FIBA

SECONDARY
BRAND ELEMENTS
 OUR BRAND
CONTENTS

FIBA GENERIC
3 Introduction
4 Icon Introduction
6 Icon Colour Palettes
8 Icon Usage
10 Womens Palette
11 Corporate Palette
12 Patterns & Backgrounds
13 Patterns & Backgrounds Usage
15 Photographic Treatments
16 Application Examples
18 Fonts

FIBA Events
19 Introduction
20 Icon Colour Adaptation
21 Application Examples

FIBA ZONES
22 Introduction
23 Icon Usage
24 Introduction Maps
25 Africa Graphics
26 Americas Graphics
27 Asia Graphics
28 Europe Graphics
29 Oceana Graphics
30 Application Examples

INFORMATION
33 Contact Details

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 2
 SECONDARY BRAND elements
INTRODUCTION

This style guide is designed to be used in conjunction with the FIBA Corporate Identity guidelines.

The Corporate Identity guidelines and rules must be respected at all times. The secondary
branding elements are designed to complement and enhance the primary brand, adding
movement and excitement to all branded materials.

The FIBA Secondary Branding System introduces 5 new dynamic Icons that represent the key
elements of the sport:

These elements are CHALLENGE, TEAM SPIRIT, STRENGTH, EXCITEMENT & RESPECT

The Icons can be applied in a varied colour palette with complementing backgrounds to create
a dynamic overall look. The backgrounds and Icons can be used across all media (eg, print,
broadcast, web) for all FIBA Events and across all FIBA Zones.

The toolkit for this secondary brand identity has been created with maximum creativity in mind,
allowing greater flexibility in design for any medium, whilst maintaining a unique and
distinguishable brand.

All of the toolkit elements are supplied in vector (.eps) format to achieve correct scaling with
the exception of any photographic elements and treatments. Rasterizing (converting from vector
to pixels) must only be applied once the scale and design is achieved. 300dpi or 120ppc is
recommended to maintain the quality and integrity of the designs.

The following guide will introduce the key Icons, colour palettes and backgrounds and show how
to compose any given design using these elements.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 3
 ICON
INTRODUCTION

The FIVE key Icons: CHALLENGE, TEAM SPIRIT, STRENGTH, EXCITEMENT & RESPECT
can be used in all 8 colour palettes in 3D full colour (CMYK) 1 or flat colour versions (SPOT) 2 .

The Icons can be scaled up to fulfill any size requirement, but must not be scaled smaller than
the smallest version supplied within the toolkit. This is approximately 51mm in height for the 3D
version and 21mm for the flat (Spot colour) version. Size of Icons incorporated within patterns
(see page 11 patterns and backgrounds) do not need to adhere to this rule.

For anything below the 51mm size, there is only a flat (Spot colour) version 3 available.

The Icons can be positioned in any part of a design as long as all of the action figure element
is visible.

No text or other design elements should touch or obscure the Icons in any way.

The key Icons can be used for any FIBA Event, Zone or Corporate requirement and in any of the
supplied palettes.

The Icons must be scaled vertically and horizontally in equal proportion. No distortions, effects or
strong filters are to be applied to any of the Icons. The scaling must be done at vector base and
only rasterized when scaling is complete.
COLOUR ICONS 1
The Icons must not be rotated, although crops can be applied as long as the action figure is still
recognisable.

Minimum size allowed for full colour version

Outer frame
51mm approx

Character
(action figure)

Textured inner
oval

STRENGTH EXCITEMENT CHALLENGE TEAM SPIRIT RESPECT

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 4
 ICON
INTRODUCTION

The flat
Each icon
(Spot
cancolour)
be usedIcons
in any
are
ofavailable
the colourinpalette
all permitted
below.colour
Icons palettes
at 21mm and
height
can(minimum
be scaledsize)
up to
are available
any size. in flat versions only.

Other Icon designs are available within the toolkit, including CMYK versions (with 3D effect) and
outline versions.

