people can generally order our budget
food when their parents are not home or simply to enjoy our food.we want to the best
option for them when they want to eat something healthy and economical.
INTERNATIONAL MARKET : We have a huge market base on foreign land. There is
hardly any place on earth where you can find Indians. They face the same problem there
too. They look for delicious Indian food there as well we want to be the best option for
them.
DEMAND FOR DIETICIANS : We will be dealing with dieticians which comprises
of strong market demand.
CATERING MARKET: We will also be providing our Catering team to various functions
and events.
DONATION MARKET: As we are a platform for donations. People will be buying the
meal boxes for poor as well. So we hope to introduce the online version of philanthropy
to the nation and create a potential business for us in this segment.

11) Who will pay for it? Why do you think so?
 School And Colleges Students

Corporate Events and Functions

Family And Locals

Dieticians

Donations

47B

12) How will you get customers for your product or service?

Schools and colleges

Corporate events
Donation campaigns
Internet marketing
Media marketing

13) What is the status of your product or service? What milestones do you foresee over the next
three months?
Milestone Due Date Details

January 01, 2016 We wish to launch our first all women kitchen in Delhi
KITCHEN LAUNCHED :
region (Mukherjee Nagar, Delhi) start delivering budget
WEBSITE & MOB
meal boxes.
APPLICATION.

SOCIAL REVOLUTION January 26, 2016 We will start with the donation campaign where our
BEGINS : WE ARE employees will pledge to donate one meal box weekly to
REPUBLIC the needy section of the society including the students,
poor people etc.

NEW CITIES CAPTURED : August 15, 2016 New Kitchen launched in Ahmedabad and the March starts
DANDI MARCH BEGINS following the footsteps of Mahatma Gandhi - Food for all.

BOTTLING PLANT : WORLD March 22, 2017 Water bottling plant: water bottles to be delivered along
WATER DAY. with the boxes to the customers.

RESTAURANTS BEGINS : August 15, 2018 We launch our first all women restaurant chain across
FOOD CHAIN india.

DABBAAA GOES January 01, 2020 dabbaaa launches its kitchen on foreign land catering
INTERNATIONAL millions of indians abroad.

14) Please give us a sense of your current customer and revenue status, if applicable.

Not Applicable

15) Do you have any online demo that you would like us see? Please give us a link here,
including user ID and password as may be required.
we have provided the link for pitch

https://drive.google.com/file/d/0Bw8CxGatH8J8M1RLTXpRX3Y4NUk/view?
usp=sharing
16) Who are your competitors? What differentiates you from them?
There are only few local applications running.This is a new sector.

URBAN CLAP: It provides tiffin service along with various other services.it
doesnt focus entirely on food business due to which people cant bank on
them for food services.
INNERCHEF: they are into food business and provide packaged food but at
entirely different concept. they serve different cuisines on extrmely high
prices which a person cant afford on regular basis.they have reached a
minimum userbase still manage to make good profits which is a good sign
for us.
LOCAL TIFFIN SERVICES : Services of Local Tiffin are never appreciated
as they never focus on quality and if they do then they hamper the quantity
they never manage the ratio between the two. these are the middle class
segment working on indeginous models and try to make maximum profit by
exploiting the customers.
LOCAL VENDORS AND RESTAURANTS : We are more than a tiffin
service. We dont have to take them as huge competition as they are not
used by people on regular ocassions they are enjoyed on cassions but not
as regular meals as the spending capacity of indian market still has to reach
heights with respect to earnings.

17) How many jobs will your business generate in the next three years?

We have not yet figured out but we are working on women empowerment and
employment for the needy, So definitely we are expecting to at least create ten
thousand jobs in next 3 years.

18) What impact on society, if any, will your venture have?

FOOD FOR ALL: Donation campaign- We are launching ever lasting donation
campaign in India. One can buy food for anybody and donate it through our platform,
each collected dabbaaa will be reflected on our website and app. Any needy person
can collect it from our store or mobile van. We will be delivering them to poor section
of the society. Each employee of the company would donate each dabbaaa to the
free dabbaaa campaign every week. There will be a day when we will be able to
 collect millions of dabbaaa from the nation and then we will feed the needy areas of
the country like flood affected regions and drought hit areas.

All WOMEN kitchen : We will be running all women kitchen promoting women
empowerment. Who better than a mother knows how to make people lick their
fingers.

Financial Informations

19) How will you make yours a profitable business?

We believe in delivering to millions and keeping less margin. You must have a hold on your
customers and that can be achieved by the quality of the product. If customer is God then
product is the mantra for that god. Sing the right mantra and invoke him. We are into every
possible segment. We are selling our food through

Website

Mobile application

Toll Free Call

Mobile vans

Donation campaigns

Take away

20) Please give your revenue history and projection details here.

Year Till Date(Last 3 Months) FY1 FY2 FY3

Jan Feb March
Revenue
Expenses
Operating
Profit
N/A
21) What is the basis of your revenue projections?
We have been associated with food arrangements in our college days for continuously three
years in college fests. We were a part of mess committee and know how the food industry
runs and make profits out of it. We ran our own canteen in college. If we multiply the
consumers through various platforms such as mobile and internet and believe in delivering
healthy food with less margin. Then we can make huge profits as it is a billion dollar industry.

22) What are the critical factors impacting your revenue?

Factors which will actually boost up my revenue are:

Free food campaign, all women kitchen, dietician services, customised food plan as per the
body type and need , delivery of famous cuisines of famous food joints across the city without
any capping of delivery range, delivery even to school children during morning hours, now
mothers can relax, mobile food delivery and take away.

23) Have you raised any funding in the past? If yes, please give us details here.

We are in the process of raising funds, we have only raised a limited amount from our friends
and family.

24) If you have already incorporated your entity, please give details of its nature and ownership
structure.

We have registered our company in the name of SAUCER INTERNATIONAL

PRIVATE LIMITED and we share equal shareholding in the company.

Personal Information
25) Which city are your team and you based in?

We are currently based in Delhi and Ghaziabad.

26) Do you have any other commitment during the BootCamp for which you are applying?

No we have no other commitment during our bootcamp. We have completed our

graduation and look forward to start our venture as soon as possible.

27) Do you have any ready presentation or video clip about your venture? Please upload below.

File Attached.

28) Please give your contact details here.

Name: Mohammad Aarif and Anu Singh

Postal Address: 110019

City: New Delhi
Date of Birth: 15-051992 , 24-04-1991

E-mail ID : team@dabbaaa.com

Mobile No. : 9999912138

Website URL: www.dabbaaa.com

Blog URL:

Skype ID: dabbaaa.online

Facebook ID: