The Nutella is a sweet cream based on cocoa, milk and hazelnuts produced

by Ferrero.

It was a mixture containing about 50% hazelnuts and 50% chocolate. It was
developed in Piemonte, Italy, after taxes on cocoa beans had impeded the
manufacture and distribution of conventional chocolate. Pietro Ferrero, who
owns a pastry shop in Alba, in the Langhe district of Piedmont, an area
known for the production of hazelnuts, sells an initial batch of 300 kilograms
(660 pounds) of Pasta Gianduia in 1946. This was originally a Solid block,
but in 1949, Pietro began selling a creamy version in 1951 as "Supercrema".
In 1963, the son of Pietro, Michele renews Super cream with the intention to
commercialize it throughout Europe. Its composition was modified and was
renamed "Nutella". The first jar of Nutella Ferrero left the factory in Alba on
April 20, 1964.

Nutritional information:

Nutella provides 544 kcal x 100 grams.2 The Ferrero website reports that a
15-gram non-charged spoon contains:

Calories: 81 cal.
Carbohydrates: 11 g
Proteins: 1.2 g
Total Fat 8.3 g
Saturated fats: 2.1 g

Ingredients:

Sugar (50%)
Vegetable oil (palm oil 23%)
Hazelnuts (13%)
Degassed cocoa (7.4%)
Skimmed milk powder (6.6%)
Whey powder
Emulsifiers: lecithin (soy)
Aromatizing: vanillin

In 1964 the son of Pietro Ferrero, Michele, applied his innovative ingenuity
and, through the method of trial and error, improved the recipe and created
the first jar of a new cream of hazelnuts and cacao. However, his invention
remained nameless, so he re-adjusted his creative hat and gave the perfect
name for the world's most famous smear: Nutella.

Nutella arrived in Germany and the Germans were immediately enamored

with the delicious cream. The new jars, with their unmistakable and
distinctive design, were also acclaimed with great success.

Nutella expanded through Europe and launched into the French market,
where it received a fantastic welcome.

After conquering Europe, Nutella embarked on his trip to Australia. The

first Nutella production plant outside Europe was opened in Lithgow, near
Sydney.

To celebrate its 30 years in France, Nutella organized in Paris, exclusively

in this country, the macro-event "Generation NUTELLA" in the picturesque
setting of the Louvre Carousel: an exhibition of works of art created between
1966 and 1996 by artists of 30 years old who grew up eating bread with
Nutella. This exhibition brought together great names from the world of
art, such as Decoufl, Paco Rabanne or Wolinski.

To celebrate the 40th anniversary of Nutella in style, and exclusively for

Germany, on May 29, 2005, 27,854 people gathered in Gelsenkirchen to
participate in the largest Continental Breakfast with Nutella history. It was
a great event that went into the Guinness Book of Records!

Sara Rosso, an Italian-American blogger who loves Nutella, decided to

dedicate one day a year to her favorite sour cream. Thus, on February 5,
2007, all Nutella fans were called in to join. Since then World Nutella
Day "became a new way of celebrating it, as well as the presentation of the
product to many people who had not had a chance to try the Nutella yet"
(S. Rosso).

The era of social networks came, and the Internet became the place to
share and talk about our passions. The international page of Facebook
dedicated to Nutella managed to reach the 10 million followers, after 1
year of official management by Ferrero.

To celebrate the 50th anniversary of Nutella we created

nutellastories.com, a page in which Nutella lovers shared 76,400 stories,
happy memories and unforgettable moments in the company of our famous
jar. But this birthday deserved a celebration in the highest, so we organized
a world event in 10 different countries, from cities like New York, to Dubai,
Naples or Paris. It was such a special anniversary that Italy even emitted a
commemorative stamp!