7 Ps Evaluation Marketing Mix

You need to study the theory from the notes provided

We will practice application
an appropriate marketing mix AT LEAST 4 Ps
SL product, place, price, promotion
HL: plus PEOPLE, PHYSICAL EVIDENCE, PROCESS

Product:
Healthy food
Environmentally friendly product/materials
New packaging
New magic ingredient does more/more efficient
Change suppliers
New components/features
Brand image increase sales Cost can the firm afford
Increase repeat sales stop the extra cash what is
customers going to competition budget/cashflow?
extend product life cycle Have you done market
Increase number of new research? Market
customers orientation
Price:
Skimming
Cost plus
Penetration
Competitor
Increased market share Risk wrong price lose
Increase sales volume and market share and profit
profit Cheap price worse brand
Increase price improve brand image
image? Depends on external
environment competition
and economic situation
Promotion:
Above-the-line advertising
Below-the-line:
Sales promotions
Joint promotion
Sponsorship
Public relations relationship between orgs and public keeping
 the company or product in the public eye in a positive manner
Increase awareness new Cost budget and cashflow
products and new customers
Reminds people extend PLC
and increase repeat sales
Place: How to get product from producer to consumer
Channels and intermediaries
E-commerce
Depends on:
Type of product
Location of target market
Decrease in costs Cost high initial investment
distribution costs fewer risk processes for
intermediaries payment and distribution
Fewer costs no physical
shops and fewer staff e-
commerce
People:
On the job / off the job training
Change recruitment policy
Brand image Training costs
Customer satisfaction repeat Higher wages to get better
business people?
Process:
Payment systems online
Production systems
After sales service
Brand image High initial cost to change
Customer satisfaction repeat systems
business
Physical Evidence
Facilities
Product samples/demonstrations
Brand image High initial cost to make
Customer satisfaction repeat changes or create products or
business services to high standard

STRUCTURE:

1. Choose a P
2. Choose a strategy/idea from each P
3. Advantage linked to evidence in the text
4. On the other hand
5. Disadvantage linked to evidence in the text
6. MSF: Strategy is good, very good, excellent for company
because EVIDENCE

NO OVERALL CONCLUSION
EVALUATION AT THE END OF EACH PARAGRAPH DONT
FORGET