Motilal Oswal Project

MOTILAL OSWAL SECURITIES LTD, DAVANGERE.
INTRODUCTION:
In the current economic scenario, fluctuation in the share market has put investors in confusion.
One finds it difficult to take decision on investment. This is primarily, because of investments are
risky in nature and investors have to consider various factors before investing in investment
avenues.
These factors include risk, return, safety, volatility of shares and liquidity. The main
objective of the study is to analyze the equity shares and to know the where investors prefer to
invest in stock market.
Analysis has done on percentage method for studying equity shares. Those who have
well knowledge in equity market they can go for equity investments rather that investing in
mutual funds because no control on the expenses made by the fund manager.
The study will guide the new investor who wants to invest in equity, by providing
knowledge about the equities.
Indian Stock Markets are one of the oldest in Asia. Its history dates back to nearly 200
years ago. The earliest records of security dealings in India are meager and obscure. The East
India Company was the dominant institution in those days and business in its loan securities used
to be transacted towards the close of the eighteenth century. By 1830's business on corporate
stocks and shares in Bank and Cotton presses took place in Bombay. Though the trading list was
broader in 1839, there were only half a dozen brokers recognized by banks and merchants during
1840 and 1850.
BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE.

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The 1850's witnessed a rapid development of commercial enterprise and brokerage
business attracted many men into the field and by 1860 the number of brokers increased into
60.In 1860-61 the American Civil War broke out and cotton supply from United States of Europe
was stopped; thus, the 'Share Mania' in India begun. The number of brokers increased to about
200 to 250. However, at the end of the American Civil War, in 1865, a disastrous slump began
(for example, Bank of Bombay Share which had touched Rs 2850 could only be sold at Rs. 87).
At the end of the American Civil War, the brokers who thrived out of Civil War in 1874,
found a place in a street (now appropriately called as Dallal Street) where they would
conveniently assemble and transact business. In 1887, they formally established in Bombay, the
"Native Share and Stock Brokers' Association" (which is alternatively known as The Stock
Exchange "). In 1895, the Stock Exchange acquired a premise in the same street and it was
inaugurated in 1899. Thus, the Stock Exchange at Bombay was consolidated.
Trading Pattern of the Indian Stock Market
Trading in Indian stock exchanges is limited to listed securities of public limited

companies. They are broadly divided into two categories, namely, specified securities (forward
list) and non-specified securities (cash list). Equity shares of dividend paying, growth-oriented
companies with a paid-up capital of at least Rs.50 million and a market capitalization of at least
Rs.100 million and having more than 20,000 shareholders are, normally, put in the specified
group and the balance in non-specified group.
Two types of transactions can be carried out on the Indian stock exchanges:

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1. Spot delivery transactions "for delivery and payment within the time or on the date stipulated
when entering into the contract which shall not be more than 14 days following the date of the
contract
2. Forward transactions "delivery and payment can be extended by further period of 14 days each
so that the overall period does not exceed 90 days from the date of the contract". The latter is
permitted only in the case of specified shares. The brokers who carry over the outstanding pay
carry over charges (can tango or backwardation) which are usually determined by the rates of
interest prevailing.
A member broker in an Indian stock exchange can act as an agent, buy and sell securities
for his clients on a commission basis and also can act as a trader or dealer as a principal, buy and
sell securities on his own account and risk, in contrast with the practice prevailing on New York
and London Stock Exchanges, where a member can act as a jobber or a broker only.
The nature of trading on Indian Stock Exchanges are that of age old conventional style of
face-to-face trading with bids and offers being made by open outcry. However there is a great
amount of effort to modernize the Indian stock exchanges in the very recent times.
STOCK EXCHANGES:

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Exchanges are the physical locations where stocks are bought and sold. They are the
sisters of the over-the-counter (OTC) market. The OTC refers to a market in which securities
transactions are conducted through a telephone and computer network connecting dealers in
stocks and bonds, rather than on the floor of an exchange. Together, these two markets form the
secondary market. The primary and secondary markets together make up the stock market.
Exchanges are located all over the world, with the most famous one being the New York
Stock Exchange. The NYSE annually trades almost $12 trillion dollars worth of capital.
Thousands of stocks are listed on this exchange. When you buy a stock, you will need to learn
which exchange(s) list it. Other than locating a quote in the newspaper, with online trading and
the automation of order systems, there is very little reason to determine where the stock trades
from the customer's viewpoint.
The Securities and Exchange Commission (SEC) regulates stock trading and
exchanges. The National Association of Securities Dealers (NASD) administers additional
regulation. The NASD makes and enforces rules for its members and enforces federal securities
acts and the SEC makes rules for its membership. As you read more about investing, you will
become more familiar with these organizations and their protective regulations.
BOMBAY STOCK EXCHANGE (BSE):
This premier stock exchange is the oldest stock exchange in Asia. The origin of Bombay
stock exchange dates back to 1875. It was organized under the name of the native stock and
share brokers association as voluntary and non-profit making association. It was recognized on
the permanent basis in 1957. In March 1995, the Bombay stock exchange has introduced screen
based trading called BOLT (Bombay Online Trading).
The main objectives of the stock exchange are:
To safeguard the interest of investing public having dealing on the exchanges.

