PROJECT REPORT

ON
CONSUMER PERCEPTION TOWARDS
HERO HONDA TWO WHEELERS

Submitted to Punjab Technical University in partial fulfillments of the requirements

for the degree of

BACHELOR BUSINESS ADMINISTRATION

By

Abi Arham Abdali

REGIONAL INSTITUTE OF MANAGEMENT AND

TECHNOLOGY
(SCHOOL OF MANAGEMENT STUDIES)
MANDI GOBINDGARH
(BATCH (2014-2016)

1
 CERTIFICATE OF SUPERVISOR

This is to certify that Abi Arham Abdali having Roll No. 1336567 has completed the
research project titled CONSUMER PERCEPTION TOWARDS HERO HONDA
TWO WHEELERS under my supervision in partial fulfillment of the BACHELOR
OF BUSINESS ADMINISTRATION degree from Panjab Technical University.

FACULTY GUIDE
Prof. Nidhi Aggarwal

2
 DECLARATION

I hereby declare that the research project report titled CONSUMER PERCEPTION
TOWARDS HERO HONDA TWO WHEELERS is my own original research work
and this report has not been submitted to any University/Institute for the award of any
professional degree or diploma.

Students Name- Abi Arham Abdali

B.B.A- 6 sem

3
 ACKNOLEDGEMENT

Summer training is a necessary part in the completion of the BBA, which augments in us

a professional practical experience that is necessary before we have on to the job. It

inculcates a scenarios of working where we learn the process of team efforts, systematic

carrying out of the transactions and communication skills.

First of all, I would like to pay my heartiest thanks to Raju Gandhi , Regional Manager,

Surbhi Motors for his great assistance to me in carrying forward of my tasks. Without his

essential guidance and cooperation, it wouldnt be possible for me to perform so well in

the training and to pay regards to all the staff coordinators who constantly supported me

in the working of my performance during summer training.

Abi Arham Abdali

4
 TABLE OF CONTENTS

S.NO. TABLE OF CONTENTS PAGES

1 Acknowledgement 4
2 Executive Summary 6
3 Introduction 7-10
4 Products 11-14
5 Global Presence 15-16
6 Objective of the Study 17
7 Research Methodology 18-19
8 Consumer Perception towards Hero Honda 20-21
9 Analysis & Findings 22-25
10 SWOT Analysis 26
11 Suggestion & Conclusion 27
12 Bibliography 28
13 Questionnaire 29-30

5
 EXCEUTIVE SUMMARY

Hero Honda Motors (India) Ltd. is the World's biggest manufacturer of motorcycles (by
quantity). Starting as a bicycle company, it set up a 50/50 joint venture, set up in 1984
with Honda Japan, to manufacture and sell motorcycles in India. Honda brought in the
technological know-how and Hero the India presence, and the local manufacturing
ability.

Hero Honda Motors captured the market for motorcycles in India, by offering an
affordable 4-stroke, 100 CC motorcycles, that was extremely fuel efficient.

They also established dealerships al over the country even rural areas . The strategy of
Hero Honda Motors was to capture the market by offering a superior product at an
affordable price, with excellent customer service. (Right cost)

The strategy has been successful to date and Hero Honda Motors (India) Ltd. is the
dominant market leader with over 50% of market share, ahead of closest competitors
Bajaj (Kawasaki JV) and TVS-Suzuki.

The researcher hopes that the findings of this report will assist the organization to
improve on its prevailing service to ensure the best possible customer satisfaction.

6
 INTRODUCTION

Hero is the brand name used by the Munjal brothers in the year 1956 with the flagship
company Hero Cycles. The joint venture between India's Hero Group and Honda Motor
Company, Japan has not only created the world's single largest two wheeler company but
also one of the most successful joint ventures worldwide.

During the 80s, Hero Honda became the first company in India to prove that it was
possible to drive a vehicle without polluting the roads. The company introduced new
generation motorcycles that set industry benchmarks for fuel thrift and low emission. A
legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters
across India, and Hero Honda sold millions of bikes purely on the commitment of
increased mileage

Over 19 million Hero Honda two wheelers tread Indian roads today. That's almost as
many as the number of people in Finland, Ireland and Sweden put together!

