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20170502

ARO / MMX
3 ARO / MMX

I
X
IX Survey

12

2017 05 02
ARO / MMX

2017 05 02
A
R

comScore MMX Multi-Platform


(Health)

2017 05 02

58.7%
A
18 R
O
PC-Only 3.1


837.3

2017 2 (58.7%)
18

837.3
35-44 25-34 Mobile-Only Mobile-Only
167.5 180.7

Mobile-Only 55
PC
57.9% 25-44
2017 05 02 comScore MMX Multi-PlatformARO 2017 02

PC Mobile 9,382
18 55 55
25.0

9,382 Mobile A
R
PC
O


PC


25.0

Mobile Mobile

13.7 PC PC
10.4
8.5 9.5

18-24 25-34 35-44 45-54 55+

2017 05 02 comScore MMX Multi-PlatformARO 2017 02



Top 7 ()

2017 2 18

A
R
O
299.5


ET

6
8.4
MSN


* 18
** App

2017 05 02 comScore MMX Multi-PlatformARO 2017 02



A
R
5.5% 91.8%
O


10.6% 84.4%

91.8%ET
11.5% 83.3%

29.9% 10.9% 59.2%

PC
12.6% 82.7%

18.7% 75.5% MSN
PC
89.8% 7.3% MSN
PC
* 18

2017 05 02 comScore MMX Multi-PlatformARO 2017 02


MSN
45 ET PC
18-34 35
PC
A
R
* O



ET MSN


165

PC

159 170 210


141 173 147

Mobile
114 117 116
115 122 111 176
* 100
2017 05 02 comScore MMX Multi-PlatformARO 2017 02

2017 2 58.7% 18 2017 2
299.5
A
837.3 ET R
O

35-44



25-44 (57.9%)

6 8.4 MSN
531.0
27.4
(63.4%)55


MSN


MSN 89.8%
55

25.0

2017 05 02


91.8%
A
R
O






MSN 45
ET

18-34
35

2017 05 02
IX

2017 05 02

I

2017 3 31 4 7 15-64
2,605



2017 05 02

64.3%
62.8%
/ 27.3%
25.1%
/// 21.8%
25.5% 24
19.3%
27.1%
////

I
18.2% X
21.2%
/// 17.8%
15.5%
////// 14.3%
22.6% (///)


14.2%
19.5%

//DHA 13.4%
17.9%
///

13.1%
19.5%

(//) 11.4%
15.9%
// 11.1%
12.1% 2017 //////
10.5%
16.4%
2016
0% 10% 20% 30% 40% 50% 60% 70%

Base2016 N=1,546
2017 N=1,585
Apr. 2017
2017 05 02


46.6%
43.4% 42.0%
42.0%
38.3%
38.1% 37.9%
35.9%
/ 29.7%
33.3% 30.5%
20.2%
27.5%
33.3%
21.2%
23.3%
36.8% 24.3% I
22.7% 16.3% X
34.7% 12.2%
20.2%
27.5% 15.6%
14.0%
11.9% 15.6%
20.1% / 13.6%
11.4%
18.0% 9.6%
8.7%
10.8%
18.4%
2017 9.4%
9.7% 8.6% 2017
12.2%
2016 5.3%
.9%
4.2% 5.7% 2016

0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50%
Base2016 N=1,546 Base2016 N=1,546
2017 N=1,585 2017 N=1,585
Apr. 2017 Apr. 2017

2017 05 02

/ /
/ 50.2%
60.1%
48.3%
// 57.4%
33.5%
44.6%
/ 24.3%
/ 38.1%
18.7% I
X
25.6%
/ 15.5%
24.5%
/DM 15.3%
/POP 12.9% 21.4%

/ 10.2% App 15.6%



8.7% 11.4%

0% 20% 40% 60% 0% 10% 20% 30% 40% 50% 60% 70%
Base N=1,585 Base N=531
Apr. 2017 Apr. 2017

//(50.2%)
(/) (48.3%)(33.5%)
(60.1%)//(57.4%)
(44.6%)/(38.1%)

2017 05 02


////


I
X
/ (/)
//



2017 05 02


1303 50.0%

1302 50.0%
(IX Survey)
15-19 216 8.3%
20-24 242 9.3%
I
CyberPanel 25-29 241 9.3% X

15-64 30-34 269 10.3%


35-39 305 11.7%

40-44 276 10.6%



2017/03/312017/04/07
45-49 274 10.5%
50-54 282 10.8%
N=2,605
55-59 264 10.1%
95%,1.92%
201703 60-64 234 9.0%
1192 45.8%
683 26.2%
730 28.0%
2017 05 02

m marcom@insightxplorer.com