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F Y R E A P P.

C O M

P RI VAT E P L AC E M E N T
MEMORANDUM

BY ACCEPTING THIS PRIVATE PLACEMENT MEMORANDUM (“PPM”), YOU, THE OFFEREE SHALL
KEEP IN CONFIDENCE THE CONTENTS OF THIS PPM AND THE CONTENTS OF ANY AND
ALL ATTACHMENTS. INFORMATION HEREIN SHALL ONLY BE SHARED WITH THE OFFEREE’S
ACCOUNTING AND LEGAL COUNSEL.

CO N F I D E N T I A L I T Y

No person has been authorized to give any information or to make any representations
in connection with the offer made by this Private Placement Memorandum, nor has any
person been authorized to give any information or make any representations other than
those contained in this Private Placement Memorandum, and if given or made, such
information or representations must not be relied upon.

This Private Placement Memorandum does not constitute an offer to sell or solicitation of
an offer to buy in any jurisdiction in which such offer or solicitation would be unlawful or
to any person to whom it is unlawful to make such offer or solicitation. Neither the delivery
of this Private Placement Memorandum nor any sale made hereunder shall, under any
circumstances, create an implication that there as has been no change in the affairs of
our company since the date hereof.

FYRE DEFINES HOW WE ENGAGE AUDIENCES,
CONSUME MEDIA AND SHARE CONTENT BY
CONNECTING CONSUMERS,
CELEBRITIES AND BRANDS THROUGH LIVE EXPERIENCES.
Understanding that today’s cohort interacts, engages and follows a new generation of
role models who are defining today’s culture, the FYRE platform changes the way how
they interact with their fans, followers and brands.

FYRE BOOKINGS .

Fans seek more meaningful connections to talent through live events T H E P RO B L E M and social. Talent seek to increase their RECORDED MUSIC REVENUE IS UNDER PRESSURE. WE’VE SEEN FIRSTHAND HAS BECOME DISRUPTED. submitting offers. ARTISTS ARE SEEKING NEW WAYS OF EARNING REVENUE AS THE MUSIC INDUSTRY BUSINESS MODEL BUT. engagement with fans. inefficient. LIVE BOOKINGS IS THE FASTEST GROWING SEGMENT OF THE ENTERTAINMENT INDUSTRY with rising ticket prices and increasing attendance. Accessing talent is a mystifying. . end-to-end. THAT THE LIVE INDUSTRY IS BROKEN. negotiating and processing payment. and inconsistent process: there is no platform that allows buyers to connect with talent through one platform.

and qualified private buyers book talent MUSICIANS ATHLETES for live performances. and paid social posts through one consistent and easy digital platform. FYRE FYRE REMOVES THE FRICTION TO SECURING TALENT Fyre is a global entertainment marketplace that helps venues. brands. MODELS INFLUENCERS . thousands of offers representing tens of millions of dollars of performances and appearances have been made and accepted with Fyre. appearances. Since launching in May 2016.

. ANTONIO PIERCE. AND HUNDREDS OF OTHER NOTABLE ARTISTS. JAMIE FOXX. TA L E N T N E T WO R K JAMIE FOXX QUEEN LATIFAH IGGY AZALEA LIL WAYNE DJ KHALED JESSE JO STARK FYRE’S ROSTER INCLUDES SOME OF THE MOST ICONIC NAMES IN ENTERTAINMENT INCLUDING: LIL WAYNE. ATHLETES AND INFLUENCERS. QUEEN LATIFAH. DJ KHALED.

The Fyre platform securely and confidentially manages We’ve built a communications and integrated payments the entire booking process. WITHIN THE FYRE PLATFORM FYRE STREAMLINES THE BOOKING PROCESS FOR FYRE MAXIMIZES TALENT EARNINGS BY EXPOSING BUYERS. sign contracts and This allows for more bookings through increased visibility finalize payments. Fyre is the first end-to-end platform for talent bookers. THEIR AVAILABILITY TO QUALIFIED TALENT BUYERS AND VENUES. Buyers submit and negotiate offers. . FACILITATING MORE TRANSACTIONS. from initial offer to payment. FO R BU Y E RS & TA L E N T BUYERS TALENT BUYERS & TALENT Quickly submit and negotiate Evaluate. to talent buyers and simplifies the day-to-day anagement. and enhance efficiency on both sides of the deal. platform to remove pain points from the booking process and day-of coordination. all with Fyre. negotiate and More bookings and connections between talent and buyers facilitated than ever before.