Hero Honda has consistently grown at double digits since inception; and today, every
second motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in
India buys Hero Honda's top -selling motorcycle - Splendor. This festive season, the
company sold half a million two wheelers in a single month-a feat unparalleled in global
automotive history. Hero Honda bikes currently roll out from two globally benchmarked
manufacturing facilities based at Dharuhera and Gurgaon in Haryana. These plants
together are capable of churning out 3.9 million bikes per year. A third state of the art
manufacturing facility at Hardwar in Uttranchal will soon be commissioned to cope with
sustained customer demand.

Hero Honda's extensive sales and service network now spans over 3000 customer touch
points. These comprise a mix of dealerships, service and spare points, spare parts
stockiest and authorized representatives of dealers located across different geographies.

Hero Honda values its relationship with customers. Its unique CRM initiative - Hero
Honda Passport Program, one of the largest programs of this kind in the world, has over 3
million members on its roster. The program has not only helped Hero Honda understand
its customers and deliver value at different price points, but has also created a loyal

7
community of brand ambassadors. Having reached an unassailable pole position in the
Indian two wheeler market, Hero Honda is constantly working towards consolidating its
position in the market place. The company believes that changing demographic profile of
India, increasing urbanization and the empowerment of rural India will add millions of
new families to the economic mainstream. This would provide the growth ballast that
would sustain Hero Honda in the years to come.

As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly points out, "We
pioneered India 's motorcycle industry, and it's our responsibility now to take the industry
to the next level. We'll do all it takes to reach there
BOARD OF DIRECTOR

No. Name of the Directors Designation

1 Mr. Brijmohan Lall Munjal Chairman & Whole-time
2 Mr. Pawan Munjal
3 Mr. Toshiaki Nakagawa
4 Mr. Sumihisa Fukuda
5 Mr. Om Prakash Munjal
6 Mr. Sunil Kant Munjal
7 Mr. Masahiro Takedagawa Non-executive Director
8 Mr. Satoshi Matsuzawa
(Alternate Director to Mr.
Takashi Nagai)
9 Mr. Pradeep Dinodia
10 Gen.(Retd.) Ved Prakash
Malik
11 Mr. Analjit Singh
12 Dr. Pritam Singh
13 Ms. Shobhana Bhartia
Director
Managing Director &
CEO
Joint Managing Director
Technical Director
Non-executive Director
Non-executive Director
Non-executive Director
Non-executive &
Independent Director
Non-executive &
Independent Director
Non-executive &
Independent Director
Non-executive &
Independent Director
Non-executive &

8
 Independent Director
14 Mr. Sunil Bharti Mittal Non-executive

KEY POLICIES

AN ENVIRONMENTALLY AND SOCIALLY, AWARE COMPANY

At Hero Honda, our goal is not only to sell you a bike, but also to help you every step of
the way in making your world a better place to live in. Besides its will to provide a high-
quality service to all of its customers, Hero Honda takes a stand as a socially responsible
enterprise respectful of its environment and respectful of the important issues.
Hero Honda has been strongly committed not only to environmental conservation
programmes but also expresses the increasingly inseparable balance between the
economic concerns and the environmental and social issues faced by a business. A
business must not grow at the expense of mankind and man's future but rather must serve
mankind.

"We must do something for the community from whose land we generate our
wealth."
A famous quote from our Worthy Chairman Mr.Brijmohan Lall Munjal.

Environment Policy

We at Hero Honda are committed to demonstrate excellence in our environmental

performance on a continual basis, as an intrinsic element of our corporate philosophy.

To achieve this we commit ourselves to:

Integrate environmental attributes and cleaner production in all our business

processes and practices with specific consideration to substitution of hazardous
chemicals, where viable and strengthen the greening of supply chain.
Continue product innovations to improve environmental compatibility.
Comply with all applicable environmental legislation and also controlling our
environmental discharges through the principles of "alara" (as low as reasonably
achievable).
Institutionalise resource conservation, in particular, in the areas of oil, water,
electrical energy, paints and chemicals.

