Indonesia In Depth

Opinion | 18 Nov 2015

If you are considering Indonesia as a new market or expanding your presence in the
country, it is vital to gain a thorough understanding of the operating environment - in
terms of economic growth, the business environment, demographic trends and the
income and spending priorities of the population. Building a thorough awareness of
consumer attitudes, motivations and lifestyles is equally vital. This holistic approach to
reaching consumers is crucial to success.
Did you know?

The total retail value of the

Indonesian m-commerce market stood
at US$1.3 billion in 2014, a growth of
691% in real terms over 2010, the
earliest year for available data. The
market is expected to grow to US$3.4
billion by 2019 (latest forecast year
available), a 98.2% expansion in real
terms over 2015;

The country obtained 43.6% of its

total primary energy consumption from
crude oil in 2014, followed by coal, at 33.6% in the same year. However, the
government is looking to source 15.0% of its total energy generation from renewable
sources by 2025. Much of the focus is, therefore, being diverted to the
hydroelectricity and biomass sectors;

In 2014, the highest concentration of total gross income in Indonesia was recorded
in the age band 15-34. While the typical average gross income of this age segment is
relatively low (ranging between US$860 and US$3,870), the large number of individuals
in this age group results in a high concentration of income for this age segment. In
2014, Indonesians aged 15-34 represented 34.0% of the country's total population.
Young consumers, therefore, are a compelling target for consumer businesses in
Indonesia.

Discover more:
Country Profile
A first step to gaining an understanding of the political and socio-economic
background of the country.

Consumer Lifestyles
Identifies factors influencing lifestyle choices and reveals who consumers are, what
they do and where and how they do it. Find out about how consumers live their lives,
their buying habits and what motivates them when making purchasing decisions.
Risks and Vulnerabilities

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Gain an understanding of the strengths and weaknesses of the economy. Be aware of
the chief risks and vulnerabilities of operating in the country.
Business Environment
A practical guide to doing business, providing a holistic view of the business
environment.
Income and Expenditure

In depth coverage of what people earn and how they spend it.
Technology, Communications and Media
Understand the Internet and telecommunications landscape and the key developments
shaping the digital evolution.
2030: The Future Demographic

Look into the consumer markets of the future and understand the impact of changing
demographics.

Euromonitor International 2015

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