Literature Review Summary Table

Citation/Ti Sample Environm Metho Findings and Gaps/

tle ent d Conclusion Limitations
India A Big more Consumer Primar 52% of the The survey
Market for than s of y consumers are is conducted
Wearable 6000 electronic Resear interested in for
Tech: people in products ch buying wearable consumers
Accenture six throug gadgets such as of electronic
Study by countries ha fitness monitors products,
ComputerW - survey Consumers in there could
orld India Australia, form - India ranked be others
Bureau Canada, Accent highest among too who are
(2014) India, ure the 6 countries willing/unwill
South Digital that plan to buy ing to buy
Africa, Consu wearable gadgets wearable
U.K., U.S mer Among the six gadgets
Tech countries, Most of the
Survey consumers in Indian
2014 India were most population
interested in lives in rural
buying fitness areas and
monitors (80 they might
percent), smart not even be
watches (76 aware of it.
percent) and Hence the
Internet-enabled sample size
eyeglasses (74 is too small
percent) to comment
about the
future
Wearable Over 600 Developer Primar 1)The wearable 1) The
Technology: Develope s and y electronics survey only
The $70 rs and Suppliers Resear business powers takes into
Billion suppliers of ch: over five times account the
Picture and Electronic Throug from over $14 responses of
includes products ha billion today to developers
a large survey over 70 billion in and
number from 2024 suppliers of
of IDTech 2) the dominant wearable
original Ex sector by value technology
tables Weara will remain the products
and ble increasingly while the
figures Techno merged medical, consumers
appraisin logy healthcare, are left
g, 2014- fitness, wellness completely
explainin 24 sector out of the
g and 3) The advanced purview of
forecasti infotainment the survey 2)
ng the sector will grow The sample
situation to exceed it in size of 600 is
for the numbers but not too small a
next value in 2024. number to
decade 4) At the other safely
 extreme, basic estimate the
earphones and market of
electronic wearable
wristwatches are gadgets 3)
a static market The results
massively over- were
supplied. Add the obtained
other important keeping in
sectors of mind the
wearable whole global
electronics - market, and
industrial, not India,
commercial, per se.
military and lastly
fashion - and we
have a wearable
technology
business where
the number of
developers and
manufacturers is
growing to
17,000 in 2024
(when we include
the 2,000
involved in
generally
applicable key
technology).
8 Mind- 160 vendors Primar
The product Depending
blowing wearable producing y segments having on the
Uses of vendors wearable Resear the most perspective,
Wearable represent gadgets ch: potential in the some of the
Technology ed by a and the Throug medium term are above use
sample companies h smart watches, cases might
of 80 performin intervi smart glasses seem
compani g R&D ew and a range of abhorrent, or
es proces related body motivational.
s who sensors and
provid accessories
ed
vast majority of
review the growth being
s driven by smart
watches and
smart glasses

Segmentation
by product
(supply side), by
usage (demand
side) and by
category
(wearable web,
personal health &
fitness and
 healthcare)

Some of the
identified use
cases are
Healthcare, diet
management, car
insurance, police
and security,
outdoor pursuits,
personal trainer,
arranging a
ameeting,
memory aid, etc.
82% 9,126 Consumer Primar A
whopping 82% The Survey
Indians adults of s of y of adults in India dealt largely
prefer 18 years electronic Resea have worn A with the
wearable and older products erch whopping 82% of workplace
technologie from throug adults in India related
s at work, Australia, ha have worn usage. The
says study China, survey technologies such survey did
according France, was as headsets, not solely
to Kronos Germany conduc smart badges pertain to
'Wearables , India, ted and bar-code India but
at Work' Mexico, online scanners for also used
survey. Great in work-related data from
Britain Austral activities other
and the ia, adoption
of countries to
US. China, wearable compare
France technology is developing
, higher at work and
Germa than for personal developed
ny, use across the countries in
India, board general.
Mexico
This survey
, Great shows a marked
Britain difference in how
and wearable devices
the US are used and
by perceived around
Harris the world, and
Poll on people who use
behalf new wearable
of technologies in
Kronos their personal
, 2014 lives tend to see
more potential
benefits in the
workplace

However, not
as many adults
use wearable
devises in the
developed
countries like the
 US (only 20%),
UK (38%),
Australia (43%)
and France (45%)
for work-related
activities as well
as personal life

88% of 1,646 ISACA Primar

The vast majority The Survey
Indians ISACA members y of Indian consumers dealt largely
(88%) have read or
would members who are IT Resear heard about major with the
consider IT and and ch: retailer data breaches workplace
using business business Online in the past year, but related
wearable professio profession polling fewer than half (45%) usage. The
say retailer data
devices at nals als around of breaches have
survey did
the around the world 1,646 increased their not solely
workplace : the ISACA concerns about their pertain to
ISACA world, memb personal data privacy India but
nearly ers during the same also used
period
100 in from data from
By next year 44%
India, 110 of Indian consumers other
more countri wish to get a smart countries to
than es TV and 41% hope to compare
get a smart watch
4,000 developing

It also reveals that
consume half (50%) of and
rs in four employed Indians developed
countries would consider countries in
, wearing smart general.
watches in their
including current workplace.
1,007 in However, 36% of
India ISACA members in
India believe the risk
of using smart
watches in
enterprises
outweighs the
benefits

A third (31%) of
Indian members say
their organizations
have plans in place to
leverage the Internet
of Things, but the
majority is not ready
for wearable tech.
Close to half (43%)
say their BYOD policy
does not address
wearable tech and
another 31% do not
even have a BYOD
policy