Enhance environmental awareness of our employees and dealers / vendors, while

promoting their involvement in ensuring sound environmental management.

9
Quality Policy

Excellence in quality is the core value of Hero Honda's philosophy.

We are committed at all levels to achieve high quality in whatever we do, particularly in
our products and services which will meet and exceed customer's growing aspirations
through:

Innovation in products, processes and services.

Continuous improvement in our total quality management systems.
Teamwork and responsibility

Safety Policy

Hero Honda is committed to safety and health of its employees and other persons
who may be affected by its operations. We believe that the safe work practices lead to
better business performance, motivated workforce and higher productivity.

We shall create a safety culture in the organization by:

Integrating safety and health matters in all our activities.

Ensuring compliance with all applicable legislative requirements.
Empowering employees to ensure safety in their respective work places.
Promoting safety and health awareness amongst employees, suppliers and
contractors.

Continuous improvements in safety performance through precautions besides

participation and training of employe

10
PRODUCTS

Hero Honda Bikes and Scooters

Hero Honda motorcycles are reputed for low maintenance and high fuel efficiency. Hero
Honda motorbikes,including around 13 current varieties with names like Hero Honda
Splendor,Hero Honda Glamour, and Hero Honda CBZ Xtreme, and one scooter, the Hero
Honda Pleasure, are quite popular with the Indian two wheeler consumers. Hero Honda
markets two wheelers for the middle-class ranging from Hero Honda two wheelers at
around Rs. 37,000 to Rs. 83,000. Hero Honda two wheeler varieties include Bikes from
Herohonda

Bikes from Herohonda :

Hero Honda CD-dawn

Hero Honda CD-Deluxe
Hero Honda Splendor Plus
Hero Honda Splendor NXG
Hero Honda Passion Plus
Hero Honda Super Splendor
Hero Honda Glamour
Hero Honda Achiever
Hero Honda CBZ Xtreme
Hero Honda Hunk
Hero Honda Karizma
Hero Honda Pleasure

Hero Honda Motor Cycles

Hero Honda CD-dawn (97.20 cc)

Hero Honda CD Dawn is a beginner's bike well tested on Indian roads and proven in city
conditions. Hero Honda CD Dawn is a no-nonsense bike that's all about price and utility.
New bikes have showroom prices of around Rs. 32,000 and on-road prices of around Rs.
37,000 at Ahmedabad. Currently, Delhi has the lowest, and Chennai the highest on-road
prices for Hero Honda CD-dawn. Hero Honda CD-dawn bike prices vary upon the two-
wheeler dealer's location.

11
Hero Honda CD-Deluxe (97.20 cc)
Hero Honda CD Deluxe is a good beginner's bike and convenient for city conditions.
Hero Honda CD Deluxe sales have grown by 23 per cent between January-September
2007, within which time the industry actually declined by 14 per cent in the entry
segment. New bikes in this series have a showroom price ranging from around Rs. 36,000
to around Rs. 41,000 inclusive of all charges like insurance, octroi, RTO, etc. Hero
Honda CD-Deluxe prices vary with the two-wheeler dealer's location. Currently, Delhi
has the lowest, and Bangalore the highest on-road prices for Hero Honda CD-Deluxe.
Hero Honda CD-Deluxe bike prices vary upon the two-wheeler dealer's location.

Hero Honda Splendor Plus (97.20 cc)

Hero Honda Splendor Plus is one of the largest selling bikes in India. It sports several
improvements over the old splendor. At the showroom, this bike costs around Rs. 40,000
with an on-road price of around Rs. 45,000. Currently, Delhi has the lowest, and Mumbai
the highest on-road prices for Hero Honda Splendor Plus. For Hero Honda Splendor Plus
bike prices vary upon the two-wheeler dealer's location.