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To establish and promote honorable and just practices in securities transactions.
To promote, develop and maintain well-regulated market for dealing in securities.
To promote industrial development in then country in the country through efficient

resource mobilization by way of investment in corporate securities.
NATIONAL STOCK EXCHANGE (NSE):
The national stock exchange of India started its operation in 1994 at Mumbai. The
genesis of the NSE lies in the recommendation of the pherwani committee (1991). The main
promoters of NSE are IDBI, IFCI, LIC, GIC, SBI, Bank of Baroda, Canara Bank, Corporation
Bank, Indian Bank, and Union Bank of India, Punjab National Bank, IL&FS.
THE MAIN OBJECTIVES OF NSE ARE AS FOLLOWS.
To establish the nationwide trading facility for equities, debt instruments and hybrids.
To ensure equal access to investors all over the country through appropriate
communication network.
To enable shorter settlement cycle and book entry settlement system.
To meet current international standards of securities market.
PRESENT CURRENT SCENARIO OF INDIAN STOCK MARKET:

Stock market:
Indian Stock Market contains more than 20 Stock Exchanges, some of which are popular
nationally as well as regionally. The first stock market started in the country was the Bombay
Stock Exchange (BSE). Its the oldest stock market in Asia and was established as the Native

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Share and Stock Broker's Association in the year 1875.It has around 5000 listings and a volume
of more than US$ 1 Trillion. The other most popular Stock Exchange is the National Stock
Exchange (NSE). Its also the largest Stock Exchange in the country and third in the world.
These two exchanges constitute a major part of the Indian Capital Market.
What is their purpose?
Stock markets basic role is to provide a platform for the masses of the country to invest their
savings and also as a source of funds for various organizations and institutions. It provides an
opportunity for any person to become a part-owner of the company by buying the companies
shares. These shares can be sold and exchanged as well as used as collateral in certain cases. One
can deal in a variety of financial instruments in a stock market such as Equity which has already
been explained, Future's, Retail Debt, Wholesale Debt, Currency Future's, Derivatives, Bonds
etc. Trading can only be performed by a registered broker of the respective stock one wants to
deal in or through a broker.
Impact on The Economy:
The stock market has both positive and negative effects on the Indian Economy. Some of
which are listed below
1.Provides a source of funding for organizations

2.An investment avenue
3.A source of income for investors
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4.A source of revenue for the government in the form of taxes
5.A source of employment opportunities
6.Meeting place for investors and organizations
7.Idle funds of common investors can be used for profitable purposes
Present current scenario of Indian stock market

The current condition of Indian markets have drastically improved. There is absolute
transparency and instant transactions. All Indian Stock markets are now computerized and
Internet Trading has become a common phenomenon. Indian stock markets have also developed
a dynamic nature and can change from a bullish temperament to a bearish slide. Any small bit of
information or even a rumour from any part of the country can affect the market and is a fairly
accurate indicator of the prevalent atmosphere in the region or country. People from across the
country and globe get in touch with minute wise readings on the stock market and gain a lot of
trading aptitude after daily seeing BSE Stock Gainers or BSE top losers list which does a world
of good to their investment portfolio.
Conclusions:
The Indian Stock Markets can be a very rewarding avenue of investment but the
constant changes and the inherent dynamic nature of the markets can wipe out your funds or
savings within a minute. Thus, the key words for every retail investor are to be constantly alert
and very observant. Don't always rely on the daily list of BSE top gainers or BSE top losers as it
only takes a minute to get the things changed here. Keeping ones eyes and ears open can the
insure the investor against any major losses. Following such rules and with some experience and
practice, one can emerge victorious and can churn out a fortune for himself as well. Hence, it is a
way to turn your savings into a fortune.

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CAPITAL MARKET
INTRODUCTION
Market exists to facilitate the purchase and sale of goods and services. The financial
markets exists to facilitate sale and purchase of financial instruments and comprises of two major
market, capital market and money market the distinction between capital market and money
market is that capital market mainly deals in medium and long-term instruments(maturity more
than a year) while the money market deals in short-term instruments(maturity up to a year).
Capital market is, thus, important for raising funds for capital formation and investments
and forms a very vital link for economic development of any country. The capital market
provides a means for issuer to raise capital from investors (who has surplus money available
from savings for investment). Thus, the savings normally flow from household sector to business
or government sector, who normally invests more than they save.

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FUNCTIONS OF CAPITAL MARKET
To mobilize resources for investments
To facilitate efficient use of capital
To facilitate buying and selling of securities
To facilitate the process of efficient price discovery
To facilitate settlement of transactions in accordance with predetermined time schedules.
MAJOR ENTITIES INVOLVED IN CAPITAL MARKET:
SEBI(Regulator)
Stock Exchanges
Clearing Corporation(CC)/Clearing Houses(CH)
Depositories and Depository Participants
Custodians
Stock Brokers and their Sub Brokers
Mutual Funds
Merchant Bankers

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Credit Rating Agencies
Financial Institutions
Foreign Institution Investors
Non-Banking Institutions
Issuer/Registrar and Transfer Agents
Investors
Bombay Stock Exchange
National Stock Exchange
Merchant Bankers
Brokers
Underwriters and sub underwriters
Agents
SEGMENTS OF CAPITAL MARKET:
Capital market consists of
1. primary market
2. secondary market

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1. PRIMARY MARKET:
A market were the issuers access their prospective investors directly for funds
required by them generally either for expansion or for meeting the working capital needs this
process is called disintermediation where the funds flow directly from investors to issuers.
Securities
COMPANY/ISSUER INVESTORS
Funds
Primary market comprise of market for new issues of shares and debentures, where
investors apply directly to the issuer for allotment of shares/debentures and pay application
money to the issuer.
Primary market is one where issuer contacts directly to the public at large in search of
capital. It also helps limited companies as well as Government companies to issue their securities
to the new/existing share holders by making public issue/rights issue. After the public issue, the
securities of the issuer are listed on a stock exchange(s) provided it complies with requirements
prescribed by the stock exchange(s).
ACTIVITIES IN THE PRIMARY MARKET:
Appointment of merchant banker
Pricing of securities being issued
Communication/marketing of the issue
Information on credit risk.