FLAT ICONS 2
Minimum size allowed for flat colour version
51mm approx

STRENGTH EXCITEMENT CHALLENGE TEAM SPIRIT RESPECT

The smallest Icons have reduced detail ensuring they will not fill-in at reprographic or print
SMALL ICONS 3 stage. The action figures are still recognisable.

These small Icons are only to be used for sizes below 51mm approximately and can go no smaller
than approximately 21mm (the smallest supplied in the toolkit).

The small Icons are available in all colours and styles (except 3D versions).

Minimum size allowed for small Icons

21mm approx

Character
(action figure)

STRENGTH EXCITEMENT CHALLENGE TEAM SPIRIT RESPECT

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 5
 ICON
COLOUR PALETTES

Each Icon can be used in any of the colours shown in the palettes below. These Pantone colour
palettes may be used throughout the FIBA branding range, for use in backgrounds, Icons, colour
gradients and styles.

FULL PALETTE
PMS PMS PMS PMS PMS
4515 424 192 717 137

PMS PMS PMS PMS PMS

3005 241 355 GREY 2 1777

PMS PMS PMS NEG PMS

1345 278 346 WHITE 426

WOMENS PALETTE
PMS PMS
PMS PMS PMS PMS
1345 278
241 346 GREY 2 1777

CORPORATE PALETTE PMS PMS PMS

PMS
4515 7535 455
MAIN241 COMPLIMENTARY COMPLIMENTARY
PALETTE
LIGHT LIGHT

The toolkit includes a comprehensive set of colour artwork for all Icons. The above palette is for
colour reference to compliment backgrounds and patterns.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 6
 ICON
COLOUR PALETTES

CMYK values for print usage.

FULL PALETTE C: 13 C: 0 C: 0 C: 0 C: 0
M: 19 M: 0 M: 100 M: 70 M: 30
Y: 61 Y: 0 Y: 100 Y: 100 Y: 100
K: 30 K: 50 K: 0 K: 0 K: 0

C: 100 C: 30 C: 100 C: 0 C: 0
M: 30 M: 100 M: 0 M: 0 M: 60
Y: 0 Y: 0 Y: 100 Y: 0 Y: 30
K: 0 K: 0 K: 0 K: 10 K: 0

C: 0 C: 50 C: 50 C: 0 C: 40
M: 20 M: 10 M: 0 M: 0 M: 0
Y: 50 Y: 0 Y: 50 Y: 0 Y: 0
K: 0 K: 0 K: 0 K: 0 K: 100

WOMENS PALETTE C: 0 C: 50 C: 50 C: 0 C: 0
M: 20 PMS
M: 10 M: 0 M: 0 M: 60
Y: 50 Y: 0
241 Y: 50 Y: 0 Y: 30
K: 0 K: 0 K: 0 K: 10 K: 0

CORPORATE PALETTE C: 13 C: 10 C: 23
M: 19
PMS M: 11 M: 42
Y: 61 Y: 21 Y: 89
241 K: 75
K: 30 K: 19

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 7
 ICON
USAGE
THINGS TO AVOID

A few basic usage restrictions must be observed.

REMEMBER: all scaling should be No distortion of any No rotation or flip

done at vector stage
factor is to be applied techniques are allowed

Icons must never Do not mix colours

touch each other

le text
samp

No text/imagery is If cropping, the figures

permitted to obscure action must be still recognisable
the Icons

If cropping, the figures If cropping, the figures

action must be still recognisable action must be still recognisable

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 8
 ICON
USAGE and sizes

The Icons can be used at any size. The smallest Icon is supplied in a flat version at 21mm and
must not be used below this size. This Icon may be scaled to a maximum of 51mm in height.
There is a choice of icon styles available in the toolkit for usage above 51mm, these are full
colour, flat colour and outline, all of which can be scaled in pro to any given size.

The Icons are very flexible and may be used in a wide variety of ways to deliver the maximum
creative freedom possible.