Hero Honda Splendor NXG (97.20 cc)

The Hero Honda Splendor NXG is a new age bike in Hero Honda's 100 cc stable.
Stunning looks, economic performance, and a multitude of features backed by Hero
Honda's reliable support network, makes this a good choice for the city commuter. The
Hero Honda Splendor NXG is now available at a showroom price of around Rs. 42,000
with an on road price of around Rs. 48,000 including supplementary charges. Currently,
Delhi has the lowest, and Bangalore the highest on-road price for Hero Honda Splendor
NXG. Currently, Delhi has the lowest, and Chennai the highest on-road prices for Hero
Honda Splendor NXG. Hero Honda Splendor NXG bike prices vary upon the two-
wheeler dealer's location.

Hero Honda Passion Plus (97.20 cc)

The Hero Honda Passion Plus is a bike meant for the executive city commuter. This
improved version of the Hero Honda Passion comes with several improvements over its
earlier versions and gives an easy ride and easy handling. New bikes have showroom
prices of around Rs. 42,700 and on road prices of around Rs. 48,200 at Ahmedabad.
Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Hero Honda
Passion Plus. Hero Honda Passion Plus bike prices vary upon the two-wheeler dealer's
location.

Hero Honda Super Splendor (124.70 cc)

Hero Honda Super Splendor is not a bike to race with, but one you can depend on to get
you to your destination and back in the city safely and economically. New bikes in this
series have a showroom price ranging from around Rs. 45,000 to around Rs. 51,000
inclusive of all charges like insurance, octroi, RTO, etc. Hero Honda CD-Deluxe prices

12
vary with the two-wheeler dealer's location. Currently, Delhi has the lowest, and Mumbai
the highest on-road prices for Hero Honda Super Splendor. Hero Honda Super Splendor
bike prices vary upon the two-wheeler dealer's location.

Hero Honda Glamour (125 cc)

The new Hero Honda Glamour looks all the better with enhanced graphics and other
details and continues to sell to the discerning. At the showroom, this bike costs around
Rs. 48,000 with an on-road price of around Rs. 55,000. Currently, Delhi has the lowest,
and Mumbai the highest on-road prices for Hero Honda Glamour. Hero Honda Glamour
bike prices vary upon the two-wheeler dealer's location.

Hero Honda Glamour FI (125 cc.)

The Hero Honda Glamour FI 125 cc, built after the existing Glamour 125 cc, is a
technological trendsetter in two wheelers. The Hero Honda Glamour FI 125 cc is now
available at a showroom price of around Rs. 52,000 with an on road price of around Rs.
58,500 including supplementary charges. Currently, Delhi has the lowest, and Bangalore
the highest on-road prices for Hero Honda Glamour FI. Hero Honda Glamour FI bike
prices vary upon the two-wheeler dealer's location.

Hero Honda Achiever

The Hero Honda Achiever has made a comeback in a new 2007 avatar with definite
improvements over its 2006 model. New bikes have showroom prices of around Rs.
55,000 and on road prices of around Rs. 61,500 at Ahmedabad. Currently, Delhi has the
lowest, and Mumbai the highest on-road prices for Hero Honda Achiever. Hero Honda
Achiever bike prices vary upon the two-wheeler dealer's location.

Hero Honda CBZ Xtreme (Kick Start)

The Hero Honda CBZ Xtreme has little in common with its earlier version the Hero
Honda CBZ except a similar headlamp. New bikes in this series have a showroom price
ranging from around Rs. 55,500 to around Rs. 62,000 inclusive of all charges like
insurance, octroi, RTO, etc. Hero Honda CD-Deluxe prices vary with the two-wheeler
dealer's location. Currently, Delhi has the lowest, and Mumbai the highest on-road prices
for Honda CBZ Xtreme (Kick Start). Honda CBZ Xtreme (Kick Start) bike prices vary
upon the two-wheeler dealer's location.