WORKS WITH TALENT BUYERS TO FIND SUITABLE LAST MINUTE ALTERNATIVES.5% of the booking) to talent by way of benefits. We work in tandem with talent management teams to maximize their talent’s revenue and develop their fan-base. WE TAKE NO DIRECT LIABILITY FOR ANY BOOKINGS MADE WITH FYRE. Our interactive real-time platform is constantly evolving to meet the needs of our talent buyers. This is unprecedented in the entertainment space and builds long-term loyalty with talent. IN GOOD-FAITH. FYRE. easier and more transparent than the previous cumbersome model of connecting with talent. BUYERS ARE BACKED WITH THE FYRE GUARANTEE. WHICH REIMBURSES THEIR FEE THROUGH THIRD PARTY INSURANCE. . REVENUE MODEL FYRE ASSESSES A 10% FEE TO BUYERS AND DOES NOT TAKE A COMMISSION FROM TALENT ON BOOKINGS We provide incredible value to our buyers for the fee that we assess – through making the talent booking process quicker. IF TALENT FAILS TO PERFORM. We also redirect 25% of the Fyre fee (2. EACH AGREEMENT IS BETWEEN TALENT AND THE BUYER.

F Y R E F E S T I VA L .

FO R S EA RC H I N G I S T H E FO U N DAT I O N OF FORTUNE” . SEEK. “COME.

W H AT I F W E R E I M A G I N E D W H AT I T M E A N S T O AT T E N D A M U S I C F E S T I VA L ? .

THAT TYPE OF POWER IN OUR GUESTS. . IT WILL IGNITE THAT TYPE OF ENERGY. THE ACTUAL EXPERIENCE EXCEEDS ALL EXPECTATIONS AND IS SOMETHING THAT’S HARD TO PUT TO WORDS.

visitors and livelihood to the land. we will utilize the each festival as a major cultural event to bring awareness. . Through the purchase of significant land. OUR VISION Fyre has a unique goal and inspiration: the exploration of the uncharted inspired by and referencing the five elements of the earth Throughout the next five years. we will traverse the globe to find untouched lands and convert them into unparalleled experiences. Fyre will work to bring life to each region.

YEAR 1 WAT E R .

For two weekends in April and May. Fyre will be defined by its ability to connect: the ultimate in a tasteful experience. as well as informative discussions with some of the brightest minds in the world. Fyre Festival is a rich experience that emboldens our quest to connect a diverse set of influencers. theatre. the curious and adventurous come together on a private Exuma island: Fyre Festival will feature music from the greatest talents in the world. OV E RV I E W Fyre Festival leverages our global access to talent and our understanding of the millennial demographic to create THE CULTURAL EXPERIENCE OF THE DECADE. . immersive experiences through art. and a weekend long treasure hunt.

W E LCO M E TO F Y R E F E S T I VA L C LI C K TO V I E W .

MUSIC MAJOR LAZER DISCLOSURE (DJ SET) Where: Fyre Cay. S U M M A RY These weekends go beyond the beauty of a remote beach.D.O.O. Exumas When: April 28th .7th 2017 . The focus is on a global audience coming together in sharing a life changing experience. its vast landscape and perfect waters.30th 2017 + May 5th . FYRE TWO WEEKENDS | 40.000 GUESTS | THE EXUMAS HEADLINERS G.

F Y R E S TA R T E R S .