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Making public issues
Collection of money.
Minimum subscription
Listing on the stock exchange(s)
Allotment of securities in demat/physical mode
Record keeping
2. SECONDARY MARKET:
In the secondary, market the investors buy/sell securities through stock exchanges.
Trading of securities on stock exchange results in exchange of money and securities the
investors.
Secondary market provides liquidity to the securities on the exchange(s) and this
activity commences subsequent to the original issue. For example, having subscribed securities
of a company, if one intends to sell the same, it will have to be done in secondary market.
Similarly, one can buy the securities of a company from the secondary market.
A Stock Exchange is the single most impotent institution in the secondary market for
providing a platform to the investors for buying and selling of securities through its members. In
other words the Stock Exchange is place where already issued securities are bought and sold by
the investors. Thus secondary market activities is different from the primary market in which
issuer issue securities directly to the investors.
ACTIVITIES IN THE SECONDARY MARKET

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Trading of securities
Risk management
Clearing and settlement of trades
Delivery of securities and funds
STOCK EXCHANGES:
Exchanges are the physical locations where stocks are bought and sold. They are the
sisters of the over-the-counter (OTC) market. The OTC refers to a market in which securities
transactions are conducted through a telephone and computer network connecting dealers in
stocks and bonds, rather than on the floor of an exchange. Together, these two markets form the
secondary market. The primary and secondary markets together make up the stock market.
Exchanges are located all over the world, with the most famous one being the New York
Stock Exchange. The NYSE annually trades almost $12 trillion dollars worth of capital.
Thousands of stocks are listed on this exchange. When you buy a stock, you will need to learn
which exchange(s) list it. Other than locating a quote in the newspaper, with online trading and
the automation of order systems, there is very little reason to determine where the stock trades
from the customer's viewpoint.
The Securities and Exchange Commission (SEC) regulates stock trading and
exchanges. The National Association of Securities Dealers (NASD) administers additional
regulation. The NASD makes and enforces rules for its members and enforces federal securities
acts and the SEC makes rules for its membership. As you read more about investing, you will
become more familiar with these organizations and their protective regulations.

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BOMBAY STOCK EXCHANGE (BSE):
This premier stock exchange is the oldest stock exchange in Asia. The origin of Bombay
stock exchange dates back to 1875. It was organized under the name of the native stock and
share brokers association as voluntary and non-profit making association. It was recognized on
the permanent basis in 1957. In March 1995, the Bombay stock exchange has introduced screen
based trading called BOLT (Bombay Online Trading).
The main objectives of the stock exchange are:
To safeguard the interest of investing public having dealing on the exchanges.
To establish and promote honorable and just practices in securities transactions.
To promote, develop and maintain well-regulated market for dealing in securities.
To promote industrial development in then country in the country through efficient

resource mobilization by way of investment in corporate securities.
NATIONAL STOCK EXCHANGE (NSE):
The national stock exchange of India started its operation in 1994 at Mumbai. The
genesis of the NSE lies in the recommendation of the pherwani committee (1991). The main
promoters of NSE are IDBI, IFCI, LIC, GIC, SBI, Bank of Baroda, Canara Bank, Corporation
Bank, Indian Bank, and Union Bank of India, Punjab National Bank, IL&FS.
THE MAIN OBJECTIVES OF NSE ARE AS FOLLOWS.
To establish the nationwide trading facility for equities, debt instruments and hybrids.

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To ensure equal access to investors all over the country through appropriate
communication network.
To enable shorter settlement cycle and book entry settlement system.
To meet current international standards of securities market.
ABOUT DEPOSITORY
Depository is an organization where the securities of a shareholder are held in the

electronic form at the request of the shareholder through a medium of a Depository Participant
(DP). The principal function of a Depository is to dematerialize securities and enables their
transaction in book entry form electronically.
FOLLOWING TABLES COMPARES THE TWO
BANK DEPOSITORY
Hold funds in account Hold securities in accounts
Transfer funds between accounts Transfer securities between accounts
Transfer without physically handling money Transfer without physically handling

securities
Safekeeping of money Safekeeping of securities
In India the Depository Act defines a Depository to mean a company formed and
registered under the companies Act 1956 and which has been granted a certificate of registration
under sub-section (1A) of section 12 of the Securities and Exchange Board of India Act, 1992
DEPOSITORIES IN INDIA
There are two depositories in India which provide dematerialization of securities. The
National Securities Depository Limited (NSDL) and Central Securities Depository Limited

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(CSDL).
BENEFITS OF PARTICIPATION IN A DEPOSITORY
Immediate transfer of securities
No stamp duty on transfer of securities
Elimination of risks associated with physical certificates such as bad delivery, fake
securities, etc.
Reduction in paperwork involved in transfer of securities
Reduction in transaction cost
Ease of nomination facility
Change in address recorded with DP gets registered electronically with all companies in
which investor holds securities eliminating the need to correspond with each of them
separately
Transmission of securities is done directly by the DP eliminating correspondence with

companies
Convenient method of consolidation of folios/accounts
Holding investments in equity, debt instruments and Government securities in a single

account; automatic credit into demat account, of shares, arising out of
split/consolidation/merger etc.

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DEPOSITORY PARTICIPANT
The Depository provides its services to investors through its agents called depository
participants (DPs). These agents are appointed by the depository with the approval of SEBI.
According to SEBI regulations, amongst others, three categories of entities, i.e. Banks, Financial
Institutions and SEBI registered trading members can become DPs. The depository has not
prescribed any minimum balance. You can have zero balance in your account.
CUSTODIAN: A Custodian is basically an organization, which helps register and safeguard the
securities of its clients. Besides safeguarding securities, a custodian also keeps track of corporate
actions on behalf of its clients:
Maintaining a clients securities account
Collecting the benefits or rights accruing to the client in respect of securities
Keeping the client informed of the actions taken or to be taken by the issue of securities,
having a bearing on the benefits or rights accruing to the client.
DEMATERIALIZATIONS OF SECURITIES:
In order to dematerialize physical securities one has to fill in a Demat Request Form
(DRF), which is available with the DP, and submit the same along with physical certificates one
wishes to dematerialize. Separate DRF has to be filled for each ISIN number. Odd lot share
certificates can also be dematerialized. Dematerialized shares do not have any distinctive
numbers. These shares are fungible, which means that all the holdings of a particular security
will be identical and interchangeable.
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REMATERIALISATION.
If one wishes to get back your securities in the physical form one has to fill in the Remat
Request Form (RRF) and request your DP for rematerialisation of the balances in your securities
account. One can dematerialise his debt instruments, mutual fund units, government securities in
his single demat account.
LEGAL FRAMEWORK:
The Depositories Act 1956 provides for regulation of depositories in securities and for a
matter connected there with on incidental there to and came into from 20th of the September
1995.SEBI formulated the Depositories and participants Regulation Act, 1996 to Oversee the
matter regarding admission and working of Depositories and its participant. The Depositories
Act passed by parliament received the presidents assents on August 10, 1996. The Act enables
the setting up of multiple depositories in the country. Only a company registered under the
companies Act (1956) and sponsored by the specified categories of institution can setup
depository in India. The Depository offers services relating to holding of securities and facility
processing of transaction in such securities in book entry form. The transaction handled by
depositories include settlement of market trades, settlement of off-market trades, securities
lending and borrowing, pledge & hypothecations.

