iBizSim: International Business Simulations: Market Research Reports May 6, 2017

Industry 2 Company 2: BorAle2-2 Period number 1

1. Sales

1.1 Market research report type 1

Product policy

2-1: Benchmark company, Industry 2

Alesa 200,000 Euro
Bordo 200,000 Euro

2-2: BorAle2-2
Alesa 200,000 Euro
Bordo 200,000 Euro

2-3: GemTech
Alesa 300,000 Euro
Bordo 300,000 Euro

2-4: GSNAP : 2-4

Alesa 240,000 Euro
Bordo 240,000 Euro

Alesa
Industry average 235,000.00 Euro
Your deviation from industry average -14.89 %

Bordo
Industry average 235,000.00 Euro
Your deviation from industry average -14.89 %
 Germany U.S.A. China India

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2-1: Benchmark company, Industry 2

Alesa 100 100 100 100 index
Bordo 100 100 100 100 index

2-2: BorAle2-2
Alesa 100 100 100 100 index
Bordo 100 100 100 100 index

2-3: GemTech
Alesa 99 99 99 99 index
Bordo 99 99 99 99 index

2-4: GSNAP : 2-4

Alesa 100 100 100 100 index
Bordo 100 100 100 100 index

Alesa
Industry average 99.75 99.75 99.75 99.75 index
Your deviation from industry average 0.25 0.25 0.25 0.25 %

Bordo
Industry average 99.75 99.75 99.75 99.75 index
Your deviation from industry average 0.25 0.25 0.25 0.25 %

Price policy: Sales price

2-1: Benchmark company, Industry 2

Alesa 165 237 1,617 11,301 CU
Bordo 225 320 2,192 15,421 CU

2-2: BorAle2-2
Alesa 174 250 1,620 11,344 CU
Bordo 225 322 2,200 15,455 CU
 2-3: GemTech
Alesa 165 237 1,617 11,301 CU
Bordo 225 320 2,192 15,421 CU

2-4: GSNAP : 2-4

Alesa 165 237 1,617 11,301 CU
Bordo 225 320 2,192 15,421 CU

Alesa
Industry average 167.25 240.25 1,617.75 11,311.75 CU
Your deviation from industry average 4.04 4.06 0.14 0.29 %

Bordo
Industry average 225.00 320.50 2,194.00 15,429.50 CU
Your deviation from industry average 0.00 0.47 0.27 0.17 %

1.2 Market research report type 2

Germany U.S.A. China India

Sales branches

2-1: Benchmark company, Industry 2 530,000 552,005 2,566,338 20,953,269 CU

2-2: BorAle2-2 530,000 552,005 2,566,338 20,953,269 CU
2-3: GemTech 490,600 518,885 2,484,142 21,412,358 CU
2-4: GSNAP : 2-4 530,000 552,005 2,566,338 20,953,269 CU

New orders in this period

2-1: Benchmark company, Industry 2

Alesa 37,439 26,005 19,698 23,013 units
Bordo 15,836 10,929 5,618 8,337 units

2-2: BorAle2-2
Alesa 34,693 24,087 19,650 22,913 units
Bordo 15,836 10,816 5,584 8,307 units
 2-3: GemTech
Alesa 33,970 23,596 15,476 19,480 units
Bordo 10,916 7,675 4,140 6,227 units

2-4: GSNAP : 2-4

Alesa 39,376 27,252 20,182 23,748 units
Bordo 16,223 11,152 5,715 8,499 units

Alesa
Industry total 145,478 100,940 75,006 89,154 units
Your share 23.85 23.86 26.20 25.70 %

Bordo
Industry total 58,811 40,572 21,057 31,370 units
Your share 26.93 26.66 26.52 26.48 %

Sales

2-1: Benchmark company, Industry 2

Alesa 35,478 23,156 17,246 19,716 units
Bordo 14,500 9,600 4,000 5,300 units

2-2: BorAle2-2
Alesa 34,396 22,446 16,720 19,128 units
Bordo 14,500 9,600 4,000 5,300 units

2-3: GemTech
Alesa 28,073 19,498 14,748 19,285 units
Bordo 10,916 7,675 4,140 6,227 units

2-4: GSNAP : 2-4

Alesa 34,395 22,763 18,867 22,428 units
Bordo 15,050 11,006 5,418 7,572 units

Alesa
Industry total 132,342 87,863 67,581 80,557 units
Your share 25.99 25.55 24.74 23.74 %
 Bordo
Industry total 54,966 37,881 17,558 24,399 units
Your share 26.38 25.34 22.78 21.72 %

1.3 Market research report type 3

Quality index

2-1: Benchmark company, Industry 2 100.00 index

2-2: BorAle2-2 100.00 index
2-3: GemTech 100.00 index
2-4: GSNAP : 2-4 100.50 index

Industry average 100.13 index

Your deviation from industry average -0.13 %

Germany U.S.A. China India

Training of sales personnel

2-1: Benchmark company, Industry 2 65,000 99,363 182,658 1,177,150 CU

2-2: BorAle2-2 65,000 99,363 182,658 1,177,150 CU
2-3: GemTech 33,000 45,363 100,658 877,150 CU
2-4: GSNAP : 2-4 67,000 101,363 192,658 1,207,150 CU

Industry average 57,500 86,363 164,658 1,109,650 CU

Your deviation from industry average 13.04 15.05 10.93 6.08 %

Communication policy: Advertising, sales promotion

2-1: Benchmark company, Industry 2

Alesa 210,000 309,130 913,291 5,885,749 CU
Bordo 100,000 165,606 410,981 3,531,449 CU

2-2: BorAle2-2
 Alesa 210,000 309,130 913,391 5,895,749 CU
Bordo 100,000 165,606 411,081 3,541,449 CU

2-3: GemTech
Alesa 147,000 216,391 456,646 3,942,874 CU
Bordo 50,000 85,606 110,981 1,031,449 CU

2-4: GSNAP : 2-4

Alesa 225,000 329,130 943,291 6,185,749 CU
Bordo 110,000 175,606 430,981 3,831,449 CU

Alesa
Industry average 198,000 290,945 806,655 5,477,530 CU
Your deviation from industry average 6.06 6.25 13.23 7.64 %

Bordo
Industry average 90,000 148,106 341,006 2,983,949 CU
Your deviation from industry average 11.11 11.82 20.55 18.68 %

1.4 Market research report type 4

Germany

It seems that a prerequisite for the economic recovery is the step towards breaking up the old structures. This has been initiated in some countries of the EU. However in other countries
there is great resistance to change. Realists are forecasting no improvement in the coming quarter whereas pessimists are still talking in terms of a negative trend.

U.S.A.

Critical observers say that forecasting the changes in this region is like playing a guessing game. The small improvement on the Wall Street is being blown up in to a substantial economical
improvement.

China

China is too dependent on the economic changes in the U.S.A. Huge social problems are still unresolved. There is heavy pressure to devalue the currency. Generally one should be satisfied
if the present state of the economy could be held.
India

The outcome of the recent elections has given a boost to the economic sector. There is now a substantial optimism that the new government will accelerate the trend to an open economy.

2. Purchasing

2.1 Market research report

2.1.1 Raw materials

Aurit

A price increase of about 10% for orders in period 2 is expected because of delivery shortfalls.

Bekat

No new information available.

Calot

No new information available.

2.1.2 Bought-in goods

Alesa

The purchase price increases to Euro 140 per unit for orders in period 3.

Bordo

Because of low demand the purchase price is likely to fall by about 5% for orders in period 2.