7m followers 34k likes 6. AND REPRESENTATIVE OF. December 12th at 5pm an ambiguous orange tile was posted to the below accounts reaching over 300mm people in 24 hours.5m followers 10. On Monday.6 likes 21 k likes Nick Bateman Yovana Ventura Bella Thorne Marcus Butler Elsa Hosk Jen Selter Paulina Vega 6m followers 4.7m followers 7. THE FYRE TRIBE.2k likes 5k likes 5. Kendall Jenner Emily Ratajkowski Bella Hadid Chiara Ferragini Hailey Baldwin Rocky Barnes Alessandra Ambrosio 72.6m followers 6.1k likes 14. THESE AMBASSADORS STAND AS PART OF.7k likes 4. They are key personalities to lead the attendance of an influential audience at the Fyre Festival around the world and therefore your potential brand partners.2m followers 10.7m followers 14.2k likes 19.8m followers 8.8m followers 3.5k likes 39. F Y R E STA RT E RS To ignite the Fyre Festival we compiled 400 of the most influential personalities globally to launch a coordinated influencer marketing campaign.5m followers 2.5k likes .6m followers 9.3m likes 48k likes 94k likes 13 k likes 56.6m followers 885k followers 7.6m followers 3.

8k likes Helen Owen Lais Riberio Carmella Rose Kyra Santoro Shanina Shaik Nicole Willams Rose Bertram 1.6m followers 1.7k likes 2.6k likes .9m followers 1.5k likes Steven Kelly Soo Joo Joy Corrigan Hannah Ferguson Juliana Herz Marina Laswick Gizele Oliveira 628k followers 474k followers 458k followers 398k followers 388k followers 365k followers 359k followers 5k likes 2.3k likes 1.8k likes 5k likes 2.4 likes 5.3k likes 12.1m followers 1m followers 1m followers 915k followers 842k followers 760k followers 650k followers 3.9m followers 1.2m followers 1.2m followers 1.1m followers 1.5k likes 4. F Y R E STA RT E RS CO N T I N U E D Ashanti Anastasia Karanikolaou Sammy Wilk Julia Kelly Bryana Holly Chanel Iman Anastasia Ashley 2.8k likes 8.9k likes 518 likes 707 likes 984 likes 2.3k likes 16.2m followers 2.2k likes 15k likes 2k likes 1.5k likes 1.

1k likes 633 likes Duckie Thot Chris Johnson Joe Weir Anna Herrin Stipe Miocic Brooks Nader Tatiana Dieteman 186k Followers 159k followers 152k followers 142k followers 141k followers 121k followers 108k followers 820 Likes 309 likes 1k likes 251 likes 794 likes 1.1k likes 936 likes 628 likes 3k likes 1. F Y R E STA RT E RS CO N T I N U E D Daniella Lopez Nadine Leopold Cindy Prado Ryan Leslie Chris Harris Jr. Delilah Belle Keilah K 351k followers 308k followers 295k followers 280k followers 258k followers 206k followers 192k followers 1k likes 1.4k likes 154 likes .

3k followers 44.2k followers 200 likes 416 likes 74 likes 424 likes 50 likes 291 likes 203 likes . F Y R E STA RT E RS CO N T I N U E D Lyzy Adler Cassie Brown Maggie Rawlins Heidy De La Rosa Alina Baikova Marshall Faulk Aisha Atkins 101k followers 96.4k followers 59.6k followers 95.2k followers 58.8k followers 51.8k followers 33.1k followers 25.4k followers 529 likes 488 likes 303 likes 193 likes 177 likes 113 likes 89 likes Corey Liuget Natalia Borges Brittany Atkins Ania C Anggie Bryan Alan Leyva Brandon Flowers 43.6k followers 27k followers 26.5k followers 43k followers 37.

WITHIN FIVE DAYS.D.O. F Y R E STA RT E RS AS PART OF OUR INFLUENCER MARKETING CAMPAIGN. MUSIC FAMILY. LEADING TO AN EXPONENTIAL LEAP IN WEBSITE VIEWS AND TICKET PURCHASES. . WE PARTNERED WITH KENDALL JENNER TO ANNOUNCE OUR FIRST HEADLINERS. THE G.O. SHE AMASSED APPROXIMATELY 6 MILLION UNIQUE IMPRESSIONS.