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FUNCTION OF DEPOSITORY PARTICIPANT
DEMATERIALIZATION:
One of the primary functions of depository is to eliminate or minimize the movement of

physical securities in the market. This is done through converting securities held in physical form
in to holdings in to back entry form.
ACCOUNT TRANSFER:
The depository gives effects to all transfer resulting from the settlement of trade and other
transaction between various beneficial owners by recording entries in the accounts of such
beneficial owners by recording entries in the accounts of such beneficial owners.
TRANSFER & REGISTRATION:
A transfer is a legal change of ownership of a security in the records of the insurer.

Transfer of securities under demat occur merely by passing book entries in the records of the
depositories, on the instruction of beneficial owners.

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PLEDGE AND HYPOTHECATION:
Depositories allow the securities with them to be used as collateral to secure loans and other
credits. The securities pledged are transferred to a segregated or collateral account through book
entries in the records of the depository.
LINKAGE WITH CLEARING SYSTEM:
The clearing system performs the function of ascertainment in the pay in (sell) or payout
(buy) of brokers who leave traded on the stock exchange. Actually delivery of securities from the
clearing system from the selling brokers is and delivery of securities from the clearing system to
the buying broker is done by depository. To achieve this depositories and the clearing system are
linked electronically.
To handle the securities in electronic form as per the Depositories Act 1996 two
depositories are registered with SEBI.
They are
1) NSDL -- National securities depository limited.
2) CDSL -- Central depository service (India) limited.

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NSDL
India had a vibrant capital market, which is more than a century old, the paper-based
settlement of trades caused substantial problems like bad delivery and delayed transfer of title till
recently. The enactment of Depositories Act in August 1996 paved the way for establishment of
NSDL, the first depository in India. NSDL promoted by institutions of national stature
responsible for economic development of the country has since established a national
infrastructure of international standard that handles most of the trading and settlement in
dematerialized form in Indian capital market.
Using innovative and flexible technology systems, NSDL works to support the investors
and brokers in the capital market of the country. NSDL aims at ensuring the safety and soundness
of Indian marketplaces by developing settlement solutions that increase efficiency, minimizing
risk and reduce costs. At NSDL, play a quiet central role in developing products and services that
will continue to nurture the growing needs of the financial services industry.
CDSL
CDSL was set up with the objective of providing convenient, dependable and secure
depository services at affordable cost to all market participants. CDSL received the certificate of
commencement of business from SEBI in February 1999.
Depository facilitates holding of securities in the electronic form and enables securities
transactions to be processed by book entry by a Depository Participant (DP), who as an agent of
the depository, offers depository services to investors. According to SEBI guidelines, financial
institutions, banks, custodians, stockbrokers, etc. are eligible to act as DPs. The investor who is
known as beneficial owner (BO)

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COMPANY PROFILE
Introduction:

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Motilal Oswal Security Ltd was founded in 1987 as a small sub-broking unit, with just
two people running the show. Focus on customer-first-attitude, ethical and transparent business
practices, respect for professionalism, research-based value investing and implementation of
cutting-edge technology has enabled us to blossom into an almost 2000 member team.
Today we are a well diversified financial services firm offering a range of financial
products and services such as Wealth Management , Broking & Distribution , Commodity
Broking, Portfolio Management Services , Institutional Equities, Private Equity , Investment
Banking Services and Principal Strategies.
We have a diversified client base that includes retail customers (including High Net worth
Individuals), mutual funds , foreign institutional investors, financial institutions and corporate
clients. We are headquartered in Mumbai and as of December 31st, 2009, had a network spread
over 581 cities and towns comprising 1,293 Business Locations operated by our Business
Partners and us. As at December 31st, 2009, we had 6,05,1986 registered customers
Headquarters Mumbai Area, India

Industry Financial Services
Type Public Company
Status Operating Subsidiary
Company Size 1001-5000 employees
Founded
Equities and derivatives 1987
Website
Commodities http://www.motilaloswal.c...
Depository service
Portfolio service
Mutual funds
IPO Vision:
To be the most respected and preferred Private Equity Manager in the mid size corporate
segment.
Mission:

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To be well respected and preferred global financial services organization enabling wealth
creation for all our customers.
Achievements and awards:

Motilal Oswal Securities Ltd got starmine award 2009.
1. 2005, Asiamoney Brokers ranked most the best Indian brokerage firm in India.
March 2006, AQ Research declared most the best research house for Indian stocks.
Product and Services:-

1. Equity and Derivative
2. Internet trading
3. Depository services
4. Equity Research
5. Mutual Funds, Bonds, IPOs
6. Life Insurance
7. Portfolio Management Services.
8. Commodity Futures
Equity:
Motilal Oswal Securities Ltd is a member of NSE and BSE, has a network of over 300 branches
in India and abroad, rendering quality equity trading services. Motilal Oswal Securities Ltd not
only has a strong offline presence but also provides automated online trading services.