IMPLEMENTATION

Scaling applied equally

(horizontally & vertically)

Permitted Icon crop

(NOTE: action figure is
still recognisable)

If the size of any Icon needs to go below 51mm in

height, then the relevant small icon version should be
used instead. These have been specifically designed
to maintain clarity of line and detail.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 9
 Fiba womens
PALETTE

A Womens Events palette has been specifically designed to be used as part of a generic look for
Womens competitions. These colours can be utilised exclusively or used with colours relevant to
the event or the location (see page 20 for further information on colour adaptation).

The colour palette can be applied to any aspect of the secondary branding elements.

The Partner strip can be

changed if needed depending
on the marketing structure for
different situations/Events

FIBA will be supplying it in

every case

Colours taken directly from the Colours influenced by the Event

Womens palette Composite Logo

PMS PMS PMS PMS PMS

1345 278 346 GREY 2 1777

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 10
 Fiba CORPORATE
PALETTE

For literature and other materials which are not Zone specific or part of a competition or event
inventory, a generic corporate palette (GOLD) has been designed which can be applied to
production materials such as stationery or FIBA Corporate PR or other generic elements.

The corporate colours may be used as generic backdrops and in other production items for
FIBA Events or in FIBA corporate materials.

Cropped Icon
(action still recognisable)
No text or imagery blocking icon

Corporate colour palette

(gradient layer)

Outline Icon as print watermark

(see toolkit)

PMS
PMS PMS PMS
4515
241 7535 455
MAIN COMPLIMENTARY COMPLIMENTARY
PALETTE LIGHT LIGHT

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 11
 PATTERNS & BACKGROUNDS
INTRODUCTION

The main background is a gradient tint that can be used in any of the main colour palettes.
Flat Icons, line-art Icons or watermark Icons can be overlaid on this background using either
the multiply, transparency or screen filters to achieve a wide range of creative results.

A matrix pattern of the flat Icons in both vertical and horizontal formats have been created.
These exist with either linear repeat (even) edges or pushed (irregular) edges.

The supplied pattern can then be applied around imagery using FLAG warps at any given angle,
bend or percentage to achieve an aesthetic flowing movement or style. The precise warps
and bends should be carefully chosen to work with the implied action in the image, to echo the
movement of the player, arms, legs or the ball.

These overlaid patterns can be scaled to any size to best suit the specific design.

PATTERNS & WARPS

VERTICAL PATTERN
Straight uniform edge

VERTICAL PATTERN
Non-uniform edge

WARP VERTICAL PATTERN

Flag warp 100% bend
100% vertical

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 12
 PATTERNS & BACKGROUNDS
USAGE

Below is the process used to create the correct graduated background.

Radial Gradient

Gradient Layer 1 Gradient Layer 2

Firstly a radial gradient is made with This is then duplicated and flipped
colour changes at the appropriate vertically.
positions.

Finished Background
On the transparency palette the option
of screen is then selected on the second
version, and the two are placed over the
top of one another.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 13
 PATTERNS & BACKGROUNDS
USAGE

The supplied backgrounds and patterns allow maximum creativity whilst retaining a signature
style. These flowing, graduated backgrounds are the foundation of the designs to link Icons,
imagery and text together.

Gradients can be made from any of the key palettes, with patterns at different sizes and using
applied effects and transparencies.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 14
 PHOTOGRAPHIC
TREATMENTS

Photographic imagery can only be used for non-commercial purposes within a secondary
branding context and FIBA must approve any photographic application.

Photographs must be from FIBA Events and FIBA approved. Action images are the preferred
type of photograph. Once an image has been selected, various effects are applied within
Photoshop. The desired result should be dynamic in presentation, representing one or more of
the 5 FIBA keywords CHALLENGE, TEAM SPIRIT, STRENGTH, EXCITEMENT & RESPECT.

Harshly lit, saturated on court photographs need to be toned down and graded using
the following criteria. This will slightly desaturate the colour and heighten the contrast.
Movement is emphasised by the shadow. This is just a guide and different photographs
might need varying adjustments.

Warped icon patterns are then applied around the photograph to emphasise movement,
excitement and action. The patterns need to enhance and compliment the photographic shape.