Bahamas.’ . amassing a total of 300 mm social media views 1. A music.’ of a life changing experience hooked me. ‘Is Fyre Festival The New Coachella?’ ‘What I discovered was the Fyre Festival. W H AT T H E P R E S S I S SAY I N G Fy re Festival’s in flu e n ce r o utreach marketing cam paig n enabled the brand to garn e r an ex t rao rdinary amo unt o f press.5mm media impressions in the 48 hours after launch. art and food festival taking place on the private island of Fyre Cay in ‘Fyre Festival looks set to be the biggest the Exumas. ‘ fomo-inducing event of 2017’ ‘The viral marketing campaign pulled me in but the promise ‘Think Coachella x 1000 and you’re still not even close.’ ‘This Mysterious New Festival Is the next BIG destination event’ ‘Fyre Festival is not your typical festival experience.

5MM MEDIA IMPRESSIONS EXPECTING 100% SELL OUT BY MARCH 31ST SECURING PARTNERS AND SPONSORS .Y EA R 1 AC H I E V E M E N TS 300MM SOCIAL IMPRESSIONS 1.

B R A N D S Y N E R GY .

Sponsorship is a key revenue stream for Fyre Festival. O u r 36 0 meth odology allow s to capture brand revenue in a unique manner Understand Brand Goals Ideate Conceptualize Execute .

P E N D I N G PA RT N E RS H I PS Fyre Festival has identified and secured several brand partners that will attract the aspirational. thrill-seeking audience that the island deserves. we will in turn be able to elevate the onsite experience for all. OUR PENDING PARTNERS INCLUDE: PENDING PENDING PENDING PENDING PENDING CONFIRMED CONFIRMED CONFIRMED . By amplifying our marketing efforts through their existing channels.

4mm of market value land on Black Point. L A N D OW N E RS H I P Fyre has been given $8. . Exuma in exchange for hosting the festival and advertising the island.

F I N A N C I A LS PLEASE SEE APPENDIX .

RAISE $25mm raise to acquire 500 exclusive managers and expand Fyre globally. .

FYRE SQUAD .

WE’VE CRAFTED A TEAM OF ROCKSTARS TO SPREAD FYRE. We share an extraordinary passion for changing the cumbersome and mystifying entertainment industry as we know it. and have set course to make the industry more accessible and transparent. .

he is an investor and advisor to the hugely successful members-only benefits platform. A three time Grammy Nominee with over 60 million records sold worldwide. In the tech space. FO U N D E RS BILLY MCFARLAND FOUNDER & CEO Billy McFarland is the Founder and CEO of Fyre. guiding creative and facilitating artist relations. . Billy is also the founder of two non-profits Accelerate and LEAP. he is widely recognized as among the most commercially successful hip hop artists of all time. JA RULE FOUNDER Ja Rule is the founder of Fyre. His other companies include Magnises and Spling. where he is responsible for overall business strategy. And as a television personality he is both star and executive prouder of the MTV docu-series Follow The Rules. where he guides the company’s overall direction and strategy. Magnises.

FRONT-END Daymond John. user’s needs. . Allied Entertainment Industries. Grant began his career working for LEAD. His career writing enterprise-level software team to design meaningful features for Fyre’s users. entertainment and tech industry. Prior to Fyre. and Creative Director at R/GA as well as Design Director at Nike. talent bookings. responsible for product design including sales. Mark oversees the architecture and implementation of Fyre’s working with both the creative and engineering digital platforms. Jason Grant oversees marketing and brand strategy. Chief Creative Officer. SHIYUAN DENG MARK NAUROTH PRODUCT DESIGNER CTO Shiyuan is responsible for product design. Jason GRANT MARGOLIN worked in business development roles at Disney and CMO Viacom. he oversaw all marketing and brand strategy for Magnises. MD created and partnerships. Michael was previously from Syracuse University’s Bandier Program for Music and the Lead Engineer at Vice Media and Condé Nast. the fastest growing experiential benefits MICHAEL CICCARELLI platform globally. business development excellence and implementation. role with Fyre. Mark is also an author. Jason has a decade of experience notable and award winning digital products as Executive in the music. a noted angel investor and “Shark” on Michael is responsible for both front-end and ABC’s Shark Tank. and as an investment banker at UBS. Grant graduated Summa Cum Laude back-end engineering. Prior to his graduated from NYU Stern. T H E F Y R E S Q UA D MDAVID LOW JASON VE CCO CRO MDavid Low is a co-founder of Fyre and its Jason oversees revenue-generating functions at Fyre. and avid antiquities collector. Prior to Google. spans sectors as diverse as finance and food service and has Shiyuan’s entrepreneurial background allows her grossed tens of millions of revenue. comes to Fyre from Google where he oversaw music and entertainment partnerships. to understand both Fyre’s product goals and speaker.