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Motilal Oswal Securities Ltd is retail spread caters to the need of individual investors. Trading
in equities is made simple, safe and interesting with smart advice from the research desk through
daily SMS alerts, market pointers, periodical research, stock recommendations and customer
meets organized frequently.
The online trading system allows customers to track the markets by setting up their own
market watch, receiving research tips, stock alerts, real-time charts and news and many more
features enable the customer to take informed decisions. The brokerage structure makes Motilal
Oswal Securities Ltd online trading all the more attractive:
Derivative:
Market with Index Futures being the first instrument. Now both the exchanges provide
trading in Index Futures and Options and Stock Futures and Options.
A derivative is a financial contract, between two or more parties, which is derived from
the future value of an underlying asset. At any point of time there will always be available near
three months contract periods. For e.g. in the month of Jan 2006 one can enter into Jan, Feb or
Mar contracts. The last Thursday of each month is the expiry day for that months contract.
When one contract expires, a new contract is introduced. For instance, on expiry of Jan 2006
contract, April contract shall get activated.
Currently, settlements of all Derivatives trades are in cash. There is Daily as well as Final
Settlement. As long as the position is open, the same will be marked to Market at the Daily
Settlement Price, the difference will be credited or debited accordingly and the position shall be
brought forward to the next day at the daily settlement price. Any position which remains open at
the end of the final settlement day (i.e., last Thursday) shall be closed out by the Exchange at the
Final Settlement Price, which will be the closing spot value of the underlying.
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There are two types of margins collected on the open position, viz., Initial Margin which
is collected upfront and Mark to Market Margin to be paid on T+1 day. As per SEBI Guidelines
it is mandatory for clients to give margin, failing which the outstanding positions may be closed
out.
In June 2000 National Stock Exchange (NSE) and Bombay Stock Exchange (BSE)
started trading in Futures on Sensex and Nifty. Options trading on sensex and nifty commenced
in June 2001.
Internet trading:
If you have access to Internet then you can register with us to view your demat account
over the Internet. This is very beneficial as you can avail of a host of services at no extra cost.
You will be able to view your holdings, reports, and ledger and will have free access to our
research reports at any time
Depository:
A depository can be compared to a bank. It holds securities such as shares, debentures,

bonds, government securities, units etc. of investors in electronic form. There are two
depositories in India, The National Securities Depository Limited (NSDL) and Central
Depository Services Limited (CDSL). An individual who desires to avail the depository services
can approach a Depository Participant (DP). Banks, financial institutions, custodians, brokers or
any other entity eligible as per SEBI (Depositories and Participants) Regulations, 1996 can apply
to the Depository to become a Depository Participant. As on 31st December, 2005 there were
221 Depository Participants in India.
Motilal Oswal Securities Ltd is a depository participant of NSDL. Investors can open
demat accounts with NSDL through MOSL. One can approach the nearest branch of Motilal
Oswal Securities Ltd for opening an account. Agreement charges (statutory charges) along with

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Annual Maintenance Charge (AMC) are collected upfront while opening an account. It takes two
to three days to open a demat account.
Upon activation of the demat account, a Welcome Letter is sent to the customer along with the
Delivery Instruction Slip book
DP facilities and IPOs offered by Motilal Oswal Securities Ltd
De-materialization: You can convert your physical shares into electronic form by surrendering
the shares for dematerialization at the Motilal Oswal Securities Ltd branch.
Re-materialization: Re-materialization enables you to convert the dematerialized shares

into physical form.
Repurchase: This facility helps you to submit the units of open-ended Mutual Funds in
case of re-purchase.
Pledge: You can pledge securities to avail a loan.
Transfer: You can transfer securities from one demat account to another.
IPOs: In case you have applied for an IPO and receive an allotment then the securities
are transferred directly to your demat account. The same applies for bonus and rights
issues.
Commodity De-mat Account: If you are a commodity player, you may need to open a
commodity de-mat account with Motilal Oswal Securities Ltd

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Speed-e: If you register for Speed-e services, then transfer instructions can be placed
online over the internet to pre-notified Clearing Members Pool a/c. This does away with
the need to submit a physical delivery instruction slip.
Internet services: If you have access to Internet then you can register with us to view
your demat account over the Internet. This is very beneficial as you can avail of a host of
Services at no extra cost. You will be able to view your holdings, reports, and ledger and
will have free access to our research reports at any time.
Research:
Motilal Oswal Securities Ltd has a team of experts who track the markets and related events very
closely. Sophisticated tools are used for technical analysis and research to offer
recommendations, technical analysis and research reports. Each day
Motilal Oswal Securities Ltd Research team brings to table information that helps you
profit from it.
Daily Market View:

Technical Analysis - Market, a daily report on markets gives a clear picture on the
expected market movements (NSE and BSE). It also covers the key support and resistance levels.
It also provides clues on market direction and the expected profit booking levels.

29
Daily Stock View:
Technical Analysis - Stocks, a daily report on the stocks for the day. These are prepared
with "Departure Oscillators" tool that have a high degree of accuracy on stock readings; which in
turn helps investors, day traders, High Net worth Individual's with stock ideas that may benefit
them.
F&O Analysis:
F&O Analysis is a daily report that gives near 100% accurate reading on both Futures and
Options. Tools such as PC ratios, Open Interest and volatility combined with RSI indicator
are used for the purpose. It is helpful for day traders, long-term holders and HNI clients
SMS:
SMS alerts are sent to those who have registered for the service. These are prepared with
utmost care, ensuring that it is suitable for both the Bulls and the Bears. It provides instantaneous
buy/sell/hold recommendations purely on technical. It also provides option strategies with the
use of Implied/Historical Volatility study. SMS is especially handy for Index Traders.
Distribution:
Motilal Oswal Securities Ltd undertakes the distribution of variety financial instruments
such as mutual funds, bonds, life insurance products, fixed deposits etc. The wealth center team
understands the universe of investment options analyzes the risk and return from these options
and recommends investment options to clients to help them achieve their financial goals.
Portfolio Management Service:

30
Motilal Oswal Securities Ltd a SEBI registered Portfolio Manager offers discretionary portfolio
management services. Motilal Oswal Securities Ltd has a team of experts who carefully take
investment decisions based on the clients' objectives. The Portfolio Management team has a
successful track record of more than 10 years in the capital market. The team has access to
Motilal Oswal Securities Ltd strong Equity Research, and Fundamental & Technical
Analysis.
Investment Objective
To generate medium to long-term capital growth (2-3 years) by identifying undervalued

stocks and those with growth opportunities from a select list of well researched stocks
Investment strategy:
The strategy aims to generate long term capital appreciation by creating a focused
portfolio of high growth stocks having the potential to grow more than the nominal GDP for next
5-7 years across market capitalization & which are available at reasonable market prices.
Organization structure:
MANAGER
SENIOR ASSISTANT JUNIOR

