Sports Percent of users utilizing social media

to follow and discuss Sports

1.55 Billion Monthly Active Users 1 Billion Monthly Active Users

And 52%
75%
Social Media
How to Market EIU Athletics to the
320 Million Monthly Active Users 540 Million Monthly Active Users

New Age American Sports Fan

37% 33%
27% 35% 27% 400 Million Monthly Active Users
100 Million Monthly Active Users

Check their
social
networks
several
Check for
sports as
part of their
daily social
media
Time online is
spent on social
media 17% Insta

7%
times per
day

The Digital Marketing Age

Social Network Marketing Mobile Marketing Content Marketing
Online Users Use Social Media For... Percent Read
1 70% OF
PEOPLE IN
Text Messages 98%

2 THE U.S SAY

3
THEY WOULD Tweets 29%
PREFER TO
RECEIVE
OFFERS IN Emails 22%
THEIR
PHONES
Facebook 12%
Post
0 20 40 60 80 100

Eastern Illinois Mens and Womens Athletic Budget Todays Most Effective Sports News Gathering Methods
Adj Funds = Additional Money Spent Sports Radio Other
$600
Other
4%
$500
W 6%
Adj Television
IN THOUSANDS

$400 Funds
13%
$300
Social Media
W 41%
$200 M
W Adj
News Websites
40%
M M W
$100 Funds

W
M
Mens
W
0
W
M M M W
M
Baseball Basketball Football Golf Soccer Swimming Tennis Track
Softabll Vollyball Cross Country

Sources contentmarketinginstitute.com/what-is-content-marketing
facebook.com/gmmarketing
twitter.com/gmmarketing emailmonday.com/mobile-email-usage-statistics
gmmarketing.com digitalstrategyconsulting.com
castle.eiu.edu/facsen/IAB.Report.2013-2014 radiatemedia.com
catalystimg.com/post/2014/10/2014-fan-engagement-study-released/
visual.ly/social-media-marketing-1