FACULTY OF CHEMICAL ENGINEERING

QUALITY MANAGEMENT IN FOOD INDUSTRY

(CPE690)

SUMMARY OF FOOD PACKAGING

EH2205B

MIMI FAZZLINDA BINTI MOHSIN (2015182117)

LECTURERS NAME : MADAM FARIZA BINTI HAMIDON

DATE OF SUBMISSION : 28TH OF APRIL 2017

 Food packaging is enhancing increasingly important in the food industry, where the
function are should be convenience and portioning to earn is considerate. Besides, there is also
have sustainability by increased the consciousness, which can in general be achieved on
contrasting level (Huang, Li, & Zhou, 2015).Preparation of food for market by the art, science
and technology is the definition of food packaging. There many ideas to illustrate the food
packaging. The other definition is the material used for the containment, protection, handling,
delivery and presentation goods from to raw to processed goods by using the paper, glass,
plastic, aluminum and wood. There is several importance for food packaging.

Firstly, the importance of packaging must be protect what it sells and sell what it protects
because the food can be physical damage and chemical deterioration from mechanical and
climate hazards. The other reason is changes caused by microorganism must be stopped. Inside
the packaged food product the harmful compounds can be released, growth of microbial are
potential, mechanical properties during storage are changed and the rate of degradation rates
under multiple conditions are been concerned(Petersen et al., 1999). The growth of
microorganism is a serious in food because of that the food packaging is needed.Secondly, the
importance of food packaging is at minimal overall cost, the packaging is ensures safe the
delivery of the product to the consumer with an excellent condition. It is a system capable of
containing the goods that it remains safe and efficacious within its shelf life. The present of bio
based packaging do not require high oxygen and/or water vapor barrier for short shelf-life used
and dry products.(Peelman et al., 2013). It can be conclude the safety of the food is priority for
the food packaging.Lastly, Packaging is a techno-economic function aimed at minimizing costs
of delivery while maximizing sales. The consumers thinking of the package as a good value for
many and increase the sale by acceptable bound and elongating the shapes(Silayoi & Speece,
2007). Thus, the importance of the food packaging is important for the consumer and supplier.

Packaging is the most tangible representation of a product or brand for consumers and is
therefore a primary selling tool for marketers, hence why it is important to spend time getting it
right. The influencer by the consumer perception and choices for the food packaging are needed
to ensure the food packaging is safe for the consumer. The awareness of the visual stimuli on
food packaging that make the attention is attracted by the consumers from perceptions of
assorted food. Firstly, the influence of the consumer perception and choice of the food packaging
is sampling. These characteristics included being a user of packaged food products, more than 18
years and being the important food purchaser household, because to choose and purchase the
food the people will confronted the profile of the food packaging (Venter, van der Merwe, de
Beer, Kempen, & Bosman, 2011). The perception is the one thing people see first when look to
the item or product in market.Secondly, the influence of the consumer perception and choice of
the food packaging is critical factor in the consumer decision-making process. Food packaging it
communicates to consumers at the time for making decision when buying the food. It perceive
the subjective entity of products, as a medium to communicate elements in the package, impact
the choices and the main to success for a lot of food products marketing strategies(Silayoi &
Speece, 2007). Thus, the communication or medium in the food packaging is the one of the
influence of the consumer perception and choice of the food packaging.Lastly, the influence of
the consumer perception and choice of the food packaging is marketing, segmentation is a
necessary factor. Some of the consumers believe the standard of segmentation like demographics
are deficient. For example, the results of development countries is standard ways of segmenting
fail to useful yield (Silayoi & Speece, 2007). Hence, the influence of the consumer is needed to
ensure the industry of the food packaging is become more useful and convenient to the
consumer.
REFERENCE
Huang, J.-Y., Li, X., & Zhou, W. (2015). Safety assessment of nanocomposite for food packaging
application. Trends in Food Science & Technology, 45(2), 187-199.
Peelman, N., Ragaert, P., De Meulenaer, B., Adons, D., Peeters, R., Cardon, L., . . . Devlieghere,
F. (2013). Application of bioplastics for food packaging. Trends in Food Science &
Technology, 32(2), 128-141.
Petersen, K., Vggemose Nielsen, P., Bertelsen, G., Lawther, M., Olsen, M. B., Nilsson, N. H.,
& Mortensen, G. (1999). Potential of biobased materials for food packaging. Trends in
Food Science & Technology, 10(2), 52-68.
Silayoi, P., & Speece, M. (2007). The importance of packaging attributes: a conjoint analysis
approach. European Journal of Marketing, 41(11-12), 1495-1517.
Venter, K., van der Merwe, D., de Beer, H., Kempen, E., & Bosman, M. (2011). Consumers'
perceptions of food packaging: an exploratory investigation in Potchefstroom, South
Africa. International Journal of Consumer Studies, 35(3), 273-281.