EXECUTIVE MANAGER EXECUTIVE
FUNCTIONS OF STAFF
1. DEALING
2. ACCOUNTING

31
3. CLEARING
CUSTOMER RELATIONS
Employees who deal with clients are expected to handle them with the utmost care. The
client deserves immediate and total attention. No client issue should ever be postponed.
Deal Sourcing:
Motilal Oswal Securities Ltd have benefit of utilizing resources of the Motilal Oswal
Group. With over 1293 business locations in over 581 cities, the Group has knowledge of
business and people from various parts of the country and acts as a valuable source of investment
leads in addition to being an excellent source of background and reference checks on prospective
investments.
RESEARCH METHODOLOGY:
32
PROJECT TITLE:
A Study On Investors Perception Towards Equity Shares
Objectives of the Project.
To know, where the investors prefer to invest.
To know why investors stay invested in equity shares
To know overall satisfaction level in investing equities.
SCOPE OF THE STUDY

Investor survey was done through questionnaire & also by observation.
Analysis was done based on the responses given by respondents.
METHODOLOGY
Methodology aims to present a clear idea of the research procedure used in this Study.
Since the value of systematic and scientific research lies in the methodology the goals should be
reached with accuracy using least amount of time.
Precise planning prevents the study from deviating from the aims and objectives, the
scope set forth. A clear understanding of the situation Analysis, problem statement, scope of the
study objectives, research design universe, sampling techniques and tools of data collection is
necessary as they lend credibility and will act as catalysts inputting the concept into practice
Data Source:
Data Sources are classified into:
1) Primary Data Source
2) Secondary Data Sources
1) Primary Data Sources:

Primary data is collected by direct interview with investors with the help of Questionnaire.

33
2) Secondary Data Sources:
Classified into Internal Secondary Data and External Secondary Data.
i) Internal Secondary Data: Internal source of data represents the data this is
already available with the company.
Product profile, Information relating to plant locations etc.
ii) External Secondary Data: External sources of data include all external
information needed for the study.
Newspapers, Business Magazines, Web sites are some important sources of information,
which are used in this project work.
Sampling Process
Sample size - 50
Area covered: Davangere city.
Methods of Data Collection

The secondary data was collected from company website & prospectus. The primary data
was collected through interview schedules in the form of printed Questionnaires which were
direct and structured and self-administered. The interview schedules in the questionnaires
addressed all the broad headings as defined in the objectives. The data collection field work was
undertaken for about 25 days during which all the50 investors were contacted personally and
interviewed individually using the questionnaires.
Analysis of this made on the bases investor response collected through

Questionnaire

34
Occupation:
Table1: Shows Occupation of Respondents
Occupation Frequency Percentage
Business 38 38%
Source: Survey
Student 20 20%
Interpretation:
Employee 26 26% From the above table, it is clear
Others 10 10% that out of 100-sample size 38% of the

Investors are businessperson, from this we come to know that most of the investors are
businesspersons and they play a vital role in the stock market. Here they need to target on retired
group so that they can acquire better market share.
Age Group:
Table no.2: Shows Age group of Respondents
Age Frequency Percentage
20-30 34 34%
30-50 35 35%
50-60 22 22%
Above 60 9 9%

35
Source: Survey
Interpretation: From the above table, it is clear that out of the total 50-samples 20 to 30 and 30
to 50 age group people are the major investors. So here, the Motilal Oswal Securities Ltd target
on these two groups because in these groups almost all businesspersons and employees are
covered. Remaining part is shared by 50 to 60 age group and above 60 age group, which are 22%
and 9% respectively.
Annual Income
Table3: Shows Annual income of Respondents
Income Frequency Percentage
Above 1 lakh 34 34%
1-3lakh 53 53%
3-5lakh 8 8%
Above 5lakh 5 5%
Source: Survey
Interpretation: From the above table, it is clear that out of 100-sample size 53% of the investors
are having Rs 1-3 lakh annual income. From this, the middle-income level people are taking
important role in investment in stock market. Second place goes to people group whose annual
income is 34%. Rest of 8% and 5% of the investors are having the annual income Rs 3-5 lakh
and above five lakh.
1) Invested In:
Table4: Shows Area of investment of Respondents
Investment sector Frequency percentage
Infrastructure/Cement 24 24%
Source: Survey
Power 20 20%
FMCG 22
BAPUJI ACADEMY OF MANAGEMENT22%
& RESEARCH, DAVANGERE.
36
Pharma/biotech 14 14%
Others 20 20%
Interpretation: From the above graph, it is clear that out of 50-sample size 12 investors invested
in infrastructure/cement .10 investors invested in power sector and the same in others. In
addition, 11 investors invested in FMCG and 7 investors invested in pharma
3) Trade in equities:
Table5:Table shows the how often investors trade in equities.
Trade Frequency percentage
Daily 16 16%
Twice in a week 20 20%
Once in a month 38 38%
Rarely 26 26%
Source: Survey
Interpretation: From the above table it is clear that out of total sample size, here 38% investors
trade in a month, 26% investors trade rarely, 20% trade twice in a week and 16% trade daily.
4) Investors pick the stocks based on the these factors
Table 5: shows the factors consider
Factors Frequency percentage while selection of the stock
Past returns 28 28%

Source: Survey
Future prospectus of 34 34%
the company
Management of the 14 14%

company 37
Based on M 24 24%
capitalization
Interpretation: From the above graph, it is clear that out of total -sample size, the factors
considered by the investors in selection of the stocks are, 34% of the investors pick the stocks on
the bases of future prospectus of the company, 28% investors pick the stocks on the bases of past
returns 24% investors based on M capitalization and 14% investors based on management of the
company.
5) Which type of shares would you prefer?

