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  • InsightXplorer Biweekly Report - 20170502

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    創市際市場研究顧問
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    ARO / MMX 觀察 –健康類網站使用概況 市調解析 –保健食品篇

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    InsightXplorer Biweekly Report_20170502

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    ARO / MMX 觀察 –健康類網站使用概況 市調解析 –保健食品篇

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    © All Rights Reserved
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    2K views19 pages

    InsightXplorer Biweekly Report - 20170502

    Uploaded by

    創市際市場研究顧問
    ARO / MMX 觀察 –健康類網站使用概況 市調解析 –保健食品篇

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 19

    20170502

    ARO / MMX
    3 ARO / MMX

    I
    X
    IX Survey

    12

    2017 05 02
    ARO / MMX

    2017 05 02
    A
    R

    comScore MMX Multi-Platform


    (Health)

    2017 05 02

    58.7%
    A
    18 R
    O
    PC-Only 3.1


    837.3

    2017 2 (58.7%)
    18

    837.3
    35-44 25-34 Mobile-Only Mobile-Only
    167.5 180.7

    Mobile-Only 55
    PC
    57.9% 25-44
    2017 05 02 comScore MMX Multi-PlatformARO 2017 02

    PC Mobile 9,382
    18 55 55
    25.0

    9,382 Mobile A
    R
    PC
    O


    PC


    25.0

    Mobile Mobile

    13.7 PC PC
    10.4
    8.5 9.5

    18-24 25-34 35-44 45-54 55+

    2017 05 02 comScore MMX Multi-PlatformARO 2017 02



    Top 7 ()

    2017 2 18

    A
    R
    O
    299.5


    ET

    6
    8.4
    MSN


    * 18
    ** App

    2017 05 02 comScore MMX Multi-PlatformARO 2017 02



    A
    R
    5.5% 91.8%
    O


    10.6% 84.4%

    91.8%ET
    11.5% 83.3%

    29.9% 10.9% 59.2%

    PC
    12.6% 82.7%

    18.7% 75.5% MSN
    PC
    89.8% 7.3% MSN
    PC
    * 18

    2017 05 02 comScore MMX Multi-PlatformARO 2017 02


    MSN
    45 ET PC
    18-34 35
    PC
    A
    R
    * O



    ET MSN


    165

    PC

    159 170 210


    141 173 147

    Mobile
    114 117 116
    115 122 111 176
    * 100
    2017 05 02 comScore MMX Multi-PlatformARO 2017 02

    2017 2 58.7% 18 2017 2
    299.5
    A
    837.3 ET R
    O

    35-44



    25-44 (57.9%)

    6 8.4 MSN
    531.0
    27.4
    (63.4%)55


    MSN


    MSN 89.8%
    55

    25.0

    2017 05 02


    91.8%
    A
    R
    O






    MSN 45
    ET

    18-34
    35

    2017 05 02
    IX

    2017 05 02

    I

    2017 3 31 4 7 15-64
    2,605



    2017 05 02

    64.3%
    62.8%
    / 27.3%
    25.1%
    /// 21.8%
    25.5% 24
    19.3%
    27.1%
    ////

    I
    18.2% X
    21.2%
    /// 17.8%
    15.5%
    ////// 14.3%
    22.6% (///)


    14.2%
    19.5%

    //DHA 13.4%
    17.9%
    ///

    13.1%
    19.5%

    (//) 11.4%
    15.9%
    // 11.1%
    12.1% 2017 //////
    10.5%
    16.4%
    2016
    0% 10% 20% 30% 40% 50% 60% 70%

    Base2016 N=1,546
    2017 N=1,585
    Apr. 2017
    2017 05 02


    46.6%
    43.4% 42.0%
    42.0%
    38.3%
    38.1% 37.9%
    35.9%
    / 29.7%
    33.3% 30.5%
    20.2%
    27.5%
    33.3%
    21.2%
    23.3%
    36.8% 24.3% I
    22.7% 16.3% X
    34.7% 12.2%
    20.2%
    27.5% 15.6%
    14.0%
    11.9% 15.6%
    20.1% / 13.6%
    11.4%
    18.0% 9.6%
    8.7%
    10.8%
    18.4%
    2017 9.4%
    9.7% 8.6% 2017
    12.2%
    2016 5.3%
    .9%
    4.2% 5.7% 2016

    0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50%
    Base2016 N=1,546 Base2016 N=1,546
    2017 N=1,585 2017 N=1,585
    Apr. 2017 Apr. 2017

    2017 05 02

    / /
    / 50.2%
    60.1%
    48.3%
    // 57.4%
    33.5%
    44.6%
    / 24.3%
    / 38.1%
    18.7% I
    X
    25.6%
    / 15.5%
    24.5%
    /DM 15.3%
    /POP 12.9% 21.4%

    / 10.2% App 15.6%



    8.7% 11.4%

    0% 20% 40% 60% 0% 10% 20% 30% 40% 50% 60% 70%
    Base N=1,585 Base N=531
    Apr. 2017 Apr. 2017

    //(50.2%)
    (/) (48.3%)(33.5%)
    (60.1%)//(57.4%)
    (44.6%)/(38.1%)

    2017 05 02


    ////


    I
    X
    / (/)
    //



    2017 05 02


    1303 50.0%

    1302 50.0%
    (IX Survey)
    15-19 216 8.3%
    20-24 242 9.3%
    I
    CyberPanel 25-29 241 9.3% X

    15-64 30-34 269 10.3%


    35-39 305 11.7%

    40-44 276 10.6%



    2017/03/312017/04/07
    45-49 274 10.5%
    50-54 282 10.8%
    N=2,605
    55-59 264 10.1%
    95%,1.92%
    201703 60-64 234 9.0%
    1192 45.8%
    683 26.2%
    730 28.0%
    2017 05 02

    m marcom@insightxplorer.com

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