Original CMYK photograph

CMYK photograph
with mono 70% lighten layer

CMYK & mono composite

drop shadow

FIBA might require the presence

of a Partner strip which will be
defined case by case

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 15
 APPLICATION
EXAMPLES

The following two pages highlight examples of the correct use of all secondary brand elements
within an applied design.

FIBA logo

Approved photographic images

with specified movement
shadows and colour treatments

Gradient layer backgrounds

created from approved
colour palette

Patterns warped to echo the

movement in the photograph,
using approved colour palette
and gradients

FIBA approved typeface

Dot patterns, selectively applied

to add visual interest

FIBA might require the presence

of a Partner strip which will be
defined case by case

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 16
 APPLICATION
EXAMPLES

FIBA logo

3D Icon as main focus of design

(can be used in any colour)

Patterns warped specifically to

draw interest towards Icon

Gradient layer background

used to best effect in
highlighting the Icon

Partner strip and

official designation

The Partner strip can be

changed if needed depending
on the marketing structure for
different situations/Events

FIBA will be supplying it in

every case

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 17
 TYPEFACES
EXAMPLES

Two exclusive typefaces are to be used within any FIBA designs.

MAIN HEADING
FIBA TYPEFACE
Custom-drawn font primarily
used for headlines

subheading
Sub heading in
smaller font size

UNIVERS CONDENSED
The dominant size is for any
tag lines etc.
TAG LINES
A globally available font
used for bodycopy body copy body copy
body copy body copy

Type can be of any size to compliment the design and relay any given information.

Colours must be from an approved colour palette and must be chosen for both
design aesthetic and readability.

No extreme effects or warps are to be applied to the typefaces.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 18
 FIBA EVENTS
INTRODUCTION

FIBA hosts Events throughout the world at a variety of locations, covering different seasons and
competitions. Therefore the style palette must be applied with relevance to each specific Event,
not location.

For example, a country hosting an event can choose to use a different colour palette than that
determined by its Zone palette (see Zone pages 18-26). This ensures that the location is seen as
secondary to the event.

However, where the location is the dominant factor, then the Zone palette must be applied.

Sponsors and partners can be contained within an appropriate shape derived from the styles,
ie the oval of the icon could be used as the shape to hold the partner logos.

New colours may be introduced with the styles for the appropriate event, but the new styles must
be consistent throughout the event.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 19
 FIBA EVENTS
ICON COLOUR ADAPTATION

The style palette should be applied appropriately, to compliment each specific Event composite
logo. It is not mandatory to use only the FIBA Zone or the Event/Location colours, but the colour
choice must have some relevance to the Event or the Location. This might involve use of flag
colours, or colours from nature, something that is undeniably Event or Location specific.

Example, the Turkey World Championship. The Turkey Composite Logo design consists of mainly
red, meaning that the use of a red background and red Icons would be ineffective in making the
logo stand out. So the cyan element of the logo could be utilised and applied to the styling of all
secondary elements.

Whilst new colours may be introduced the overall style must remain recognisable as FIBA
secondary branding. Any of the toolkit elements may be adapted in this way to suit a given Event.
If an approved font is used for an Event, this may also be introduced into the design.

Adaptation of an Icons colour reflecting an element from within the logo.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 20
 FIBA EVENTS
APPLICATION EXAMPLES

The image below shows an example of an Event where new colours have been applied to
highlight the composite logo.

The Event composite logo must always be present, with a copyright notice applied and SRP
(partner strip) where required.

This is just one example of how the secondary branding elements might be applied.

A colour palette is developed from

the cyan element within the logo

Gradients and patterns are then

adapted from this palette

Warp and effect blends are

applied to enhance the
photographic imagery

Photographic treatments are

applied as per guidelines

FIBA might require the presence

of a Partner strip which will be
defined case by case

FIBA might require the presence of a Partners strip which will be defined case by case

All photographic imagery must reflect fully the nature of the given event.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 21
 FIBA ZONES
INTRODUCTION

FIBA is divided up into 5 separate world Zones. Each of these Zones has a designated colour by
which it is identified (as shown below).