Table 6: Table shows which type of shares will prefer investors
Types of shares Frequency percentage
Defensive 14 14%
Aggressive 36 36%
Medium 50 50%
Source: Survey
Interpretation:
From the above table, it is clear that out of total sample size 50% of the Investors prefer medium
shares,36% investors prefer aggressive shares and 14% investors prefer defensive.
6) Objective of investment
Table 7: Shows Objective of investment of Respondents

38
50
45
40
35
30
25 46
20
15
26
10
5 16
0 12
Future security
Regular return
Tax Benefit
Asset accumulation
Interpretation: From the above table, it is clear that out of total-sample size, 46% investors are
having objective of future security.26% respondents having regular return, 12% are having asset
accumulation and 16%are having tax benefits.
7) Investment strategy of respondents after global market meltdown (2008)

Table 8: Shows investment strategy of respondents after global market meltdown (2008)

39
Strategies Frequency Percentage
Investing in
more equities 30 30%
No change in
the investment
pattern 22 22%
Investing less
in equities 32 32%
No comments 22 22%
Source: Survey
35
30
25 30 32
20 22
15
10
5
0
Interpretation: From above graph it is clear that out of total sample size 32% investors are
investing less in equities after global market down, 30% of investors investing more in equities
after global market down and 22% investors not changed in their investment after global market
down.

40
8) What percent investors book the profit?
Table 9: shows the percentage of the respondents in booking of the profit.
Profit Frequency Percentage
Less than 10% 12 12%
10-15% 60 60%
20-30% 22 22%
Above 30% 6 6%
Source: Survey
Interpretation: From above table it is clear that out of total sample size 60% of the investors
book their profits 10-15%, 22% of the investors book their profits 20-30%, 12% investors book
their profit less than 10% and 6% investors book their profit above 30%.
9) How often investors revise their portfolio

Table 10: shows the how respondents revise their portfolio
Year Frequency Percentage
Less than 1
year 22 22%
1-3 yrs 70 70%

41
3-6 yrs 4 4%
6yrs & above 4 4%
Source: Survey
Interpretation: From above graph it is clear that out of total sample size 70% investors are
revise their portfolio between 1-3 yr, 22% of investors revise their portfolio less than 1 yr ,4% of
investors revise their portfolio between 3-6 yr.4% of investors revise their portfolio 6 yrs and
above.
10) Investors satisfaction in investment decision.

Table 11: shows the respondents satisfaction in investment decision.
Frequency Percentage
Very satisfied 22 22%
Satisfied 70 70%
Neutral 4 4%
Dissatisfied 4 4%
Source: Survey

42
70
60
50
40
30
20
10 4 4
0
22 70
Very satisfied Satisfied Neutral Dissatisfied
Interpretation: from above graph it is clear that out of total sample size 70% of the investors are
satisfied in their investment decision, 22% of the investors are very satisfied in their investment
decision , 4% of the investors are neutral and 4% of the investors are dissatisfied in their
investment decision.
11) Investors convenience with share broker.

43
Table 12: shows the respondents convenience with share broker.
convenienc Frequency Percentag

e e
Ease of A/c 4 4%
openings
Exposure 10 10%
given
Less 12 12%
brokerage.
Near to my 16 16%
home/office
Good 32 32%
service
Good tips 12 12%
given
Honesty 10 10%

44
35
30
25
20
32
15
10 16
10 12 12 10
5
4
0
Source: Survey
Interpretation: from above graph it is clear that out of total sample size 32% of the investors
convenience with share broker by good service.
12) Investors interest among dividend shares, bonus shares, and right shares:
Interpretation: Out of total sample size it is clear that 50 respondents prefer first dividend
shares, second bonus shares and third right shares.

45
FINDINGS
Investors study the markets, industry, firms before taking deciding about investment.
Out of 100 investors, 38% of them are businessman and 35% are of the age group between
30-50 years.
Income of an investor is an important factor, which affects his investment potential. In

addition, 53% of investors have their income level is between 1 to 3 rupees lakh per annum..
Main Objective of investments is future security and regular return.
Here out of 100 respondents, 24 % invested in infrastructure and 22% FMCG sectors.
Most of the investors trade once in a month.
Most of the investors pick the stocks based on future prospectus of the company.
Most of the investors go for medium shares.
48% of the investors objective is future security.
After market meltdown most of the investors have not changed their investment pattern.
Out of 100 respondents 70 respondents revise their portfolio between 1-3 years.
Out of 100 respondents 64 respondents satisfied with their investment decision.
32 respondents have the convenience with the share broker for their good service.
50 respondents prefer dividend shares first and bonus shares next and lastly they prefer right
shares.

46
SUGGESTIONS:
Concentrate more on income group above 5 lakh per annum preferably businessmen &
salaried people. Because they invest only 5%. It is better to target these groups because their
earning is more and they can invest more.
Conduct seminars to the investors to create the awareness about Equity shares
Create more awareness about Motilal Oswal Securities Ltd in Davangere by appointing new
marketing persons.
Motilal Oswal Securities Ltd should conduct awareness program aggressively for its Stock
Brokering services.
Since the internet and web based communication is getting popular Motilal Oswal Securities
Ltd should update web site frequently and provide information up to date .
Since investors, investment decision is based on study of different sources of information.

Motilal Oswal Securities Ltd should start giving advertisement in business newspaper and in
business magazine.

47
LIMITATIONS
The study covers Davangere city only.
People not having deep knowledge about equity shares.
There is possibility of results not being accurate due to the small size of the sample.
The respondents may have answered in a hurry without giving adequate consideration
especially due to lack of time.
The time constraint was a limiting factor as more in-depth analysis of the subject as well as
the responses could not be carried out.
Some of the responses may be biased, as the Investors were very careful in choosing their
responses.

