2016-10-1

Group Members
Omair Sohail
Rana Abubakar
Mujtaba Bashir
Mohsin Shoaib
 Table of Contents
Business Name

Executive Summery

Goals & Objectives

Legal Structure

Layout

Location and operation

Market Analysis

Management Team

Financial Plan

Future plan

2016-10-1
Burgerlicious
Business Plan
 Executive Summery

My mission is to provide a friendly, comfortable atmosphere where the

customers can receive quality food, drinks, and service at a reasonable
price .

The mission will be to exceed the customers expectations in every sense

by providing ambiance for every sensory perception.

The employees will be trained with exceptional customer service and will
be empowered to make decisions based on the business philosophies.

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 Goals and objectives

Short term goals:

Keeping food coasts less than 40 percent of revenue
Promoting and expanding restaurant concept as a unique
restaurant.
Expanding our marketing and advertising.
Long term goals:
Expand the business to other locations and include catering.
Great food selection.
Efficient and superior customer service.
Employee welfare participation and training.

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Goals & Objectives
Ensure customer satisfaction and build a repeat-customer base.
Improve our position in the local market and strengthen our brand.
It also allows us to interact with people on a daily basis.
Promoted through radio and newspaper advertising, posters, and the yellow
pages.
Coupons will be issued for the family dining section to encourage immediate
sales.
Different discounts deal will be offered

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 Legal Structure
Our business will be run as a partnership
One partner will provide place for business(Sleepy partners) & other partner
will do investment(Active Partners)
Profit will be shared by 30, 70 ratio.
All debts and liabilities of this business will be our responsibility.
We will pay personal income taxes on the profits made. This will make
accounting much simpler.
For daily accounting, the system I will use will be QuickBooks Pro.

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Restaurant Layout

Ground floor 1st floor 2nd floor

Waiter area

Family
kitchen
Hall
Party Hall
With
cabins
n
tio
ep
c
Re

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Location and Operations

Kareem Market Lahore will be strategically suitable because of following reasons:

It also have industrial plaza, shopping malls, coaching institutes.
It does not have a single restaurant near a km area who provide grilled burgers.

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 Market Analysics
The people of Lahore are mostly aristocrat who are willing to pay
enough for good food.
The per capita income of people in our country is increasing
gradually which is an indicator of increasing spending power.
Kareem Market is a leisure place which increase the potentiality of
the restaurant.

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 Competitive edge

Competitive edges will be:

An extra ordinary contemporary restaurant design
Attractive Menu
Management stock incentive
Inner and outer sector marketing campaign
Employee training , incentive and retention program

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 SWOT Analysis

Strength Weakness Opportunity Threat

Strengths & Opportunities
We will provide reasonable customer satisfaction.

We will provide tasty and hygienic food in a clean and neat atmosphere.

With a reasonable rate & quantity.

All the members of management team are properly qualified for this sector.

We have adequate knowledge about our product.

We have solid financial background.

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Weakness & Threats

Lack of Ambiance

The restaurant is new and not established

Loan burden

Space for low profit margin

High competition

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Competition

Direct completion will come from Macdonald's ,

Howdy Burger Hub etc.

Though no competitors offer the fun and relaxing

atmosphere that our organization plans to establish.

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Management Summery

Restaurant Manager

Finance Manager

Marketing &
Advertising Manager

Cashier (receptionist)

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Required manpower

Chefs with reasonable experience (3)

Cooks that work directly with chef(2)

Dishwasher(3)

Cleaner(2)

Waiters(5)

Security Guard(2)

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 l an
al P
n ci
in a
F
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Initial Resources

We are going to establish our business of starting Burgerlicious in partnership.

60% of total investment will invested by us
40% of total investment will come through loan from NBP

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 Profit Division

Since it is a partnership business so the total profit will be divided

among both the partners which follow the following criteria:
30% of the total profit after paying tax will go to Silent Partners.
70% of the total profit after paying tax will go to Active Partners.

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 Fixed start up cost

Items Cost

Furnishing cost 15,00,000/-

Legal expanses 3,00,000/-

Kitchen accessories 10,00,000/-

Legal advisor 1,50,000/-

Miscellaneous 3,00,000/-

Total 32,50,000/-

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 Fixed Operating Cost

Items Cost per month

Utility expenses 1,00,000 1,50,000/-

Salary expenses 3,80,000/-

Advertisement expenses 30,000/-

Insurance 10,000/-

Miscellaneous 50,000 1,00,000/-

Total 5,70,000/-

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 Salary Expenses
Position Required Salary per month
Restaurant Manager 1 35,000/-
Finance Manager 1 30,000/-
Marketing & Advertising 1 30,000/-
Manager
Cashier 1 25,000/-
Chef 2 30,000/-
Cooks 2 20,000/-
Dishwasher 2 10,000/-
Cleaner 2 10,000/-
Waiter 8 12,000/-
Security guard 2 12,000/-
Total 22 3,80,000/-

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 Advertisement Plan

Medium Channel Duration Time period Price

Cable Express 45 sec 1 month 15,000/-
NEWS
News paper Jhung, Dawn, Sunday 1 month 2,000/-
ad Roznama
Banners Lahore printing press 13,000/-
Total cost of advertisement per month 30,000/-

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 Revenue collection
As the lunch and dinner average cost is 300 per person.
We hope that we will serve more than 100 people per day so
average daily income= 30,000/-
and
average monthly income= 9,00,000/-
Income from Party Hall:
an average monthly revenue from party hall will be
= 3,00,000 4,00,000/-
loss due to offers :
loss due to offers per month = 1,00,000/-

Total monthly income is 11,00,000/-

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Profit per month

Total cost = 5,70,000/-

Total income =11,00,000/-
Profit = income cost
=11,00,000-5,70,000
=5,30,000/-

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 Tax payment

According to FBR rule which is followed in Pakistan that every business which
is registered is FBR must pay 40% of its income to government.
In our case 40% of our income is 2,12,000/- . So we must have to pay this
amount to government.
Total profit after tax deduction:
Now our total profit after tax deduction is = 3,18,000/-

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 l an
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 Future plan
The first thing which is necessary is that we will make our sub branches in
different places of Lahore.
Secondly we will make its branches in different cities of Pakistan like
Faislabad ,Karachi , Islamabad etc.
Our restaurant will organize monthly concerts of different singers. It will also
be helpful to earn revenue.
We will start to sponsor different events helding in different universities to
promote our business.
In future we will be associated with some trustworthy charities as well so we
donate some portion of our total income to different charities.

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 Comparison

The following features which distinguish us from other are:

High quality food at low cost
Attractive discount packages
Fun land for kids
Organization of musical concerts
24 hour service
We will give special 30% discount to people who purchase our discount
card.

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 U!
YO
NK
H A
T

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