Hero Honda CBZ Xtreme (Self Start)

The Hero Honda CBZ Xtreme has little in common with its earlier version the Hero
Honda CBZ except a similar headlamp. At the showroom, this bike costs around Rs.
57,500 with an on-road price of around Rs. 64,300. Currently, Delhi has the lowest, and

13
Mumbai the highest on-road prices for Hero Honda CBZ Xtreme (Self Start). Hero
Honda CBZ Xtreme (Self Start) bike prices vary upon the two-wheeler dealer's location.

Hero Honda Hunk (Kick Start)

New bikes have showroom prices of around Rs.55,000 and on road prices of around
Rs.60,000 at Ahmedabad. Hero Honda Hunk (Kick Start) bike prices vary upon the two-
wheeler dealer's location.

Hero Honda Hunk (Self Start)

New bikes have showroom prices of around Rs. 57,000 and on road prices of around Rs.
60,000 at Delhi. Hero Honda Hunk(Self Start) bike prices vary upon the two-wheeler
dealer's location.

Hero Honda Karizma

The Hero Honda Karizma may be the most modern bikes presently on Indian roads today.
New bikes have showroom prices of around Rs. 74,000 and on road prices of around Rs.
82,000 at Ahmedabad. Currently, Delhi has the lowest, and Mumbai the highest on-road
prices for Hero Honda Karizma. Hero Honda Karizma bike prices vary upon the two-
wheeler dealer's location.

Hero Honda Pleasure (102 cc)

The Hero Honda Pleasure has made its name in the scooterette's market, being fitted with
features meant specifically for the modern woman. New bikes in this series have a
showroom price ranging from around Rs. 36,700 to around Rs. 41,700 inclusive of all
charges like insurance, octroi, RTO, etc. Hero Honda CD-Deluxe prices vary with the
two-wheeler dealer's location. Currently, Delhi has the lowest, and Mumbai the highest
on-road prices for Hero Honda Pleasure. Hero Honda Pleasure scooter prices vary upon
the two-wheeler dealer's location.

14
GLOBAL PRESENCE

Internationally competitive R&D capabilities.

Proven technological know how
Cost and quality balance
Product in sync with market need
Warranty and trained support

Supply chain management

Partners with globally trusted shipping lines

Maersk sea land, P&O nedloyed, APL ensuring safe and timely delivery
Efficiently packed, factor stuffed cargo shipped in CBU, SKD or CKD modes
Specially designed export packing procedure fowled
Fully container (FCL) or less than container load (LCL) dealt with safety and
security

Presence

Distribution network covers 50counters

310,108 units exported in 2006-2007
Dominate presence in sri lanka, Colombia, Bangladesh, mexico, central America,
peru and Egypt.
Largest exported of three-wheelers; over 75,297 units exported in 2006-07
All products customized as per market needs
27 percent growth in total exports over 2004-05

Performance vis--vis Industry :

The Indian two wheeler industry has seen a paradigm shift from being a regime of
regulation and tight control in the 1980s to a more liberalised and a competitive present
day era. After missing out on the initial boom in two wheeler segment during the period
of 1993-1996, Hero Honda has emerged as a world leader. The gap between motorcycles
sold by Hero Honda and its closest rival is approximately 1 m units (23% of industry
size). One of the reasons for the tremendous performance of Hero Honda is the
significant increase of share of motorcycles in the two-wheeler segment, from 42% in
FY99 to 77% in FY04. No doubt, that the shift in preference of Indian populace from
scooters and mopeds towards motorcycles has facilitated the growth of Hero Honda.
However its performance vis--vis industry indicates that the performance of Hero Honda
was better than the industry peers, barring two years. In the seven-year period ending

15
FY04, it has achieved a CAGR of 30% in two-wheeler volumes against 11% of the
industry.

Past 5 year performance

16
 OBJECTIVE OF THE STUDY

To know the consumer perception about the Hero Honda two wheelers
To check the market Share of the Hero Honda
To know the strategies of the Hero Honda Comapany
To know the growth options for Hero Honda

17
 RESEARCH METHODOLOGY

Research Design:-

The Research was Descriptive in nature as is dealt with describing the market and
buying behavior of consumers. The Research was designed to discover the potentially of
Hero Honda motors in the market of Banswara and also the survey of the customer to
know about there perception, the physiological factor associate with the product, the
benefits they are looking forth from the product and how do they rank the company in the
competition of the its rivals.