The secondary brand elements incorporate a number of components designed to further enable
differentiation between these Zones.

A set of Icons are available that reflect the colourway allocated to each Zone. These can be used
whenever it is important to emphasise a particular Zone rather than location or Event.

ZONE COLOURS

PMS PMS
PMS PMS PMS PMS
424 192
241 137 3005 355

C:0 C:0 C:0 C:100 C:100

M: 0 M: 100 M: 30 M: 30 M: 0
Y: 0 Y: 100 Y: 100 Y: 0 Y: 100
K: 50 K: 0 K: 0 K: 0 K: 0

This colour palette is not interchangeable.

For example, Americas must always appear in the red palette.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 22
 FIBA ZONES
ICON usage

The full range of Icons are available in the colour of each Zone. Below are the 5 flat coloured
Icons in the five Zone colours.

AFRICA

STRENGTH EXCITEMENT CHALLENGE TEAM SPIRIT RESPECT

AMERICAS

STRENGTH EXCITEMENT CHALLENGE TEAM SPIRIT RESPECT

ASIA

STRENGTH EXCITEMENT CHALLENGE TEAM SPIRIT RESPECT

EUROPE

STRENGTH EXCITEMENT CHALLENGE TEAM SPIRIT RESPECT

OCEANIA

STRENGTH EXCITEMENT CHALLENGE TEAM SPIRIT RESPECT

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 23
 FIBA ZONES
maps

A set of maps are available, each one made up from a complete set of FIBA Icons and
unmistakably representing each of the five Zones. These have been designed to be used
EXCLUSIVELY by each specific Zone as required.

The maps are only compatible with their specific Zone and colour and should be used
accordingly.

They have been designed mainly for use as backdrops and as such can be utilised to suit the
individual design. The map shape should remain recognisable.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 24
 FIBA ZONES
AFRICA

Africa colour Zone and map.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 25
 FIBA ZONES
AMERICAS

Americas colour Zone and map.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 26
 FIBA ZONES
ASIA

Asia colour Zone and map.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 27
 FIBA ZONES
EUROPE

Europe colour Zone and map.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 28
 FIBA ZONES
OCEANIA

Oceania colour Zone and map.

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 29
 FIBA ZONES
APPLICATION EXAMPLES

Below is a poster example for Africa, using corporate colours to compliment the African imagery.

REMEMBER: Photographic imagery can only be used for non-commercial purposes within
a secondary branding context and FIBA must approve any photographic application.

FONT
Univers condensed

Oval icon background

Africa map & palette

Photographic images of players

from Africa

FIBA Africa logo

FIBA might require the

presence of a Partner strip
which will be defined case
by case

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 30
 FIBA ZONES
APPLICATION EXAMPLES

Below is a poster backdrop for Americas.

REMEMBER: Photographic imagery can only be used for non-commercial purposes within
a secondary branding context and FIBA must approve any photographic application.

FIBA Americas logo

Gradient background in
Americas colours

Americas map & palette

Photographic images of players

from the Americas

The Partner strip can be

changed if needed depending
on the marketing structure for
different situations/Events

FIBA will be supplying it in

every case

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 31
 FIBA ZONES
APPLICATION EXAMPLES

Further examples illustrating the use of maps to designate FIBA Zones.

The Partner strip can be

changed if needed depending
on the marketing structure for
different situations/Events

FIBA will be supplying it in

every case

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 32
 CONTACT
INFORMATION

For all queries, information and approvals regarding this style file and branding,
please contact the following:

Marketing & Licensing

FIBA - International Basketball Federation
51 - 53, Avenue Louis Casai
CH - 1216 Cointrin / Geneva Switzerland

Telephone: +41 22 545 00 17

Fax: +41 22 545 00 99
Email: marketing@fiba.com

FIBA SECONDARY IDENTITY

vers.1.0 FIBA 2009 33