A majority of ISACA
members in India
(41%) believe that
the benefits of the
 Internet of Things
outweighs the risk for
individuals, while
33% say the benefits
and the risks are
appropriately
balanced. However,
72% describe
themselves as very
concerned about the
decreasing level of
personal privacy

companies should
take an embrace and
educate approach to
these devices by
creating clear policies
and educating
employees on
appropriate use that
can result in
increased
productivitya
benefit to the
enterprise
Wearable Various Different Secon Wearable The need of
Computing wearable fields like dary computing the hour is
and its computer Military, Resear enables to make
Application s Industrial ch significant new people
(2014) by etc research aware of the
Jhajharia et opportunities in new
al interface, technologies
artificial that are
intelligence, and surging in
perception. As the markets.
research into At the same
perception and time, simply
user modeling making eye
through devices catching and
carried on the lucrative
body progresses, wearable
new intelligent technology
interfaces will will not serve
result that will the purpose
reduce work and until it
complexity and reaches out
lead to new to the
capabilities. massive
population
and their full
market
potential is
tapped.
 Literature Review
Wearable gadgets are the next big thing. Period. At least thats what some of the
industry experts are saying. It is therefore extremely important to understand
the market from the global perspective followed by researching deep from the
Indian perspective. Several researches are being conducted on this subject which
is being touted as the future of mobile computing.Some of the more recent
findings address this fact.

A recent survey conducted by IDTechEx Wearable Technology 2014-24 for over

600 developers and suppliers of wearable electronic devices brought out some
interesting facts to light.[1] According to the survey, the wearable technology will
grow over 5 times to reach $70 billion by 2014. It also underscored the fact that
that the dominant sector that will fuel this growth would be a combined effort of
the medical, fitness and healthcare sectors. Apart from this, the article also
mentions that the basic earphones and wristwatch market is currently
oversupplied and will soon reach a point of stagnation.

The research also focusses on the different categories of wearable gadgets being
developed. It discusses them in detail by taking multiple use-cases of these
gadgets from different categories. By doing this, it basically highlights the
futuristic cases which are thought to be feasible and also to understand the fact
of how the market is shaping up in the future. [2]

Now from the Indian perspective, wearable gadgets are gaining customers
attention because of the health benefits and convenience associated with them.
However there is a big scope for marketing these products in the market
especially in the Indian market. There are speculations of wide variety of gadgets
being launched in the near future. Awareness is important to keep the market
growing.[3]

Further study reveals several findings into the Indian perspective. With wearable
technologies like smart headphones and watches becoming popular, about 82%
adults in India have started using them for work-related activities as well, says a
recent study. A whopping 82% of adults in India have worn technologies such as
headsets, smart badges and bar-code scanners for work-related activities,
according to Kronos 'Wearables at Work' survey. However, not as many adults
use wearable devises in the developed countries like the US (only 20%), UK
(38%), Australia (43%) and France (45%) for work-related activities as well as
personal life, the survey said. The Kronos 'Wearables at Work' survey was
conducted online in Australia, China, France, Germany, India, Mexico, Great
Britain and the US by Harris Poll on behalf of Kronos from September 8 to 16,
2014 among 9,126 adults of 18 years and older. 73% of adults around the world
believe that wearable technologies could benefit the workplace in at least one
way, including areas such as increasing efficiency, productivity, and safety. About
96% in Mexico, 94% in China, 91% in India, 72% in Germany, 69% in Australia
and France believe that wearable technologies could benefit the workplace,
however, it is as low as 48% in the US, it said. [4]
Although the prospects of wearable gadgets are bright in India yet the consumer
perspective and consumer insights need to be understood as well. This will help
understand the industry prospective better. The vast majority of Indian
consumers (88%) have read or heard about major retailer data breaches in the
past year, but fewer than half (45%) say retailer data breaches have increased
their concerns about their personal data privacy during the same period, unveils
the study . A majority of ISACA members in India (41%) believe that the benefits
of the Internet of Things outweighs the risk for individuals, while 33% say the
benefits and the risks are appropriately balanced. However, 72% describe
themselves as very concerned about the decreasing level of personal privacy.
The Internet of Things (IOT) and the proliferated use of it should emerge as a
strategic initiative instead of a tactical plan, said Sunder Krishnan CISA,
chairman of ISACAs India Growth Task Force and past president of the ISACA
Mumbai Chapter. He also said that companies should take an embrace and
educate approach to these devices by creating clear policies and educating
employees on appropriate use that can result in increased productivitya benefit
to the enterprise. [5]
Before we can conclude on the prospects of wearable gadgets in India, we need
to also understand the different applications that can be used.

In this paper wearable computing applications are reviewed from the early
aircraft maintenance and military designs to current production models including
designs for personal entertainment, communication and health monitoring. This
paper also highlights the scope and market of wearable technology in India and
the way in which it can bring revolutionary changes in our country. [6]

At the end of the survey, our primary goal would be to study the wearable
gadgets in the Indian market and how it is going to shape the future of mobile
devices in a country like India where there is a still major share of population who
are yet to use a mobile phone.
 References
1. Wearable Technology: The $70 Billion Picture
2. 8 Mind-blowing Uses of Wearable Technology
3. India A Big Market for Wearable Tech: Accenture Study by ComputerWorld
India Bureau (2014)
4. 82% Indians prefer wearable technologies at work, says study according to
Kronos 'Wearables at Work' survey.
5. 88% of Indians would consider using wearable devices at the workplace :
ISACA
6. Wearable Computing and its Application (2014) by Jhajharia et al