Sample Design:-

The first step in the order to accomplish the task was to draw a simple. To serve the
purpose, the sample technique adopted was Random Sampling.also by adopting this
procedure it was ensured that the sample drawn would have the same composition and
characteristics of the population.

Types of universe:-

The customers were basically were the normal individuals comprising of working
professional, businessmen, students, collegiate etc who are riding on to roads with Hero
Honda motors confidently

Size of the sample:-

Science the population was homogeneous in nature to large extent, hence a sample size of
80 respondents was taken into account to achieve the objective of the study. Other
prominent factors, kept in view while determining the size of the sample were size of the
population, the number of questions in the schedule, the sampling procedure adopted and
the time constraint. Thus a sample consisting of 80 respondents were chosen which
fulfilled the requirements of efficiency, reliability and flexibility.

Method of data collection:-

A questionnaire was design containing a Performa of set of questions was developed

conduct the survey. The researcher put the respondents the questions from the performer

18
and recorded the replies the schedule was available alternatives for data collection the
other option was date of interviews and questions. The schedule has many feature which
added value to its use as a tool for accumulation of the required information.

Interview as a tool is quit economical but it is difficult to record and retain the
information and especially if the queries include open ended questions more over,
schedule survey the purpose of a structure from the interview. Thought schedule has
limitation like error on behalf of the researchers while recording the response or putting
the query it solved purpose of the data collection for the project.

Contents of the schedules:-

The schedule mainly comprised closed end questions. A structure schedule was preferred
for the study. Also the language was kept as simple as possible and the questions were
made and unambiguous as possible. The questions have been arranged standardized form.
The schedule consistent of question which probed for the preference and the reason for
curtain buying pattern of the respondents. In order to evaluate the efficiency of the
schedule, a pilot survey was carried out on the basis f finding of the pilot survey,
necessary alternation were made in the schedule to make it more effective.

19
 CONSUMER PERCEPTION TOWARDS HERO HONDA

CONSUMER BEHAVIOUR

Consumer Markets: at less than 31 two- wheeler per 1,000 citizens in 2005, India is a
poorly penetrared market for motorcycles- even after accunting for a reatively low per
capita income of around US$,3100 per year on purchasing power parity (PPP) basis.
Indonesia, whose PPP per capita income is just 15% grater than Indias has 83 two-
wheelers per 1,000 people. And Vietnam, despite having a 13% lower per capital income,
has penetration of 122 two wheelers per 1000. Malaysia and Thailand are at 223 & 264
two wheelers per 1000.
The fact is that with the Indian economy growing close to 8% CAGR in the last three
years, three is enormous headroom fro increasing two wheelers penetration in the
country. What this needs are the products at different price points, sales and service set-
ups across the length and breadth of the country, which are backed by attractive financing
options to make two wheelers affordable to the vast majority of the population.
Hero Honda motors has all three levers in places to drive this change and expand the
market. Out view is that motor cycle demand in India will grow at around 15% per year
over the coming years. It will there for be our endeavour to grow at a pace significantly
higher that the market growth.

Two-wheelers: Overall industry sales of tow-wheelers increased by 15% from 6.57

million in 2005-06 to 7.57 million in 2006-07. As in the previous years, motorcycle
continue to dominate the two-wheeler market. It grew at 18.8 %, from 5.2 million in
2005-06 to 6.2 million in 2006-07 consequently, the share of motorcycle in two-wheeler
market further increase from 79% in 2005-06 to 82% in 2006-07.

The industry sale of two-wheelers: Motorcycle while the motorcycle as a whole grew at
18.8% in 2007-08, Hero Honda motors sales of motorcycle increased 31.9% , which
resulted in the companys market share improving from 27.8% in 2005-06 to 30.8% in
2006-07.