48
Conclusions:
Out of 100 respondents 38% investors are business people & 35% of the age group
30-50 years. Most of the investors invested in equity shares because of future security & regular
returns & their satisfaction level in equities good. Most of the investors pick the stocks based on
future prospects of the company.
Out of 100 respondents 70 investors go for medium shares because they dont want to
take risk .& most of existing share holders first prefer dividend shares next bonus shares last
they prefer right shares. Because a bonus issue (or scrip issue) is a stock split in which a
company issues new shares without charge in order to bring its issued capital in line with its
employed capital (the increased capital available to the company after profits).
This usually happens after a company has made profits, thus increasing its employed
capital. Therefore, a bonus issue can be seen as an alternative to dividends. No new funds are
raised with a bonus issue. The whole idea behind the issue of Bonus shares is to bring the
Nominal Share Capital into line with the true excess of assets over liabilities.
Last they prefer right shares because if investor invests in dividend shares then only they will get
right shares.
Investors getting good returns in investing equities therefore investors satisfaction level in
equities is good.
Overall satisfaction of the investors in equity shares is good.
Dear Sir/Madam,
I am Ms. Kavita.M.Mellalli student of Bapuji Academy Of Management & Research

Davangere, pursuing MBA degree have undertaken a project on A Study On Investors
49
Perception Towards Equity Shares in Davangere city as part of curriculum, so I kindly
Request you to fill the following questionnaire and provide your sincere views. I ensure that it
would used only for academic purpose.
Thanking you
Name: _____________________________________
Age Group: 20-30Yrs 30-50 yrs 50-60 yrs above 60yrs
Occupation: ____________________________________________________________
Annual Income: Below 1lakh 1-3lakh

3-5lakh Above 5lakh
1) In which sector you would like to invest?
a) Infrastructure/cement b) Power
c) FMCG d) Pharma/biotech
e) Others_____________________
2) What is the percentage allocation of your savings among the following investment
avenues?
a) Bonds/debentures b) Gold
c) Insurance/ULIPS d) Shares
50
e) Real estate f) MF
g) Bank FD/PO h) Others _____
3) How often you trade in equities?
a) Daily b) Twice in a week
c) Once in month d) Rarely
4) I pick the stocks based on these factors
a) Past returns b) Future prospectus of the company
c) Management of the company d) Based on the M capitalization
5) Which type of shares would you prefer?
a) Defensive b) Aggressive
c) Medium
6) Objective of your investment is:
a) Future security b) Regular returns
c) Tax benefits d) Asset accumulation.
7) What is your strategy for investment post global equity markets meltdown (2008)?

51
a) Investing more in equities b) No Change in the investment pattern
c) Investing less in equities d) No comments
8) Usually at what percent you book your profits?
a) Less than 10% b) 10-15%
c) 20-30% d) above 30%
9) How often you revise your portfolio?
a) Less than 1 year b) 1-3 yrs
c) 3-6 yrs d) 6yrs & above
10) Are you satisfied with your investment decision?
1. Very satisfied 2. Satisfied
4. Dissatisfied 3 Neutral
5. Very dissatisfied
11) What convenience you see with your share broker?
a) Ease of A/c Opening b) Exposure given
c) Less Brokerage d) Near to my home/Office
e) Good service f) Good tips given
g) Honesty

52
12) Prioritize your interest among the following about equity shares corporate actions: 1 is
highest 3 is lowest.
1. Dividend
2. Bonus
3. Rights
BIBLIOGRAPHY
WEBSITES
www.nseindia.com accessed on 03/02/2010

www.bseindia.com accessed on 27/2/2010
www.amfi.com accessed on 3/3/2010

53
www.moneycontrol.com accessed on 1/4/2010
www. motilaloswal.com accessed from 27/2/2010 to 15/3/2010
www.investopedia.com accessed on 11/3/2010
BOOK
Security Analysis and Portfolio Management
Author : Punithavathy Pandian

54

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MOTILAL OSWAL SECURITIES LTD, DAVANGERE.

BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE.

Trading Pattern of the Indian Stock Market

Trading in Indian stock exchanges is limited to listed securities of public limited

BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE.

BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE.

BOMBAY STOCK EXCHANGE (BSE):

The main objectives of the stock exchange are:

To safeguard the interest of investing public having dealing on the exchanges.

BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE.

To promote, develop and maintain well-regulated market for dealing in securities.

To promote industrial development in then country in the country through efficient

NATIONAL STOCK EXCHANGE (NSE):

THE MAIN OBJECTIVES OF NSE ARE AS FOLLOWS.

To enable shorter settlement cycle and book entry settlement system.

To meet current international standards of securities market.

PRESENT CURRENT SCENARIO OF INDIAN STOCK MARKET:

BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE.

What is their purpose?

Impact on The Economy:

1.Provides a source of funding for organizations

Present current scenario of Indian stock market

BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE.

BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE.

BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE.

FUNCTIONS OF CAPITAL MARKET

To mobilize resources for investments

To facilitate efficient use of capital

To facilitate buying and selling of securities

To facilitate the process of efficient price discovery

To facilitate settlement of transactions in accordance with predetermined time schedules.

MAJOR ENTITIES INVOLVED IN CAPITAL MARKET:

Clearing Corporation(CC)/Clearing Houses(CH)

Depositories and Depository Participants

Stock Brokers and their Sub Brokers

BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE.

Foreign Institution Investors

Issuer/Registrar and Transfer Agents

Bombay Stock Exchange

National Stock Exchange

Underwriters and sub underwriters

SEGMENTS OF CAPITAL MARKET:

Capital market consists of

BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE.

ACTIVITIES IN THE PRIMARY MARKET:

Appointment of merchant banker

Pricing of securities being issued

Communication/marketing of the issue

Information on credit risk.

BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE.

Listing on the stock exchange(s)

Allotment of securities in demat/physical mode

ACTIVITIES IN THE SECONDARY MARKET

BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE.

Clearing and settlement of trades

Delivery of securities and funds

BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE.

The main objectives of the stock exchange are:

To safeguard the interest of investing public having dealing on the exchanges.

To establish and promote honorable and just practices in securities transactions.

To promote, develop and maintain well-regulated market for dealing in securities.

To promote industrial development in then country in the country through efficient

NATIONAL STOCK EXCHANGE (NSE):