Prior to Fyre. IAN BROWNE NYLA COFFIE TALENT DIRECTOR DIRECTOR OF EXPERIENTIAL MARKETING Ian is Manager of Talent at Fyre. marketing team and proudly served in the Army National Guard as the buyer to ensure a seamless booking. an inter dealer broker in NY C. Response Force. TALENT MANAGEMENT PRODUCT ENGINEER Samuel oversees talent relationships and bookings Gracie is a developer for front-end design for Fyre. Prior to Fyre. of Patrick McMullan Agency where he led the joint Prior to her role with Fyre. Prior to Fyre he Operations and Logistics Sergeant for California’s ran marketing and operations for Murder Inc. and live stream operations. She has also Ian started the capital raising division at Phoenix worked in event marketing at Pager and Teach For Partners Group. leading model Nyla oversees experiential marketing. she led event marketing venture with Getty Images. Samuel’s industry background at Helmut Gracie was previously a front-end developer for Lang and Onia allows him to develop meaningful Blacktower Entertainment and graduated from relationships with both talent and buyers. Prior to his role with PMC. TALENT & BOOKING OPERATIONS Sheridan Low is responsible for digital production HO oversees all operations for Fyre’s bookings. and Search and Extraction team within the Homeland Bad Boy Entertainment. Her goal is to and buyer acquisition. Portland State University. for Fyre. Ian America. T H E F Y R E S Q UA D SHERIDAN LOW HO WILKERSON DIGITAL PRODUCTION MANAGER DIRECTOR. . has an MBA from Emory University SAMUEL KROST GRACIE LUNDELL DIRECTOR. Sheridan liaising with the talent team. for the NY C region of Breather. Ian was COO bring the Fyre brand to life for all of our audiences.

of the leading full-service Some of our clients include Through thoughtful public-relations firms in the CHANEL. 42West is one content creation. . Analytics VOGUE. SOHO HOUSE. FuckJerry entertainment industry. the data behind content RAG & BONE. GOOGLE HELMUT LANG references in-depth INTERVIEW MAJE MARGIELA. contacts. empire through social media. experience. DKNY FINISH LINE content strategy. are based on three factors: audience. creative direction. T H E F Y R E S Q UA D MATTE FUCK JERRY 42WEST CREATIVE PARTNER SOCIAL MEDIA PUBLIC RELATIONS MATTE is a creative agency From the success of his With unparalleled and production company personal instagram account. engagement and optimization. and focused on culture and Elliot Tebele has built an expertise. analytics to ensure that NIKE. performance is aligned with SNAPCHAT. SAMSUNG. PERNOD RICARD.

including. Tidal X. Beyoncé and Kanye West DPS is an industry leader ticketing and event to Alexander Wang and in the development and management platform for John Elliot. Institute has execution of worldwide nightlife and events. NBA All-Star Halftime Show in New Orleans. T H E F Y R E S Q UA D TABLELIST NATE BROWN DPS TICKETING CREATIVE DIRECTION PRODUCTION Tablelist is the leading real From stage visuals for From concept to realization. island. is currently active in over for several of the most The Global Poverty Project’s 500 venue partners across talked about events in Global Citizen Festival in 9 countries and 25 cities. and multiple NFL events. Tablelist provided creative direction event productions. Rock and Roll Hall design throughout the of Fame’s 25th Anniversary. NY. time online reservation. . recent years. iHeartRadio creatives will join Fyre Music Festival and Jingle as the lead on set/stage Ball Tour. The talented Central Park.

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” -RUMI .“SEEK THOSE WHOLIGHT YOUR FLAMES.

C O M .F Y R E A P P.