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Audience profile for my magazine

My magazine is going to be a festival based music magazine. It will


feature all types of music, including pop, indie and rock but primarily pop.
As it is a festival edition of the magazine, the target audience will be ages
16-25. These are the people that you typically see going to festivals and
would probably benefit the most from the information about what to take
and the line ups. The demographics of the audience will be both male and
female as there are no gender specific festivals. The people reading the
magazine are most likely to be at college or university, a few maybe just
starting a career. This means categorys C2, D, and E as students fall into
category E, and the rest are the starts of careers that you work up in
which you tend to do within the 20s. There wouldnt be a specific religion
as festivals tend to be quite rowdy with lots of alcohol which some
religions may not accept but it is down to personal choice. The geo
demographics would be people who lived in semi-detached/ detached
houses, in wealthier areas but not rich. This is because the price to get
into a festival can be quite expensive at over 100 which those with
smaller houses may not be able to afford, which is similar with those who
are unemployed as they may not be able to afford the entry fees either.
However, it is very unlikely to attract those of the upper class with
wealthier taste, as they would probably prefer to spend their money on
more tasteful events including classical music. The psychographics would
include people who enjoy music as they want to know more information
on where they can experience music live, quite outgoing and party-like
people. As there are different aspects of festivals, there will be
mainstreamers who enjoy the pop side of the festivals and then also
explorers for those who enjoy the indie and alternative artists.

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