20
Table 1:Hero Honda motors growth a market for motorcycles:
Crased 31 Market Market Bal.(doc) Bals Bals.
March (dis.) Growth Growth Market
Share

2003 2,811,375 40.7% 656,018 55.4% 22.9%

2004 3,757,125 31.3% 888,139 32.3% 23.1%

2005 4,316,777 14.9% 1,023,551 17.9% 23.7%

2006 5,217,996 20.9% 1,449,710 41.8% 27.8%

2007 6,200,749 18.8% 1,912,306 31.9% 30.8%

As table 1 shows, over the last few years, Hero Honda Motor cycle sales have
consistently grown faster than the market resulting study improvement in market shares
month- on- months.

With this two brands, Hero Honda motors maintains a share of 27% of this segment.
Given heightened competition in this segment, we felt the need to offer a therd model
combining superb styling, features like alloy wheels, SNS suspension, while giving top
class fuel efficency . with motor cycles accounting for 82% of the two wheelers market,
the share of other two wheelers like ungeared scooters and step thrus witnessed either
marginal growth or reduction in sales. The ungeared scooters segment witnessed a
marginal growth of 4.7% , with sales volumes of over 777,000 units. With the
introduction of PLEASURE, Hero Honda motors volumes in this segments increased to
52,611 units in 2006-07 translating to a market share of 7%.

Research & Development:

Technology leadership is the first step towerds market leadership. Recognizing this, Hero
Honda motors has over the years built a compeletely integrated R&D center at Japan.
With a staff strength of over 300 engineers, this world class center is equipped with state
of- the art facilities encompassing engine and vehicle design and testing, analysis,
component testing, electrical and electronics laboratory materials laboratory and trial
manufacturing

21
 ANALYSIS & FINDINGS

Either it a two-wheeler or four-wheeler?

70
60
50
40
30
20
10
0
Market share
2 wheeler 4 wheeler

Either it is two or four wheeler?

1. Inference:-

As per survey conducted of the 80 individuals it has been inferred that 61 of the
respondent hold two wheelers while 19 of them are having four wheelers in there
personal and official use. It means there is need to develop a strong automobile
potential in the of BANSWARA .

Two wheeler is pertaining to a:

60

50

40

30

20

10

0 1st Qtr

22
 Scooter Motorbike Non Gear

2. Inference:

Further ask about the two-wheeler they are having near about half of the majority
(52%) of the youth is driving motorcycle, whereas a significant majority still a
significant majority still prefers scooter and 8% non gear for the daily use.

Two-wheeler belonging to:

12

10

0
Motor Preference

Hero Honda Bajaj LML TVS Other

3. Inference:

Out of the 34 individuals who prefer to ride on motorcycle, respondent are preferring
Hero Honda motors strongly as Bajaj automobiles and making Hero Honda to be their
ultimate choice as can be their ultimate choice as can be depicted in the following .

Remembrance of Hero Honda the heart of People

60

50 > 10
Years 40
> 5 Years
30
> 1 Years
20 > I dont know
10

23
 4. Inference:

People are more aware about the brand value of the company of Hero Honda as the
company is serving generation to generation for year. This can be inferred when 55%
of the individual know Hero Honda since 10 years.

Ranking of Hero Honda motors

80
70
60
50 1
40 2
30 3
20 4
10
0

5. Inference:

People ranked Hero Honda motor as no. I two-wheeler company with vast
majority of more than 80% of the preference voting in its favour .This signify
how much the good will can be measured of the company.

Preference over Hero Honda motors products

40
35
30
25
S
20
15
10
5
0

24
 1st Qtr

6. Inference:

When further asked from the 34 respondent preferring motorcycles about they linked
in Hero Honda respondent prefer the brand name first name its mileage, thereafter
few preferred price, service and rest stylish look. This is strong need for a company to
raise more stylish look motorcycle in market.

Respondent wish to pay extra for great look and mileage

100

80

60

40
Yes
NO
20

25
 SWOT ANALYSIS

STRENGTHS: -

1. Hero Honda is a good brand in Two-wheeler with a reputed customer base.

2. Few competitors have led the company to enjoy the better customer service with
ISO verified and certified qualitative products with should satisfactions

3. Large customer base

4. Enhanced quality and long term commitments

5. product preference by customers

WEAKNESSES: -

26
 1. New products did not embark predicted sales.

