Professional Documents
Culture Documents
H&M
Fairly Priced
Value for money
Wide range of selection
All year-round weather wear available all the time
Good accessories
Have good collection for men, women and kids
Very Fashionable
The customer uses their accessories, winter wear, casual tops and footwear
As a brand manager we can use this information to build upon the pros of the brand and try
to convert them into PODs. The manger can also use the negative comments from the
customers to improve on those areas. Basically they can get to know if their current
marketing strategies are working or no.
For Example: In the muscle tech whey protein the customer mentioned they can easily recall
and trust the brand because a renowned bodybuilder is shown using the brand. This shows
that the company is leveraging secondary association to promote the brand and it is working
for them.
(3) How might you measure the relationship type, quality and strength revealed in your
interview?
The relationship type, quality and strength can be measured with the help of mental map
and perceptual mapping and also with the help of graphs and help in planning of marketing
activities. Following customer trends & forecasting future demand.
Value
for
mone
y
All
wide
time
range
wear
H&M
Good
Acces
Collec
sories
tion
For
Men,
Wome
n &
Kids
Desig
n
wide
Quali
rang
ty
e
Charle
s &
Keith
Bette
Acces
r
sorie
Price
s
d
Comf
ort
Flavo
r
More
Quali
Amin
ty
o
Muscle
Tech
Adve
Pepti
rtisin
des
g
Chea
per
Brand Mantra:
MuscleTech
Emotional modifier Descriptive Modifier Brand Function
Health Fit Body Muscle recover
H&M
Emotional modifier Descriptive Modifier Brand Function
Designs Quality Fashion