2. New / change look is not under taken in new product

OPPORTUNITY: -

1. There is a vast untapped market open for Hero Honda Motors in automobile
industry.

2. Competition is paving way for developing fuel efficient product.

3. Upper rich segments are need to be targeted.

THREAT: -

1. Competition is getting together every day.

2. Customers are moving towards four-wheeler segment.

3. Rival companies are making their every move to fight competition.

SUGGESTION & CONCLUSION

Following are the recommendations useful for HERO HONDA MOTORS:

1. Requires maintaining its success growth rate in future as competition is becoming

more stiff and cutthroat.

2. The company has to implement its strategies in such manner making every efforts
to boost up the sales and net income as a whole by reaching to every segment of
the society.

3. It needs to develop more fuel efficient two-wheeler to facilitate the customer at

large, servicing them promptly.

4. Needs to open few branches more.

5. Aggressive selling techniques need to be adopted.

The conduct of summer training was a practical gain to wide sphere knowledge to me in
the dealing with Hero Honda bikes. I came to learn regarding the market sphere of the

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usage in the field of automobiles and depict how people are managing to use the Hero
Honda bikes.

Still people need lot of awareness to be informed about the advantages of usage of Hero
Honda bikes and how they can benefit them. It was a great measure to get to the
knowledge of the various products of the Hero Honda motors and how they can be
applied to the automobile and various other fields.

CONCLUSION

Finally, what I realized was that in automobile it is quite obvious that the use of Hero
Honda bikes would make a difference with the use of traditional system of traveling.

BIBLIOGRAPHY

Following sources have been undertaken while competing summer training, here is a
glimpse:

WEB: -

1. www.herohondamotors.com

2. www.trade-india.com

3. www.projectmonitor.com

4. www.google.com

5. www.msnsearch.com

6. www.automobileindia.com

MAGAZINES & PUBLICATIONS:

1. Business World

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 2. India Today

3. Outlook

BOOKS:
1. Kothari,C.R. Research Methodology,New Delhi,Vikash Publishing house Pvt.
Ltd.
2. Kotler,Philip,Marketing Management,New Delhi,Pearson Education
Singapore,2005,11th Edition.
3. Ramaswamy&Namakumari,Marketing Management,NewDelhi,Macmillan India
Ltd.,2002,3rd Edition.

QUESTIONAIRE

A Questionnaire which was prepared as per the market survey requirement essential
in the course of summer training titling To understand consumer behavior and
Marketing Analysis is as under:

Name of the correspondent: - Mr./Mrs./Ms.__________________________________

Address: - __________________________________________________________

Contact No.: _______________________________

Q.1 Which type of Vehicle you are having in your home ?

Two Wheeler

Four Wheeler

Q.2 If Two Wheeler, is it a:

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 Motorcycle Scooter Non Gear Scooter

Q.3 From which of the following company your two-wheeler ?

Hero Honda Motors

TVS Motors

Bajaj Auto Ltd.

LML

Other , Please mention

Q.4According to you how long old are you aware with name of Hero Honda Motors.?

> 10 yrs

> 5 yrs

> 1 yrs

> I dont know

Q.5 Are you satisfied with the use of Hero Honda Bikes currently in use?

Yes No

Q.6 If No, would you to switch over to our premium company brand Hero Honda
Motors?

Yes No

Q.7 Does ever any harm happened with the use of these Hero Honda Motors?

Yes No

Q.8 If Yes, Please mention________________________________________

_____________________________________________________________

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Q.9 Have you been provided with the after sales service regarding Hero Honda
bikes?

Yes No

Q.10 Are you satisfied with the after sales service

Yes No

If no, any complaints please tell us

Q.11 Do you suggest what improvement you would like to be in your Hero Honda

bikes?

We would like to be associated with you Thanking you for you cooperation!

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